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<ul><li><keyword id="6357886" type="UNKNOWN" weightage="20" keywordseo="phonepe">PhonePe</keyword> brings back Inspector Desai (<keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>) and Shinde to talk about the ease of buying gold online.</li><li>The campaign aims to target HSM markets.</li></ul> PhonePe announced the launch of their new campaign to showcase how easy and safe it is to buy 24K pure gold coins &amp; bars on the PhonePe app. The Hindi ad films feature the much-loved duo of Inspector Desai (played by Aamir Khan) and Shinde for the audiences in the northern, western and eastern parts of the country. These have been conceptualized and created by <keyword id="261687" type="COMPANY" weightage="20" keywordseo="Leo-Burnett-India">Leo Burnett India</keyword>. <div type="Youtube" id="ZrsLnDt8gxg" title="Inspector Desai makes the most of a golden opportunity | PhonePe" thumbUrl="https://i.ytimg.com/vi/ZrsLnDt8gxg/mqdefault.jpg"></div> Speaking about the campaign Ramesh Srinivasan, Director - Brand Marketing, PhonePe said “While we absolutely wanted to highlight the USPs of buying gold on PhonePe, we wanted to do it in a manner that tells a story and not just communicates the message. So, the brief was centred on having a conversation with our audiences and helping them understand the seamless and hassle-free experience of buying gold on PhonePe, with a storytelling format that is relatable yet memorable.” The 4-film campaign through a series of short films builds the consumers' trust in buying Gold on PhonePe. The films address the concerns one would have regarding purity and ease of buying gold through the inimitable camaraderie between Inspector Desai and his trusted Shinde. The films reiterate the purity of the gold purchased from PhonePe by ensuring certification for reassurance of quality and assure a seamless gold buying experience from buying to storing hassle free through the playful banter between the two characters. Ramesh Srinivasan adds “This assurance is at the core of our product, which we wanted to bring out to the fore with our campaign. The campaign’s theme of Ab Gold Lo Befikar PhonePe is the culmination of that belief.” <div type="Youtube" id="r-eeHH3JJrU" title="What is Inspector Desai’s golden solution? | PhonePe" thumbUrl="https://i.ytimg.com/vi/r-eeHH3JJrU/mqdefault.jpg"></div> Speaking about the campaign <keyword id="2289556" type="PERSON" weightage="20" keywordseo="Rajdeepak-Das">Rajdeepak Das</keyword>, CEO &amp; Chief Creative Officer – South Asia, Leo Burnett, said “The adventures of Inspector Desai and Shinde are back! And this time the duo are busting myths about buying gold online, but of course with their signature wit and humour. Although we have come a long way in adopting digital payments, gold still remains a traditional in-store purchase. Our campaign through its playful humour and narrative encourages everyone to move to the smart way of buying gold – on PhonePe. We hope our audiences will enjoy and find resonance with our films.” <div type="Youtube" id="qcT7yyDdgNk" title="A quick lesson in Gold buying by Inspector Desai | PhonePe" thumbUrl="https://i.ytimg.com/vi/qcT7yyDdgNk/mqdefault.jpg"></div> Client – PhonePe: Richa Sharma, Ramesh Srinivasan Campaign Manager: Vasudha Khurana Content Managers: Madhavi Varanasi, Nigel Sequeira Digital &amp; Social Managers: Yatithi Vidhlani, Aditya Nair Agency: Leo Burnett CEO &amp; CCO – South Asia, Leo Burnett: Rajdeepak Das CEO &amp; CSO – South Asia, Leo Burnett: Dheeraj Sinha National Creative Directors: Prajato Guha Thakurta, Sachin Kamble Associate Executive Creative Directors: Archit Gadiyar, Vinit Sanghvi Creative Team: Shivani Gairola, Saumya Aggarwal, Ketan Shinde, Simran Arora, Punya Arora, Silvi Kasliwal, Vedika Karpe Executive Vice President: Niket Kumar, Maninder Bali Associate Vice President: Pooja Punjabi Brand Services Directors: Antara Bhattacharya, Shreyash Goenka Brand Strategy Associate: Samiksha Gupta

PhonePe's latest campaign with Aamir Khan aims to bust myths about buying gold online before the festive season

Popular UPI and mobile wallet app PhonePe was launched in 2016 as the first app built on the Unified Payments Interface. Over two years ago, the company said that it will allow users to buy and sell 24 Karat gold through the app. PhonePe partnered with MMTC-PAMP for gold of 99.99% purity and Safegold with 99.50% purity versions. The rates are updated every five minutes by both the providers and the price displayed in inclusive of 3% GST. The gold that the user buys is stored in an insured locker facility. The users can get gold coins of up to 20 grams delivered to their home. In this post, we will explain how to buy and <keyword id="8623757" type="UNKNOWN" weightage="20" keywordseo="sell-gold-on-phonepe">sell gold on PhonePe</keyword>. How to <keyword id="8623759" type="UNKNOWN" weightage="20" keywordseo="buy-gold-on-phonepe">buy gold on PhonePe</keyword> <ul><li>Log in to the PhonePe app. </li><li>At the bottom, click on ‘My Money’. </li><li>Under the ‘Wealth Management’ section, click on ‘Gold’. </li><li>Now, choose from MMTC-PAMP and Safegold. </li><li>View the current buying price. </li><li>You can enter either the amount or weight of gold you want to buy. </li><li>Now, click on ‘Proceed to Payment’ and complete the payment process. </li></ul>How to view your gold balance <ul><li>Open the PhonePe app. </li><li>At the bottom, click on ‘My Money’. </li><li>Click on ‘Gold’ under the ‘Wealth Management’ section. </li><li>Now, click on the gold provider from whom you have purchased the gold earlier. </li><li>At the top, you will be able to see your gold’s weight and selling value. </li></ul><keyword id="8623755" type="UNKNOWN" weightage="20" keywordseo="how-to-sell-gold">How to sell gold</keyword> <ul><li>Open the PhonePe app. </li><li>At the bottom, click on ‘My Money’. </li><li>Click on ‘Gold’ under the ‘Wealth Management’ section. </li><li>Now, click on the gold provider from whom you have purchased the gold earlier. </li><li>Choose the amount or weight of gold you want to sell. </li><li>The amount will be credited in your bank account. </li></ul>How to get gold delivered <ul><li>Open the PhonePe app. </li><li>At the bottom, click on ‘My Money’. </li><li>Click on ‘Gold’ under the ‘Wealth Management’ section. </li><li>Now, click on the gold provider from whom you have purchased the gold earlier. </li><li>Click on ‘Deliver’. </li><li>Select the gold coin that you want to get. </li></ul>It is to be noted that you will have to pay additional charges for getting gold delivered. The charges vary depending on the provider and the coin selected. See also: <a href="https://www.businessinsider.in/business/news/jewellers-to-sell-only-14-18-22-carat-hallmarked-gold-jewellery-from-jan-2021-paswan/articleshow/73250251.cms">Jewellers to sell only 14, 18, 22 carat hallmarked gold jewellery from Jan 2021: Paswan</a> <a href="https://www.businessinsider.in/stock-market/news/goldman-sachs-says-gold-is-a-better-hedge-than-oil-as-trump-iran-tensions-heat-up/articleshow/73122500.cms">Goldman Sachs says 'gold is a better hedge than oil' as Trump-Iran tensions heat up</a>

How to buy and sell gold on PhonePe

<ul><li><keyword id="4878801" type="PERSON" weightage="20" keywordseo="whatsapp-pay">WhatsApp Pay</keyword> is now officially live in India after receiving the nod from the National Payments Corporation of India (NPCI). </li><li>While WhatsApp Pay is also a UPI-based payments service, it is different when compared to Google Pay and PhonePe. </li><li>For now, WhatsApp Pay offers only peer-to-peer and UPI payments, while Google Pay and PhonePe provide an entire set of digital payment options. </li><li><a href="https://www.businessinsider.in/business/news/google-pay-has-a-solid-lead-over-phonepe-paytm-and-amazon-pay-in-india-but-its-biggest-challenge-is-yet-to-come/articleshow/76542701.cms">Check the latest news and updates on Business Insider.</a> </li></ul>WhatsApp Pay is now live in India after the National Payments Corporation of India (NPCI) gave it the green signal. With its 400 million user base, WhatsApp can easily take on its rivals Google Pay and PhonePe, even though they have a head start of nearly three years now. WhatsApp has been testing its payments service for a long time in India now. It began testing in 2018, with 1 million users. Since then, WhatsApp Pay has been available for anyone who wanted to use it, but it has <a href="https://www.businessinsider.in/tech/news/whatsapp-pay-upi-rolls-out-while-google-pay-phonepe-have-already-got-the-first-sting-with-the-npci-cap/articleshow/79075049.cms">received the official nod only now</a>. We take a look at how all the three apps handle UPI payments and user experience. <div type="Article" hostid="261" msid="79075049" title="WhatsApp Pay UPI is now live while Google Pay, PhonePe have already got the first sting" mstype="2" mssubtype="0"></div> <keyword id="10231710" type="UNKNOWN" weightage="20" keywordseo="whatsapp-pay-vs-google-pay">WhatsApp Pay vs Google Pay</keyword> vs PhonePe One of the key differentiators between WhatsApp Pay, Google Pay and PhonePe is the payment flow. Payment flow While Google Pay and PhonePe are built from the ground up as payment apps, WhatsApp is purely a messaging app. This has a significant impact on the payment flow and related services offered by all the three apps. For starters, WhatsApp is still the same, with no change in the design or the services offered by it. Messaging is still its primary focus. Making a <a href="https://www.businessinsider.in/tech/apps/how-to/how-to-use-whatsapp-payments-upi-to-send-and-receive-money/articleshow/79076350.cms">UPI payment using WhatsApp Pay</a> is extremely simple, too. All you have to do is open the chat of the person you want to send money to, and click on the attachment button. Select Payments, enter the amount and authenticate it using your UPI PIN. It’s that simple. Google Pay and PhonePe also offer a simple payment flow and let you message your contacts as well. However, they are first and foremost payment apps, which reflects in the design. Additional services On Google Pay and PhonePe, you can also make bill payments, do recharges, transfer money to bank accounts, and for some reason, even play games. Additionally, Google Pay and PhonePe also have cashback offers and rewards to keep users hooked on to their services. In contrast, WhatsApp focuses purely on peer-to-peer payments. It’s great if you want to send money to your family, friends and other contacts, but its usability doesn’t extend beyond that. Language support All the three apps offer support for several Indian languages, apart from English. Here’s how they stack up in this regard: <ul><li>WhatsApp - 10 Indian languages. </li><li>Google Pay - 7 Indian languages. </li><li>PhonePe - 10 Indian languages. </li></ul>Offering support for Indian languages can help these apps enhance their reach. Why WhatsApp Pay? This is a tough question and highly subjective, too. WhatsApp comes with a universal appeal, making sense to have a peer-to-peer payments system that leverages UPI. However, both Google Pay and PhonePe offer peer-to-peer payments and a lot more, too. From bank transfers to balance checks, bill payments, recharges, buying digital gold, and more, they offer an entire digital payment ecosystem. WhatsApp Pay is rudimentary in its current form. While this may seem unattractive to some, its simplicity could help it succeed. SEE ALSO: <a href="https://www.businessinsider.in/finance/news/whatsapp-pay-upi-services-gets-the-green-signal-from-npci-but-rollout-will-be-in-a-graded-manner/articleshow/79068908.cms">WhatsApp Pay UPI services gets the green signal from NPCI, but rollout will be in a 'graded' manner</a> <a>Google Pay partners with Visa bringing tap-to-pay for Indian users</a> <a href="https://www.businessinsider.in/business/news/google-pay-has-a-solid-lead-over-phonepe-paytm-and-amazon-pay-in-india-but-its-biggest-challenge-is-yet-to-come/articleshow/76542701.cms">Google Pay has a solid lead over PhonePe, Paytm and Amazon Pay⁠ in India⁠— but its biggest challenge is yet to come</a>

Here is how WhatsApp Pay stacks up against Google Pay and PhonePe

Popular <keyword id="6358921" type="ORGANIZATION" weightage="20" keywordseo="upi">UPI</keyword> and <keyword id="490792" type="PERSON" weightage="20" keywordseo="Mobile-wallet">mobile wallet</keyword> app PhonePe was launched in 2016 and has come a long way since then. It is no longer only a wallet app and now offers several functions including ordering food, fee payment,<a href="https://www.businessinsider.in/tech/apps/how-to/buy-sell-gold-phonepe/articleshow/73520605.cms"> gold purchase</a> and more. PhonePe recently added a new feature that will allow users to withdraw cash from their bank accounts without using a card. The <keyword id="8639344" type="UNKNOWN" weightage="20" keywordseo="phonepe-atm">PhonePe ATM</keyword> is a digital ATM wherein the company has partnered with merchants to allow users to withdraw cash. The PhonePe ATM feature was introduced earlier this month and is still being rolled out. It is to be noted that this service is completely free, and the user will not be charged anything for using this service. The withdrawal limit will depend on the limit set by your respective bank. How to withdraw cash from PhonePe ATM 
 
 
 
 <div type="image" title="PhonePe ATM cash" msid="73904470" hostid="261"></div>









 <ul><li>Open the PhonePe app on your device.</li><li>At the bottom, click on the ‘Stores’ tab.</li><li>Now, click on the ‘PhonePe ATM’ icon.</li><li>Then, click on ‘Withdraw now’.</li><li>Select a store from the available stores’ and then click on ‘Withdraw Cash’.</li><li>Now, in the currency box, enter the amount you want to withdraw.</li><li> Select the bank account from which you want to debit or withdraw the money.</li><li>Now, click on ‘Pay to Withdraw’ and enter your PIN.</li><li>Now, go to the store that you had selected and collect the cash.</li></ul>Commenting on the launch of the PhonePe ATM service, Vivek Lohcheb, head of offline business development, PhonePe said, “The PhonePe ATM allows customers to withdraw cash without any hassle through our trusted merchant partners. It also helps merchants avoid the hassle of storing cash and making multiple trips to the bank branch to deposit their extra cash.” According to<a href="https://www.businessinsider.in/advertising/brands/article/phonepe-is-looking-at-bharat-for-its-next-phase-of-growth/articleshow/72295764.cms"> a press release</a>, PhonePe has over 9 million registered partners across 300 cities in India. It also has over 185 million registered users, out of which 66 million are<a href="https://www.businessinsider.com/google-pay-adds-features-to-court-indian-merchants-2019-9"> reported</a>ly active. With widespread acceptance across merchants, PhonePe ATM has the potential to become a bridge between users as well as the merchants who wish to save a visit to the bank for cash deposits. Increased footfalls in merchant stores could also help them generate sales from PhonePe ATM users, making it a win-win for all the parties involved. See also: <a href="https://www.businessinsider.in/tech/how-to/recharge-fastag-phonepe-google-pay-bhim/articleshow/73485125.cms">How to recharge your FASTag using PhonePe, Google Pay and BHIM</a> <a href="https://www.businessinsider.in/tech/apps/how-to/buy-sell-gold-phonepe/articleshow/73520605.cms">How to buy and sell gold on PhonePe</a>

How to withdraw cash from PhonePe ATM

<ul><li>With over 170 million registered users, <keyword id="6357886" type="UNKNOWN" weightage="20" keywordseo="phonepe">PhonePe</keyword>’s strategy for further growing its hold in the segment is to get into smaller cities and encourage adoption of its platform.</li><li>PhonePe launched ‘<keyword id="8389903" type="UNKNOWN" weightage="20" keywordseo="PhonePe-Switch">PhonePe Switch</keyword>’ in September that lets customers access multiple apps while being on PhonePe. </li><li><keyword id="2315463" type="PERSON" weightage="20" keywordseo="Rahul-Chari">Rahul Chari</keyword>, Co-Founder and CTO, PhonePe says that the challenge ahead of them is to build offerings for a billion Indians who have the means to transact but either don’t know or don’t understand digital payments.</li></ul> In November 2016, the government’s decision of <keyword id="6362150" type="UNKNOWN" weightage="20" keywordseo="demonetization">demonetization</keyword> led to an unprecedented growth of the <keyword id="1399736" type="PERSON" weightage="20" keywordseo="Digital-Payment">digital payment</keyword>s ecosystem in India. That, coupled with availability of cheaper data across the country has also led to a widespread adoption of digital payment apps. However, most in the industry believe that the next phase of growth for the segment will come from tapping into ‘Bharat’, and that is exactly what Flipkart-owned PhonePe is trying to do. With over 170 million registered users and close to 7.8 million merchants from 215 cities across the country on its platform, PhonePe’s strategy for further growing its hold in the segment is to get into smaller cities and encourage adoption of its platform. In a recent conversation with Ad &amp; Media Insider, Rahul Chari, Co-Founder and CTO, PhonePe spoke about the platform’s constant efforts at keeping the consumer’s need at the core of all their innovations, and its strategy to take the platform to the next level. PhonePe’s story so far When they launched the platform three years ago, the idea was to build an ecosystem centered around payments providing users with speed and security at every transaction touchpoint, while also enabling businesses to reach a new and large consumer base. Three years since, Chari says that PhonePe has been able to pioneer the growth of UPI based payments as they foresaw its power over wallets in changing the payments landscape of the country. “Our journey has been incredible to say the least, not just in terms of the growth in the number of users and transactions, but also in realizing the social impact payments and financial services can create. With our money transfer and bill payment offerings, wide merchant acceptance, both online and offline, the ‘Switch’ platform that aggregates various merchants on the PhonePe app itself and our foray into financial services with Gold and Mutual funds, it is safe to say that we are truly on the way to realize our vision from three years ago.” In September, PhonePe launched ‘PhonePe Switch’ that lets customers access multiple apps while being on PhonePe. The aim was to build a partner app ecosystem that offers its users a convenient way to access and engage with multiple apps. Speaking about its reception so far, Chari says, “PhonePe Switch enables our merchant partners to integrate their existing progressive web apps or mobile-sites to the platform, and instantly reach out to around 65 million monthly active PhonePe app users. The future lies in creating solutions keeping customer service at the helm, this is where the idea of ‘Switch’ emerged and we decided to build a ‘super app’ providing a one click entry point to a world of apps on the PhonePe platform." PhonePe Switch currently has around 65 apps in categories such as food, travel, local commuting, grocery and others and the number is expected to touch 500 by the year end. Where’s the growth coming from? As per recent regulatory documents, PhonePe’s losses mounted to Rs 1,904.72 crore in 2018-19 from the previous fiscal. However, documents sourced by business intelligence platform Tofler showed that its revenue from operations saw a manifold increase, to Rs 184.22 crore in FY19 as against Rs 42.79 crore earlier. It has also seen an increase in its monthly transaction and its merchants count. Sharing some recent growth figure, Chari said, “We have seen a 2.6X growth in our monthly transactions y-o-y, from 120 million in October ’18 to 440 million in October ‘19. Our merchant acceptance number has grown 18X, from 0.4 million in October ’18 to 7.8 million in October’19.” He says that the growth has been a direct result of a few strategic bets they took early on. “The conscious choice of UPI, introduced in 2016, had a defining impact on the digital payments industry. Phone was the first payments app anchored on UPI. While the first two years were purely about ramping up user-side of the network, with UPI stabilization, we started ramping up our merchant acceptance network and today we are accepted by millions of merchants across 215 cities in India.” He believes that another factor that boosted PhonePe’s growth was the open ecosystem approach they took right since inception. “This was completely contrary to the approach the incumbent players in the market had taken. The open ecosystem approach allowed creating as many hooks and connects between the various ecosystem players allowing consumers, merchants, and financial service providers to engage and transact at scale with each other. PhonePe was also the first to introduce the interoperable QR code making it easy and affordable for MSMEs across India to accept digital payments at zero MDR rates,” he says. Making the platform secure Despite the government’s efforts at digitizing India, the emergence of digital payment frauds have restricted a lot of people from adopting these platforms. In such a scenario, winning a consumer’s trust becomes critical in ensuring an increase in adopting. On what PhonePe is doing to make its platform more secure, Chari says that the platform is making significant investments towards building deep tech in the area of fraud detection. He elaborates, “We score every transaction in real-time for authenticity before allowing the user to authorize the same. We also invest in real-time analysis of mobile numbers, devices, cards or bank accounts for patterns of abnormal behavior. Our data models flag entities as high risk resulting in their immediate blocking until they can be reviewed systemically. Our constant endeavor is to fine tune these models and reduce the blocked transactions to provide maximum accuracy.” Cracking the ‘Bharat’ code Cheaper data and smartphones have helped take the digital world to the interiors of the country. And PhonePe sees a huge opportunity in making itself desirable to consumers from smaller cities. Speaking about the increased uptake it has seen in non-metro cities in the past few years, Chari says, “Smartphone penetration, cheaper data, simplified on-boarding process and more mobile specific/local language context are among the top forces propelling the move towards adoption of digital payments. PhonePe has seen tremendous growth in Tier II and Tier III locations and today almost 55% of our transactions originate from non-Tier I cities. PhonePe already has 7.8 Million merchants across 215 cities in India and we plan to tap into smaller cities in the near future.” Chari said that the platform would continue to grow all parts of its business which includes adding more and more use cases to the PhonePe app, increasing their acceptance at offline and online merchants and adding more apps to the PhonePe Switch platform while also enhancing its financial service offerings. “Going forward digital payments will have to be a lot more inclusive and 'Bharat' will genuinely play an important part in this growth. Our challenge is to build offerings for a billion Indians who have the means to transact but either don’t know or don’t understand digital payments,” he adds.

PhonePe is looking at ‘Bharat’ for its next phase of growth

<keyword id="46002" type="General" weightage="20" keywordseo="Gold-prices" source="Orion">Gold prices</keyword> in the national capital on Tuesday tumbled by Rs 547 to Rs 50,471 per 10 grams amid rupee appreciation, according to <keyword id="103838" type="General" weightage="80" keywordseo="hdfc-securities" source="Orion">HDFC Securities</keyword>. In the previous trade, the precious metal settled at Rs 51,018 per 10 grams. Silver also dipped by Rs 864 to Rs 59,874 per kg from Rs 60,738 per kg in the previous trade. Staging a marginal recovery from its lifetime low, the rupee inched up 1 paisa to close at 78.03 (provisional) against the US dollar on Tuesday. "Spot gold prices for 24-carat gold in Delhi plunged by Rs 547 reflecting an overnight slump in <keyword id="57178" type="General" weightage="80" keywordseo="comex" source="Orion">COMEX</keyword> gold prices," said <keyword id="2366079" type="General" weightage="80" keywordseo="tapan-patel" source="Orion">Tapan Patel</keyword>, Senior Analyst (Commodities) at HDFC Securities. In the international market, gold was trading higher at USD 1,828 per ounce and silver was trading flat at USD 21.31 per ounce. Gold prices halted one-week of decline on Tuesday as the dollar index fell back after rallying sharply in the previous trading session, Patel added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="http://www.businessinsider.in/finance/news/phonepe-sold-a-million-two-wheeler-insurance-policy-in-less-than-9-months/articleshow/92205344.cms">PhonePe sold a million two-wheeler insurance policy in less than 9 months</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/enterprise/news/what-is-shadow-it-and-how-to-deal-with-it/articleshow/92204869.cms">More than half of enterprise leaders are worried about shadow IT - here’s how to deal with it</a>

Gold prices tumble by ₹547; and silver dips by ₹864 as Rupee appreciates

<ul><li><keyword id="4465249" type="PERSON" weightage="20" keywordseo="digital-gold">Digital gold</keyword> is luring Indian consumers on the festival of Akshay Tritiya this year. </li><li>In March, digital payments arm of Google, Google Pay also launched gold investment options to its customers in India. </li><li>Ever since the launch, the digital gold market has seen strong growth, with an estimated over 80 million people who had digital accounts as of March 2019.</li></ul>Indians love and swear by gold as a trusted investment asset so much they even have festivals popular for buying gold. Akshay Tritiya, an annual spring festival in India, is one such fare. But this year, the festival has taken a digital twist. With the launch of ‘<a href="https://www.businessinsider.in/google-pays-new-tactic-to-take-on-rivals-paytm-phonepe-in-india-introduces-digital-gold-offerings/articleshow/68609832.cms">Digital Gold’</a> in India, Indians considering buying gold on the occasion of <keyword id="126295" type="ORGANIZATION" weightage="20" keywordseo="Akshaya-Tritiya">Akshaya Tritiya</keyword>, also have a number of digital options if they fancy. Given that, National Stock Exchange (NSE) is even conducting a <a href="https://www.financialexpress.com/money/digital-gold-vs-sovereign-gold-bond-vs-gold-etf-vs-jewellery-important-watch-outs-before-you-buy-gold-on-akshay-tritiya/1569187/">trade session</a> dedicated to gold exchange and trade on Tuesday, on account of Akshaya Tritiya to give Indians this “smart investment option.” In March, digital payments arm of Google, Google Pay also launched gold investment options to its customers in India. What is ‘Digital Gold?’ ‘Digital gold’ is basically buying and selling of gold via online platforms and mobile wallets. These sites are reportedly offering everything from gold coins, gold bars and even gold jewellery, but in the form of ‘digital gold.’ The digital method allows one to buy 99.9% 24 karat gold. One can buy gold in small quantities in rupees or grams digitally and that can be redeemed at a physical gold shop against jewellery or sold later. However, the price at which the digital gold is sold is valid for only for 6 minutes. Where to buy? Digital wallets including Google Pay, PhonePe, Mobikwik and PayTm, among others have all rolled out the ‘digital gold’ option on their platforms in partnership with MMTC-PAMP or SafeGold, under the Gold Accumulation Plan(GAP). SafeGold is a joint venture between Invent Capital, a private equity firm, and World Gold Council. Users can buy digital gold via online wallets and store in online accounts — which are linked to GAP. Why the digital mode? Digital gold is being touted as a “smart and economic investment option.” That’s because while the <a href="https://www.business-standard.com/article/pf/digital-gold-a-convenient-investment-method-or-a-ponzi-scheme-in-making-119041800720_1.html">prices of gold</a> may vary between 4%-5% on the retail price of gold from the actual price, the price variation on digital gold is said to vary between 1.5% to 2%. There’s also no storage cost for digital gold and can be kept for a maximum of five years period. After that, the user can either sell it or can be converted into gold jewellery. Ever since the launch, the digital gold market has seen strong growth, with an estimated over 80 million people who had digital accounts as of March 2019. But there are also concerns over the lack of <a href="https://www.business-standard.com/article/pf/digital-gold-a-convenient-investment-method-or-a-ponzi-scheme-in-making-119041800720_1.html">regulation</a> in the emerging sector. See also: <a href="https://www.businessinsider.in/google-pays-new-tactic-to-take-on-rivals-paytm-phonepe-in-india-introduces-digital-gold-offerings/articleshow/68609832.cms">Google Pay wants to offer Indians their favourite investment option – gold</a>

This Indian festival popular for gold shopping has gone digital this year to lure millennials

Hyperlocal e-commerce firm magicpin has recorded 50 per cent month-on-month growth on the government-supported <keyword id="5862596" type="General" weightage="100" keywordseo="ondc" source="Orion">ONDC</keyword> network as it crossed 30,000 daily order mark on the platform, the company said on Friday. magicpin joined Open Network for <keyword id="1664180" type="General" weightage="50" keywordseo="digital-commerce" source="Orion">Digital Commerce</keyword> about nine weeks ago in March end. "magicpin within the first four weeks of joining <keyword id="5862596" type="General" weightage="100" keywordseo="ondc" source="Orion">ONDC</keyword> had scaled from 100 to 10,000 orders. By the fifth week, which was early last month we saw a massive leap to 20,000 daily orders, and now just another 4 weeks on and we have breached the 30,000 orders a day milestone on the network, all that in just 9 weeks of joining the network," magicpin CEO and co-founder <keyword id="4538931" type="General" weightage="50" keywordseo="anshoo-sharma" source="Orion">Anshoo Sharma</keyword> said in a statement. Lightspeed Venture-backed e-commerce firm received orders from its own buyer app and through buyer apps of multiple platforms like Paytm and PhonePe's Pincode. magicpin is also building a Software-as-a-Service (SaaS) platform for the ONDC initiative. "With this SaaS platform, magicpin aims to offer its proprietary technology stack, including tools for digital payments, customer engagement and loyalty programs to SMEs, thus enabling them to compete with larger players in the market," the company said. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/ramkrishna-forgings-titagarh-rail-consortium-bags-12227-crore-order-from-railways/articleshow/101039655.cms">Ramkrishna Forgings-Titagarh Rail consortium bags ₹12,227 crore order from railways</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/investment/news/with-gold-prices-hovering-at-near-highs-should-you-invest-in-the-yellow-metal-now/articleshow/101038839.cms">With gold prices hovering at near highs, should you invest in the yellow metal now?</a>

Magicpin clocks 50% monthly growth on ONDC with over 30,000 daily orders

<ul><li><keyword id="2750705" type="General" weightage="20" keywordseo="google-pay" source="Orion">Google Pay</keyword> is all set to get support for the Hinglish language.</li><li>The company is also adding a bill split feature that will allow you to split your bills with friends and family.</li><li>Merchants will soon be able to list their products in the Google Pay app.</li></ul> Tech giant Google today announced several features for its payment and UPI app Google Pay during its Google for India 2021 event. The company highlighted the importance of digital payments amid the pandemic and showcased the upcoming features on its app. Ambarish Kenghe, Vice President, Google Pay said that BHIM UPI clocks 3.6 billion transactions every month, reaching an overall transaction amount of over $1 trillion on an annual basis. He added that Google Pay has over 15 billion transactions annually and more than $400 billion worth of transactions are done using the app. Here are some of the interesting features being added to Google Pay: <cmsannotation type="cmsannotation" annotationid="Hinglish support" comment="subhead" text="Hinglish support">Hinglish support</cmsannotation> <div type="image" title="Hinglish 1" msid="87774317" hostid="261" caption="&amp;lt;p&amp;gt;Google Pay Hinglish support.&amp;lt;/p&amp;gt;"></div> Google Pay will soon get support for “Hinglish”, which is a combination of English and Hindi. Google has said that over 350 million Indians use Hinglish in their daily communication. Google will add support for Hinglish in early 2022, allowing users to transform the app to a Hinglish interface. Some of the terms that will be shown once changing the language to Hinglish are – <ul><li>QR code ko scan karein.</li><li>Phone number ko pay karein.</li><li>Haal hi ke payments (Recent Payments).</li><li>Naam ya number se khojein</li></ul><cmsannotation type="cmsannotation" annotationid="Bill split" comment="subhead" text="Bill split">Bill split</cmsannotation> <div type="image" title="Bill split 1" msid="87774332" hostid="261" caption="&amp;lt;p&amp;gt;Google Pay Bill Split&amp;lt;/p&amp;gt;"></div> After adding groups to Google Pay, the company is working on adding the Bill split feature, allowing users to easily split expenses with friends and family. This can be done using either the group feature or contacts. Google Pay will also help you track which of your friends have made the payment once you have split the bill. The feature, Google said will be added later this year. <cmsannotation type="cmsannotation" annotationid="Voice support for bank account numbers" comment="subhead" text="Voice support for bank account numbers">Voice support for bank account numbers</cmsannotation> <div type="image" title="Voice 1" msid="87774364" hostid="261" caption="&amp;lt;p&amp;gt;Users will soon be able to enter the account numbers using voice commands.&amp;lt;/p&amp;gt;"></div> To help make transfers easier, Google is also working on adding support for voice commands for entering the recipient’s bank account number. Users will be able to say the bank account number in Hindi or English and Google will figure out the number. <cmsannotation type="cmsannotation" annotationid="Inventory for merchants" comment="subhead" text="Inventory for merchants">Inventory for merchants</cmsannotation> <div type="image" title="Shop" msid="87774347" hostid="261" caption="&amp;lt;p&amp;gt;Google Pay shop&amp;lt;/p&amp;gt;"></div> Google Pay presently has over 10 million merchants across 19,000 pin codes in India. Merchants will soon be able to add their products, working hours and more directly in the Google Pay app. <div type="image" title="Shop 2" msid="87774354" hostid="261" caption="&amp;lt;p&amp;gt;Shop owners will soon be able to sell their products online.&amp;lt;/p&amp;gt;"></div> Shop owners will be able to add the product image, price, discounts and more to the app. This will allow shop owners to sell their products online without having to worry about setting up a website or an app. SEE ALSO: <a href="https://www.businessinsider.in/tech/apps/news/whatsapp-wants-npci-to-increase-its-upi-cap-current-limits-prevent-it-from-onboarding-95-of-its-userbase/articleshow/87623028.cms">WhatsApp wants NPCI to increase its UPI cap, current limits prevent it from onboarding 95% of its userbase</a> <a href="https://www.businessinsider.in/tech/news/whatsapp-offers-51-cashback-as-it-takes-on-phonepe-and-google-pay-in-india/articleshow/87357469.cms">WhatsApp offers ₹51 cashback as it takes on PhonePe and Google Pay in India</a> <a href="https://www.businessinsider.in/tech/news/how-to-buy-and-sell-gold-on-google-pay/articleshow/85998175.cms">Here’s how to buy and sell gold on Google Pay</a>

Google Pay users in India will soon be able to interact in Hinglish, split bills and sell their products online

<ul><li>Zomato had a higher market cap than One97 Communications, the listed parent of the digital payments giant <keyword id="6357120" type="General" weightage="20" keywordseo="paytm" source="Orion">Paytm</keyword>.</li><li>Part of the sell-off in <keyword id="4326962" type="General" weightage="20" keywordseo="paytm-shares" source="Orion">Paytm shares</keyword> could also be a reflection of the market mood.</li><li>But, there is a lot more that the street is worried about.</li><li>Founder <keyword id="198636" type="General" weightage="20" keywordseo="vijay-shekhar-sharma" source="Orion">Vijay Shekhar Sharma</keyword> wants the market to be excited about Paytm as a superapp but many others have argued that a smartphone itself is a super app.</li><li>Check out the latest news and updates on<a href="https://www.businessinsider.in/stock-market"> Business Insider</a>.</li></ul>Two of India’s most-awaited tech IPOs, that of Zomato and Paytm, came with a lot of anxiety around the price at which the shares were being sold to the first lot of public investors. Zomato still made some money for those who got the shares in the initial public offering (IPO) but those who got shares in the Paytm IPO have lost 27% on the opening day. By noon, Zomato had a higher market cap than One97 Communications, the listed parent of the digital payments giant Paytm. The overall market mood played a role in pushing down Paytm’s share price, Deven Choksey, managing director of KR Choksey Shares and Securities, told Business Insider. The sell-off seen earlier in the week intensified on Thursday (the day of Paytm’s market Debut) and 42 out of the Nifty 50 stocks were in the red. But that’s not the only reason why people sold Paytm shares. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Company </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Valuation pre-IPO </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Valution sought in IPO</td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Market cap, as on November 18 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zomato </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$5.8 billion </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$8.1 billion</td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,21,731 crore ($16.3 billion) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$16 billion </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">$19.9 billion</td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹1,01,399 crore ($13.6 billion) </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table>Source: Companies, BSE It’s not that Paytm's advisors didn't see it coming. According to a Bloomberg report <a href="https://www.businessinsider.in/business/news/paytm-may-drop-its-pre-ipo-sale-as-advisors-recommend-lower-valuation/articleshow/87187525.cms">published in October</a>, Paytm was advised to go for a lower valuation than $20 billion in its pre-IPO round but the company decided to skip the round altogether. Even stock brokerage firm Macquarie had given Paytm a with an underperform rating, and projected that the stock may fall to as much as ₹1,200 (compared to an issue price of ₹2,150) any time in the next one year . Interestingly, Paytm was the highest valued Indian startup between 2019 to me this year. The company got a valuation of $19.9 billion in its public issue. The only smile that Paytm believers could steal was thanks to the meme fest on Twitter. <div type="image" title="Zomato is now bigger than Paytm — reasons why the market is not excited about Vijay Shekhar Sharma’s vision of a superapp" msid="87778007" hostid="261"></div> The drop in Paytm’s share price led to a fall of the stock market. “Today’s fall in the market is also largely due to collateral damage, Paytm loss to investors,” Deven Choksey, managing director of KRChoksey Shares and Securities said. Manoj Dalmia, founder and director of Proficient Equities Private Limited also highlighted three reasons behind Paytm’s weak listing on the stock exchange. The issue ranges from high valuation to intense competition. These are some of the issues pointed out by Manoj Dalmia of Proficient Equities, Scenes by Avalon’s Shashank Udupa, TaxationHelp.in’s Neha Nagar <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Issue </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Reason </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Overvaluation </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">The company is overvalued at a Price to Sales (P/S) value of 26 compared to its global peers, who have a P/S of 0.3-0.5 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Limited promoters in India </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nearly 75% of the promoters of Paytm are from other countries and are selling shares worth ₹10,000 crore, which is more than 50% of the issue. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Not a market leader </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm is not a market leader in any business it operates in. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Analyst rating </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Falling grey market premium and Macquarie's downrating has pushed the stock into a downward momentum. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Lack of focused business model </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">It is present in all over the Fintech space but not doing well in any of them while the competition is rising from players like Google, Amazon, PhonePe. </td></tr></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody><tbody></tbody></table> Dalmia is not alone in his pessimism around Paytm’s near-term prospects. “Dabbling in multiple business lines inhibits PayTM from being a category leader in any business except wallets, which are becoming inconsequential with the meteoric rise in UPI payments. Competition and regulation will drive down unit economics and/or growth prospects in the medium term in our view,” Macquarie Research analysts Suresh Ganapathy and Param Subramanian said. ALSO WATCH: Even the biggest of conglomerates find it difficult to do more than two things right, market expert Saurabh Mukherjea told Business Insider. <div type="Youtube" id="kSf5f3gXjKg" title="A ₹3,000-crore fund manager explains why he won&amp;#39;t buy RIL, why he sold ITC and bought HDFC Life" thumbUrl="https://i.ytimg.com/vi/kSf5f3gXjKg/mqdefault.jpg"></div> Paytm is one of the biggest digital payments companies in India with offerings across several digital modes of payments like unified payments interface (UPI), credit and debit cards payments. It also offers wealth management solutions through Paytm Money and banking services through Paytm Payments Banks.The company has 333 million total customers, 114 million annual transacting users and 21 million registered merchants. Paytm has a strong market share in digital payments via the unified payments interface (UPI) but the margin is zero in peer-to-peer payments and wafer thin when merchants get paid. In the personal finance space ⁠— where Paytm sells mutual funds, gold and stocks ⁠— it has a less than 1% market share and makes zero commission, according to Macquarie. In insurance, only one out of 100 policies are sold online and Paytm is pitted against an early bird like Policybazaar as well as legacy banks, which dominate the space. Paytm aims to make money from its lending business. “Since Paytm will largely be engaged in selling down these loans to partner banks or NBFCs (non-banking financial companies) balance sheets, the addressable fee pool is much lower,” said Macquarie, which pegged the potential market for buy now, pay later schemes to be anywhere between $45 billion and $50 billion by March 2026. <div type="image" title="Zomato is now bigger than Paytm — reasons why the market is not excited about Vijay Shekhar Sharma’s vision of a superapp" msid="87778072" hostid="261"></div> Despite a massive user base, the company’s revenue has been marginally declining on a year-on-year (YoY) basis. The company reported a revenue of ₹3,186 crore, with net loss of ₹1,761 crore. “Loss-making businesses will find it hard to sustain premium valuations,” Choksey added. Ravi Singh, head of research and vice president at ShareIndia, noted that Paytm’s future growth is a key to watch for long term investors. “We advise the investors after looking at the overall valuations and earlier losses of Paytm, to book their positions and wait for 1700-1600 levels for fresh investment. Retail investors may remain cautious as the overall market is in profit booking zone pushing maximum stocks in downside territory,” he added. <div type="image" title="Zomato is now bigger than Paytm — reasons why the market is not excited about Vijay Shekhar Sharma’s vision of a superapp" msid="87778081" hostid="261"></div> “People ask me how do you raise money at such a high price? I say, I don’t raise money on a price but I raise money on a purpose,” founder and chief executive officer Vijay Shekhar Sharma. He wanted India to be as excited about his dream of a super app for anything that can be bought and sold online. But many others have argued that a smartphone itself is a super app. Another startup founder Kavin Mittal, the man behind the $1.4 billion Hike Messenger, had similar ambitions but found it to be a misguided goal and dropped the plan in January 2021. Will Sharma prove his detractors wrong with Paytm? Only time will tell. SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/paytm-ipo-listed-at-discount-of-9-starts-trading-at-1955/articleshow/87772082.cms" data-type="tilCustomLink">India’s biggest IPO lists 9% below the IPO price and it may fall even further, warn analysts</a> <a href="https://www.businessinsider.in/business/startups/news/paytm-shares-listing-below-ipo-price-but-experts-say-not-to-invest/articleshow/87762352.cms">Paytm is likely to list below IPO price and experts advice serious investors to wait a while before buying</a> <a href="https://www.businessinsider.in/business/corporates/news/itc-reportedly-plans-to-spin-out-it-business-itc-infotech/articleshow/87758056.cms">ITC has a ₹2,500 crore IT business hiding in plain sight and that makes the street go Yippee!</a>

You Searched For "gold on phonepe" and got 10 results

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