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India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
Top 10 trends that would shape the ad industry in 2021: GroupM TYNY report
Here are the 10 trends according to GroupM that will shape the next year of the industry
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
The report reveals that India is the world leader among other larger media markets in advertising a…
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
With the various shifts that have happened in 2020, the report focuses on two major perspectives – …
WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information
FirmDecisions is also one of the firms that carried out the high-profile Association of National Ad…
Lara O'Reilly
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.
Lara O'Reilly
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
One current and two former employees of ad agency GroupM, which is owned by WPP, were detained by C…
Pete Syme
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…