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<ul><li>Online grocery startup Grofers currently has 40% female employees. </li><li>It has 500 women employees across Bengaluru, Gurgaon and Kolkata.</li><li>Grofers claims to have grown by a staggering 800% in 2 years. </li></ul> Indian grocery startup Grofers is breaking the gender silos and the ‘traditional’ job roles defined by gender. It is bringing in women to work at its warehouse and also for delivery. Currently, 40% of its employees are women. “Warehousing was traditionally considered a male dominated industry. However, in modern times and with better support, women employees are gaining strength in warehouses as well. We employed around 500 women employees in <keyword id="8328799" type="UNKNOWN" weightage="20" keywordseo="grofers-warehouses">Grofers warehouses</keyword> currently in Bengaluru, Gurgaon and Kolkata,” said Ankush Arora, Head, HR, Grofers. The company plans to follow the same trend in Faridabad, Hyderabad and Noida. Grofers also provides safety measures – from cameras at all locations, female security guards, housekeeping, HRs, pick up and drop facility to fixed working hours. Through several training programmes, the female workforce carries out tasks like inventory putaway, inventory audit, order picking and billing, return processing, etc. “These training programmes help women employed to improve their skills and advance further within the field,” said Arora. Grofers is also reaping in the benefits as it has resulted in an increase in efficiency. Its onboarding experience, job training and rewards and recognition also aided this growth. “With our focus on these, we have been able to achieve an overall decrease in absenteeism rate, particularly for a set of female team members-- which has not only increased the process efficiencies and productivity but also enhanced our overall employee engagement score,” said Arora. From reports about it shutting down offices across cities, the company has made a comeback. In the last two years, it claims to have grown by a staggering 800%, and clock in annual revenues of $400 million. In May 2019, the e-grocery startup raised $200 million from Softbank Vision Fund, falling just a few million short in valuation to become a unicorn.

Grofers hires women and improves its employee productivity scores

A few weeks ago Ronnie Screwvala ⁠— the media baron who founded the edtech unicorn Upgrad ⁠— was astounded by the amount of money flowing into to fill up empty fridges of <keyword id="12794222" type="General" weightage="20" keywordseo="bachelors/maidens" source="Orion">bachelors/maidens</keyword> who can’t plan their purchases. Now, blaming bachelors/maidens may be an unnecessary cliche, but they don’t care and you get the point. There are 20 million households in 2020, which bought items online and wanted them delivered by the time one could find the missing sock in a pair. <div type="image" title="Quick commerce" msid="88438835" hostid="261"></div> This is called <keyword id="12724312" type="General" weightage="20" keywordseo="quick-commerce" source="Orion">quick commerce</keyword>, the latest buzzword in Indian e-tail used to describe super fast deliveries within 15-20 minutes of the order being placed. Earlier in 2020, <keyword id="2591679" type="General" weightage="20" keywordseo="ronny-chieng" source="Orion">Ronny Chieng</keyword>, the Malaysian comic and a regular at The Daily Show, came up with this hilarious act describing the growing impatience of Americans. “Send it to me before I want it,” he declared before the audience roared in laughter. <div type="image" title="Ronny Chieng on Netflix Is A Joke" msid="88438940" hostid="261"></div> Now, less than 24 months since, more than a billion dollars have been invested in Indian startups chasing quick commerce, this year alone. While you were laughing at Ronny Chieng’s joke. A company like <keyword id="2466939" type="General" weightage="20" keywordseo="grofers" source="Orion">Grofers</keyword>, which <a href="https://www.businessinsider.in/business/startups/news/after-giving-up-on-90-minute-delivery-five-years-ago-due-to-lack-of-profitability-grofers-is-now-chasing-10-minute-delivery/articleshow/88253221.cms">couldn’t make a success story</a> out of delivering groceries in 90 minutes five years ago, has now made an <a href="https://www.businessinsider.in/business/startups/news/grofers-founder-explains-why-he-rushed-to-rebrand-the-startup-and-his-plans-seem-ambitious/articleshow/88320706.cms">ambitious</a> bet on delivering the same within 10 minutes. <div type="image" title="Investment in quick commerce" msid="88438986" hostid="261"></div> So much so that <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-va[%E2%80%A6]to-deliver-product-in-10-minutes/articleshow/88394937.cms">two teenage Stanford dropouts</a> started a quick commerce seven months ago and it’s already worth half a billion dollars. These are only the numbers we know so far. If one considers the 20 million homes that are already customers for such quick deliveries, the total investment would amount to $60 (₹4,500) per home. Hope floats that more people in India get lazier and order things just when they want it and pay more for the stuff in delivery cost. Time for a chart! <div type="image" title="RedSeer estimate on growth of quick commerce" msid="88439084" hostid="261"></div> <div type="image" title="Quick Commerce" msid="88439520" hostid="261"></div>

SIMPLY PUT: This billion dollar business model was a Netflix joke in 2020

<keyword id="12744044" type="General" weightage="20" keywordseo="Groceries-delivery" source="Orion">Groceries delivery</keyword> giant <keyword id="2466939" type="General" weightage="100" keywordseo="grofers" source="Orion">Grofers</keyword> — which rebranded itself to <keyword id="12724311" type="General" weightage="80" keywordseo="blinkit" source="Orion">Blinkit</keyword> last week in order to further emphasis on its quick commerce image — has shut down stores and is limiting its operations to only those areas where it can deliver products within 10 minutes. The company is operational in 30 cities, 12 of which do offer 10 minute delivery. A quick look at the Blinkit (Grofers) site shows that their services aren’t available in Agra, Ahmedabad, Panipat, Rohtak, Allahabad, Durgapur (West Bengal), and Vadodara. These are some of the cities where the erstwhile Grofers had <a href="https://www.livemint.com/companies/news/grofers-founder-criticised-for-10-minute-grocery-delivery-his-reply-11630160621963.html">launched deliveries in 2019</a>. “ The remaining 18 cities were the ones where the company still offers its regular one day delivery. “The Blinkit service will now be available in only the areas where we are able to arrive at users location within 10 minutes (or less),” founder and chief executive (CEO) <keyword id="2744778" type="General" weightage="20" keywordseo="Albinder-Dhindsa" source="Orion">Albinder Dhindsa</keyword> announced on Twitter. Similarly, Business Insider also checked for some key residential locations within the big cities like Mumbai, Kolkata, Delhi, Chennai, Hyderabad and Bengaluru. These are some of the areas where either Blinkit doesn’t seem to be delivering as per the website: Tollygunge, Kasba, Jadavpur, Bhowanipore, and New Alipore in Kolkata; Kalina, Kandivali, Kharghar, Sion, and Andheri East in Mumbai; Shanti Niketan, Hauz Khas Enclave, Green Park, and Punjabi Bagh in New Delhi; Cox Town, Lalbagh, Rajaji Nagar, Shivaji Nagar, and RT Nagar in Bengaluru; Ambattur, Velachery, Pallavaram, Perungudi, KK Nagar, Mylapore, and Thiruvanmiyur in Chennai. In Hyderabad, the services are not available. There may be variations based on specific location or housing society that you may live in. You can add your specific location and verify if deliveries are available. <div type="image" title="Blinkit in Hyderabad" height="900" width="1200" msid="88389012" hostid="261" caption="&amp;lt;p&amp;gt;Blinkit in Hyderabad&amp;lt;/p&amp;gt;"></div> This move will impact 75,000 of the 200,000 daily customers of the company, Blinkit said., It is currently executing its 10-minute delivery in 12 cities through over 250 stores and plans to take this number to 530 stores by next month. It plans to serve through 1,000 stores by the middle of next year, the company’s CEO had told Business Insider last week. However, industry experts believe that the number is simply too low. Here’s Business Insider’s analysis of Grofers’ ambitious plan for quick commerce based on <a href="https://www.businessinsider.in/business/startups/news/grofers-founder-explains-why-he-rushed-to-rebrand-the-startup-and-his-plans-seem-ambitious/articleshow/88320706.cms">an interview with Dhindsa</a>. The chief executive officer of a firm in the quick commerce space, on the condition of anonymity, told Business Insider, “We did some maths on our end to do 10-minute delivery in a city like Bangalore [Bengaluru], you will need close to 80-90 stores. If you have to deliver in Delhi [under 10 minutes], you would need around 300-400 stores. But maybe they [Grofers] are not operating everywhere, they are only offering 10-minute delivery to places with dense localities.” However, Grofers is not cutting back on the inventory. It plans to offer 4,000-7,000 stock keeping unit (SKU) ⁠— simply put product range ⁠— whereas other players in the quick deliveries space only offer 1,000-1,500 SKU because it is simple to manage when making deliveries in 10 minutes. Grofers, now Blinkit, was founded in 2013 by Albinder Dhindsa and Saurabh Kumar. The company has raised close to $800 million to date from marquee investors such as Zomato, <keyword id="526777" type="General" weightage="20" keywordseo="tiger-global" source="Orion">Tiger Global</keyword>, Softbank and others. It crossed $1 billion in valuation earlier this year. The company has spent over eight years building and scaling its delivery operations.. The company had <a href="https://www.businessinsider.in/business/startups/news/after-giving-up-on-90-minute-delivery-five-years-ago-due-to-lack-of-profitability-grofers-is-now-chasing-10-minute-delivery/articleshow/88253221.cms">decided to move out of its 90-minute delivery </a>option five years ago, but it now believes that “instant commerce is indistinguishable from magic”. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/used-car-marketplace-cars24-has-raised-as-much-as-dream11-this-year-to-set-up-operation-overseas/articleshow/88386057.cms">Used car marketplace Cars24 has raised as much as Dream11 this year to set up operation overseas</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/how-do-rising-covid-19-cases-lead-to-a-fall-in-markets/articleshow/88385905.cms">Why is the stock market falling so sharply today?</a>

Grofers has now shutdown 18 location after rebranding to Blinkit ⁠— here’s how you can check if deliveries are available in your locality

<ul><li>The Softbank-backed startup is planning to head for a listing in the US through a special purpose acquisition company.</li><li><keyword id="2466939" type="PERSON" weightage="20" keywordseo="Grofers">Grofers</keyword> is now seeking a valuation of $1 billion.</li><li>Here’s a deep dive into Grofers’ business.</li></ul>India’s grocery market is estimated to be $600 billion and less than 5% of it is organised, according to HDFC Securities. Grofers has a tiny sliver of that small pie. It is one of the top 10 organised retailers in India but it’s still a tough space to compete in. Who leads in any competitive business also decides who gets a bulk of the investors’ money. In that, Softbank-backed grocery startup Grofers is running against <keyword id="8506093" type="UNKNOWN" weightage="20" keywordseo="Jiomart">JioMart</keyword>, backed by the mighty Mukesh Ambani (Asia’s second richest man), and an early bird like <keyword id="964794" type="COMPANY" weightage="20" keywordseo="BigBasket">BigBasket</keyword>, a unicorn which the $100 billion Tata Group is in talks with for a majority stake. <div type="image" title="Grocery." msid="80874973" hostid="261"></div> Just as tight the competition is in everyday business, raising money may be as difficult as a spate of initial public offerings (IPO) from the retail ⁠— both online and offline⁠— space are in the works, at different stages. Therefore, as <a href="https://www.bloomberg.com/news/articles/2021-02-11/softbank-backed-grofers-said-to-weigh-listing-via-u-s-spac-deal?srnd=technology-vp&amp;sref=zNmRQ0gk">reports suggest</a>, Grofers may opt for a listing in the US through a special purpose acquisition company (SPAC). The reason why a SPAC is better than an IPO is best described by Don Butler, Managing Director at Thomvest Ventures. “An IPO is basically a company looking for money, while a SPAC is money looking for a company,” he recently <a href="https://news.crunchbase.com/news/spac-vs-traditional-ipo-investors-see-benefits-of-blank-check-companies/">said</a>. <cmsannotation type="cmsannotation" annotationid="What is SPAC?" comment="subhead" text="What is SPAC?">What is SPAC?</cmsannotation> SPAC companies are generally formed as “blank cheque” firms with the specific purpose to raise capital through a market debut to acquire another company. Grofers could either raise money from investors by selling shares directly. Or, it could sell to a company that is already listed. When a deal is formed through SPAC, the companies have two years to complete the acquisition. If the deal fails to go through, the SPAC will have to return all money to the investors. Through a SPAC deal, companies don’t have to go through the traditional paperwork hassles needed for an IPO. There are many advantages of opting for a SPAC deal, first the company (here Grofers) would get direct expertise from a company that has been in the business of taking firms to the public markets, and SPACS also acquires companies at a premium, giving more value to the initial investors in the company. And that’s how the Softbank-backed Grofers is now seeking a valuation of $1 billion. The startup had last raised funding in May 2018 when it got a $220 million cheque from SoftBank and was valued around $700 million. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lead investors in Grofers </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">SoftBank Vision Fund </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sequoia Capital </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bennett Coleman </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Abu Dhabi Capital Group </td></tr></tbody></table> Since then, the startup has had several talks for funding and acquisitions with rival companies like Zomato, Paytm Mall, none of which have worked out. <cmsannotation type="cmsannotation" annotationid="Some of the world’s richest people are competing for a slice of India’s growing online retail" comment="subhead" text="Some of the world’s richest people are competing for a slice of India’s growing online retail">Some of the world’s richest people are competing for a slice of India’s growing online retail</cmsannotation> India’s grocery segment which is a $545 billion market, according to Goldman Sachs. It has several players eyeing for the highest market share. Grofers, which until recently enjoyed being in a mostly two-player market, suddenly has many more competitors to watch out for. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Who Grofers is pitted against </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">India’s richest man Mukesh Ambani’s JioMart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">World’s richest man Jeff Bezos’s Amazon </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">One of the world’s biggest retailers Walmart-owned Flipkart </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">One of India’s biggest conglomerates Tata which is looking to acquire BigBasket and is keen on creating a superapp </td></tr></tbody></table> <cmsannotation type="cmsannotation" annotationid="A deep dive into Grofers’ business" comment="subhead" text="A deep dive into Grofers’ business">A deep dive into Grofers’ business</cmsannotation> Grofers in the last financial year reported an annualized Gross Merchandising Volume of $600 million. Even while Grofers in January 2020 had said that it had achieved breakeven in cities like Delhi and Kolkata, it continued to bleed red in its overall business. As much as 75% of its revenue comes from the top four cities alone. <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Grofers </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Revenue </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Loss </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY20 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹176.7 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹637.4 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">FY19 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹83.6 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹448 crore </td></tr></tbody></table>Source: Tofler During the COVID-19 pandemic, tables turned for Grofers as it did for other e-grocery startups like BigBasket, JioMart etc. In a Goldman Sachs report from November 2020, Grofers had said that its revenues were up by 85% from April 2020, as the demand for online grocery grew. “...it has been proﬁtable (contribution margin) on every order delivered since the start of COVID-19,” said the report. Snapshot of Grofers <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup></colgroup></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly transacting users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Monthly Active Users </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Basket size </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Presence </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.5 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8-10 million </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$28 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">29 cities </td></tr></tbody></table>Source: Goldman Sachs <cmsannotation type="cmsannotation" annotationid="Betting on private labels" comment="subhead" text="Betting on private labels">Betting on private labels</cmsannotation> Grofers has also been betting big on its private labels business, with the aim of running its business purely with its own brands. In April 2020, the company said that it would pump in $15 million into its private label business. And it made business sense as private labels are high gross margin products for the company, as much as 20% higher in consumer packaged goods and 5% higher in staples, according to the Goldman Sachs report. SEE ALSO: <a href="https://www.businessinsider.in/india/news/spicejet-and-indigo-stocks-take-off-as-a-2-hour-flight-could-now-cost-up-to-13000/articleshow/80873865.cms">SpiceJet and IndiGo stocks take off as a 2-hour flight could now cost up to ₹13,000</a> <a href="https://www.businessinsider.in/business/startups/news/chaos-at-upgrad-mass-resignations-pour-in-as-angry-employees-refuse-to-relocate-instantly/articleshow/80824504.cms">Chaos at upGrad⁠— mass resignations pour in as angry employees refuse to relocate instantly</a>

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Grofers hires women and improves its employee productivity scores

Sanchita Dash

SIMPLY PUT: This billion dollar business model was a Netflix joke in 2020

SIMPLY PUT: This billion dollar business model was a Netflix joke in 2020

Business Insider India

Grofers has now shutdown 18 location after rebranding to Blinkit ⁠— here’s how you can check if deliveries are available in your locality

Kritti Bhalla

Here’s why Grofers may allow an American 'blank cheque' firm to buy it out instead of fighting Ambani and BigBasket for IPO

Sanchita Dash

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