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2 mins read
Influencer marketing will be Rs 900 crore market in India by the end of 2021: Report
INCA, GroupM’s brand-safe influencer and content marketing solution unit today announced the releas…
3 mins read
India is the 2nd fastest growing market in top 10 countries; will be the 6th largest contributor to ad spends in 2021 globally: GroupM TYNY Report
According to GroupM's TYNY report, India is likely to regain its 9th rank this year
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Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…
9 mins read
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
3 mins read
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
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Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
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Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
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Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
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50% consumers are likely to increase their festive spends this year: Report
This festive season will require marketers to re-think their media strategies in order to be succes…
1 min read
Top 10 trends that would shape the ad industry in 2021: GroupM TYNY report
Here are the 10 trends according to GroupM that will shape the next year of the industry
4 mins read
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
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54% of businesses have been impacted by covid in India, of which retail, travel and tourism have been hardest hit: Report
With the various shifts that have happened in 2020, the report focuses on two major perspectives – …
4 mins read
Online shoppers in India expected to reach 500 million by 2030: MMA and GroupM report
India today has 622 million internet users (8% growth over 2019) and is expected to touch 900 milli…
3 mins read
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
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Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
The report has stated that the market is growing much faster than expected and from a larger base t…
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Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
The report reveals that India is the world leader among other larger media markets in advertising a…
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Advertising's winners and losers of 2020
Business Insider's top advertising and media stories for December 8.
Lauren Johnson
11 mins read
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
1 min read
Vivo India is back as title sponsor for Indian Premier League 2021
IPL 2020 sponsorship crossed the ₹500 crore mark last season
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Inside WPP's volatile 2023
The company has been undergoing a massive transformation that has involved merging agencies.