You Searched For "groupm report" and got 19 results
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3 mins read
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
9 mins read
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
4 mins read
WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information
FirmDecisions is also one of the firms that carried out the high-profile Association of National Ad…
Lara O'Reilly
1 min read
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports say
One current and two former employees of ad agency GroupM, which is owned by WPP, were detained by C…
Pete Syme
2 mins read
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…
Patrick Coffee
3 mins read
In the wake of report into non-transparent ad agency rebates, WPP is redrafting its media contracts
Also known as "value banks," they are a contentious practice in the marketing industry. Most market…
Lara O'Reilly
3 mins read
GroupM's digital boss Rob Norman just ripped into the ANA report into media agency rebates
Of course they should encourage vigilance; of course they should encourage clients to be satisfied …
Lara O'Reilly
3 mins read
WPP just announced a big shakeup at its giant ad-buying network, GroupM
According the internal memo seen by Business Insider, GroupM will also roll out a new business to h…
Patrick Coffee
3 mins read
The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads
Google is often accused by the ad industry of being a "walled garden" because it doesn't offer adve…
Lara O'Reilly
2 mins read
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
2 mins read
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
3 mins read
Online is the second largest consumed media after television in rural India: Kantar and GroupM report
WhatsApp and Facebook are the most used social media/ messenger platforms
1 min read
GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report
Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…
2 mins read
The world's biggest ad buyer says advertising on Twitter is 'high-risk' amid surging fake accounts and hate speech
GroupM has named Twitter advertising "high-risk" after Yoel Roth, the head of safety and trust resi…
Pete Syme
3 mins read
50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
1 min read
Everything You've Come To Know And Love At SXSW Has Died
The event itself has become so popular (about 40,000 people), regular attendees are less-than-thril…
2 mins read
Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
The report reveals that India is the world leader among other larger media markets in advertising a…
3 mins read
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
3 mins read
Rural India likely to bounce back faster than urban: Kantar and GroupM report
Despite the differential impact of COVID across the country, consumers in rural parts of the countr…