The festival of Diwali brings with it a long list of events, celebrations, pujas and rituals. The central highlight of Diwali is inviting prosperity into households and businesses by performing Lakshmi puja. Laxmi is the goddess of wealth and the consort of Lord Vishnu. The arrival of Laxmi during the <keyword id="3405" type="PERSON" weightage="20" keywordseo="Diwali-celebrations" source="Orion">Diwali celebrations</keyword> lights up homes with hope, auspiciousness, wealth and positive development. Hence Diwali is psychologically refreshing and recharging for people. Here is a simple procedure for doing Laxmi puja at home. <cmsannotation type="cmsannotation" annotationid="Puja Preparations" comment="subhead" text="Puja Preparations">Puja Preparations</cmsannotation> Before the start of Laxmi puja, clean your home thoroughly and decorate it. On the day of Laxmi puja, take a bath, sprinkle Ganga Jal throughout your home and on the members of the household as a mark of purification ritual. <cmsannotation type="cmsannotation" annotationid="Set up the puja altar" comment="subhead" text="Set up the puja altar">Set up the puja altar</cmsannotation> Place a table or platform or a tripod stand and spread a red cloth over it. Place some grains in the center and draw a lotus in the center of the grains with turmeric powder. Place an image of Laxmi, Ganesh and on the grains spread on the pedestal. <cmsannotation type="cmsannotation" annotationid="Install a Kalash" comment="subhead" text="Install a Kalash">Install a Kalash</cmsannotation> Fill a silver or copper pot with three fourths of water. Place some coins, betel nut, raisins, clove, dry fruits, and cardamom inside the pot. Place a bunch of mango leaves on the pot arranging the leaves in a circular fashion. Place a coconut on the pot to finish the set up. Place the kalash on the pedestal along with the idols and decorate it with sindhoor and flowers. <cmsannotation type="cmsannotation" annotationid="Holy bath and puja to the idols" comment="subhead" text="Holy bath and puja to the idols">Holy bath and puja to the idols</cmsannotation> Give a holy bath to the idols of Laxmi and Ganesh with pure water, panchamrit (fruit salad in honey), sandal water, rose water and pure water to complete the cycle. Decorate the idols with turmeric powder, sandal paste and sindhoor. Decorate the idols with flowers and garlands. <cmsannotation type="cmsannotation" annotationid="Puja and offerings" comment="subhead" text="Puja and offerings">Puja and offerings</cmsannotation> Light the lamp and incense sticks. Start the puja with Ganesh worship. Then worship Laxmi. Chant the mantras for both the deities and place the offerings in front of the deities. Some of the important offerings for Laxmi puja include badasha, laddoos, betel leaves and nuts, dry fruits, coconut, sweets, dishes made in the home kitchen, some coins and others. Offer flowers in front of the idols accompanied by the changing of mantras. <cmsannotation type="cmsannotation" annotationid="Read the story of Laxmi" comment="subhead" text="Read the story of Laxmi">Read the story of Laxmi</cmsannotation> Listening to the story of Laxmi is an important part of the Laxmi puja. Let an elderly member or an interested volunteer to read the story of Laxmi. Others must listen to the story in rapt attention with devotion. At the end of the story session, let all the members offer flowers at the feet of the deities. The story teller will get a gift of a silver coin, sweets and some presents. <cmsannotation type="cmsannotation" annotationid="Conclude the Laxmi puja" comment="subhead" text="Conclude the Laxmi puja">Conclude the Laxmi puja</cmsannotation> Sing the arati song of goddess Laxmi and wave the camphor light in front of the idols and kalash. Say the prayers for the prosperity and welfare of the home and pray for the world too. Circumambulate the altar and prostrate in front of the deities. Distribute the puja Prasad among the attendees. You can then enjoy a special meal with your family and guests by starting with the sweets obtained as Prasad.

How to perform laxmi Pooja At Home

<ul><li><keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> is celebrated by millions of Hindus, Muslims, Sikhs, Jains across the country. </li><li>In fact, the various <keyword id="8264189" type="UNKNOWN" weightage="20" keywordseo="reasons-to-celebrate-diwali">reasons to celebrate Diwali</keyword> don’t just vary from religion to religion, but also from region to region. </li><li>However, the most popular reason is the victory of Lord Rama over the demon king Ravana. </li><li>From goddess Lakshmi’s birthday to laying down the foundation of the Golden Temple, people have many reasons to celebrate Diwali. </li></ul>Diwali or the festival of lights is the most significant festival in India celebrated by millions of Indians. Diwali is considered a Hindu festival but also celebrated by Jains and Sikhs too. There are many historical and mythological reasons behind this great Indian festival. Here are lesser known reasons why different parts of India celebrate the festival of lights - North India celebrates Diwali as the return of Lord Rama to Ayodhya. After 14 years of exile, Rama along his wife Sita and brother Laxman returned home.Since it was a new moon day and was dark, his subjects lit diyas across the kingdom that day.This tradition is still followed to this day. In South India, celebration of Diwali varies even among the states. Kerala generally does not celebrate Diwali. Many speculate that this may be because King Bali a virtuous demon king was killed this day. The other three states celebrates the occasion in honor of Lord Krishna's consort Satyabhama killing the demon king — Narakasura and freeing thousands of girls in his captivity. It is celebrated a day before Diwali, and the occasion is called Naraka Chaturdashi. In West India, Diwali is considered as the start of a new year and is predominantly about worshipping the goddess of wealth, Lakshmi. It’s the festival of light and wealth, especially in Gujarat Many events related to prosperity like it opening new offices, sealing marriages or buying a vehicles is scheduled for Diwali. It is believed that Goddess Lakshmi comes to their home and blesses them with wealth and prosperity for the coming year. In East India, Diwali is celebrated under the alias Kali Puja in honour of Goddess Durga’s fierce avatar: Kali. Along with Durga Puja, Kali Puja is a big event in Bengal and Assam.

Here are different reasons why India celebrates Diwali

<img class="gwt-Image" src="/photo/25004606.cms" /> India’s phenomenal love for <keyword id="18712" type="ENTERTAINMENT" weightage="100" keywordseo="Gold">gold</keyword> is about to hit the peak on November 1 – the <keyword id="4067" type="UNKNOWN" weightage="100" keywordseo="Dhanteras">Dhanteras</keyword> Day – when thousands go on a gold-buying spree. But just a day before the <keyword id="1922775" type="UNKNOWN" weightage="100" keywordseo="gold-fest">gold fest</keyword>, the price of the yellow metal went down considerably. Although experts and <keyword id="92939" type="UNKNOWN" weightage="60" keywordseo="bullion-traders">bullion traders</keyword> predict that the <keyword id="35271" type="UNKNOWN" weightage="100" keywordseo="gold-price">gold price</keyword> (per 10 gm) may cross Rs 33,000 mark this Dhanteras, the precious metal continued its falling streak for the 4th straight session and tumbled to Rs 31,450/10 gm in the national capital today, a big dip from the previous close of Rs 31,710, even as premiums stayed at record highs. 
 So is it time to rush to your nearest jeweller and shop for gold on Dhanteras that marks the beginning of the five-day <keyword id="60699" type="UNKNOWN" weightage="100" keywordseo="Diwali-festivities">Diwali festivities</keyword>? Most people believe it to be an auspicious occasion to <keyword id="47916" type="UNKNOWN" weightage="80" keywordseo="invest">invest</keyword> in the precious metal. But why so, you may ask. Mythology has it that the dazzle of gold confused Yama, the god of death, when he came to claim the life of a young prince. Another legend says Dhanteras was the day when Dhanvantari (the god of healing) emerged from the ocean with amrit (nectar that makes one immortal) as gods and demons churned the sea to find it. Both legends mark the occasion as one filled with life force and positive fervour and even today, <keyword id="467706" type="UNKNOWN" weightage="80" keywordseo="goddess-Laxmi">Goddess Laxmi</keyword>, <keyword id="1922774" type="UNKNOWN" weightage="80" keywordseo="Lord-Kubera">Lord Kubera</keyword> and <keyword id="27928" type="PERSON" weightage="80" keywordseo="Lord-Ganesha">Lord Ganesha</keyword> are worshipped everywhere as people pray for wealth and prosperity. 
 
How’s gold doing: A reality check 
The worship of dhan (wealth) on Dhanteras is perfectly in tune with the gold fest that the country witnesses every year. But things could be a lot different this time around. With the yellow metal in short supply due to government’s restrictions on import, the demand for expensive gold has fallen and sales have dropped by 50%, according to industry estimates. In fact, over the past six months, <keyword id="46002" type="UNKNOWN" weightage="100" keywordseo="Gold-prices">gold prices</keyword> have witnessed a roller-coaster ride – fluctuating between Rs 26,000 and Rs 34,000/10 gm. 
 The <keyword id="44734" type="ORGANIZATION" weightage="40" keywordseo="Indian-Government">Indian government</keyword> has been taking several measures to curb inbound shipments of gold to contain the current account deficit (CAD). Only recently, it has raised the import tariff value of gold to $436/10 gm. In another unprecedented ‘gold control,’ it has also banned import of coins, bars and medallions. Consequently, banks and organised players have stopped selling <keyword id="36023" type="UNKNOWN" weightage="100" keywordseo="gold-coins">gold coins</keyword> and the demand for the same has fallen by 70%. Incidentally, coin sales always reached the peak during <keyword id="188" type="ENTERTAINMENT" weightage="100" keywordseo="Diwali">Diwali</keyword> as corporate houses and common men buy these for gifting purpose. 
 
Does that mean the traditionally ‘golden’ Dhanteras will lose its sheen this year? Not really, as people will consider buying gold if prices stay around 31K or less. Local retailers expect around 20% rise in sales during the current festive season, compared to the last fiscal. However, prices are expected to go up by Rs 300-1,000 per 10 gm on the Dhanteras Day, due to higher premiums caused by supply squeeze. Premium on gold may further rise from the current Rs 1,500-2,000 per 10 gm if demand skyrockets during this period. 
 
New <keyword id="1922778" type="UNKNOWN" weightage="100" keywordseo="buying-trends">buying trends</keyword> In spite of current restrictions, India has imported 393.68 tonnes of gold during the April-September quarter this year, as per official data. And the <keyword id="113718" type="ORGANIZATION" weightage="80" keywordseo="World-Gold-Council">World Gold Council</keyword> has estimated the country’s overall gold demand to touch a record 1,000 tonnes in 2013. We expect most of the buying to happen around Diwali and the wedding season, but there is a distinct shift in the buying pattern. Here is a quick look at what’s trending this festive season. 
 
Gold coins won’t be totally missing: Well, you can’t buy them at banks this time, but some jewellers have decided to sell gold coins this Diwali. All India Gems and Jewellery Trade Federation has asked its members to temporarily lift the ban on sale of gold coins, which has been on since July this year. Gold coins are not bought for investment but are rather seen as shagun and given as gifts, hence the decision. 
 
Lightweight jewellery is getting popular: That’s quite understandable, given the exorbitant price. While light <keyword id="6379337" type="UNKNOWN" weightage="100" keywordseo="gold-jewellery">gold jewellery</keyword> with semi-precious stones looks pretty and chic on any occasion, gold leafing and gold foil items have become the latest rage. For the 20-plus crowd, silver is in – used for funky designs, ethnic wear and even for traditional pieces. You can also buy intricate silverware for your dining collection or choose from a wide range of silver home décor items that will light up your Diwali. 
 
<keyword id="29454" type="COMPANY" weightage="80" keywordseo="Platinum">Platinum</keyword>, <keyword id="6368047" type="COMPANY" weightage="80" keywordseo="diamonds">diamonds</keyword> are the new gold: According to an <keyword id="6355988" type="CITY" weightage="40" keywordseo="Assocham">ASSOCHAM</keyword> survey, rising gold prices and short supply are driving <keyword id="624" type="ORGANIZATION" weightage="80" keywordseo="Women">women</keyword> to more stable <keyword id="6362476" type="ORGANIZATION" weightage="80" keywordseo="investments">investments</keyword> like diamonds and platinum this Diwali. On a year-on-year basis, the demand for diamond jewellery has grown more than 25% this year while diamond-studded platinum jewellery has seen more demand in the metros, than the traditional diamond-and-gold jewellery. That’s why 76% jewellers are now focusing more on platinum and diamond jewellery. If you, too, want to follow the latest trend and skip the yellow metal for a change, this Dhanteras-Diwali may bring a different kind of shine in your life. 
 
With input from Agencies 
Image: Economictimes.indiatimes.com

Gold Is Tumbling; Will It Be Cheaper This Dhanteras?

Dhanteras is an important festive event in many parts of India. It is observed on the thirteenth day of the waning phase of the moon (called Krishna Paksha) in the month of Ashwin as per the Hindu calendar (October–November). This year, Dhanteras falls on Friday, November 10. Usually, Dhanteras is celebrated two days before Diwali. Dhanteras is believed to bring wealth and prosperity into every household. As a mark of inviting the goddess of wealth, people decorate the entrances of houses elaborately and light lamps that are left throughout the night. Lakshmi puja is a usual procedure in most households on the evening of Dhanteras. The mythology behind <a href="https://www.businessinsider.in/india/article/what-is-the-story-behind-dhanteras/articleshow/71707309.cms">the celebration of Dhanteras is explained here</a>. Here is a collection of <keyword id="5901774" type="General" weightage="20" keywordseo="Dhanteras-wishes" source="Orion">Dhanteras wishes</keyword> and messages to share with your dear ones to wish them during the occasion of puja for prosperity. <cmsannotation type="cmsannotation" annotationid="Dhanteras 2023 wishes and messages" comment="subehad" text="Dhanteras 2023 wishes and messages"><keyword id="19433795" type="General" weightage="20" keywordseo="Dhanteras-2023-wishes-and-messages" source="Orion">Dhanteras 2023 wishes and messages</keyword></cmsannotation> God’s blessing may come as a surprise. How much you receive depends on how much your heart can believe. May you be blessed beyond what you can expect. Shubh Dhanteras. May God bless you with wealth and success, a lot more than you hoped for. Shubh Dhanteras to you and your family! May the divine blessings from Goddess Lakshmi bestow upon you a bountiful fortune. Happy Dhanteras. Wish you the best of the opportunities for you to grow and prosper. Wishing you a very Happy Dhanteras. Wish you and your family the best of health, wealth and happiness on this Shubh Dhanteras. May you glow like the Sun during the day, and shine like the Moon at night. I pray that you shine forever, so here is me sending you my wishes and blessings. <keyword id="19433796" type="General" weightage="20" keywordseo="happy-Dhanteras-2023" source="Orion">Happy Dhanteras 2023</keyword>! May this Dhanteras light up new dreams, fresh hopes, undiscovered avenues, and different perspectives. Happy Dhanteras. May the festivities of Dhanteras be full of great enthusiasm and brightness for you. Warm wishes on Dhanteras. May the festivities of Dhanteras shower you and your loved ones with the best of health and wealth. Warm greetings on Dhanteras to you. On this holy festival of Dhanteras, may you be bestowed upon by the divine blessings of Goddess Lakshmi. Happy Dhanteras! Dear Goddess Lakshmi, Bless the recipient of this message with thirteen times the Dhan on this Dhanteras. Happy <keyword id="18532196" type="General" weightage="20" keywordseo="Dhanteras-2023" source="Orion">Dhanteras 2023</keyword>! I wish that Maa Laxmi is always there to bless each and every endeavor of your life and help you write new success stories. A very Happy Dhanteras to you. Wishing a very Happy Dhanteras to you and your family. Wishing you lots of blessings of Lord Dhanvantri for a healthy and happy life. May this year Dhanteras celebrations endow you with prosperity and happiness comes at your door steps. I am wishing you a bright future in your life. Shubh Dhanteras! May the festival of Dhanteras brighten your heart and home with happiness and fill it with sparkles of happiness and success. Warm wishes on Dhanteras to you. Happy Dhanteras to you. May the Lord bless you with health and happiness in each and every day of your life. Wish you everything bright &amp; beautiful and may your life be filled with pleasant surprises and moments. Happy Dhanteras to you and your family. Sun glows for a day, candle for an hour and the matchstick for a minute. I wish you continue to glow like you do for your entire lifetime. Happy Dhanteras my dear! Let us celebrate the festival of Dhanteras with great enthusiasm and high spirits to welcome the season of festivities…. Wishing you and your family a very Happy Dhanteras. May this year Dhanteras celebrations endow you with prosperity and happiness comes at your door steps. I am wishing you a bright future in your life. Shubh Dhanteras! I pray to Goddess Lakshmi and Dhan Kuber Maharaj to Bless the recipient of this mmessage with good health, a lot of Wealth and good Fortune on the divine occasion of Dhantrayodashi. Shubh Dhanteras 2023! We wish you and your family a happy and prosperous Dhantrayodashi/Dhanteras! On the festive occasion of Dhanteras, let us buy some gold and silver as is the tradition and celebrate this special day…. Happy Dhanteras to you. May this Dhanteras Celebration endow you with prosperity and opulence. May endless Happiness come at your doorsteps. Wishing you a very bright future in life. Shubh Dhantrayodashi 2023! May the blessings of Maa Laxmi are always there on you and your loved ones….. May the festival of Dhanteras bring prosperity in your life.

Dhanteras 2023 wishes and messages

Diwali, the festival of lights, is a significant celebration for the Hindus and spans over five days. This popular festival is eagerly awaited by the young and the old alike. Diwali signifies the victory of light over darkness, portraying the triumph of good over evil. The governments of several nations organize Diwali celebrations to convey their respect and appreciation of the Indian tradition. <cmsannotation type="cmsannotation" annotationid="Diwali 2021 date and puja timing" comment="subhead" text="Diwali 2021 date and puja timing">Diwali 2021 date and puja timing</cmsannotation> This year, Diwali falls on Saturday, 4th November 2021. Diwali is celebrated during the Amavasya of the Kartik month of the Hindu calendar. For those who celebrate Lakshmi Puja, mostly in north, central and west India, the puja Muhurat for performing Lakshmi puja on Diwali is between 06:9 pm and 08:04 pm. During this time, the Pradosh Kaal and Vrishabh Kaal muhurats coincide. <cmsannotation type="cmsannotation" annotationid="Diwali significance" comment="subhead" text="Diwali significance">Diwali significance</cmsannotation> In the North, Diwali marks Lord Rama’s arrival to Ayodhya after being exiled for 14 long years. Lord Rama defeated the demon Raavan after rescuing Mother Sita from his captivity. Hence people of Ayodhya celebrated the day by lighting lamps, and the tradition continues to this day. Meanwhile, in South India, Diwali marks the victory of good over evil as Lord Krishna defeated the demon Narakasur. In some parts of the country, it is also believed that Diwali marks the celebration of Goddess Laxmi’s wedding with Lord Vishnu. Few legends say Goddess Laxmi was born on the full moon day of Kartik, and that is why we celebrate the day. In the eastern part of the country, it is celebrated by worshipping Goddess Kali. Few legends in other parts of the country say Goddess Laxmi was born on the full moon day of Kartik, and that is why we celebrate the day. <cmsannotation type="cmsannotation" annotationid="Diwali puja and what to do on Diwali" comment="subhead" text="Diwali puja and what to do on Diwali">Diwali puja and what to do on Diwali</cmsannotation> On the day of Diwali, people wake up early in the morning and take a holy bath. Since abhyanga snan is done before the sunrise, it is considered sacred to take a bath in the River Ganges. People living in remote places mix up little Ganges water with the water they use for bathing. Every household purchases new clothes for all the members to be worn on Diwali. In some households, Diwali puja is done during the early morning hours and then people eat sweets, snacks, special dishes and then start bursting crackers. On the day of Diwali, people visit their grandparents and the elders in the family. Usually, the elders give gifts and money to the young ones in the family. Lakshmi puja is performed during the Pradosh Kaal in the evening of Diwali. As part of the puja, a holy bath is given to the idol of Ma Lakshmi and the images of Lakshmi, Ganesh, Ma Sarawsati and Kuber are installed on a pedestal and worshipped together. Worshipping Lord Krishna and goddess Kali is also done on this day. The most important aspect of Diwali is lighting lamps and placing them around the house. This practice is believed to ward off the evil forces, guide the spirits of ancestors ascending to the higher worlds and to bring in health, wealth and prosperity into the household.

Diwali 2021 puja time, date and schedule — everything you need to know

Year on year, <keyword id="4067" type="General" weightage="20" keywordseo="dhanteras" source="Orion">Dhanteras</keyword> marks the beginning of Diwali celebrations. This year, Hindu households will celebrate Dhanteras on Saturday, 11th November, 2023 – Two day prior to Diwali. Dhanteras is a highly significant festival for the Hindu households since it prays for wealth, prosperity and longevity. Dhanteras sets the blessed and prayerful ambience to welcome the most colorful, fun-filled and delicious Diwali celebrations. Sharing <keyword id="5902323" type="General" weightage="20" keywordseo="dhanteras-messages" source="Orion">Dhanteras messages</keyword> and wishes is the best way to join a household’s prayers for welfare. Here is a collection of inspiring Dhanteras messages and quotes to share with your dear ones during this Diwali season. <cmsannotation type="cmsannotation" annotationid="Dhanteras messages and quotes" comment="subhead" text="Dhanteras messages and quotes">Dhanteras messages and quotes</cmsannotation> - Dear Goddess Lakshmi! Bless the recipient of this message with thirteen times Dhan on Dhanteras. Happy Dhanteras! - May this Dhanteras shower you with wealth and prosperity as you journey towards greater success. Happy Dhanteras!! - May this Dhanteras Celebration bless you with prosperity and abundance. Endless Happiness comes at your doorsteps. Wishing you a very bright future in life. Shubh Dhantrayodashi 2023! - May goddess Laxmi bless your business to do well in spite of all odds. A very happy and prosperous Dhanteras. - Dear Goddess Lakshmi and dear Kuber Maharaj! Graciously bless the recipient of this message with good health, good wealth and good fortune on the divine occasion of dhantrayodashi. Shubh dhanteras 2023! - God’s blessing may come as a surprise. How much you receive depends on how much your heart can believe. May you be blessed beyond what you expect. Shubh Dhanteras. - Draw small footprints with rice flour and vermilion powder all over the house and keep the lamps burning all through the night to indicate Mother Lakshmi’s long-awaited arrival. Happy Dhanteras to you and your entire family. - Almighty’s blessings may come as a surprise, but I sincerely pray that you be blessed beyond what you expect on this Shubh Dhanteras. - Clean your homes, decorate with candles, make Rangolis and light up diyas as Goddess Lakshmi is about to come. Happy Dhanteras! - On the festive occasion of Dhanteras, let us buy some gold and silver as the tradition and celebrate this special day…. Happy Dhanteras to you. - Diyas glow for hours, Sun glows for a day, but my wishes for you are going to glow forever. Have a happy and blessed Dhanteras! - May the festival of Dhanteras brighten your heart and home with happiness and fill it with sparkles of happiness and success…. Warm wishes on Dhanteras to you. - May your life be full of happiness and harmony with enough wealth to give you all comforts you ever wished. Stay blessed. Happy Dhanteras! - Wishing you a season full of festivities and happiness…. May you have a Dhanteras full of prayers to Almighty and blessings from Lord Ganesh and Maa Laxmi. - May this Dhanteras Light up new dreams, fresh hopes, undiscovered avenues, different perspectives, everything bright and beautiful and fill your days with pleasant surprises and moments. Happy Dhanteras to you and your family. - Wishing a very Happy Dhanteras to you…. Sending you warm greetings on this auspicious occasion which marks the beginning of a new year full of celebrations. - May your business grow consistently every day, and may there always be peace and harmony in your family. I wish for you a perennial shower of wealth on the auspicious occasion of Dhanteras. - May the festivities of Dhanteras be full of great enthusiasm and brightness for you…. Warm wishes on Dhanteras. - Matchstick glows for a minute, a candle glows for an hour and Sun glows for a day but a wish can glow forever. So, I wish for your good health and wealth. Have a happy and glowing Dhanteras 2023! - Wishing a very Happy Dhanteras to you and your family….. Wishing you lots of blessings from Lord Dhanvantri for a healthy and happy life. - Adorn our lives else trite - With sparklers that motley skies - As soaring spirits of powder wander - Let us thank the heavenly might in this festive season of lights. Happy Dhanteras 2023! - May you are blessed with the divine blessings of Lord Dhanteras that bring you happiness and joy to fill your life with goodness. - Good Health, abundant wealth and unimaginable prosperity are the things I wish for you this Dhanteras. Happy Dhanteras 2023! - Let us celebrate the festival of Dhanteras with great enthusiasm and high spirits to welcome the season of festivities…. Wishing you and your family a very Happy Dhanteras. - May this Dhanteras light up new dreams with fresh hopes, undiscovered avenues and different perspectives. May your life be bright and beautiful, and full of pleasant surprises and moments. Happy Dhanteras 2023! - May the occasion of Dhanteras bring along the most precious wealth for you and your family…. Wishing you a very Happy Dhanteras. - May Goddess Lakshmi shower on you her immense blessings, enriching your lives with prosperity, happiness and joy on this Dhanteras. Happy Dhanteras 2023!

Happy Dhanteras 2023 messages and wishes

Called by its other name Akha Teej, <keyword id="126295" type="ORGANIZATION" weightage="20" keywordseo="Akshaya-Tritiya">Akshaya Tritiya</keyword> literally means the prosperity that does not diminish. A very important day in the month of Chaitra, people pray for health, wealth and prosperity. The popular belief recommends buying gold or precious metals on this day which is said to contribute to the household’s prosperity. This year, Akshaya Tritiya will be celebrated on Friday. Akshaya Tritiya is the right time to wish your near and dear ones with messages to inspire them and point out to the good times ahead. <keyword id="7603500" type="UNKNOWN" weightage="20" keywordseo="Akshaya-Tritiya-Wishes">Akshaya Tritiya wishes</keyword> and messages May Lord bless you on this auspicious day of Akshaya Tritiya, and May it be a new beginning of greater prosperity, success and happiness. On this auspicious Akshay Tritiya day, May all good luck come your way, Each day be blessed with prosperity and cheer, Enjoy festivities Akshay Tritiya is here May this day of Akshaya Tritiya bring you good luck and success which never diminishes. Happy Akshaya Tritiya. So many days, so many occasions, And yet Akshay Tritiya always feels great, May life be bundled with good luck and fortune, May you always be in a happy state Buy gold this Akshaya Tritiya and wealth and prosperity will walk to your home. May the gold bought or worn by you bring along all the wealth, happiness and never-diminishing good fortune. Happy Akshaya Tritiya. The God of wisdom and strength told me He is coming to bless you. So stay happy this Akshay Tritiya, and add a Midas touch to all that you do, Happy Akshay Tritiya. May Lord Vishnu bless you with wealth and prosperity on the occasion of Akshaya Tritiya. May this Akshaya Tritiya, light up for you. Everyone is waiting for the auspicious day to come. Before you leave to purchase Gold, here's me wishing you a happy Akshaya Tritiya in advance! On this day of Akshaya Tritiya, wishing you and your family a lifetime of luck and prosperity. May you thrive and may Goddess Laxmi shower her blessings on you forever. May Lord Ram Bless you On This Special Day, And May It Will Be A New Beginning Of Greater Prosperity, Awesome Success And Full Happiness. May Lord bless you on this auspicious day of Akshaya Trithiya, and May it be a new beginning of greater prosperity, success and happiness. Greetings on Akshaya Tritiya. May Lord Vishnu bless you with wealth and prosperity on the occasion of Akshaya Tritiya. With all the blessings of God, May your life always filled with lots of prosperity, There’s no sorrows left, eternal happiness for you, Wishing You Happy Akshaya Tritiya May this Akshaya Tritiya, light up for you – The hopes of times and dreams for a year full of smiles! Wishing you not just a day but a lifetime of eternal fortune and prosperity. Happy Akshaya Tritiya! The word Akshaya, a Sanskrit word, literally means one that never diminishes, and the day is believed to bring good luck and success. Happy Akshaya Tritiya to you and your family my friend. May this Akshaya Tritiya, light up for you – The hopes of happy times and dreams for a year full of smiles! Sanskrit Word Akshaya means one that never diminishes. May this day of Akshaya Tritiya bring you good luck and success which never diminishes. Happy Akshaya Tritiya. May this day of Akshaya Tritiya bring you good luck and success which never diminishes. Happy Akshaya Tritiya! Akshaya Tritiya is a very sacred and auspicious day. There is a belief that valuables bought on this special day will bring prosperity, luck and success. So purchase gold of your wish. Happy Akshaya Tritiya. May Lord bless you on this auspicious day of Akshaya Trithiya, and may it be a new beginning of greater prosperity, success and happiness. Happy Akshaya Tritiya! May this auspicious day of Akshaya Tritiya bring you good luck and success. Buy gold, go shopping. Akshay Tritiya is on its way. May you be blessed with health and wealth. These are my wishes today and everyday. Happy Akshay Tritiya. Happy Akshaya Tritiya to you and your family. May this auspicious day bring you a new beginning of greater prosperity. Health, wealth and prosperity are here to hold. May you celebrate this Akshay Tritiya With tons of Gold. Happy Akshay Tritiya. May god shower his blessings on you always. Have a wonderful Akshaya Tritiya. Wishing you all the joy, prosperity, happiness and wealth. Happy Akshaya Tritiya.

On the auspicious day of Akshaya Tritiya, here are a few wishes you can send to each other

Muhurat trading on the auspicious Diwali is believed to bring in profits as it coincides with prayers to Laxmi, the goddess of wealth. A lot of traders are of the opinion that trading for the hour will bring them good luck. Business Insider India has curated a list of stocks that show potential in the long-term to buy for the muhurat. Reliance Industries In the last few years, RIL has ventured successfully into new businesses like retail and telecom. Moreover, the company itself claims that it plans to spin off these businesses into separate entities. And, the buzz of a Jio IPO is gaining steam which could land shareholders with a windfall. Its plan to turn cash positive will also provide it with a valuation upside. “We believe that the Aramco deal and end of capex cycle will make the company FCF positive. The recent corporate tax rate cut will also have positive bearing. We have valued the stock at a consensus with potential upside,” says Karvy Investment Strategy report. Hindustan Unilever One of India’s largest FMCG companies HUL is well placed to ride the slowdown in the market. In spite of slashing prices and pressure to advertise more, Karvy brokers believes that it has the pricing power due to its premiumization strategy. Going ahead, it can give investors a 16% upside and its performance has been consistent. In the last ten years, the company has been expanding its margins by offering premium products that allow them the power of pricing. In the next one year, the company is expected to expand its margins from the current 23% to a healthy 25% by FY21. Larsen &amp; Toubro As the domestic business landed a slowdown, India’s largest infrastructure player Larsen &amp; Toubro quickly diversified its portfolio. This strategy has worked for it as its order flow at the end of June stood at a robust ₹2,940 billion. The order flow momentum grew by around 11% year on year and the only risks it faces is in its execution. It also has a five year plan Lakshya to double its sales to ₹2 trillion by FY21. “L&amp;T’s diversified exposure to various sectors/ geographies coupled with its excellent execution capabilities and its balance sheet strength has resulted in strong order book build up. The consensus values the company at 22 times for a target price of ₹1,900,” said Karvy. HDFC Bank HDFC Bank is one of the few banks which showed shown resilience as crisis expands in the sector. Its consistent performance makes it a relative outperformer in the sector. Added to that, the stock is currently trading at around 4% of its expected value for the next fiscal. Its spreads or basically margins will see no volatility in the coming months as it holds power to price in the wholesale lending market. “Despite the NBFC industry facing challenges, we expect the relative outperformance of HDFC will help it to sustain premium valuations. We value HDFC at consensus of 4.3 times,” said Karvy. Zee Entertainment Even as the Essel group is facing liquidity crisis, the core TV business of the company is performing well. Added to that, its digital business is also growing fast with a strong use base of 76.4 million. Its subscription revenue also grew by over 5% till last year. It is also launching 72 more original digital shows which will garner more eyeballs, putting the company in the high growth sphere. Karvy is confident that it will maintain 30% profit margin in the next two years.

Invest in these five pathaka stocks for Diwali Muhurat trading

<ul><li>While Durga Puja/Navratri is here, this year, the festivites are subdued.</li><li>Brands are therefore excercising caution in where and how much they spend in the next few days.</li><li>However, things are gradually improving and there are signs of recovery, experts tell us.</li></ul><keyword id="6357908" type="UNKNOWN" weightage="20" keywordseo="durga-puja">Durga Puja</keyword> or <keyword id="48284" type="CITY" weightage="20" keywordseo="navratri">Navratri</keyword> is one of the biggest festivals in India and every year the festival is marked by marketers pouring in big monies during the nine days of festivity. Actually the festival is so big in states like West Bengal that streets of cities like Kolkata usually become one big advertising canvas. However, things are different this year. With coronavirus still going nowhere, people are cautious. While every year, the streets become adorned by ads and hoardings from brands from all kinds of industries, because this is the best way to grab people’s attentions, this year, even during the festival, advertisers have been cautious. For the ad and marketing industry which saw a huge dip in investments during the first few months of the lockdown, a lot of hope had been resting on the festive season. However, this year there will hardly be a celebration. Just yesterday, the Calcutta High Court also directed all Durga puja pandals in the state to be turned into 'no-entry zones'. Many pandals in the city are barring physical entry of devotees and making the entire experience virtual. Even in other cities, people are planning to give the festivities a skip. Even Prime Minister Narendra Modi during his address to the nation advised people to exercise caution while going out during the festival. So what does this mean for advertisers? Will they get a bang out of their buck if they advertiser this year? Explaining how things are going to be different this year, <keyword id="3364704" type="PERSON" weightage="20" keywordseo="Sujata-Dwibedy">Sujata Dwibedy</keyword>, Group Trading Director, Amplifi India, dentsu international said, “Durga Puja in the east and Navratri in the west, are two of the grandest of all festivals, The festival marks the start of the auspicious period. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. People shop a lot. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses are seen in this period. A lot of business-led decisions are also made around this time. However, this year would be different as people would not step out like before, but they would be hooked on to the media to get a glimpse of the Goddess. So, the media/channel who can give them the best experience would score over the others.” Every year, categories like FMCG, apparel, auto, e-commerce and consumer durables become the biggest spenders during the festive season. But have these brands come ahead and advertised this year? <keyword id="8330648" type="PERSON" weightage="20" keywordseo="Sidharth-Parashar">Sidharth Parashar</keyword>, President – Investments and Pricing, GroupM India said, “With demand picking up in Aug-Sep, key categories like Ecommerce, FMCG, Telecom, Durables, Auto and certain segments within BFSI are expected see increased ad spends this festive season. FMCG saw recovery in Jul-Sep quarter, driven by essentials like health-hygiene products and immunity boosting food products. Brands in these categories coupled with discretionary like skin &amp; personal care products are likely to see an uptick in consumer spending and therefore in ad spending too. Consumer durables and Retail are expected to benefit from the govt.’s LTC cash voucher and festival advance schemes, which would lead to increased spending from government employees on products like apparels, laptops, smart phones, consumer durables, home appliances, fitness, jewellery, beauty &amp; personal care during this festive. For Ecommerce sector, RedSeer estimates this festive to surpass a GMV of U$D 7Bn. driven by a surge in shoppers from Tier-II towns, considerable discounts available and financing options being easily accessible to consumers. Large players like Amazon and Flipkart are scaling up their supply chain vendors, fulfillment centres and higher manpower for delivery, in order to meet surge in demand and are spending heavily on TV, digital &amp; Print.” While people might give pandal-hopping a skip this year, they have also started spending money. At this point, people are on the lookout for a change, for something positive and this has led to a visible shift in consumer sentiments in the past few months, Dwivedy added, “We are seeing that market sentiments have improved over the past few months. A surge in online purchases has been witnessed through the various platforms. Indian consumers have started embracing the new normal, and consumption of products is back. There are multiple new categories of products, new convenience food products, health, hygiene-related – all have been accepted and are being tried out. In the last few days, the malls have also opened with new offerings from the shops. Many are offering home delivery, video selections and are even ready to send people home with multiple samples for trials. Home delivery of groceries, foods and other products is preferred. Implying that the emotions have revived, the consumption has begun, however, the mode of consumption is new.” This positive sentiment has led to a month-on-month increase in spends since July across categories. “TV has been almost at the same levels as the previous year. Print, on the other hand, is kind of catching up but it will still take some more time in top metros. Nevertheless, Tier II towns are tracking better. Radio has also picked up. OOH and Cinema that have been worst hit this year should see some relief in this quarter,” she explained. While Television has steadily been seeing an increase in ad spends over the past few months, mediums like Radio and OOH that had suffered a lot during the lockdown are hoping to see some recovery. These are both mediums that see a lot of spends during the festive season in normal years. So how are things this year? Abraham Thomas, CEO, Reliance Broadcast Network Limited said, “The festive season is considered the 5th quarter in India, an auspicious time, for businesses across industries, that contributes 40-45% of sales. Marketers certainly leverage this opportunity with ad volumes showcasing a significant surge. Clearly the most trusted and credible media, this lockdown has helped radio being reimagined amongst the audiences with the overall listenership of medium growing by 30%. The surge in listenership across different TG’s have driven ad volumes across Males, Females, the young and older targeted brands. We have witnessed a rise of 24% in Ad Volumes in week 33 with consistent growth in Ad volume from Aug’20 where average Ad volume surged by 4.8 times as compared to April. With the staggered unlocking of the economy, Radio with its ‘mass local reach’, trusted influencers and digital amplification have witnessed a sharp recovery with certain categories booming more than the others.” However, things aren’t all that great in the outdoor medium and Noomi Mehta, Chairman &amp; MD, Selvel One paints a not-so-rosy picture. He said, “Right now we are at 50% in terms of business when compared to a normal year, and if you compare puja-to-puja, we would be at less than 40% this year. It is true that people are venturing out now and there is an opportunity for brands but they are very cautious.” Every year, especially during Navratri/Durga Puja, brands from segments like FMCG, consumer durables etc go all out and make a lot of noise. “But this year, only those forced to advertise are advertising. For instance, auto brands that are launching new offerings are advertising and currently they are out top advertisers. Every year, we see financial institutes, paint companies, e-commerce platforms and apparel brands also invest in festive but that hasn’t happened this year,” he shared. Despite the fact that brands are cautious in spending, data points towards many cities almost coming to a state of normalcy. Shared <keyword id="2406965" type="PERSON" weightage="20" keywordseo="Atul-Shrivastava">Atul Shrivastava</keyword>, CEO, <keyword id="2911687" type="PERSON" weightage="20" keywordseo="Laqshya-Media-Group">Laqshya Media Group</keyword>, “As far as traffic on the roads is concerned, per data generated through SHARP, Laqshya’s traffic metrics platform, traffic in Kolkata is currently 89-92% of normal times and it is increasing every day. Long traffic jams are also back. So, we see that situation is coming back to normal, aided by the festive season.” However, Shrivastava had something positive to share. He pointed towards signs of recovery, even in terms of ad spends. “Even in the current situation, we are seeing brands in the jewellery, textiles, retail, garments, footwear and the automobile sectors spending their pent-up OOH budgets. FMCG brands are also advertising in OOH media, especially for sanitizing products. OTT platforms and entertainment channels are also investing in OOH media to promote new shows and programs. Hence, even if we do not see 100% spend by clients as compared to last year, current spends are around 60-65%.” On what the rest of the year will look like, Arnab Samanta, Head of Marketing, Graphixstory said, “With the nation gradually ‘unlocking’ itself and with IPL happening around the festive season, the markets are much positive of a revival in the second half of the year. Brands will be spending 1.5 times digitally more than the usual plan of action. The advertising spend will be increased, thoughtful engaging ad campaigns and tech innovations like augmented reality will be introduced to create massive engagement with the target audience. The higher ad spends for various brands will be distributed on a different mix of categories and channels compared to last year, depending on consumer trends and shopping pattern. Digital businesses will now make the way for a sharper trajectory.” While things have still not picked up as much as the ad industry had hoped, the number of new coronavirus infections dropped below 50,000 for the first time in nearly three months in India yesterday. So here’s hoping that things will keep getting better gradually and we will have a better and safer Diwali, one that also brings relief to the industry.

Durga Puja and Navratri is finally here, but are advertisers excited?

<ul><li>Durga Puja in <keyword id="6357783" type="General" weightage="20" keywordseo="west-bengal" source="Orion">West Bengal</keyword> is synonymous with fun, enthusiasm and power.</li><li>This year, brands celebrated <keyword id="445934" type="General" weightage="20" keywordseo="maa-durga" source="Orion">Maa Durga</keyword>’s power, resilience by paying a tribute to Indian women.</li><li>Here are a few campaigns that caught our attention.</li></ul><keyword id="48284" type="General" weightage="100" keywordseo="navratri" source="Orion">Navratri</keyword> and Durga Puja is one of India’s widely celebrated festivals, especially in West Bengal. Millions of people visit Kolkata every year to attend the four-day festival which celebrates the victory of good over evil. It is that time of the year when every part of West Bengal is decked up, consumers are filled with optimism and joy. Pandal hopping, gorging on foods, <keyword id="3105575" type="General" weightage="20" keywordseo="dhunuchi-naach" source="Orion">Dhunuchi Naach</keyword> (dance with the incense burner) are some of the inseparable moments associated with Durga Puja. This is when the entire local community and tourists come together and celebrate the festival with enthusiasm. Dussehra is followed by Kali Puja/Diwali/Laxmi Puja and Bhai Dooj. It is during Navratri and Diwali that consumers shop a lot and spruce up their houses to welcome Maa Durga. The purchase of household durables, cars, bikes, home renovations, capital expenditures in businesses also see a hike during this period. In keeping with the festive spirit, brands left no stone unturned to celebrate Maa Durga during the nine auspicious days of Navratri. Along with beautiful campaigns celebrating the goddess, we also came across a few brands that have come up with limited edition packaging to become a part of the festivities. Brands also use this opportunity to start a conversation around gender equality. They point out how the irony of celebrating <keyword id="87480" type="General" weightage="20" keywordseo="nari-shakti" source="Orion">Nari Shakti</keyword> and female power for the nine days of Navratri is very stark. As the country bids adieu to Maa Durga tomorrow, for this year, we take a look at how the festival was celebrated in the brandverse. Here are a few campaigns that stood out: Elegant Steel <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/tv/CU9OI36hOgu/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/tv/CU9OI36hOgu/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;">View this post on Instagram</div></div><div style="padding: 12.5% 0;"></div> <div style="display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;"><div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);"></div> <div style="background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;"></div> <div style="background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);"></div></div><div style="margin-left: 8px;"> <div style=" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;"></div> <div style=" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/tv/CU9OI36hOgu/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Elegant Steel (@elegantsteelofficial)</a></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>]]></cdata></div> Shoppers Stop <div type="Youtube" id="L_toOIXnuJI" title="Shera Sajer Shera Stop | Pujo 2021 | Shoppers Stop" thumbUrl="https://i.ytimg.com/vi/L_toOIXnuJI/mqdefault.jpg"></div> ITC Aashirvaad <div type="Youtube" id="5lpFle-skcs" title="Eta Amar Maa" thumbUrl="https://i.ytimg.com/vi/5lpFle-skcs/mqdefault.jpg"></div> Joy Personal care <div type="Youtube" id="Z-Ixcs4WkL8" title="Pujo 2021 - Joy Beautiful by Nature | Mimi Chakraborty | Joy Personal Care" thumbUrl="https://i.ytimg.com/vi/Z-Ixcs4WkL8/mqdefault.jpg"></div> Tata Tea Gold's new packaging <div type="Youtube" id="AjFo4axK7jg" title="Durga Pujo with Tata Tea Gold Special Edition Festive Packs" thumbUrl="https://i.ytimg.com/vi/AjFo4axK7jg/mqdefault.jpg"></div> 7UP <div type="Youtube" id="owe2SzTk1c0" title="7UP and Fido is here with some fresh dhak beats!" thumbUrl="https://i.ytimg.com/vi/owe2SzTk1c0/mqdefault.jpg"></div>

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