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E-commerce enablement platform <keyword id="12042233" type="General" weightage="20" keywordseo="GoKwik" source="Orion">GoKwik</keyword> on Wednesday said it has raised $35 million led by Think Investments and RTP Global, and will use the funds to work on tech solutions for large marketplaces. The Series B round also saw participation from existing investors Sequoia Capital India and Matrix Partners India. The new funding follows GoKwik's $15 million Series A round in November last year, bringing total funding in the last 12 months to more than $55 million, said the platform. "We have been able to improve conversion rates upto 50 per cent, reduce RTOs (return to origin) by upto 40 per cent across the spectrum of merchants, across categories," said Chirag Taneja, Co-founder and CEO, GoKwik. "As we expand our network of merchants, we will keep bringing in upgraded solutions to help them realise incremental GMV," he added. GoKwik said it has delivered GMV realisations in excess of $1 billion for its merchants, serving more than 80 million customers on its network of brands. It claimed to have achieved over 3,500 per cent in revenue, and growing its team by 80 per cent (on-quarter), fully remotely. GoKwik is now building an enablement stack to nurture the e-commerce sector that is flourishing with new-age D2C brands, social commerce platforms and marketplaces. The company said it will use the funds to hire new talent extensively across the tech, product, and data science teams.� "Low conversion rate is a key pain point for most e-commerce merchants, and GoKwik's product offerings precisely solve that problem," said Shashin Shah, Managing Partner, Think Investments. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/top-profitable-startups-in-india-in-2021-22-zerodha-zoho-dream-11-and-firstcry-in-the-list/slidelist/91484233.cms">Top 10 profitable startups in India – from Zerodha to Zoho and Firstcry, here’s the list</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/top-10-loss-making-startups-in-india-in-2021-from-oyo-to-phonepe-and-paytm-heres-the-list/slidelist/91469854.cms">Top 10 loss making startups in India in 2021 – from Oyo to PhonePe and Paytm, here’s the list</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/foreign-investors-have-pulled-out-1-5-lakh-crore-from-the-indian-markets-in-2022-so-far-heres-why/articleshow/91485411.cms">Foreign investors have pulled out ₹1.5 lakh crore from the Indian markets in 2022 so far — here's why</a>

E-commerce enablement platform GoKwik raises $35 million

<ul><li><keyword id="12042233" type="General" weightage="20" keywordseo="gokwik" source="Orion">GoKwik</keyword> offers tools and solutions to direct-to-consumer (<keyword id="4055555" type="General" weightage="20" keywordseo="D2C" source="Orion">D2C</keyword>) that offer better experience to users.</li><li>Matrix Partners India led the company’s pre-Series A round, with participation from RTP Global.</li><li>In its first year of operations, the company has set plans for international expansion.</li></ul>The Indian <keyword id="436047" type="General" weightage="20" keywordseo="ecommerce" source="Orion">ecommerce</keyword> industry was growing exponentially last year as customers and several brands were embarking on the digital journey amidst the pandemic. But the show was largely run by giants like Amazon and Flipkart. That’s when <keyword id="4075194" type="General" weightage="20" keywordseo="Chirag-Taneja" source="Orion">Chirag Taneja</keyword> came up with the solution to help Indian brands to set up their own identity in the world of digital retail. GoKwik, launched in January 2021, offers tools and solutions to direct-to-consumer (D2C) brands — that sell directly to customers through their own website — to offer better experience to users. “If you look at D2C websites and compare it to the giants, you’ll realise that many things are broken. If e-commerce has to boom then someone will need to fix these experiences. That is what we do as a company,” Chirag Taneja, chief executive (CEO) and co-founder of GoKwik, told Business Insider. Fundraise to international expansion — all planned out GoKwik on Tuesday, September 7, announced a $5.5 million fundraise in order to expand its presence further. The pre-Series A round was led by Matrix Partners India, with participation of global investors like RTP Global. Several marquee angel investors and serial entrepreneurs also participated in the round. This includes Jupiter’s Jitendra Gupta, Uni’s Nitin Gupta, AngelList India’s Utsav Somani, CarDekho’s Umang Kumar, Shaadi.com’s Anupam Mittal, Livspace’s Ramakant Sharma, OfBusiness’ Asish Mohapatra and more. Over 12 angels invested in the pre-Series A round. GoKwik plans to use this funding to double its current workforce of 75 employees by 2022 and expand to other Southeast Asian countries that face the same ecommerce related challenges as India. The company has zeroed down on Indonesia, Vietnam and Malaysia for now. The Gurugram-based company notes that they will have an early mover advantage if they start international expansion now. For its international play, the company will focus on building local and central teams in the specific region and partner with local players. The technology and the product would largely remain the same for these markets, where cash-on-delivery would be a more common mode of payment. The Gurgaon-based startup helps retailers overcome challenges of setting up online stores and provide better experience to their customers. The company claims to have processed over a million transactions since its launch. Helping boAt, MamaEarth, LimeRoad and more The e-commerce enabler has also added 75 customers to its bucket list, ranging from marketplaces to publicly listed companies and renowned D2C brands. This includes boAt, Mamaearth, The Man Company, Heads Up For Tails, LimeRoad, ManMatters, The Whole Truth, The Souled Store, and TCNS Clothing Co, which owns brands like W, Aurelia and Wishful. Taneja noted that there are four legs of e-commerce — discovery, search/selection, conversion, retention. GoKwik is solving all these problems with its solution, as per Taneja. Ecommerce is expanding and one would need to use ecommerce enablers to bring the cost down, he added. The company was founded by Taneja and Vivek Bajpai. Taneja has previously worked as the chief revenue officer of Bombay Shaving Company, assistant vice president at Yes Bank and founded a food tech company Ketchupp in 2015. Bajpai, chief technology officer (CTO) and co-founder of GoKwik, was the head of technology at an adtech company SilverPush. Ankush Talwar, chief data scientist at GoKwik, is also part of the founding team. He previously was associated with Kognoz Research &amp; Consulting, Quantiphi and Publicis. SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/logistics-company-delhivery-raises-76-million-ahead-of-its-ipo/articleshow/85997440.cms">Former Tiger Global exec Lee Fixel picks Delhivery as his second bet in India, after Inshorts</a> <a href="https://www.businessinsider.in/tech/news/el-salvador-just-bought-400-bitcoin-and-plans-to-buy-a-lot-more-a-day-before-making-it-an-official-currency/articleshow/85995497.cms">El Salvador just bought 400 bitcoin and plans to buy 'a lot more,' a day before making it an official currency</a> <a href="https://www.businessinsider.in/retail/news/chipotles-digital-sales-hit-a-record-2-billion-so-far-this-year-heres-how-its-loyalty-program-led-the-company-to-success/articleshow/85995495.cms">Chipotle's digital sales hit a record $2 billion so far this year - here's how its loyalty program led the company to success</a>

A former Bombay Shaving Company exec is helping brands like boAt, MamaEarth go big on ecommerce ⁠— and he now wants to take it abroad

<ul><li>Job seekers want to work for emerging sectors like online commerce, electric mobility and fintech <keyword id="6362513" type="General" weightage="50" keywordseo="startups" source="Orion">startups</keyword>.</li><li>At No.1 is newly minted unicorn <keyword id="12437554" type="General" weightage="20" keywordseo="zepto" source="Orion">Zepto</keyword>, a quick commerce startup that delivers groceries in a matter of minutes.</li><li>This “Top Startups” list has been fuelled by unique data and actions taken by the people on <keyword id="28120" type="General" weightage="40" keywordseo="linkedin" source="Orion">Linkedin</keyword>. </li></ul> Everyone has a dream job – especially now that there are a host of new and emerging sectors that never existed even 10 years ago. For young and experienced professionals to stay relevant they need to be part of an ecosystem that will thrive not just in the present but even in future. Given that artificial intelligence threatens to reshape employment markets like never before, it is good to know what’s in vogue. The best way to gauge the market’s interest is to see what kind of jobs employees are searching for. LinkedIn, a professional networking platform, has an answer to this puzzle. The professional networking platform released its annual report on emerging companies (read startups) that professionals want to work for. This is an annual ranking of the emerging companies where professionals want to work, globally, based on unique LinkedIn data. Not surprising, job seekers want to work for emerging sectors like online commerce, electric mobility and fintech startups. Fintech continued to dominate India’s Top Startups list in 2023 too says Linkedin, with four startups making it to this year’s list. Ditto Insurance has come in at No.3, Fi at No. 7, Jar at No. 11 and StockGro at No. 14). Leading the pack in this year’s Top Startups list is Zepto (No. 1), a quick commerce grocery startup, which was placed 4th in 2022. The startup has also become 2023’s first unicorn with a fresh funding round of $200 million. LinkedIn’s <keyword id="18929444" type="General" weightage="50" keywordseo="Top-20-Indian-Startups" source="Orion">Top 20 Indian Startups</keyword> List is an annual ranking of the emerging companies where professionals want to work, globally, based on unique data. Zepto, BluSmart and Ditto Insurance have taken the top spots on this Top Startups list. According to Linkedin, this “Top Startups” list has been fuelled by unique data and actions taken by the people on its platform. These actions are across four core areas – employee growth, jobseeker interest, member engagement within the company and its employees, and how well these startups have pulled talent from the flagship LinkedIn Top Companies list. Close on the heels of Zepto is another startup that has attracted much attention. BluSmart (#2), India’s first electric ride-sharing company, which has made it in the list for three years in a row, emerged second on the list this year. Another EV startup Exponent Energy (#15) was a new entrant on the list. Linmkedin has seen robust growth in the country’s electric mobility sector thanks to the policies of the government, which many of the startups want to take advantage of. Edtech is another a prominent industry in this year’s list with companies like GrowthSchool (#10), Teachnook (#13), and AccioJob (#17). Their presence underscores the continued demand for upskilling among professionals and students with rapid changes due to technologies such as AI. Speaking about the list, Nirajita Banerjee of LinkedIn India, said: “It is truly remarkable that 14 of the 20 startups featured on this year’s list are new entrants, underscoring the immense potential and astonishing pace of innovation in India’s startup space. This list serves as a unique and actionable resource for professionals who are eager to work in new companies that are revolutionising the industry and where one can acquire new skills. These startups are looking to hire talent right now so it’s a great opportunity to be part of the growth story of India’s vibrant startup ecosystem.” <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1 </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zepto </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">11. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Jar </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">2. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Blusmart </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">12. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shyft </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ditto Insurance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">13. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Teachnook </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">4. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pocket FM </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">14. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">StockGro </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Skyroot Aerospace </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Exponent Energy </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">6. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GoKwik </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">16. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Housr </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">17. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">AccioJob </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">8. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sprinto </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">18. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">TravClan </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">9. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Supersourcing </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">19. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dotpe </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">GrowthSchool </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20. </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Fasal </td></tr></tbody></table>

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<ul><li>Consumer-centricity will be the key factor driving high revenues for retail businesses this year. </li><li>As per the Festive Sentiments Tracker survey by Disney+ Hotstar, 66% of consumers will spend more on festive shopping this year than the last. </li><li>An <keyword id="2552077" type="General" weightage="100" keywordseo="omnichannel" source="Orion">omnichannel</keyword> platform provides a channel-agnostic buying experience for retail customers.</li></ul>After two years, Indians are finally thronging retail storefronts – physical and online, as they prepare to celebrate the festive season with gusto. And retailers can't stop smiling. A Retailers Association of India survey showed that the sector is expected to grow by 9-10% annually to touch $2 trillion by 2032. According to the Festive Sentiments Tracker survey by Disney+ Hotstar, 66% of consumers will spend more on festive shopping this year than the last. While the spending sentiment is bullish, retailers are eyeballing their decisive use-it-or-lose-it moment as they jostle for their share of the consumer's wallet. <keyword id="246125" type="General" weightage="50" keywordseo="nilesh-gupta" source="Orion">Nilesh Gupta</keyword>, director of Vijay Sales, noted that while the festive season demand is traditionally higher given the ambient positive consumer sentiment, the post-pandemic normalcy will propel increased demand momentum this year compared to the last two years. "Shoppers already purchased items worth ₹1.25 trillion in 2021, the highest for the whole decade," he added. "We now expect a 10% growth in sales during this festive period over last year." <cmsannotation type="cmsannotation" annotationid="Blurring of online and offline" comment="subhead" text="Blurring of online and offline">Blurring of online and offline</cmsannotation> As retailers pivot to an omnichannel model to reach a broader customer base, technology plays a crucial role in seamlessly integrating backend processes with consumer-facing delivery. Bengaluru-based Namdhari's Group, which runs the Simpli Namdhari’s chain of grocery superstores, continues to spend 3-5% of its annual budget for tech deployments as it strengthens its omnichannel presence. Elaborating on the tech deployment done by the company’s retail division, Gurmukh Roopra, CEO of Namdhari's Group, said, "As customers access products through multiple touchpoints, systems and integrations should be flexible to accommodate these needs from a customer-facing and experience perspective, and seamless integration of information within the retail operating ecosystem. The importance of having a single view of the customer and their transactions cannot be overstated." Since the grocery and food business witnesses rapid changes, Simpli Namdhari's is currently focused on interpreting customer data and buying insights across multiple channels and combining this into a single dashboard. Besides personalising the customer experience, the retail chain also helps them make informed decisions regarding marketing, sales, product development and customer support. According to <keyword id="5520044" type="General" weightage="50" keywordseo="berry-singh" source="Orion">Berry Singh</keyword>, COO of Ace Turtle, which provides tech solutions to retail brands, an omnichannel platform offers a channel-agnostic journey for customers. "Contrary to what brands and retailers often think, customers don't care so much about the channel for shopping. They mostly care about wide selection, low prices and a smooth shopping experience." Hence, providing multiple opportunities for customers to interact with brands allows more convenient solutions for the ways customers like to connect, leading to a positive customer experience and enhancing loyalty. <cmsannotation type="cmsannotation" annotationid="Training sights on websites" comment="subhead" text="Training sights on websites">Training sights on websites</cmsannotation> CaratLane's website is engineered to provide relevant information across every stage of a customer's buying journey by monitoring their online activities. "We then categorise this based on the level of intent and frequency—high, medium, and low prospects—which become the lead pool," said <keyword id="13129700" type="General" weightage="50" keywordseo="avnish-anand" source="Orion">Avnish Anand</keyword>, COO and co-founder of CaratLane. "This is further optimised before our team calls the customer since repeat users seek more personalised offers, which finally results in customer retention." Retail tech company Gokwik's co-founder <keyword id="4075194" type="General" weightage="50" keywordseo="chirag-taneja" source="Orion">Chirag Taneja</keyword> opined that 79% of customers dissatisfied with online shopping are less likely to shop from the brand's website again. Also, more than 50% expect websites to load within two seconds. While urging retailers to focus on an optimised website performance, he added that they should also invest in personalised shopping for their customers, be it buyer journey, cross or up selling, bundling, discounts, or payment methods. "These are critical for better consumer experience and for garnering a higher share of wallet from customers," he added. "Retailers should also invest in building trust and security on their online platforms with faster checkouts, fraud prevention and authentic reviews to ensure higher conversion rates." <cmsannotation type="cmsannotation" annotationid="History comes in handy" comment="subhead" text="History comes in handy">History comes in handy</cmsannotation> Clothing brand Celio created its digital blueprint four years ago to understand consumer behaviour better and take informed decisions across business functions. This included consumer-facing and backend initiatives intending to use artificial intelligence (AI), machine learning (ML) and data analytics. However, simplistic as its sounds, the company's India CEO, Satyen Momaya, noted that it was not an easy journey. "More than the financial investment, the mindset, team alignment and their buy-in related to digitisation is needed to underline that it is not for solving a particular issue but to transform the way we operate," he said. The company expanded its footprint considerably in the past five years. Before moving to AI, it used traditional methods to classify stores based on space and revenue modules before deciding the merchandise assortment. "Implementing AI helped understand consumer behaviour. Hence, the allocation logic is very different from what we did in the past, helping our revenue growth," Momaya added. While technology tools like data analytics and AI provide some direction, ultimately, the human intent determines the direction a retail technology implementation should take. Hence, the most obvious use of data analytics is for predictive modelling of potential inventory management, stocking and promotions. However, this modelling depends on historical data-oriented models – consumer confidence and mood will lead its direction. Ajit Narayan, CMO at brand advocacy platform Socxo, added that post-pandemic value-conscious consumption has become more important. "Consumers will use their own tools to compare, seek and review. So, helping them decide through promotions, targeted advertising and social media will make for a great case for tech use in retail." The retail store is not just a physical touch point for the customers; it can also become an omnichannel fulfilment centre for online marketplace orders. "Omnichannel technology platforms help brands and retailers to reduce delivery time and optimise in-store inventory through ‘Ship from Store’. It is an efficient way to use inventory by preventing stores from holding unprofitable inventory and increasing their stock turns," Ace Turtle’s Singh advised. <cmsannotation type="cmsannotation" annotationid="Ignore at your own peril" comment="subhead" text="Ignore at your own peril">Ignore at your own peril</cmsannotation> As more services get digitised and personalised, contemporary customers want everything immediately. Retailers are fully aware that using technology is now a necessity rather than an option. According to every retailer, the ultimate constraint in retail is anticipating consumer traffic. However, successful merchants have the inherent ability to convert a more considerable proportion of their traffic into buyers, with a higher purchase size and a better margin. Talking about this, retail tech company Onebeat's VP-Sales Roei Raz said, "The overnight rush of customers to online platforms caused unpredictable traffic at retail stores. Moreover, predicting consumers' needs is complex since conventional forecasting methods are ineffective in this chaotic world." While there has been rising awareness about the adoption of omnichannel in retail globally, the on-ground adoption in India is still lower than expected. While big cities have a large customer base to support opening more stores, smaller towns with small pockets of customers might find managing physical stores unsustainable. However, they can cater to this clientele through an omnichannel presence, especially during the key festive season. This could mark the difference between success and failure as consumers become more connected, less loyal, more informed, and definitively channel-agnostic

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