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4 mins read
Exclusive: The cofounder of GroupMe and Splice is taking on the $180 billion supplement industry with new startup SuppCo
The three-time cofounder of Splice, Blade, and GroupMe raised $5.5 million for his new startup Supp…
Rebecca Torrence
2 mins read
Digital to overtake TV to become the largest medium in 2022; Ad spends estimated to cross Rs 1 lakh crore in 2022: GroupM TYNY report
Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share
3 mins read
Global advertising expected to grow by 12.3% in 2021: GroupM's TYNY forecast
Each of the top eight markets is expected to grow by nearly 2% and better in 2021
3 mins read
Global advertising economy will fall by 11.8% this year: GroupM Report
Several mid-size or larger markets are expected to decline by more than 20% this year.
2 mins read
You might soon see Sophia the Robot in ads as INCA adds her to its network of influencers
INCA has on-boarded Sophia the Robot to make her available as an influencer partner to brands in th…
1 min read
GroupM to close 2019 with billings surpassing $50 billion: Comvergence Report
Mindshare, MediaCom and Wavemaker rank number two, four and five, respectively, with MediaCom posti…
4 mins read
WPP feels strong impact of COVID-19 in March as revenues fall by 7.9%
WPP has initiated voluntary salary sacrifice from over 3,000 senior roles
2 mins read
GroupM brings its influencer marketing solution INCA to India
INCA will enable brands to run AI-powered content marketing campaigns beyond social channels to ach…
1 min read
WPP acquires data science firm Sandtable
WPP announces today that GroupM has acquired Sandtable, the data science company that specialises i…
2 mins read
Publicis Groupe India appoints Unny Radhakrishnan as the CEO for Digitas
An accomplished Digital Leader with an impressive track-record, he started his career as a programm…
1 min read
Omnicom Media Group has named Kartik Sharma CEO for its operations in India
In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, …
2 mins read
Wavemaker appoints Ajay Gupte as Chief Executive Officer of South Asia
Under Ajay’s leadership, Wavemaker Indonesia saw exponential growth and became a top 3 agency, winn…
2 mins read
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of cont…
2 mins read
Ad spends in India to rise 15.5% to ₹1.46 lakh crore in 2023: GroupM TYNY report
Ad spends in India will rise by ₹20,000 crore in 2023 compared to a year ago, predits GroupM, a med…
11 mins read
WPP hits its 2023 revenue target in 2021
WPP reports revenue of £12,801 million for 2021; growth driven by e-commerce, digital and technolog…
9 mins read
Top 11 trends that would shape the advertising industry in 2022: GroupM TYNY report
Content creation as a vocation will move towards Decentralized Autonomous Organizations
3 mins read
Goafest to be held in physical form between April 7-9
Jaideep Gandhi has been elected as the Chairman for the Goafest 2022
3 mins read
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020
3 mins read
Bharat users are as affluent and digitally savvy as India users: ShareChat and GroupM report
Bharat users are at par with India users when it comes to participating in online financial activit…
3 mins read
WPP launches data company, Choreograph, to help clients realize the value of their first-party data
Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a singl…