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<ul><li>Amazon dominates user trust when it comes to shopping online, whether it’s for electronics or fashion, coming in ahead of Flipkart. </li><li>For online payments PayTM outdoes Google Pay and PhonePe as the <keyword id="413637" type="PERSON" weightage="20" keywordseo="most-trusted-brand">most trusted brand</keyword> in India. </li><li>Uber and Ola have an equivalent share of user trust at 41%. </li></ul>The universe of online services is vast and each category has its own king. You might trust one brand when it comes to shopping for clothes but another when it comes to shopping for electronics. Among five categories — <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-is-taking-on-jeff-bezos-amazon-in-e-commerce-cloud-and-content/articleshow/70645934.cms">e-commerce</a>, online payments, online travel planning, cab hailing and mobile networks that include 76 brands — <keyword id="6354504" type="DEFINITION" weightage="20" keywordseo="reliance-jio">Reliance Jio</keyword>, Uber, Amazon, MakeMyTrip and PayTM came out as the most trusted brands in their respective categories. The overall trend seems to be that users tend to trust global brands when it comes to online shopping or e-commerce but for travelling and making online payments, Indian brands garner greater trust., according to <a href="https://in.yougov.com/en-hi/news/2019/08/13/jio-makemytrip-and-paytm-are-most-trusted-online-b/" data-type="tilCustomLink" target="_blank">YouGov</a>'s survey. Online shopping <a href="https://www.businessinsider.in/prime-day-sale-how-amazon-india-prepares-for-the-two-day-online-event/articleshow/70222978.cms">Amazon</a> is the most trusted brand for shopping online when it comes to clothes as well as electronics. It’s lead over its competitors is substantial with 45% of respondents choosing Amazon their most trusted brand for online fashion and 50% voting in favour of the Jeff Bezos’ enterprise for buying gadgets. Three quarters of the online electronics shopping market is cornered by Amazon and <a href="https://www.businessinsider.in/amazon-vs-flipkart-house-of-flagships-for-new-smartphones-in-india/articleshow/69408528.cms">Flipkart </a>with smaller players fighting over the other 25%. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online fashion shopping brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Amazon </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">45% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Flipkart </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">21% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Myntra </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">13% </td></tr></tbody></table> <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online electronics shopping brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Amazon </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">50% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Flipkart </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">25% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">PayTM </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">4% </td></tr></tbody></table> Online travel booking When it comes to making online bookings for travel, most users — 34% — trust MakeMyTrip with <a href="https://www.businessinsider.in/paytm-takes-on-airbnb-makemytrip-oyorooms-and-trivago-with-its-latest-offer-hotel-bookings/articleshow/67755276.cms">PayTM</a> coming in second. Surprisingly GoIBIBO is only trusted by 6% of users and other portals like Trivago, <a href="https://www.businessinsider.in/this-is-why-booking-coms-agency-model-has-an-edge-over-other-otas/articleshow/59102504.cms">Booking.com</a> and ClearTrip ranking even lower since they didn’t make it into the top 3. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online travel booking brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">MakeMyTrip </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">34% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">PayTM </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">17% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">GoIBIBO </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">6% </td></tr></tbody></table> Online payments <a href="https://www.businessinsider.in/topic/PayTM">PayTM</a> might not be leading when it comes to online travel bookings but it’s the most trusted brand when users are looking to make online payments. This may also be because it has the largest vendor network among its counterparts in the space. <a href="https://www.businessinsider.in/google-pays-new-tactic-to-take-on-rivals-paytm-phonepe-in-india-introduces-digital-gold-offerings/articleshow/68609832.cms">Google Pay</a>, launched just last year, is the second most trusted brand despite its global origins. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online payments booking brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">MakeMyTrip </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">42% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">PayTM </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">27% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">GoIBIBO </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">10% </td></tr></tbody></table> Finding a cab and renting a car When it comes to booking a cab online <a href="https://www.businessinsider.in/uber-india-partners-with-sun-mobility-for-electric-three-wheelers/articleshow/70390868.cms">Uber</a>, a global company, and <a href="https://www.businessinsider.in/ola-takes-on-mahindra-glyd-with-fresh-funds-wheres-uber/articleshow/68214440.cms">Ola</a>, a homegrown cab service, are tied as the most trusted brands — each garnering 41%. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted online car hailing and renting brands: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Uber </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">41% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Ola </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">41% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">ZoomCar </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">2% </td></tr></tbody></table> Going online Lastly, when it comes to choosing a cellular network, <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-wins-fight-against-vodafone-idea-and-airtel/articleshow/70374283.cms">Reliance Jio</a> is the most trust network operator in India. The youngest of the three main players in the market — Jio, Airtel and Vodafone Idea — also has the <a href="https://www.businessinsider.in/mukesh-ambanis-reliance-jio-beats-airtel-to-be-indias-second-biggest-telecom-network/articleshow/70291841.cms">second largest user base</a> in the country with 322.98 million subscribers. Vodafone Idea might only be trusted by 16% of the respondents but it still leads in terms of users with 387.55 million subscribers. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="2" style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Most trusted cellular network operators: </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Reliance Jio </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">41% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Airtel </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">34% </td></tr><tr><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">Vodafone Idea </td><td style="border-left:solid #cccccc 0.7470705000000001pt;border-right:solid #cccccc 0.7470705000000001pt;border-bottom:solid #cccccc 0.7470705000000001pt;border-top:solid #cccccc 0.7470705000000001pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;">16% </td></tr></tbody></table> See also: <a href="https://www.businessinsider.in/amazon-google-and-facebook-are-the-most-trusted-internet-brands-in-india/articleshow/69719326.cms">Amazon, Google, and Facebook are the most trusted Internet brands in India</a> <a href="https://www.businessinsider.in/tata-lic-infosys-sbi-and-mahindra-are-among-the-top-10-indian-corporate-brands/articleshow/70257037.cms">Tata, LIC, Infosys, SBI, and Mahindra are among the top 10 Indian corporate brands</a>

Reliance Jio, Amazon, PayTM and MakeMyTrip are the most trusted online brands in India

<ul><li>Women are the bedrock of society and with this International Women’s Day, brands have left no stone unturned to celebrate their dreams, ambitions, struggles and wins.</li><li>It gives us an opportunity to celebrate the social, economic, political, and cultural achievements of women and continue the push towards equality. </li><li>We cherry-picked a few campaigns that stood out this year. </li></ul>While every day should be celebrated as women’s day, 8th March brings an opportunity for us to stop, reflect on how far we have come and think about some of the many areas where advertising, marketing and the media industry needs to improve. It gives us a much-needed chance to pass on the mic, share our problems, look for solutions and celebrate women who have triumphed over patriarchy. Women's Day, however, has become a full-blown trend, packaged and brought to the audience for a labelled price. It is about gaining eye-balls, reminding women they exist by superficially caring about them, for a few days before and after March 8. Albeit, there were a few campaigns that did stand out this year and reminded us that we are slowly taking small steps towards inclusivity every year. So we thought of collating a list of advertisements that have set a benchmark for other brands to follow (in no particular order) and have tried to talk about issues that have gone unnoticed over the years: Prega News <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div> Swiggy <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Levi’s <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div> Zivame <div type="Youtube" id="ZEFXor8RV2Y" title="Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie" thumbUrl="https://i.ytimg.com/vi/ZEFXor8RV2Y/mqdefault.jpg"></div> Shaadi.com <div type="Youtube" id="uxdFnhALP3Q" title="This Women's Day, Pledge to #TakeThePressureOff with Shaadi.com" thumbUrl="https://i.ytimg.com/vi/uxdFnhALP3Q/mqdefault.jpg"></div> Dove <div type="Youtube" id="E3kWzRB6Yy8" title="Dove | #StopTheBeautyTest (Hindi)" thumbUrl="https://i.ytimg.com/vi/E3kWzRB6Yy8/mqdefault.jpg"></div> WeWork <div type="Youtube" id="9RMIdAEYLnE" title="WeWork India | International Women's Day 2021" thumbUrl="https://i.ytimg.com/vi/9RMIdAEYLnE/mqdefault.jpg"></div> OkCupid <div type="Youtube" id="PW9xQ0jcVtc" title="Ijazat Hai Feat. Mukti Mohan &amp; Keshav Sadhna | OkCupid India" thumbUrl="https://i.ytimg.com/vi/PW9xQ0jcVtc/mqdefault.jpg"></div> Dunzo <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Bumble <div type="Youtube" id="_f8KPREKEgQ" title="All Our Moves" thumbUrl="https://i.ytimg.com/vi/_f8KPREKEgQ/mqdefault.jpg"></div> Paytm <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Goibibo: <div type="Youtube" id="2qys7wyp4ks" title="A Women’s Day Message from Goibibo feat. Vidya Balan!" thumbUrl="https://i.ytimg.com/vi/2qys7wyp4ks/mqdefault.jpg"></div>

International Women's Day: campaigns that stood out

<ul><li>The Telecom Regulatory Authority of India (TRAI) has suspended its blockchain technology aimed at filtering out <keyword id="731341" type="PERSON" weightage="20" keywordseo="Spam-messages">spam messages</keyword> for the next seven days.</li><li>This comes after users across the country saw long delays in receiving their one-time-passwords (OTPs) for online transactions.</li><li>Since the upgrade was implemented yesterday, users report not receiving OTPs from legitimate sources like their banks, digital payments apps and even government entities like Aadhaar authentication.</li></ul>One-time-passwords (OTPs) aren’t just for financial transactions. They are central for logging into email accounts, authenticating new memberships, or just signing into Amazon on a new device. Understandably, when smartphone users in India saw that OTPs weren’t coming in anymore, they were upset. However, in a splash of good news — albeit temporary — the Telecom Regulatory Authority (TRAI) is calling off its blockchain experiment under the unsolicited commercial communication (UCC) framework. “We are concerned about any customer inconvenience cases and have ordered a seven-day temporary suspension of the SMS scrubbing that was activated on Monday,” a senior TRAI official told the <a href="https://telecom.economictimes.indiatimes.com/news/trai-suspends-ucc-norms-for-7-days/81410348">Economic Times</a>. <div type="twitter" handle="vinaykesari" handlename="Vinay Kesari" image="http://pbs.twimg.com/profile_images/1198945057870495745/us1PoTlZ_normal.jpg" favoritecount="30" retweetcount="9" status="No OTPs coming through for either Axis or Kotak netbanking - guess the DLT SMS issue is real.Weirdly, Axis on-cal… https://t.co/CWOfcYOHeL" createdat="1615213947000" id="1368932630217945089"></div> The technical glitch was just a pain for private players — like <a href="https://twitter.com/Karma_Paljor/status/1368918851174297604">Axis Bank</a>, <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>, <keyword id="984795" type="COMPANY" weightage="20" keywordseo="goibibo">Goibibo</keyword> and others — but also for government entities like the Indian Railway Catering and Tourism Corporation (IRCTC), the State Bank of India (<a href="https://twitter.com/TheOfficialSBI/status/1368982286239141889">SBI</a>) and Aadhar Authentication, who saw their messages getting blocked out. <div type="twitter" handle="anikethjain" handlename="Aniketh Jain" image="http://pbs.twimg.com/profile_images/1236891487410876417/kfDBQJIy_normal.jpg" favoritecount="12" retweetcount="4" status="DLT Phase2 went live this morning. Huge failure rates in the submission of OTP &amp; Transactional SMS across India. We… https://t.co/adzUIjJcZf" createdat="1615209973000" id="1368915962464858114"></div> “We are unable to reach the authentication service to serve you <keyword id="510437" type="COMPANY" weightage="20" keywordseo="OTP">OTP</keyword>. Please try again,” it said on the Aadhar service’s official website. Why aren’t OTPs coming through? This whole drama is unfolding because the Telecom Regulatory Authority of India (TRAI) started to implement the second phase of the SMS regulations on March 8. The transition has been less than smooth to say the least, with companies may not have registered in time getting locked out. The government’s new process is designed to curb spam and fraud messages. Using a blockchain-based solution, telecom operators can now verify commercial messages and their source using a template for such communication. Unregistered messages, which do not follow the template, will be blocked as potential fraud. And, that’s what’s happening to your OTPs. <div type="twitter" handle="NakulShenoy" handlename="Nakul Shenoy" image="http://pbs.twimg.com/profile_images/1334384232345395200/zQrBzBVj_normal.jpg" favoritecount="0" retweetcount="0" status="Why the heck would you stop sending OTPs via email, @ICICIBank_Care? Look at the mess this has landed into, with no… https://t.co/13D1dd2pM5" createdat="1615255479000" id="1369106828399833091"></div> Telecom operators are <a href="https://telecom.economictimes.indiatimes.com/news/telemarketers-telcos-spar-over-chaos-as-2nd-phase-of-sms-regulation-kicks-in/81388371">defending</a> the digital ledger system and pointing the finger at companies who failed to register in time. According to them, the onus lies on telemarketers and individual businesses to comply with the standards. Safer or temporarily more at risk than usual Content scrubbing is a good move to keep spam at bay. But, what’s not good is when a pesky filter keeps useful messages from coming through as well. In fact, such a move could put users more at risk. “Close to 50% traffic is getting dropped because of content scrubbing. Officials from India’s top banks including HDFC and SBI are extremely furious and dialling TRAI to address the mess at the earliest,” a top executive at a leading telemarketing firm told <a href="https://telecom.economictimes.indiatimes.com/news/telemarketers-telcos-spar-over-chaos-as-2nd-phase-of-sms-regulation-kicks-in/81388371">The Economic Times</a>. <div type="twitter" handle="RedCarpetUp" handlename="RedCarpet" image="http://pbs.twimg.com/profile_images/1267104195833806850/H6FF_OZW_normal.jpg" favoritecount="9" retweetcount="0" status="We hereby like to inform that due to the new implementation of TRAI effective from 08th March 2021 for the SMS temp… https://t.co/IObmBYv4gM" createdat="1615210557000" id="1368918412261433344"></div> Without messages coming through from your bank, not only do your own transactions hit a wall but there’s no alert if someone else is trying to make a transaction from your account. This increases the chances of cyber fraud.

OTP delays should end as TRAI suspends its blockchain experiment for seven days

<ul><li>Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps.</li><li>Between last year and now, Gamezop has had an impressive growth, it has tripled its revenues and user numbers.</li><li>We speak to <keyword id="3248633" type="PERSON" weightage="20" keywordseo="Yashash-Agarwal">Yashash Agarwal</keyword>, CEO and Founder, Gamezop who tells us that in 2020, nearly 400 million Indians played mobile games and nearly 272 million of those played on Gamezop. He tells us about the platform's journey so far.</li></ul>The Indian gaming market is headed towards explosive growth in the next four years, according to a recently released report by KPMG. According to its reports, ‘Beyond the tipping point – A primer on Casual gaming in India’, overall online casual gaming sub-segment in India stood at a size of Rs 60 billion in FY21 and is projected to grow at a CAGR of29% over FY21-25, to reach a size of Rs 169billion. The opportunities in the segment are massive and in the last few years, we have seen an impressive amount of e-gaming platforms come to the fore and engage with people. However, it is not just the likes of Dream11 and MyCircle11 that are helping the segment grow. Over the years, many of us have come across gaming sections added to different websites and publications and most of us have ended up spending much more time on these websites than we otherwise would have, thanks to the gaming sections that are simple to play. Homegrown multi-games platform Gamezop is one such platform that is behind a lot of the gaming sections you see on many non-game websites and apps. Over the years, the platform has built a robust business model where it does not have to spend anything on creating the games it hosts, and is yet able to engage with close to 40 million players ever month. This has also given advertisers an opportunity to target an engaged set of audiences on Gamzop’s platform. Gamezop had also raised Rs 32 crore in a funding round led by <keyword id="9833412" type="UNKNOWN" weightage="20" keywordseo="bitkraft-ventures">Bitkraft Ventures</keyword> in August last year. We recently caught up with Yashash Agarwal, CEO and Founder, Gamezop, who told us how the platform has been building its business, steadily increasing the number of platform it hosts on while also becoming profitable. Excerpts: Q) Walk me through the journey of Gamezop. How did it come into being, what was the gap in the market you were trying to fill? Gamezop was started when we realized that the experience of getting into casual games was too cumbersome owing to the necessity for installing each game as an app first. Before YouTube was launched in 2005, each video was downloaded as a file and played on a media player. That is exactly where smartphone gaming is today:games need to be installed individually, which is extremely frictional. Gamezop makes games instant, like YouTube does with videos. On our game center, users play games just like they play videos: with a single tap and without the need to install apps. Q) What kind of growth have you witnessed in the past few months? You are already profitable? Gaming companies around the world have seen their heyday in the past few months with people spending so much time indoors. Between last year and now, we have tripled our revenues and user numbers. The interesting thing about our business is that we are growing while being profitable. We have kept our unit economics quite disciplined and our Series A last year hasn’t changed that. Q) How does Gamezop work? Where do users find you? Gamezop is a multigame platform that works very unconventionally to acquire users – rather than pushing app installs of games, we embed our game centre within non-gaming apps and websites, allowing their users to play games instantly. This way, we do not have to spend money to acquire users inorganically but can piggyback on the distribution of other products. The idea is to not push another product to users but meet them within popular apps and websites which they are already using. Q) How do apps and websites using your platform benefit? Apps and websites that integrate our game centre see their engagement levels going up immediately. This is because our entire offering can be consumed by users within these products. Let’s say an OTT platform adds a gaming section within their product through our game centre. Naturally, users who have affinity for gaming will now start spending additional time on the platform because they will engage in two forms of content and not just one. You will find our games within numerous news, media, and entertainment products, including all key <keyword id="6356641" type="UNKNOWN" weightage="20" keywordseo="Times-of-India">Times of India</keyword> properties, <keyword id="3163762" type="PERSON" weightage="20" keywordseo="SonyLIV">SonyLiv</keyword>, Amazon, MSN, Goibibo, and <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>. Q) How many apps and websites have integrated your platform? What kind of user base do you have currently through your network? Over 2,800 products have Gamezop powering games for their users. This allows us to entertain over 40 million users each month. In 2020, nearly 400 million Indians played mobile games; 272 million of those played on Gamezop. Q) Are your games non-intrusive or can ads be put into the games too? We can run brand promotions within our games in a non-intrusive manner. No ads appear during the gameplay. However, in breakthrough moments such as when the game is loading or the user has crossed a level, we see that the users have very high attention. This is where we place brands and allow them to tell their story. Q) Is your platform available internationally too? More than 50% of our revenues come from outside India. Our games have actually done very well internationally. Q) What are a few factors that have helped take you where you are? Are there more such platforms available or do you have the first-movers' advantage? Users don’t need to download newspapers as PDFs or music as mp3 files. They are able to consume these forms of content online. However, users had to download gaming apps to play games. As Gamezop removed this friction of installing gaming apps, it genuinely solved a problem for the users which has played a big hand in its growth. There are various gaming platforms out there. Not everyone is looking to deliver high-quality gaming experiences within third-party products. Q) E-gaming is witnessing impressive growth in India. Do you have plans of diversifying your offering, work closely with game developers and launch your own games in the future? We have truly amazing developers making games for the Gamezop game centre so the need to do it ourselves hasn’t arisen. Q) How have you been helping the developer community? How does this community benefit from being a part of Gamezop? Gamezop is truly excited to be able to play role in nurturing the gaming ecosystem. There are over 300 games on Gamezop that we have acquired from over 75 developers. With these developers, our relationship is anything but transactional. We work very closely with them right of ideating the game to finally launching it on our platform. We are happy to say that we have opened a new stream of monetisation for these game developers and are determined to deepen our relationships with them. The success of Gamezop is closely tied to the success of the game developers. We have a robust community of engaged game developers where ideas and exchanged. A well-knit network of professionals always raises the bar for everyone. Q) How are you different from other gaming platforms? How big is your team? Are you also looking for funding? Smartphone gaming is tied to pushing installs of apps, and most gaming platforms seem comfortable with that. With our approach of having a game centre for instant games, we are challenging the status quo. We have a 75-member team. We raised our Series A round last year led by Bitkraft Ventures. We have been growing profitably since and do not see a need to raise capital at the moment. Q) What is your vision for Gamezop? Just like using Gmail or Facebook is the default log-in method for most apps, Gamezop wishes to be the default entertainment section within apps around the world.

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