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Festive season is underway and with barely a day left in Diwali, things are in full swing. On the occasion of <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> yesterday, quick commerce platforms like <keyword id="20069203" type="General" weightage="100" keywordseo="Blinkit" source="keywords" meta.keywordsubtype="org" meta.entityname="Blinkit" meta.hostid="261" meta.entityid="Blinkit">Blinkit</keyword>, Zepto and <keyword id="19939135" type="General" weightage="20" keywordseo="swiggy-instamart" source="keywords">Swiggy Instamart</keyword> were selling gold and silver coins, promising deliveries of the same within minutes. However, for a Delhi resident, ordering a <keyword id="21592794" type="General" weightage="20" keywordseo="gold-coin" source="keywords">gold coin</keyword> on Blinkit didn't go as expected. <keyword id="21245638" type="General" weightage="20" keywordseo="mohit-jain" source="keywords">Mohit Jain</keyword>, hailing from Delhi, recently shared his dissatisfaction after allegedly receiving the wrong item. According to a post on X, Jain claims he ordered a 1-gram gold coin along with a 10-gram silver coin on Blinkit, only to discover a 0.5-gram gold coin in the package instead. According to Jain, the order was prepaid, and he wasn’t home at the time of delivery, so he had his younger brother handle the transaction. After providing his brother with the necessary OTP, Jain was confident everything was okay. However, upon returning home 20 minutes later, he was dismayed to find the wrong coin in the delivery—an issue that only grew as he tried to resolve it. In a detailed post shared on X (formerly Twitter), Jain explained how he ordered 1 gm gold coin, but what he received was a 0.5 gm <keyword id="20650343" type="General" weightage="20" keywordseo="Malabar-Gold" source="keywords">Malabar Gold</keyword> coin with a rose design instead. Jain added that he reached out to the delivery agent and "almost cried". "I ordered 1 gm gold coin from blinkit, along with the 1gm silver coin. It was all prepaid. I wasn't there at home to receive the order, so I gave the otp to my younger brother to get it received. After 20 mins I reached home and saw wrong item was delivered I. I got 0.5gm Malabar gold coin (rose design). What I ordered was 1 gm Mata lakshmi gold coin," he wrote. Jain’s struggle didn’t end with the delivery mix-up. By the time he tried to address the issue, the 20-minute return window for the product had expired. Attempts to get in touch with Blinkit’s customer support proved equally frustrating. Jain shared screenshots of his conversation with Blinkit’s customer service team, where the automated response informed him that the return window had closed and suggested only that he “provide feedback to help improve services.” He added, "I couldn't contact any support executive. I called the delivery executive and literally cried while talking to him. He has the photos of coin before the delivery but he said that he can't do anything even after knowing that he delivered the wrong item. I do have CCTV footages too of getting wrong item delivered. Also It was the first and last time of me ordering something so expensive from blinkit as their customer support is pathetic, have to chat with AI bots." In an attempt to back up his claim, Jain also reviewed CCTV footage from his home that showed the delivery of the incorrect item. He posted images of both the 0.5-gram coin he received and the screenshot of his original order, which clearly displayed the request for a 1-gram coin featuring <keyword id="20375971" type="General" weightage="20" keywordseo="goddess-lakshmi" source="keywords">Goddess Lakshmi</keyword>. His tweet quickly gained traction, capturing the attention of other Blinkit users and sparking discussions about the platform’s handling of high-value items.

'I was scammed, cried while talking to delivery executive': Man orders gold coin from Blinkit, claims to receive wrong item

<div type="image" title="Save yourself the trouble of buying physical gold this Diwali, and instead, go digital with Gold ETFs!" height="900" width="1200" msid="114507055" hostid="261" sizebytes="439216" caption="&amp;lt;p&amp;gt;Save yourself the trouble of buying physical gold this Diwali, and instead, go digital with Gold ETFs!&amp;lt;/p&amp;gt;"></div> Ah, <keyword id="18712" type="General" weightage="20" keywordseo="Gold" source="Orion">gold</keyword>! The shiny metal that's been making humans lose their minds since time immemorial. And yet, from <keyword id="23657519" type="General" weightage="20" keywordseo="king-midas" source="keywords">King Midas</keyword> to our neighbourhood aunty and even our moms (and secretly dads), everyone seems to have a super soft spot for the <keyword id="6384667" type="General" weightage="20" keywordseo="Bullion" source="Orion">bullion</keyword>. But here's the kicker: right now, gold prices are breaking all records on their upward trajectory! As of today, prices of 24k carat gold have passed the Rs 80,000 mark per 10 grams. And if experts are to be believed, this train isn't stopping anytime soon! So, as shiny as gold might look, adding even a bit of its glitter as we start decking up for the festive season might not be so easy on your pockets. But let's admit it—we love our gold and can't live without it. No wonder India is the second-largest consumer of the yellow metal in the world, only behind China. Such is our fondness for the metal that the <keyword id="20195223" type="General" weightage="20" keywordseo="world-gold-council" source="keywords">World Gold Council</keyword> had to up our 2024 annual demand forecast to 850 tonnes, up from the previously estimated 750 tonnes. However, our love for gold isn't just about looking fabulously embellished and blinding people with its bling. Indians also see gold as a long-term, trusty investment, supporting our other hard-earned assets, especially when high <keyword id="22195" type="General" weightage="20" keywordseo="Inflation" source="Orion">inflation</keyword> rates pull our returns down. After all, while inflationary pressures generally weaken the purchasing power of our regular paper money, gold is built differently. When the world is buckling to inflation, gold gains value during these times. This is also why it is considered a solid hedge against inflation. With <keyword id="188" type="General" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword> and <keyword id="4067" type="General" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword> knocking at our doors, the inflation demon continued to bother India like a guest who refused to leave. Just last month, the Consumer Price Index (CPI) stood at 5.49%, much higher than the anticipated levels. Moreover, the diverging policy stances among central bankers worldwide, growing geopolitical tensions, tough job markets, and extreme weather events are only adding to the uncertainty. In such economically uncertain times, what should your gold strategy be this festive season? To buy or not to buy, that is the question. Well, let’s get to it. <h2><keyword id="20050894" type="General" weightage="100" keywordseo="gold-etfs" source="keywords">Gold ETFs</keyword> to the rescue</h2>See, buying physical gold jewellery is certainly a flex, but also a financial fuss. First, you pay a heavy amount to buy gold. Not to mention all those extra, hefty jewellery-making charges. And then you pay even more money to keep it safe in a bank locker, lest it get stolen. But what if we tell you that you can own pure 24k gold, minus all these frills? Welcome, Gold ETFs (Exchange Traded Funds). Simply put, gold ETFs are like the cool cousins of your traditional gold investments. Instead of stashing gold bars under your mattress like those maniac millionaires we see in Bollywood films, you can now invest and trade in gold through the stock market. It's basically buying units of an <keyword id="19930506" type="General" weightage="20" keywordseo="etf" source="keywords">ETF</keyword> on the stock exchange that directly mirror the ongoing domestic prices of gold. Generally, gold ETFs are equivalent to 99.5% pure physical gold bars, and each ETF unit denotes actual, one gram of gold. And let's face it, who would not want that golden glow in their lives? Gold ETFs have witnessed an over seven-fold surge in their AUM (assets under management) in just the last five years. From Rs 5,613.22 crore in September 2019 to Rs 39,823.50 crore in September 2024, gold ETFs seem to be in-thing. Inflows in gold ETFs have shot up by a whopping 2,695% over the last 5 years. In September 2019, gold ETFs had garnered a mere Rs 44.11 crore. Compare that to the inflows worth Rs 1,232.99 crore gold ETFs received last month. Talk about growing, or glowing popularity! In fact, in just 2024, inflows in gold ETFs have surged by nearly 88% since the beginning of this calendar year. From Rs 657.46 crore in January 2024 to Rs 1,232.99 crore in September 2024, good old gold is never out of season. <h2>So, how do these ETFs work? Should I invest in them now?</h2>All you need is a Demat account. Log into your account, choose the gold ETF scheme you want to invest in, and voila! You’re now a bullion-aire! All your gold ETF units will be stored in this account. Then, you can buy and sell gold ETFs just like you buy shares—in real-time. So, if gold prices inch upwards, which is where gold is currently going, the value of your ETF units will also rise in lockstep. Ashwini Kumar, Senior Vice President and Head of Market Data at ICRA Analytics, says that of late, gold ETFs have been increasingly gaining popularity among investors due to the liquidity, safety and transparency they offer. "With the escalating global geopolitical tensions boosting the ‘safe-haven’ appeal of the bullion, investors are preferring to park their funds in gold ETFs as compared to investing in physical gold, as there is no hassle of storing it. The heightened activity in gold ETFs is also driven by the prospects of an imminent further interest rate cut by the <keyword id="20078761" type="General" weightage="20" keywordseo="u-s-federal-reserve" source="keywords">U.S. Federal Reserve</keyword> in the coming months,” he added. “Investors with a short- to medium-term investment horizon may consider investment through gold ETFs. A buy-on-dips strategy here may help investors capitalise on a temporary correction in prices. Also, given the current market dynamics where equities are showing mixed trends, a modest, 5-10% allocation to gold may serve as a hedge against inflation and market volatility, which may help you balance risks in an optimum manner,” Kumar noted. <h2>Wait, there is no dearth of options</h2>But if ETFs make you go WTF, there’s always digital gold. You can invest in the yellow metal without actually physically holding it for as low as Rs 1. The best part? You can buy or sell this gold 24 X7 seamlessly via multiple apps without having to pay storage costs. On your behalf, your gold is stored in insured vaults by the seller. But remember, digital gold continues to remain unregulated territory in the country, where you venture at your own risk. In 2021, market watchdog SEBI had even asked its members to desist from selling digital gold. Then there are gold mutual funds and the Sarkari SGBs, or sovereign gold bonds. While gold mutual funds invest primarily in gold ETFs, SGBs are issued by the RBI and are also a reliable substitute for holding physical gold. However, with the RBI currently putting brakes on issuing SGBs, investing in them is out of the question. Plus, you should only get your hands on SGBs if you're in for the long haul. Apart from a 2.5% p.a. interest, you don't have any yearly earnings from them. Moreover, no premature redemption is allowed before 5 years, and you'll have to wait a good 8 years to maximise your returns. <h2>Okay, tell me about returns</h2>In contrast, the seventeen gold ETF schemes currently present in the market offer an average one-year return of 29.12%. Stay with it a little longer, and you can end up with returns worth 16.93% and 13.59% over a 3- and 5-year period, respectively. If you look at it, these returns are comparable with the returns delivered by actual, physical gold. Data from Value Research indicates that gold, as a commodity, has delivered returns worth 27.24%, 16.53%, and 14.18% over a 1, 3, and 5-year period, respectively. So, worth investing, right? <h2>What are the risks?</h2>See, markets are as unpredictable as monsoons in Mumbai. One significant market correction can wash away your returns, and one sunny day or an upswing can leave you wallowing in wealth. Since your gold investments are directly linked to these markets, you should steel yourself up for some volatility. Plus, international gold prices are in dollars. So, if our rupee decides to take a nosedive, your returns might look a bit tarnished. Also, know that your ETF might not always perfectly mirror gold prices, which is also known as a tracking error. It's like expecting your Zomato-ordered food to look exactly like the picture on the menu—it's close, but not quite. Then there’s the taxation bit. The budget this year brought down the LTCG (long-term capital gains tax) on gold ETFs from the previous 20% to 12.5% (sans indexation). LTCG is what you pay if you sell your ETF units after 12 months. If you sell your gold ETF units within a year and make handsome returns, the tax you’ll have to pay will be equivalent to your income tax slab rate. <h2>Is gold just for old?</h2>A survey by fintech firm Moneyview thinks otherwise. Per their findings, over 85% of the 3,000 respondents it talked to considered gold to be a valuable asset for wealth preservation, with its intrinsic value and historical performance continuing to drive consumer confidence. Particularly, young investors in the age group of 25–40 years are also investing in gold via both physical and digital ways to build wealth for retirement and other long-term goals. So, young or old, everyone’s going for gold. So, this festive season, with gold prices going north, investing in gold can add that much-needed glitz to your financial attire. But remember, don't go overboard since gold isn't exactly a high-return-yielding asset. But whether you're a seasoned investor looking to diversify or a newbie trying to make their way in the markets, investing in gold offers you a glittering safety cushion. Just remember, while gold can make your portfolio shine, it's your smart investment decisions that truly make you golden. Disclaimer: The content on this website is for informational purposes only and should not be construed as investment advice. We recommend readers consult certified, qualified, and registered advisors for professional and personalised financial advice.

Simply put: Can investing in gold this festive season add the much-touted Midas touch to your investments?

The time for lamps, lights, festive cleaning, and shopping is upon us! Diwali festivities start with <keyword id="23288581" type="General" weightage="20" keywordseo="Dhanteras" source="keywords">Dhanteras</keyword> on Tuesday, October 29. Also referred to as <keyword id="23672565" type="General" weightage="20" keywordseo="Dhantrayodashi" source="keywords">Dhantrayodashi</keyword>, this day is celebrated with great joy and devotion by many Hindus. It involves worshipping <keyword id="23220366" type="General" weightage="20" keywordseo="Lord-Kuber" source="keywords">Lord Kuber</keyword>, the god of wealth, and Lord Dhanvantri, the god of medicine. Additionally, buying gold or silver on this day is seen as particularly auspicious. As <keyword id="23642266" type="General" weightage="20" keywordseo="Dhanteras-2024" source="keywords">Dhanteras 2024</keyword> approaches on October 29, here’s everything you need to know about the festival, including the date, Shubh Mahurat timings, and other key details. <h2>Significance of Dhanteras</h2>Dhanteras hold deep significance in Hindu culture, symbolising both wealth and well-being. Celebrated on the 13th day of the lunar calendar, the festival honours not only financial prosperity but also the birth of Lord Dhanvantri, the divine figure associated with health and medicine, highlighting the importance of both wealth and good health in life. <h2>Dhanteras 2024 Mahurat timings</h2>This year, Dhanteras begins with the Trayodashi Tithi starting at 12:01 AM on October 29 and ending at 2:45 AM on October 30. The best time for the Dhanteras Puja is between 7:27 PM and 9:16 PM on October 29. The Pradosh Kaal will be from 6:37 PM to 9:16 PM. <h2>Rituals</h2>Dhanteras marks the start of the weeklong Diwali celebrations, culminating in Bhai Duj. Families begin the day with cleansing rituals, such as bathing and deep cleaning of their homes, to welcome prosperity. Houses are beautifully decorated with flowers, rangoli designs, and glowing lights to enhance the festive spirit. <div type="Article" hostid="261" msid="79183505" title="Happy Dhanteras 2024 messages and wishes" mstype="2" mssubtype="0"></div> A long-standing tradition during Dhanteras is the purchase of new items—especially gold, silver, and kitchen utensils—as it is believed to bring good luck and prosperity into the household. Many families see this as a way to ensure wealth and success for the coming year. In the evening, they also observe the ritual of <keyword id="23672566" type="General" weightage="20" keywordseo="Yama-Deepam" source="keywords">Yama Deepam</keyword>, where a special four-faced diya with four wicks is lit to honour Lord Yama, the god of death. This act symbolises the removal of fear, negative energy, and obstacles from one’s life, seeking protection and well-being for loved ones. The diya is often placed at the entrance of homes to ward off evil and ensure a bright, positive future. SEE ALSO: <a href="https://www.businessinsider.in/thelife/webstories/dhanteras-2024-auspicious-items-to-buy-and-what-to-avoid/slidelist/114503989.cms" data-type="tilCustomLink" target="_blank">Dhanteras 2024: Auspicious items to buy and what to avoid</a>

Dhanteras 2024: Everything you need to know about rituals, auspicious timings and significance

Gold prices ended the last month 0.7 per cent lower, supported by a depreciating rupee and festive demand for Diwali and <keyword id="4067" type="General" weightage="20" keywordseo="dhanteras" source="Orion">Dhanteras</keyword>, said <keyword id="1036842" type="General" weightage="50" keywordseo="quantum-asset-management-company" source="Orion">Quantum Asset Management Company</keyword> (AMC). On the other hand, the yellow metal prices in the international markets were down by two per cent and ended October 2022 close to $1,638 per ounce. The fall in gold prices was a result of higher-than-expected September readings of US Consumer Price Inflation (CPI) and <keyword id="15433519" type="General" weightage="50" keywordseo="us-core-personal-consumption-expenditure" source="Orion">US Core Personal Consumption Expenditure</keyword> (Core PCE) at 8.2 per cent and 5.1 per cent, respectively, which increased investor anticipation of aggressive policy moves by the US central bank, <keyword id="594214" type="General" weightage="100" keywordseo="quantum-amc" source="Orion">Quantum AMC</keyword> said. Gold is entering November expecting the <keyword id="6356435" type="General" weightage="50" keywordseo="us-federal-reserve" source="Orion">US Federal Reserve</keyword>'s fourth consecutive 75 basis point hike, as the latest data from the US economy shows that consumer spending, job openings, wage growth, and inflation expectations haven't cooled off. Given that gold registered a seventh consecutive monthly decline in October, current prices can be a good entry point for gold investors to capitalise on the upside in prices from the recession, risk aversion, and end-to-rate hikes that are to eventually follow, Quantum AMC said. According to Quantum AMC, indicative of the prevailing global uncertainty and need for diversification, global central banks bought a record 399 tons of gold ($20bn) last quarter taking full-year purchases to 673 tons, the highest since 1967. Investors too should acknowledge the risks in the current economic environment and diversify their portfolios with a gold allocation, it added. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/edtech-major-byjus-sacks-thousands-and-then-hires-lionel-messi/articleshow/95301630.cms">Edtech major BYJU's sacks thousands, and then hires Lionel Messi</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/samsung-logs-its-best-ever-diwali-sales-to-tune-of-14400-crore-in-sep-oct/articleshow/95302814.cms">Samsung logs its best ever Diwali sales to tune of ₹14,400 crore in Sep-Oct</a>

Investors can buy gold to diversify risk: Quantum AMC

<keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>, the thirteenth day of the waning phase of the <keyword id="7501472" type="General" weightage="20" keywordseo="lunar-month" source="Orion">lunar month</keyword> in the month of Kartika marks the beginning of the five day long Diwali festival. For quite a long time in the cultural and religious history of India, people strongly believe that doing and buying a few things on Dhanteras can open the gates to luck and prosperity. Here is a list of things to do and buy on Dhanteras to get lucky. <cmsannotation type="cmsannotation" annotationid="Auspicious things to do on Dhanteras" comment="subhead" text="Auspicious things to do on Dhanteras">Auspicious things to do on Dhanteras</cmsannotation> Dhanteras is good for starting any things that must grow progressively. You can start a new business or launch new projects on this day. This day is also a good one to start the constructions or renovations of homes and offices. During the Pradosh Kaal on Dhanteras that lasts for about two hours from sunset, it is good to perform Lakshmi Puja. This puja is extremely important for business community to invite luck and prosperity. Some people fast on the day of Dhanteras concluding it in the evening after Lakshmi puja. A ritual known as the lighting of Yamadeep is done on this day in the evening placing the lamp at the entrance of the house. This is said to keep the god of death away from the home. <cmsannotation type="cmsannotation" annotationid="What you can buy on Dhaneras 2023" comment="subhead" text="What you can buy on Dhaneras 2023">What you can buy on Dhaneras 2023</cmsannotation> - The beliefs associated with Dhanteras has fueled the shopping mania of people. Almost all businesses do extremely well on this day as people throng at the shops to buy a long list of things that are believed to bring them luck and prosperity. - Buy silver or brass utensils and keep them in the eastern direction of your home. - Buying a broomstick on this day is said to ward off the poverty from home. - This is also the best day to buy electronic items like refrigerator, electric oven, laptops and mobile phones. Such things need to be kept in the north-east direction of the home. - Business owners can buy account books on this day and start a new account. You can also buy the stationery and tools required for your profession. Place these account books and stationery items in the western direction of the house. It is auspicious to place these objects in worship on this day. - Buy 11 Gomti Chakras on Dhanteras, wrap them in a yellow cloth and place the bundle in a safety locker for inviting good luck. - One of the most auspicious items to buy on this day is a gold coin with the image of Goddess Lakshmi imprinted on it. This item can be worshipped on this day and kept in the safety locker or treasure chest. - Jewelry, silver coins, swastika symbol and cosmetic items are best bought on this day. <cmsannotation type="cmsannotation" annotationid="What you must not buy or do on Dhanteras" comment="subhead" text="What you must not buy or do on Dhanteras">What you must not buy or do on Dhanteras</cmsannotation> While many people suggest you the list of items you can buy on Dhanteras, there are a few items that you must never buy on this day if you do not want to fall into misfortune. Never buy sharp objects, iron items, stainless steel utensils (they have a big percentage of iron in them), black color things, glass objects, fake gold and oil. If you wish to buy a car on the day of Dhanteras, do not make the payment on this day. It is also not auspicious to give away gifts on this day. On the day of Dhanteras, do not make loan repayments or pay past bills. Never give or take any loans on this day.

Dhanteras 2023: What we can do and buy on Dhanteras

Gold and gold ornaments are something integral to Indian tradition. Gold is considered as a symbol of luck, prosperity, abundance and auspiciousness. In fact people see gold as embodying Goddess Lakshmi, the goddess of wealth in it. <cmsannotation type="cmsannotation" annotationid="Indians love gold" comment="subhead" text="Indians love gold">Indians love gold</cmsannotation> Indian households take a sentimental interest in buying gold. India has recently overtaken China in becoming the largest importer of gold on the earth. People consider it auspicious to <keyword id="2329317" type="PERSON" weightage="20" keywordseo="buy-gold" source="Orion">buy gold</keyword> on festivals like Makar Sankranti, Dussehra, Navratri, Gudi Parva, <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali" source="Orion">Diwali</keyword>, Akshaya Tritiya and <keyword id="4067" type="COMPANY" weightage="20" keywordseo="Dhanteras" source="Orion">Dhanteras</keyword>. It is considered highly auspicious to <keyword id="8248136" type="General" weightage="20" keywordseo="buy-gold-on-dhanteras" source="Orion">buy gold on Dhanteras</keyword>. Some of the beliefs attesting this tradition are discussed here. <cmsannotation type="cmsannotation" annotationid="Shopping for gold on Dhanteras" comment="subhead" text="Shopping for gold on Dhanteras">Shopping for <keyword id="6994209" type="General" weightage="20" keywordseo="gold-on-dhanteras" source="Orion">gold on Dhanteras</keyword></cmsannotation> On the day of Dhanteras, the sale of gold reaches one of its annual peaks in India. The term Dhanteras translates as dhan (wealth) teras (thirteenth day). People buy gold bars, gold ornaments, gold coins silver coins or silver ware on this day. <cmsannotation type="cmsannotation" annotationid="The legend behind Dhanteras" comment="subhead" text="The legend behind Dhanteras">The legend behind Dhanteras</cmsannotation> Once upon a time, there was a king named Hima. He had a son of sixteen years. The king got him married to a girl. Astrologers predicted that the prince would die of snake bite on the fourth day of his marriage. This information made the king and the bride misery stricken. The bride was a clever and highly devoted girl. She hatched a plan to save the life of her husband. <cmsannotation type="cmsannotation" annotationid="Dhanteras is celebrated for the first time" comment="subhead" text="Dhanteras is celebrated for the first time">Dhanteras is celebrated for the first time</cmsannotation> On the day when the astrologers had predicted the death of the boy, the girl collected all the ornaments and gold in the palace and placed them in a heap in front of the main door. She advised the prince not to sleep and sat with him narrating some interesting stories and singing some melodious songs. The couple sat awake throughout the night. <cmsannotation type="cmsannotation" annotationid="Lord Yama arrives" comment="subhead" text="Lord Yama arrives">Lord Yama arrives</cmsannotation> During the scheduled time of taking the prince’s life, Lord Yama arrived near the palace. He took the form of a serpent which was supposed to bite the prince to death. As the serpent neared the main door of the palace, the heap of ornaments and valuables blocked its way, the dazzling brilliance of the items nearly blinded the vision of the snake. The snake could not enter the palace. Meanwhile, the snake was charmed by the melodious songs sung by the girl. Hence the snake laid there all night long listening to the songs. <cmsannotation type="cmsannotation" annotationid="The time of death lapses" comment="subhead" text="The time of death lapses">The time of death lapses</cmsannotation> The time that the planets had scheduled for the prince’s death elapsed and the serpent lost its mood to bite the prince. Lord Yama in the disguise of the snake left the house without taking the life of the prince. Thus, with her clever strategies and devotion to God, the girl could successfully save the life of the prince. <cmsannotation type="cmsannotation" annotationid="Dhanteras tradition begins" comment="subhead" text="Dhanteras tradition begins">Dhanteras tradition begins</cmsannotation> The legend of how the prince was saved from death inspired the tradition of buying gold on the day of Dhanteras. Gold is kept in puja on the day and a lamp known as Yama Deep is lit in front of the main door seeking the blessings of Lord Yama and goddess Lakshmi.

Why Indian people purchase gold on Dhanteras festival

<ul><li>With Diwali festivities just around the corner, digital payment platforms such as <keyword id="143842" type="COMPANY" weightage="20" keywordseo="Mobikwik">Mobikwik</keyword>, PayTm and Google Pay are luring Indians with smart investment option — <keyword id="4465249" type="PERSON" weightage="20" keywordseo="digital-gold">digital gold</keyword>. </li><li>Mobikwik has launched a festive exchange which will allow converting 1 gram of digital gold in exchange for the gold jewellery. It will also add 1 gm of digital gold in buyer’s account. </li><li>The offer is valid between October 23 and 28, 2019. </li><li>Digital gold can be bought in quantities as low as ₹1.</li></ul>With Diwali festivities around the corner, digital payment platforms such as Mobikwik, PayTm and Google Pay are luring Indians with smart investment options — digital gold. With gold soaring a six year high this Diwali, there isn’t much of a rush to buy gold. Jewellers too are trying to attract buyers with promotional offers. Meanwhile, Mobikwik launched a festive exchange, in partnership with SafeGold. SafeGold is a joint venture between Invent Capital, a private equity firm, and <keyword id="113718" type="ORGANIZATION" weightage="20" keywordseo="World-Gold-Council">World Gold Council</keyword>. The ‘exchange one get one’ offer will allow converting 1 gram of digital gold in exchange for gold jewellery. Additionally, it will add 1 gm of digital gold in buyer’s account. The offer is valid between October 23 and 28, 2019. “Indians have always had a passion for buying gold, particularly on auspicious occasions. Demand for gold is interwoven with culture, tradition, and planning for financial protection in times of crisis,” Upasana Taku, Co-founder, MobiKwik<a href="https://www.zeebiz.com/personal-finance/news-planning-to-buy-gold-on-diwali-this-platform-is-giving-double-than-what-you-pay-for-112891"> told </a>Zee Business. ‘Digital gold’ is the buying and selling of gold via mobile wallets and digital platforms. From gold coins and bars to gold jewellery, the platforms offer gold in digital form. The digital method allows one to buy 99.9% 24 karat gold. And it can be bought in quantities as low as ₹1 or grams digitally — which can be redeemed at a jewellery or gold store. However, the prices of digital gold are highly volatile. So, the price is valid for merely 6 minutes. Users can buy digital gold via online wallets and store it in online accounts — which are linked to Gold Accumulation Plan (GAP). While the <a href="https://www.business-standard.com/article/pf/digital-gold-a-convenient-investment-method-or-a-ponzi-scheme-in-making-119041800720_1.html">prices of gold</a> may vary between 4%-5% on the retail price of gold from the actual price, the price variation on digital gold is said to vary between 1.5% to 2%. It can be kept for a maximum of five years and there is no extra storage cost. Ever since the launch, the digital gold market has seen strong growth. It estimated over 80 million people who had digital accounts as of March 2019. See also: <a href="https://www.businessinsider.in/business/startups/news/diwali-sales-snapdeal-launches-an-online-store-for-dhanteras-will-sell-gold-coins/articleshow/71704385.cms">Snapdeal launches an e-store for Dhanteras – with gold, silver coins and more</a> <a href="https://www.businessinsider.in/google-pays-new-tactic-to-take-on-rivals-paytm-phonepe-in-india-introduces-digital-gold-offerings/articleshow/68609832.cms">Google Pay wants to offer Indians their favourite investment option – gold</a>

You Searched For "gold on dhanteras" and got 7 results

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Dhanteras 2023: What we can do and buy on Dhanteras

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Why Indian people purchase gold on Dhanteras festival

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Can’t afford gold coins or jewellery this Diwali? You can now buy gold worth ₹1

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