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4 mins read

Exclusive: The cofounder of GroupMe and Splice is taking on the $180 billion supplement industry with new startup SuppCo

The three-time cofounder of Splice, Blade, and GroupMe raised $5.5 million for his new startup Supp…

Rebecca Torrence   


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9 mins read

Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report

Content creation as a vocation will move towards Decentralized Autonomous Organizations

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1 min read

GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report

Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…

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4 mins read

WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%

WPP has initiated voluntary salary sacrifice from over 3,000 senior roles

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2 mins read

Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report

India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…

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11 mins read

WPP hits its 2023 revenue target in 2021

WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…

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3 mins read

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast

The report has stated that the market is growing much faster than expected and from a larger base t…

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3 mins read

Global advertising economy will fall by 11.8% this year: GroupM Report

Several mid-size or larger markets are expected to decline by more than 20% this year.

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5 mins read

The 10 trends that will shape the next decade: GroupM

Here are the 10 trends according to GroupM that will shape the next 10 years of the industry

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2 mins read

GroupM launches supply path optimization initiative to make programmatic buying more transparent

The initiative is the result of an effort to inject more transparency into the programmatic buying …

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2 mins read

GroupM shakeup, WPP embraces in-housing, Axios' big hire

Inside the failed deal that almost made 'The Irishman' Netflix's first wide theatrical release O…

Lucia Moses   


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2 mins read

North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year

Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…

Patrick Coffee   


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6 mins read

This Native Ad Network Uses Creative Tech To Help Content Go Viral

Meet e-generator.com, a native advertising network that focuses on brand promotion based on relevan…

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2 mins read

Cricket no more a monopoly in the money game. Football, tennis, hockey teaming up for more.

As per a news report by The Economic Times, Value of ground sponsorship for cricket has fell to Rs…

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5 mins read

The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence

He described the process as like being "mugged by a tortoise." He retells a joke of a tortoise craw…

Lara O'Reilly   


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1 min read

Twitter's Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]

According to projections by eMarketer, Twitter's global ad revenue is going to hit $950 million by …

Laura Stampler   


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5 mins read

Taylor Swift is flexing her economic muscles again with the return of her tour and a new book

Taylor Swift's upcoming self-published challenges business norm. But her tour's return raises conce…

Dan DeFrancesco   


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2 mins read

Inside WPP's volatile 2023

The company has been undergoing a massive transformation that has involved merging agencies.

Lara O'Reilly