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Global advertising economy will fall by 11.8% this year: GroupM Report

Several mid-size or larger markets are expected to decline by more than 20% this year.

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Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast

The report has stated that the market is growing much faster than expected and from a larger base t…

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The 10 things in advertising you need to know today

2. Apple spent $97 million on display, mobile, and video ads in the US in the year to November 30, …

Hannah Roberts   


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Indian AdEx to grow at 10.7% to reach Rs 91,641 crore, Digital expected to reach 30% of media mix in 2020: GroupM report

India will continue to top the list as the fastest-growing major ad market in the world ​

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Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report

The report reveals that India is the world leader among other larger media markets in advertising a…

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Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report

India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…

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Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast

Each of the top eight markets is expected to grow by nearly 2% and better in 2021

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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022

2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020

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The world's biggest ad-buying firm has jumped on Google's woes by offering a tool to buy 'safe' YouTube ads

Google is often accused by the ad industry of being a "walled garden" because it doesn't offer adve…

Lara O'Reilly   


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WPP just announced a big shakeup at its giant ad-buying network, GroupM

According the internal memo seen by Business Insider, GroupM will also roll out a new business to h…

Patrick Coffee   


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WPP's GroupM claims in a lawsuit that auditing company FirmDecisions is 'misusing' confidential information

FirmDecisions is also one of the firms that carried out the high-profile Association of National Ad…

Lara O'Reilly   


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North American CEO of the world's largest ad buying agency network, GroupM, has left after less than a year

Sources with knowledge of the matter said the company's need to grow in its crucial region, North A…

Patrick Coffee   


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The chief digital officer of WPP's GroupM tells us why his company just acquired Google's digital media agency Essence

He described the process as like being "mugged by a tortoise." He retells a joke of a tortoise craw…

Lara O'Reilly   


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The world's biggest ad buyer says advertising on Twitter is 'high-risk' amid surging fake accounts and hate speech

GroupM has named Twitter advertising "high-risk" after Yoel Roth, the head of safety and trust resi…

Pete Syme   


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Lara O'Reilly   


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In the wake of report into non-transparent ad agency rebates, WPP is redrafting its media contracts

Also known as "value banks," they are a contentious practice in the marketing industry. Most market…

Lara O'Reilly