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<ul><li>The <keyword id="1400873" type="ORGANIZATION" weightage="20" keywordseo="Khadi-Village-Industries-Commission">Khadi Village Industries Commission</keyword> (KVIC) saw a 25% jump in sales to ₹75,000 crore. </li><li>KVIC’s sales are twice that of the largest consumer goods company in India, Hindustan Unilever (HUL). </li><li>The growth in KVIC sales volume can be attributed to the increase in demand for khadi products. </li></ul>The Indian government’s retail division that boasts exclusively of ‘Made in India’ consumer products — Khadi Village Industries Commission (KVIC) — saw a 25% jump in sales in the year ending on 31 March, 2019. In comparison to India’s largest fast moving consumer goods company, Hindustan Unilever (HUL), KVIC’s sales stood at ₹75,000 crore — twice that of HUL’s at ₹38,000 crore. A large part of this explosive growth has come from khadi or handmade products, which grew at their fastest rate ever in the last four years. Khadi in vogue KVIC’s growth in sales is largely due to a rise in demand for khadi products — like papad, honey and cosmetics. Together they accounted for 4.3% of all sales. And, then there’s khadi itself. KVIC is not only selling it in stores but also <a href="https://www.financialexpress.com/industry/spinning-on-khadi-weaves-a-success-story-rs-3200-crore-sales-in-fy19/1527425/">supplying</a> to bigwig fabric companies like Raymond, Arvind Mills and Aditya Birla Fashion. They’re also tying up with state-owned companies — like ONGC, Oil India and even the Indian Post Office — to give out gift coupons to employees, and use khadi for uniforms. Not to mention that khadi is reportedly ‘chic’ fashion in the current era in part due to its comfort. Indian millennials <a href="https://www.indiatoday.in/mail-today/story/khadi-the-fabric-for-india-s-fashionable-and-young-1451881-2019-02-09">look</a> at khadi as an icon of sustainable fashion. Actress Kangana Ranaut is one of the many Indian celebrities who promotes homespun fashion at global film festivals. Make in India and Buy Indian Khadi, a hand spun and hand woven cloth, was one of the weapons of Mahatma Gandhi’s fight for freedom from the British. As a part of the Swadeshi movement, he inspired his countrymen to buy products made by Indians to support the local economy, than allowing Britain to market its own. Today, KVIC is the statutory body responsible for the planning, promotion and organisation of the programmes that aid the use of khadi across. Their growth is also fueled by the current government’s push for local manufacturers with the ‘Make in India’ programme. See also: <a href="https://www.businessinsider.in/local-phone-manufacturing-saves-india-3-trillion-through-make-in-india/articleshow/65517201.cms">Local phone manufacturing saves India ₹3 trillion through Make in India</a> <a href="https://www.businessinsider.in/india-invites-manufacturers-for-6-5-billion-p-75-submarines-contract/articleshow/69883990.cms">Indian government kick-starts ₹450 billion project to make six submarines under Make in India</a> <a href="https://www.businessinsider.in/made-in-india-apple-iphones-wont-be-cheap-enough-for-indian-users/articleshow/67285223.cms">‘Made-in-India’ Apple iPhones may get cheaper but they probably won’t be cheap enough for Indian users</a>

Indians are buying more Khadi than Hindustan Unilever products

<ul><li>Vipul Shukla from Lucknow rebuilt his family’s Ayurvedic venture, Meghdoot Herbal from a local gem to nationwide digital phenomenon on <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword>.</li><li>Rina, a 35-year old entrepreneur from Gujarat whose passion for creating unique women’s ethnic sets led to establishing a successful business. </li><li>Smita Kulkarni from Bangalore, co-founder of StoneSoup, a social enterprise dedicated to converting waste into value. </li><li>Piyush Aggarwal from Mathura transformed adversity into an opportunity during the pandemic and built a venture specialising in organic agarbattis and dhoop products.</li></ul>Embarking on a journey that resonates with innovation and success, we unveil the compelling stories of entrepreneurs hailing from diverse regions across Bharat. These entrepreneurs, navigating the dynamic realm of e-commerce, have soared to new heights fuelled by firm dedication to their craft and unwavering support from Flipkart. And their stories symbolise innovation-driven growth. These inspirational entrepreneurs showcase the potential of e-commerce to carve unique paths in their industries, embodying the festive spirit that brings forth new avenues. As we delve into the motivating journeys of these entrepreneurs, we celebrate the dynamic spirit of these innovators who have not only embraced the digital age but have thrived in it. Bridging Tradition and Modernity Seller name: Vipul Shukla Business: Meghdoot Herbal Location: Lucknow In 1985, Vipul’s grandfather invested all his hard-earned savings to establish ‘Meghdoot Herbal’, a small Ayurvedic enterprise in a remote village near Lucknow. This modest venture provided local employment and gained recognition from the UP Khadi and Village Industries Board (UPKVIB). Vipul, an IIT (BHU) graduate, later embraced the family legacy, aspiring to expand Meghdoot Herbal’s reach nationwide by transforming it from a brick-and-mortar presence to a digital phenomenon. Seeking partnership with Flipkart, Vipul navigated this transformation seamlessly, leveraging the platform’s onboarding process and training. Speaking about his venture, Vipul said, "As an Ayurvedic products business owner, I am convinced that the widespread appeal of our products is rooted in the longstanding tradition within Indian households to embrace herbal and traditional remedies. With the invaluable support extended by Flipkart which provides us with comprehensive training and customer insights, we are further enhancing the reach and effectiveness of our herbal solutions to millions of customers with the help of online platform." Now, with an extended customer base and e-commerce exploration, Meghdoot Herbal thrives, symbolising a harmonious blend of heritage and innovation in the e-commerce landscape. Weaving success in threads Seller Name: Rina Business: Rajvi Creations Location: Gujarat Another inspiring story is that of Rina, a 35-year-old entrepreneur from Surat, Gujarat, who embarked on a remarkable journey in the competitive apparel industry. Armed with a degree in Electrical Engineering and a passion for crafting women's ethnic sets, she faced initial hurdles due to her limited knowledge of fabrics and related materials. Transitioning into e-commerce about two and a half years ago, Rina chose Flipkart as her platform of choice, leveraging its reach to grow her business. With a team of 11, she meticulously crafts rayon viscose ethnic sets and has earned popularity on Flipkart with over 4500 listings and 1700 daily orders. Her commitment to quality and affordability, especially during festive sales, has solidified her success. Rina credits the platform for uplifting her journey as a woman entrepreneur. “My ultimate goal is to elevate my growth on this remarkable platform. I envision a bright and prosperous future for my business, and Flipkart's partnership is a vital part of that journey," she added. Rina’s success story exemplifies the 'Innovator' motif, showcasing how her collaboration with Flipkart has transformed her business and captured customer loyalty through a seamless blend of fabric curation, quality and affordability. Flipkart’s Samarth program has played a crucial role in supporting entrepreneurs nationwide, creating awareness of the potential of e-commerce and fostering positive change. Transforming waste into value Seller name: Smita Kulkarni Business: StoneSoup Enterprises Location: Karnataka StoneSoup, a Bengaluru-based social enterprise founded by Computer Science engineer Smita Kulkarni and IIM Kolkata alumna Malini Parmar, transforms waste into value. After a decade in the IT industry, Smita, now a neighbourhood activist, realised the inadequacies of existing waste management infrastructure. In 2015, StoneSoup was born, to offer easy sustainability solutions to citizens. “We needed to deliver sustainability at people’s doorsteps for the idea to really grow roots. And what better way to reach the masses than a platform like Flipkart!,” Smita said. StoneSoup joined the Flipkart Samarth program – a move that opened up StoneSoup’s products, including compost kits, menstrual cups, and cloth sanitary pads, to over 500 million customers on India’s homegrown marketplace. Over 110 women have benefited so far from the employment generated through this partnership, including those with disabilities. All StoneSoup products are ‘Made in India’. The reusable pads are, in fact, handmade by women from 20 Self Help Groups across small villages and towns in Tamil Nadu and Karnataka. The firm’s initiatives have helped divert 12 million pads from landfills, composted almost 10 tonnes of wet waste, and reduced plastic bags usage by five million. Smita emphasises the switch to a sustainable lifestyle not just for the planet but for future generations. StoneSoup's commitment to social inclusion and waste reduction reflects a powerful intersection of environmental consciousness and <keyword id="107737" type="General" weightage="20" keywordseo="entrepreneurship" source="Orion">entrepreneurship</keyword>. The incense of success Seller name: Piyush Aggarwal Business: Shank Mathura Location: Uttar Pradesh Flipkart became the lifeline for Piyush Agrawal, transforming him from unemployment to becoming a successful entrepreneur. After losing his job during the pandemic in Mathura, Piyush armed with a renewed purpose, conceived the idea of “Shankh Store.” Recognising the pilgrimage-heavy environment of Mathura, he focussed on handmade incense sticks and locally sold products. His instincts were spot on and his entrepreneur mindset helped him set up his business from scratch. Partnering with Flipkart, Piyush’s brand, Shankh, now offers organic agarbattis, dhoop sticks, and dhoop cones. “After getting onto the Flipkart platform, I started getting orders from all corners of the country. What I used to earn monthly, I began to earn weekly,” reveals Piyush. The platform’s reach elevated Piyush’s earnings, enabling him to expand from a home-based operation to a small manufacturing unit. Proud of his achievements, Piyush aims for a monthly revenue of ₹1 crore and dreams of seeing his products in homes across the country. Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

Innovation remains at the heart of entrepreneurship fueled by Flipkart’s unwavering support

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Indians are buying more Khadi than Hindustan Unilever products

Prabhjote Gill

Innovation remains at the heart of entrepreneurship fueled by Flipkart’s unwavering support

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