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Festive season is here and on the occasion of <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> today, buying jewellery is customary for many. If you are also planning to buy jewellery this festive season, this is for you. The <keyword id="20050220" type="General" weightage="20" keywordseo="Bureau-of-Indian-Standards" source="keywords" meta.keywordsubtype="org" meta.entityname="Bureau of Indian Standards" meta.hostid="261" meta.entityid="Bureau of Indian Standards">Bureau of Indian Standards</keyword> (BIS) is placing special emphasis on consumer awareness around gold and silver purchases, specifically advising shoppers to choose items backed by the <keyword id="21548543" type="General" weightage="20" keywordseo="BIS-hallmark" source="keywords">BIS hallmark</keyword> for guaranteed purity and quality. The hallmark, as the BIS notes, is a crucial indicator of authenticity, especially given the high value traditionally associated with gold purchases during this festival. The BIS hallmark consists of three critical components: the BIS Standard Mark, confirming adherence to quality standards; the Purity Mark, which denotes gold’s fineness and carat purity; and a unique Hallmark Unique ID (HUID), a six-digit alphanumeric code specific to each jewellery piece. Consumers can verify the HUID on their jewellery using the ‘<keyword id="23727070" type="General" weightage="20" keywordseo="verify-HUID" source="keywords">Verify HUID</keyword>’ feature on the BIS Care App, which is free to download. This added verification step ensures customers can make informed purchases that meet the advertised purity levels, making the hallmark a trusted seal during peak shopping seasons. As part of its hallmarking efforts, BIS has made hallmarking mandatory in several regions of India since June 2021. Originally launched in 256 districts, hallmarking has been expanded to cover 343 districts following three phases of implementation, according to BIS. The scheme has had a substantial impact, with the number of BIS-registered jewellers increasing from 43,153 in 2021 to over 193,567 today. Furthermore, the number of Assaying and Hallmarking Centres (AHCs) now stands at 1,611, reflecting an extensive infrastructure to meet rising demand. Hallmarking fees have been set at Rs 45 per piece (exclusive of taxes), with testing available at AHCs for Rs 200 per item, a move BIS believes supports consumer confidence by offering a third-party verification system. Director General of BIS, <keyword id="22532001" type="General" weightage="20" keywordseo="Pramod-Kumar-Tiwari" source="keywords">Pramod Kumar Tiwari</keyword>, reiterated BIS’s commitment to upholding <keyword id="21945794" type="General" weightage="20" keywordseo="quality-standards" source="keywords">quality standards</keyword> in gold purchases, especially during festive seasons like Dhanteras, when jewellery is traditionally seen as a symbol of prosperity and future security. Tiwari encouraged consumers to prioritise BIS-certified jewellery, highlighting that with the hallmark and BIS CARE app, buyers can validate purchases independently. With Dhanteras marking a peak in gold buying as families seek financial security, BIS is focusing on educating consumers about hallmarking as a means to safeguard investments. This growing system of certification, backed by government oversight, is intended to make buying gold a transparent, secure experience—one that helps consumers focus more on the joy of the purchase and less on the risks associated with authenticity. (with ANI inputs)

Buying gold jewellery this Dhanteras? Here is how you can verify authenticity as per BIS

As <keyword id="23288581" type="General" weightage="100" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> shopping kicks off, <keyword id="20402496" type="General" weightage="20" keywordseo="jewellery-sales" source="keywords">jewellery sales</keyword> have begun on a slower-than-anticipated note, likely due to both elevated <keyword id="19910265" type="General" weightage="20" keywordseo="gold-prices" source="keywords">gold prices</keyword> and weekday timing, which has kept morning footfalls modest, a PTI report says. Jewellers are hopeful for increased customer flow starting this afternoon, with peak shopping expected after 2 p.m. <keyword id="20036537" type="General" weightage="20" keywordseo="Saiyam-Mehra" source="keywords">Saiyam Mehra</keyword>, chairman of the <keyword id="21612311" type="General" weightage="20" keywordseo="All-India-Gem-and-Jewellery-Domestic-Council" source="keywords" meta.keywordsubtype="org" meta.entityname="All India Gem and Jewellery Domestic Council" meta.hostid="261" meta.entityid="All India Gem and Jewellery Domestic Council">All India Gem and Jewellery Domestic Council</keyword>, said that while high gold prices (around ₹81,100 per 10 grams) are expected to curb volume somewhat, they hope to match last year’s numbers in terms of value. Mehra anticipates sales volume may be similar to or slightly lower than last year’s 20 tonnes due to the sustained high prices. Being a weekday we are seeing few footfalls in the morning hours as people are going to attend office. However, we are expecting the rush from afternoon, that is 2-2.30 pm, till late evening," he told PTI. <keyword id="20398993" type="General" weightage="20" keywordseo="Saurabh-Gadgil" source="keywords">Saurabh Gadgil</keyword>, Chairman of PN Gadgil Jewellers, added that Dhanteras festivities extending into Wednesday offer a broader business window, with customer bookings showing promise despite possible dips in quantity sold. The extra shopping time could offset some of the price impact, particularly for buyers seeking smaller gold pieces or silver, which has remained steady at ₹99,500 per kg. Senco Gold and Diamonds MD Suvankar Sen noted positive weekend turnout, expecting the crowd to grow through the afternoon and into late evening. The industry anticipates late-night demand will hold strong, especially among buyers seeking traditional purchases on this auspicious day for jewellery investments. This extended buying period provides customers with more options, as jewellers focus on flexibility to accommodate high-value purchases amid record gold prices. (with PTI inputs)

Dhanteras 2024: Jewellers report slower than expected sales due to rising gold prices

The time for lamps, lights, festive cleaning, and shopping is upon us! Diwali festivities start with <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> on Tuesday, October 29. Also referred to as <keyword id="23672565" type="General" weightage="20" keywordseo="Dhantrayodashi" source="keywords">Dhantrayodashi</keyword>, this day is celebrated with great joy and devotion by many Hindus. It involves worshipping <keyword id="23220366" type="General" weightage="20" keywordseo="Lord-Kuber" source="keywords">Lord Kuber</keyword>, the god of wealth, and Lord Dhanvantri, the god of medicine. Additionally, buying gold or silver on this day is seen as particularly auspicious. As <keyword id="23642266" type="General" weightage="20" keywordseo="Dhanteras-2024" source="keywords">Dhanteras 2024</keyword> approaches on October 29, here’s everything you need to know about the festival, including the date, Shubh Mahurat timings, and other key details. <h2>Significance of Dhanteras</h2>Dhanteras hold deep significance in Hindu culture, symbolising both wealth and well-being. Celebrated on the 13th day of the lunar calendar, the festival honours not only financial prosperity but also the birth of Lord Dhanvantri, the divine figure associated with health and medicine, highlighting the importance of both wealth and good health in life. <h2>Dhanteras 2024 Mahurat timings</h2>This year, Dhanteras begins with the Trayodashi Tithi starting at 12:01 AM on October 29 and ending at 2:45 AM on October 30. The best time for the Dhanteras Puja is between 7:27 PM and 9:16 PM on October 29. The Pradosh Kaal will be from 6:37 PM to 9:16 PM. <h2>Rituals</h2>Dhanteras marks the start of the weeklong Diwali celebrations, culminating in Bhai Duj. Families begin the day with cleansing rituals, such as bathing and deep cleaning of their homes, to welcome prosperity. Houses are beautifully decorated with flowers, rangoli designs, and glowing lights to enhance the festive spirit. <div type="Article" hostid="261" msid="79183505" title="Happy Dhanteras 2024 messages and wishes" mstype="2" mssubtype="0"></div> A long-standing tradition during Dhanteras is the purchase of new items—especially gold, silver, and kitchen utensils—as it is believed to bring good luck and prosperity into the household. Many families see this as a way to ensure wealth and success for the coming year. In the evening, they also observe the ritual of <keyword id="23672566" type="General" weightage="20" keywordseo="Yama-Deepam" source="keywords">Yama Deepam</keyword>, where a special four-faced diya with four wicks is lit to honour Lord Yama, the god of death. This act symbolises the removal of fear, negative energy, and obstacles from one’s life, seeking protection and well-being for loved ones. The diya is often placed at the entrance of homes to ward off evil and ensure a bright, positive future. SEE ALSO: <a href="https://www.businessinsider.in/thelife/webstories/dhanteras-2024-auspicious-items-to-buy-and-what-to-avoid/slidelist/114503989.cms" data-type="tilCustomLink" target="_blank">Dhanteras 2024: Auspicious items to buy and what to avoid</a>

Dhanteras 2024: Everything you need to know about rituals, auspicious timings and significance

As the vibrant <keyword id="19896655" type="General" weightage="20" keywordseo="wedding-season" source="keywords">wedding season</keyword> kicks off in India soon, the <keyword id="19921618" type="General" weightage="20" keywordseo="Confederation-of-All-India-Traders" source="keywords" meta.keywordsubtype="org" meta.entityname="Confederation of All India Traders" meta.hostid="261" meta.entityid="Confederation of All India Traders">Confederation of All India Traders</keyword> (<keyword id="20143308" type="General" weightage="20" keywordseo="CAIT" source="keywords" meta.keywordsubtype="org" meta.entityname="CAIT" meta.hostid="261" meta.entityid="CAIT">CAIT</keyword>) has set an optimistic forecast, projecting a windfall for the nation’s economy. According to a recent CNBC report, CAIT predicts that this year, an estimated 48 lakh weddings are expected to take place in November and December, potentially generating a whopping ₹6 lakh crore in business. This surge reflects not just the volume of weddings but the wide-scale economic impact that accompanies such celebrations. Weddings in India are known for their grandeur, with celebrations often spanning several days and involving a number of services, from event planning and catering to jewellery purchases and attire. CAIT’s recent prediction, thus, underscores the vital role that the wedding season plays in the retail market. In this year’s cycle, the retail sector alone is poised to see a turnover of ₹5.9 lakh crore, highlighting the deep interconnectedness between cultural traditions and economic activity. In Delhi, which stands as one of the top locations for extravagant weddings, the expected impact is particularly significant. Approximately 4.5 lakh weddings are projected in the capital city, potentially contributing around ₹1.5 lakh crore to the local economy. This surge benefits a variety of sectors, including hospitality, fashion, gold and jewellery, and even technology, as digital services and e-invitations become more prevalent. The build-up to this wedding season has already shown signs of economic revival, particularly in sectors like gold and jewellery. Suvankar Sen, MD &amp; CEO of Senco Gold, noted a marked increase in wedding-related purchases during the recent Dhanteras festival. Speaking in an interview with CNBC TV-18, Sen highlighted that the August duty cut on gold played a significant role in spurring early buying behaviour. He pointed out that this policy move helped lower the cost of gold, enticing consumers to make significant purchases ahead of the peak wedding months. "We can see at least 40-50% of the consumers who are buying right now are related to weddings, and the 40-50% who are not related to weddings, are divided amongst consumers with a budget of ₹2-3 lakh buying some kind of jewellery as an annual buying during this auspicious time. Some consumers are buying working women's jewellery or lightweight for their daughters, something within ₹50,000 to ₹1 lakh kind of buying happening. ₹20,000-30,000 is a budget consumer at all levels, some kind of a pendant, ring or earring that everyone would like to buy during this auspicious time. So, this is how we are seeing the consumer," he added. This early momentum has translated into packed showrooms and increased consumer spending, signalling a robust start to wedding-related commerce. Retailers across India are now preparing for a flurry of activity, restocking inventory and expanding service offerings to meet the anticipated demand. From wedding attire and décor to luxury items like high-end electronics and custom-made invitations, the shopping lists are extensive, promising a lucrative time for businesses. While traditional sectors such as fashion, catering, and venue rentals will see a boom, new trends have also emerged, expanding the <keyword id="23787664" type="General" weightage="20" keywordseo="wedding-economy" source="keywords">wedding economy</keyword>. The demand for eco-friendly and sustainable wedding practices has grown, with couples seeking biodegradable décor and eco-conscious catering services.

Indian weddings expected to generate ₹6 lakh crore in two months, CAIT says

<ul><li>With Diwali festivities just around the corner, digital payment platforms such as <keyword id="143842" type="COMPANY" weightage="20" keywordseo="Mobikwik">Mobikwik</keyword>, PayTm and Google Pay are luring Indians with smart investment option — <keyword id="4465249" type="PERSON" weightage="20" keywordseo="digital-gold">digital gold</keyword>. </li><li>Mobikwik has launched a festive exchange which will allow converting 1 gram of digital gold in exchange for the gold jewellery. It will also add 1 gm of digital gold in buyer’s account. </li><li>The offer is valid between October 23 and 28, 2019. </li><li>Digital gold can be bought in quantities as low as ₹1.</li></ul>With Diwali festivities around the corner, digital payment platforms such as Mobikwik, PayTm and Google Pay are luring Indians with smart investment options — digital gold. With gold soaring a six year high this Diwali, there isn’t much of a rush to buy gold. Jewellers too are trying to attract buyers with promotional offers. Meanwhile, Mobikwik launched a festive exchange, in partnership with SafeGold. SafeGold is a joint venture between Invent Capital, a private equity firm, and <keyword id="113718" type="ORGANIZATION" weightage="20" keywordseo="World-Gold-Council">World Gold Council</keyword>. The ‘exchange one get one’ offer will allow converting 1 gram of digital gold in exchange for gold jewellery. Additionally, it will add 1 gm of digital gold in buyer’s account. The offer is valid between October 23 and 28, 2019. “Indians have always had a passion for buying gold, particularly on auspicious occasions. Demand for gold is interwoven with culture, tradition, and planning for financial protection in times of crisis,” Upasana Taku, Co-founder, MobiKwik<a href="https://www.zeebiz.com/personal-finance/news-planning-to-buy-gold-on-diwali-this-platform-is-giving-double-than-what-you-pay-for-112891"> told </a>Zee Business. ‘Digital gold’ is the buying and selling of gold via mobile wallets and digital platforms. From gold coins and bars to gold jewellery, the platforms offer gold in digital form. The digital method allows one to buy 99.9% 24 karat gold. And it can be bought in quantities as low as ₹1 or grams digitally — which can be redeemed at a jewellery or gold store. However, the prices of digital gold are highly volatile. So, the price is valid for merely 6 minutes. Users can buy digital gold via online wallets and store it in online accounts — which are linked to Gold Accumulation Plan (GAP). While the <a href="https://www.business-standard.com/article/pf/digital-gold-a-convenient-investment-method-or-a-ponzi-scheme-in-making-119041800720_1.html">prices of gold</a> may vary between 4%-5% on the retail price of gold from the actual price, the price variation on digital gold is said to vary between 1.5% to 2%. It can be kept for a maximum of five years and there is no extra storage cost. Ever since the launch, the digital gold market has seen strong growth. It estimated over 80 million people who had digital accounts as of March 2019. See also: <a href="https://www.businessinsider.in/business/startups/news/diwali-sales-snapdeal-launches-an-online-store-for-dhanteras-will-sell-gold-coins/articleshow/71704385.cms">Snapdeal launches an e-store for Dhanteras – with gold, silver coins and more</a> <a href="https://www.businessinsider.in/google-pays-new-tactic-to-take-on-rivals-paytm-phonepe-in-india-introduces-digital-gold-offerings/articleshow/68609832.cms">Google Pay wants to offer Indians their favourite investment option – gold</a>

Can’t afford gold coins or jewellery this Diwali? You can now buy gold worth ₹1

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>, the thirteenth day of the waning phase of the <keyword id="7501472" type="General" weightage="20" keywordseo="lunar-month" source="Orion">lunar month</keyword> in the month of Kartika marks the beginning of the five day long Diwali festival. For quite a long time in the cultural and religious history of India, people strongly believe that doing and buying a few things on Dhanteras can open the gates to luck and prosperity. Here is a list of things to do and buy on Dhanteras to get lucky. <cmsannotation type="cmsannotation" annotationid="Auspicious things to do on Dhanteras" comment="subhead" text="Auspicious things to do on Dhanteras">Auspicious things to do on Dhanteras</cmsannotation> Dhanteras is good for starting any things that must grow progressively. You can start a new business or launch new projects on this day. This day is also a good one to start the constructions or renovations of homes and offices. During the Pradosh Kaal on Dhanteras that lasts for about two hours from sunset, it is good to perform Lakshmi Puja. This puja is extremely important for business community to invite luck and prosperity. Some people fast on the day of Dhanteras concluding it in the evening after Lakshmi puja. A ritual known as the lighting of Yamadeep is done on this day in the evening placing the lamp at the entrance of the house. This is said to keep the god of death away from the home. <cmsannotation type="cmsannotation" annotationid="What you can buy on Dhaneras 2023" comment="subhead" text="What you can buy on Dhaneras 2023">What you can buy on Dhaneras 2023</cmsannotation> - The beliefs associated with Dhanteras has fueled the shopping mania of people. Almost all businesses do extremely well on this day as people throng at the shops to buy a long list of things that are believed to bring them luck and prosperity. - Buy silver or brass utensils and keep them in the eastern direction of your home. - Buying a broomstick on this day is said to ward off the poverty from home. - This is also the best day to buy electronic items like refrigerator, electric oven, laptops and mobile phones. Such things need to be kept in the north-east direction of the home. - Business owners can buy account books on this day and start a new account. You can also buy the stationery and tools required for your profession. Place these account books and stationery items in the western direction of the house. It is auspicious to place these objects in worship on this day. - Buy 11 Gomti Chakras on Dhanteras, wrap them in a yellow cloth and place the bundle in a safety locker for inviting good luck. - One of the most auspicious items to buy on this day is a gold coin with the image of Goddess Lakshmi imprinted on it. This item can be worshipped on this day and kept in the safety locker or treasure chest. - Jewelry, silver coins, swastika symbol and cosmetic items are best bought on this day. <cmsannotation type="cmsannotation" annotationid="What you must not buy or do on Dhanteras" comment="subhead" text="What you must not buy or do on Dhanteras">What you must not buy or do on Dhanteras</cmsannotation> While many people suggest you the list of items you can buy on Dhanteras, there are a few items that you must never buy on this day if you do not want to fall into misfortune. Never buy sharp objects, iron items, stainless steel utensils (they have a big percentage of iron in them), black color things, glass objects, fake gold and oil. If you wish to buy a car on the day of Dhanteras, do not make the payment on this day. It is also not auspicious to give away gifts on this day. On the day of Dhanteras, do not make loan repayments or pay past bills. Never give or take any loans on this day.

Dhanteras 2023: What we can do and buy on Dhanteras

Gold and gold ornaments are something integral to Indian tradition. Gold is considered as a symbol of luck, prosperity, abundance and auspiciousness. In fact people see gold as embodying Goddess Lakshmi, the goddess of wealth in it. <cmsannotation type="cmsannotation" annotationid="Indians love gold" comment="subhead" text="Indians love gold">Indians love gold</cmsannotation> Indian households take a sentimental interest in buying gold. India has recently overtaken China in becoming the largest importer of gold on the earth. People consider it auspicious to <keyword id="2329317" type="PERSON" weightage="20" keywordseo="buy-gold" source="Orion">buy gold</keyword> on festivals like Makar Sankranti, Dussehra, Navratri, Gudi Parva, <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword>, Akshaya Tritiya and <keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>. It is considered highly auspicious to <keyword id="8248136" type="General" weightage="20" keywordseo="buy-gold-on-dhanteras" source="Orion">buy gold on Dhanteras</keyword>. Some of the beliefs attesting this tradition are discussed here. <cmsannotation type="cmsannotation" annotationid="Shopping for gold on Dhanteras" comment="subhead" text="Shopping for gold on Dhanteras">Shopping for <keyword id="6994209" type="General" weightage="20" keywordseo="gold-on-dhanteras" source="Orion">gold on Dhanteras</keyword></cmsannotation> On the day of Dhanteras, the sale of gold reaches one of its annual peaks in India. The term Dhanteras translates as dhan (wealth) teras (thirteenth day). People buy gold bars, gold ornaments, gold coins silver coins or silver ware on this day. <cmsannotation type="cmsannotation" annotationid="The legend behind Dhanteras" comment="subhead" text="The legend behind Dhanteras">The legend behind Dhanteras</cmsannotation> Once upon a time, there was a king named Hima. He had a son of sixteen years. The king got him married to a girl. Astrologers predicted that the prince would die of snake bite on the fourth day of his marriage. This information made the king and the bride misery stricken. The bride was a clever and highly devoted girl. She hatched a plan to save the life of her husband. <cmsannotation type="cmsannotation" annotationid="Dhanteras is celebrated for the first time" comment="subhead" text="Dhanteras is celebrated for the first time">Dhanteras is celebrated for the first time</cmsannotation> On the day when the astrologers had predicted the death of the boy, the girl collected all the ornaments and gold in the palace and placed them in a heap in front of the main door. She advised the prince not to sleep and sat with him narrating some interesting stories and singing some melodious songs. The couple sat awake throughout the night. <cmsannotation type="cmsannotation" annotationid="Lord Yama arrives" comment="subhead" text="Lord Yama arrives">Lord Yama arrives</cmsannotation> During the scheduled time of taking the prince’s life, Lord Yama arrived near the palace. He took the form of a serpent which was supposed to bite the prince to death. As the serpent neared the main door of the palace, the heap of ornaments and valuables blocked its way, the dazzling brilliance of the items nearly blinded the vision of the snake. The snake could not enter the palace. Meanwhile, the snake was charmed by the melodious songs sung by the girl. Hence the snake laid there all night long listening to the songs. <cmsannotation type="cmsannotation" annotationid="The time of death lapses" comment="subhead" text="The time of death lapses">The time of death lapses</cmsannotation> The time that the planets had scheduled for the prince’s death elapsed and the serpent lost its mood to bite the prince. Lord Yama in the disguise of the snake left the house without taking the life of the prince. Thus, with her clever strategies and devotion to God, the girl could successfully save the life of the prince. <cmsannotation type="cmsannotation" annotationid="Dhanteras tradition begins" comment="subhead" text="Dhanteras tradition begins">Dhanteras tradition begins</cmsannotation> The legend of how the prince was saved from death inspired the tradition of buying gold on the day of Dhanteras. Gold is kept in puja on the day and a lamp known as Yama Deep is lit in front of the main door seeking the blessings of Lord Yama and goddess Lakshmi.

Why Indian people purchase gold on Dhanteras festival

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras">Dhanteras</keyword> or Dhan Trayodashi is a very popular puja performed in a lot of households one or two days before the main Diwali celebrations. In fact, Dhanteras marks the beginning of the five day long Diwali festival. Also called as festival of wealth, the literal translation of the word Dhanteras consists of the words wealth (Dhan) and the thirteenth day (Trayodashi). Year on year, Dhantrayodashi falls in the month of Kartika on the thirteenth day of the Krishnapaksha (waning phase of moon). The other name of Dhanteras is Lakshmi Puja. 2019 Dhanteras timing This year, Dhanteras has to be celebrated on October 25, 2019. The most auspicious time for performing <keyword id="3788115" type="PERSON" weightage="20" keywordseo="Dhanteras-Puja">Dhanteras puja</keyword> on this day is Pradosh Kaal or the immediate two hours following the sunset. The best time for Dhanteras puja this year is from 05:38 pm to 08:13 pm. The essence of Dhanteras puja During the churning of the ocean by the gods and demons, Goddess Lakshmi emerged from the sea with a host of other treasures. It is said the emergence of Lakshmi happened on the dhantrayodashi and hence the Dhanteras puja is performed on this day. It is believed that Lakshmi puja performed on the day of Dhanteras will bring prosperity and wealth into the homes. This puja will invite auspiciousness, hope and wellness into the families. Dhanteras puja also marks a holy and happy beginning of the Diwali festivities over the next five days. Lighting of Yam Deep The most auspicious ritual performed on the day of Dhanteras is lighting of Yama Deep. Yama is the god of death. The legend behind Dhanteras says how a chaste woman saved the life of her husband from Yama on this day. The best place to light the Yama Deep is southwest. Lighting of Yama Deep is said to ward off evil and bring happiness, longevity and wellness inside the family. Shopping on Dhanteras People buy gold, silver, brass and copper utensils on the day of Dhanteras. Buying vehicles is recommended on Dhanteras, but since it is not advised to buy iron on this day, the billing must be done before the day of Dhanteras and delivery can be taken on this day. Things that must not be bought on Dhanteras include iron objects, sharp objects, and things in black. Dhanteras puja People perform Lakshmi puja and Kuber puja on the day of Dhanteras. Especially Dhanteras is very important for the business community for starting new ventures and new accounting procedures. On the day of Dhanteras, perform the puja in the Pradosh Kaal immediately after sunset during the right muhurat. Install the idols of Lakshmi, Kuber and Ganesh on a pedestal covered with red cloth. Install a Kalash or holy pot. The important offerings kept in the puja include gold and silver coins, badasha, peda, sweets, special dishes made at home, betel leaves and nuts, fruits and coconut. Perform holy bath for the idols, chant the mantras, make the offerings and conclude the puja with arati. Gift sweets and money to employees, visitors and the needy people.

Dhanteras puja time, date, all schedule you need to know

Festival messages help us stay connected with our near and dear ones. People exchange messages, greetings and wishes during festivals in order to share their joys and wishes with their contacts. The internet and digital technology have made it extremely easy to send festival messages. A few years back, selling greeting cards was a thriving business. People bought pre-printed greeting cards from shops, scribbled their personal messages in them and posted them to their dear ones. Today, we no more see any shops for greeting cards. People use social media sites like Facebook, Twitter, Instagram, WhatsApp, Email and messaging apps to send festival messages. In this way, you can send personalized messages instantly without spending much time and effort. Above all, sending messages on the internet does not cost you anything. As you do not have to buy printed cards, your messages have become environment friendly. Dhanteras also known as Dhantrayodashi is an important day that marks the beginning of the five day Diwali celebrations. On the day of Dhanteras, people buy silver, gold, utensils, vehicles, furniture and household items as a sign of inviting good luck into homes. Pujas performed on Dhanteras aim at seeking the blessings of goddess Lakshmi and Kuber for the welfare of the family members. Greet your dear ones on Dhanteras with some apt messages choosing from the ones below. - May this Dhanteras bring in new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright and beautiful and fill your days with pleasant surprises and moments. Happy Dhanteras. - May Goddess Lakshmi bless your business to do well in spite of all odds like the enduring charms of gold and diamonds. Happy Dhanteras 2023! - May your life be full of happiness and harmony with enough wealth to give you all comforts you ever wished. Stay blessed. Happy Dhanteras! - Wishing a very Happy Dhanteras to everyone. May the blessings of Lord Kuber and Lord Dhanvantari showers on you always. - May this Dhanteras bring new dreams, new hopes and fill your days with pleasant surprises and moments. Happy Dhanteras to you and your family! - DHANTERAS ka shubh din aya. sabke liye nayi khushiya laya. LAKSHMI GANESH viraje apke ghar me. sada rahe sukho ki chhaya.HAPPY DHANTERAS - Warm wishes on the auspicious occasion of Dhanteras to you. May Lord Kuber shower you with wealth and prosperity for a beautiful life. - Sun glows for a day, candle for an hour, matchstick for a minute, but a wish can glow days forever. So here is my wish for a glowing Dhanteras. Happy Dhanteras. - God’s blessing may come as a surprise and how much you receive depends on how much your heart can believe. May you be blessed beyond what you expect. Happy Dhanteras! - Ye dhanteras kuch khaas ho, Dilon mein khushiyaan, ghar mein sukh ka vaas ho, here, moti par aapka raaj ho, mitey duriyaan, sab aapke paas ho. Happy Dhanteras!

Dhanteras 2023 messages and wishes for your dear ones

India’s phenomenal love for <keyword id="18712" type="ENTERTAINMENT" weightage="100" keywordseo="Gold">gold</keyword> is about to hit the peak on November 1 – the <keyword id="4067" type="UNKNOWN" weightage="100" keywordseo="Dhanteras">Dhanteras</keyword> Day – when thousands go on a gold-buying spree. But just a day before the <keyword id="1922775" type="UNKNOWN" weightage="100" keywordseo="gold-fest">gold fest</keyword>, the price of the yellow metal went down considerably. Although experts and <keyword id="92939" type="UNKNOWN" weightage="60" keywordseo="bullion-traders">bullion traders</keyword> predict that the <keyword id="35271" type="UNKNOWN" weightage="100" keywordseo="gold-price">gold price</keyword> (per 10 gm) may cross Rs 33,000 mark this Dhanteras, the precious metal continued its falling streak for the 4th straight session and tumbled to Rs 31,450/10 gm in the national capital today, a big dip from the previous close of Rs 31,710, even as premiums stayed at record highs. 
 So is it time to rush to your nearest jeweller and shop for gold on Dhanteras that marks the beginning of the five-day <keyword id="60699" type="UNKNOWN" weightage="100" keywordseo="Diwali-festivities">Diwali festivities</keyword>? Most people believe it to be an auspicious occasion to <keyword id="47916" type="UNKNOWN" weightage="80" keywordseo="invest">invest</keyword> in the precious metal. But why so, you may ask. Mythology has it that the dazzle of gold confused Yama, the god of death, when he came to claim the life of a young prince. Another legend says Dhanteras was the day when Dhanvantari (the god of healing) emerged from the ocean with amrit (nectar that makes one immortal) as gods and demons churned the sea to find it. Both legends mark the occasion as one filled with life force and positive fervour and even today, <keyword id="467706" type="UNKNOWN" weightage="80" keywordseo="goddess-Laxmi">Goddess Laxmi</keyword>, <keyword id="1922774" type="UNKNOWN" weightage="80" keywordseo="Lord-Kubera">Lord Kubera</keyword> and <keyword id="27928" type="PERSON" weightage="80" keywordseo="Lord-Ganesha">Lord Ganesha</keyword> are worshipped everywhere as people pray for wealth and prosperity. 
 
How’s gold doing: A reality check 
The worship of dhan (wealth) on Dhanteras is perfectly in tune with the gold fest that the country witnesses every year. But things could be a lot different this time around. With the yellow metal in short supply due to government’s restrictions on import, the demand for expensive gold has fallen and sales have dropped by 50%, according to industry estimates. In fact, over the past six months, <keyword id="46002" type="UNKNOWN" weightage="100" keywordseo="Gold-prices">gold prices</keyword> have witnessed a roller-coaster ride – fluctuating between Rs 26,000 and Rs 34,000/10 gm. 
 The <keyword id="44734" type="ORGANIZATION" weightage="40" keywordseo="Indian-Government">Indian government</keyword> has been taking several measures to curb inbound shipments of gold to contain the current account deficit (CAD). Only recently, it has raised the import tariff value of gold to $436/10 gm. In another unprecedented ‘gold control,’ it has also banned import of coins, bars and medallions. Consequently, banks and organised players have stopped selling <keyword id="36023" type="UNKNOWN" weightage="100" keywordseo="gold-coins">gold coins</keyword> and the demand for the same has fallen by 70%. Incidentally, coin sales always reached the peak during <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword> as corporate houses and common men buy these for gifting purpose. 
 
Does that mean the traditionally ‘golden’ Dhanteras will lose its sheen this year? Not really, as people will consider buying gold if prices stay around 31K or less. Local retailers expect around 20% rise in sales during the current festive season, compared to the last fiscal. However, prices are expected to go up by Rs 300-1,000 per 10 gm on the Dhanteras Day, due to higher premiums caused by supply squeeze. Premium on gold may further rise from the current Rs 1,500-2,000 per 10 gm if demand skyrockets during this period. 
 
New <keyword id="1922778" type="UNKNOWN" weightage="100" keywordseo="buying-trends">buying trends</keyword> In spite of current restrictions, India has imported 393.68 tonnes of gold during the April-September quarter this year, as per official data. And the <keyword id="113718" type="ORGANIZATION" weightage="80" keywordseo="World-Gold-Council">World Gold Council</keyword> has estimated the country’s overall gold demand to touch a record 1,000 tonnes in 2013. We expect most of the buying to happen around Diwali and the wedding season, but there is a distinct shift in the buying pattern. Here is a quick look at what’s trending this festive season. 
 
Gold coins won’t be totally missing: Well, you can’t buy them at banks this time, but some jewellers have decided to sell gold coins this Diwali. All India Gems and Jewellery Trade Federation has asked its members to temporarily lift the ban on sale of gold coins, which has been on since July this year. Gold coins are not bought for investment but are rather seen as shagun and given as gifts, hence the decision. 
 
Lightweight jewellery is getting popular: That’s quite understandable, given the exorbitant price. While light <keyword id="6379337" type="UNKNOWN" weightage="100" keywordseo="gold-jewellery">gold jewellery</keyword> with semi-precious stones looks pretty and chic on any occasion, gold leafing and gold foil items have become the latest rage. For the 20-plus crowd, silver is in – used for funky designs, ethnic wear and even for traditional pieces. You can also buy intricate silverware for your dining collection or choose from a wide range of silver home décor items that will light up your Diwali. 
 
<keyword id="29454" type="COMPANY" weightage="80" keywordseo="Platinum">Platinum</keyword>, <keyword id="6368047" type="COMPANY" weightage="80" keywordseo="diamonds">diamonds</keyword> are the new gold: According to an <keyword id="6355988" type="CITY" weightage="40" keywordseo="Assocham">ASSOCHAM</keyword> survey, rising gold prices and short supply are driving <keyword id="624" type="ORGANIZATION" weightage="80" keywordseo="Women">women</keyword> to more stable <keyword id="6362476" type="ORGANIZATION" weightage="80" keywordseo="investments">investments</keyword> like diamonds and platinum this Diwali. On a year-on-year basis, the demand for diamond jewellery has grown more than 25% this year while diamond-studded platinum jewellery has seen more demand in the metros, than the traditional diamond-and-gold jewellery. That’s why 76% jewellers are now focusing more on platinum and diamond jewellery. If you, too, want to follow the latest trend and skip the yellow metal for a change, this Dhanteras-Diwali may bring a different kind of shine in your life. 
 
With input from Agencies 
Image: Economictimes.indiatimes.com

Gold Is Tumbling; Will It Be Cheaper This Dhanteras?

<ul><li>The usual fervor of the Big Fat Indian Summer weddings have given way to downsized miniature ceremonies this season. </li><li>However, consumers are investing the money they save from these small weddings in gold to secure their future. </li><li>On the back of these trends, <keyword id="1483203" type="PERSON" weightage="20" keywordseo="Ramesh-Kalyanaraman">Ramesh Kalyanaraman</keyword>, Executive Director, <keyword id="413856" type="COMPANY" weightage="20" keywordseo="Kalyan-Jewellers">Kalyan Jewellers</keyword> is optimistic that the brand will be able to expand its customer basket size by 30%. </li><li>We caught up with Kalyanaraman to understand how intimate weddings emerging as a trend has affected the <keyword id="556004" type="PERSON" weightage="20" keywordseo="jewellery-industry">jewellery industry</keyword>, various safety precautions it has taken across operational showrooms, and a lot more. </li></ul>The global pandemic hasn’t affected Indians' love for weddings and gold. They are coming up with out-of-the-box solutions, whether it is to organize weddings virtually and/or buy diamond studded or gold plated masks. Over the past three quarters, the value of gold has continued to accelerate. As a result, Kalyan Jewellers is now looking to increase its customer basket size by at least 30%. The brand also managed to close 10% of its annual <keyword id="126295" type="ORGANIZATION" weightage="20" keywordseo="Akshaya-Tritiya">Akshaya Tritiya</keyword> business with a unique initiative that was tailor-made for quarantine. It launched a Gold Ownership Certificate which allowed customers to purchase and own gold on Akshaya Tritiya. The certificate could be redeemed against physical gold, in the form of jewellery or coins, on or before October 31, 2020. The brand is still witnessing ‘a steady stream of footfalls’ across its operational showrooms from consumers who bought the certificate. Looking at these trends, Kalyan Jewellers’ Executive Director, Ramesh Kalyanaraman, voiced his optimism for the recovery of the sector. He shared with us how intimate weddings emerging as a trend has affected the jewellery industry, various safety precautions it has taken across operational showrooms and why the brand decided to align its marketing monnies on digital to adjust to the volatile market. Excerpts: Q. Tell us a bit about your campaign #MuharatAtHome. What is the idea behind it? What are the challenges you are facing in conducting ad shoots considering the restrictions? Weddings have always brought people together. This year, with lockdown restrictions in place during peak wedding season, it was presumed that everyone would postpone their wedding plans, but we were pleasantly surprised to see that this wasn’t the case at all. We saw families trade grand ceremonies for intimate functions, ruled by minimalism, simplicity and personalization. It is this trend of intimate weddings that our #MuhuratAtHome campaign captures. For the ad campaign we opted for an ‘at-home’ shoot with limited cast and crew, following state specified shoot protocols. As this is going to be a Pan-India campaign with multiple iterations, it was shot in three cities, with three separate teams. In each of these locations, the advertising agencies involved, followed the guidelines issued by local authorities and recreated a home-like intimate wedding set up. Q. How difficult was the lockdown period for Kalyan Jewellers? Initially it felt strange, because this was the first time in all these years that all our showrooms were shut at the same time. After a week, we realised that we will need to make good of this time, and so we started using it more productively to strategize, realign priorities and plan our next steps. For the staff, we conducted online training sessions. We also did customer outreach more as a gesture than anything else. We were actively involved in many CSR initiatives, be it collaborating with our brand ambassador Amitabh Bachchan and Sony Pictures Network. During Akshaya Tritiya, at the request of regular customers, we launched the Gold Ownership Certificate which allowed customers to purchase and own gold on Akshaya Tritiya. The certificate could be redeemed for against physical gold, in the form of jewellery or coins, on or before October 31, 2020. To our surprise, this was very well received, and we managed to do close to 10% of our annual Akshaya Tritiya business with this initiative. Q. How are your preparations for unlocking going? What are the various safety precautions you have taken across operational showrooms? We have heightened the safety and hygiene measures across our operational showrooms to safeguard the health and safety of our patrons and the community at large. All customers are given temperate checks with handheld scanners at the entrance. Customers are required to use single-use glove in the showrooms, and this is made available to them upon entry. Masks are provided to anyone who is not wearing it already. Deep cleaning of showrooms is undertaken at regular intervals through the day, and all high touch point zones like counter tops, door knobs etc. are frequently sanitized. We feel that going forward, even when the lockdown is completely lifted, these hygiene practices will become the new normal. Q. How have you observed consumer behavior changing lately? And what are some of the consumer buying trends witnessed in regions where showrooms have reopened? Over the past three quarters, we have witnessed a surge in gold prices and the value of gold, as an asset, has continued to accelerate. It is the only asset that has proved to be a promising and safe investment option for consumers across the country. In line with this, we are looking at an increase in the customer basket size by at least 30%. Furthermore, with DIY or intimate weddings emerging as a trend, the wedding-related expenses on venue booking, catering, etc. have reduced and customers have more disposable income at their end, which is now being allocated to investing in gold jewellery. Additionally, shoppers who have postponed their weddings are making purchases as planned by availing our bridal lounge facility, for a personalized shopping experience. Currently, we are witnessing a steady stream of footfalls across our operational showrooms. A segment of those footfalls are customers who are reaping the benefits of pre-booking their gold jewellery or those who purchased the Gold Ownership Certificate this Akshaya Tritiya. Some are there to exchange their older gold for newer pieces. Looking at the current trend, we are fairly optimistic about the recovery of the sector. Q. What has your marketing strategy been during the lockdown? Did you modify your media mix, with marketing investments getting shifted from one medium to another? One of the biggest trends that has emerged out of the nationwide lockdown is the huge surge in screen time spent by Indians across digital platforms. In line with this, brands have begun to align their marketing budgets towards digital, social media &amp; OTT, especially when it comes to placing new content. In line with this, we introduced temporary changes to our media mix with a more digital-centric approach. For campaigns such as #MaaTuneSonaKaDilPaya (Mother’s Day), we leveraged crowdsourced photographs from our social media community wherein some of the best moments were handpicked to feature in a campaign video. Amitabh Bachchan was the voice of the campaign, and it was well received. The #MuhuratAtHome campaign is also a result of a similar online-only strategy. Q. We are sure the future of retail and jewellery industry will never be the same. How are you making sure you opt to digital media, online selling policies and physical distancing need to help your consumer? The unique aspect to the jewellery business is the concept of privacy while shopping which has always existed. Families come together and prefer to sit together, a little away from other families that are shopping. Kalyan Jewellers’ showrooms are therefore standalone showrooms, which are either mid-size, large format or flagship showrooms, designed to allow this unique shopping practice. Our counters are also demarcated as wedding, gemstone, diamond or daily wear jewellery – which is an added advantage during these times of social distancing. (Auspicious days like Akshaya Tritiya or Dhanteras are the only times when this rule doesn’t apply.) Additionally, as mentioned earlier we have launched appointment facilities for our bridal lounge services which can be availed by wedding shoppers for a personalized shopping experience. Q. Do you think this experience will change the way you market your brand in the future? The USP of the brand will remain the same, but the channels of marketing might change. Naturally, when you change the channel, the way you communicate the same brand USP will get amended. In the coming years, we intend to focus on targeted marketing campaigns. Q. The pandemic and the lockdown has brought with it a lot of learning. What are your major learnings from this experience so far? During the lockdown, we re-evaluated many aspects of our business, and realised that with careful planning, we can cut costs under various heads, without affecting the overall performance of the business. We intend to implement this learning even going forward. With showrooms spread across the country, our senior and mid-level management used to travel extensively. Now with the lockdown rules, travel has reduced significantly, and we are managing our operations remotely. This saves both money and time. Going forward, we plan to carefully rationalise travel needs. Our marketing campaigns have also evolved post the lockdown, and we are looking at targeting online campaigns instead of larger campaigns, and this is also working well for us. Another lesson for the future.

You Searched For "gold shopping on dhanteras" and got 11 results

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