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Exclusive: The cofounder of GroupMe and Splice is taking on the $180 billion supplement industry with new startup SuppCo
The three-time cofounder of Splice, Blade, and GroupMe raised $5.5 million for his new startup Supp…
Rebecca Torrence
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report
Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP has initiated voluntary salary sacrifice from over 3,000 senior roles
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
As a company, we're all about normalizing and not cause-vertising: Pooja Jauhari, The Glitch
When Pooja Jauhari, CEO, The Glitch got candid with us
The 10 trends that will shape the next decade: GroupM
Here are the 10 trends according to GroupM that will shape the next 10 years of the industry
GroupM launches supply path optimization initiative to make programmatic buying more transparent
The initiative is the result of an effort to inject more transparency into the programmatic buying …
mCanvas launches Stories format for multiple platforms such as open web, apps and OEMs
Here is how it would work.
GroupM shakeup, WPP embraces in-housing, Axios' big hire
Inside the failed deal that almost made 'The Irishman' Netflix's first wide theatrical release O…
Lucia Moses
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…
Patrick Coffee
This Native Ad Network Uses Creative Tech To Help Content Go Viral
Meet e-generator.com,
a native advertising network that focuses on brand promotion based on relevan…
Cricket no more a monopoly in the money game. Football, tennis, hockey teaming up for more.
As per a news report by The Economic Times, Value of ground sponsorship for cricket has fell to Rs…
The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence
He described the process as like being "mugged by a tortoise." He retells a joke of a tortoise craw…
Lara O'Reilly
Twitter's Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]
According to projections by eMarketer, Twitter's global ad revenue is going to hit $950 million by …
Laura Stampler
Taylor Swift is flexing her economic muscles again with the return of her tour and a new book
Taylor Swift's upcoming self-published challenges business norm. But her tour's return raises conce…
Dan DeFrancesco
Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.