Google will no longer include contextual content categories in the bid requests it sends to buyers …

Scaler denies the allegations

These features have such a great impact on us as digital marketers that we keep waiting for ‘What N…

Flintobox said that it has approached Amazon with the complaint first in July and then Again in Oct…

Pricing is what's driven a lot of the growth over the past year. It's gotten a lot more competitive…

Marketers can cut costs in second-price auctions through a technique called bid shading, which is w…

Facebook Wants To Make Your Calling Plan Obsolete (TechCrunch) Facebook updated its flagship iOS a…

Facebook is already raking in a ton of revenue thanks to its mobile presence. Facebook saw a 50.5% …

New Jersey-based AdTrader is one of those companies. Its staff came to believe there was a financia…

Google is often accused by the ad industry of being a "walled garden" because it doesn't offer adve…

For various reasons, mobile ads are cheaper than desktop ads. Obviously, people are using Google mo…

Marketers will still see the same reports for mobile (CPC, CTR, etc.) and they'll actually get more…

As The Wall Street Journal points out, only around 5% of YouTube ads were bought through the Double…

Advertisers who do not have a smartphone strategy will be forced to come up with one, or leverage t…

Immediately, a number of clients went on the record to condemn Google. Some said Google was "steali…

Vivek Pandey, Vice President, Revenue Strategy & Analytics, Times Internet lists down 5 effective s…

The program, which lets advertisers buy ads against the platform's top-performing videos, was front…

10. The Guardian's former editor Alan Rusbridger has been forced out as chairman of the newspaper's…

So it remains unclear as to how, exactly, FBX ads would be displayed in the mobile environment. The…

When Facebook first started venturing into ad tech, many people thought there was finally a deep-po…