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India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
The 10 things in advertising you need to know today
2. Apple spent $97 million on display, mobile, and video ads in the US in the year to November 30, …
Hannah Roberts
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report
India will continue to top the list as the fastest-growing major ad market in the world
Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
The report reveals that India is the world leader among other larger media markets in advertising a…
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads
Google is often accused by the ad industry of being a "walled garden" because it doesn't offer adve…
Lara O'Reilly
WPP just announced a big shakeup at its giant ad-buying network, GroupM
According the internal memo seen by Business Insider, GroupM will also roll out a new business to h…
Patrick Coffee
WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information
FirmDecisions is also one of the firms that carried out the high-profile Association of National Ad…
Lara O'Reilly
North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year
Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…
Patrick Coffee
The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence
He described the process as like being "mugged by a tortoise." He retells a joke of a tortoise craw…
Lara O'Reilly
The world's biggest ad buyer says advertising on Twitter is 'high-risk' amid surging fake accounts and hate speech
GroupM has named Twitter advertising "high-risk" after Yoel Roth, the head of safety and trust resi…
Pete Syme
WPP chief Sir Martin Sorrell on the YouTube ad boycott: Google cannot 'masquerade' as a tech company - it has the 'same responsibilities as any other media company'
"We have always said Google, Facebook and others are media companies and have the same responsibili…
Lara O'Reilly
In the wake of report into non-transparent ad agency rebates, WPP is redrafting its media contracts
Also known as "value banks," they are a contentious practice in the marketing industry. Most market…