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<ul><li><keyword id="113675" type="General" weightage="100" keywordseo="nvidia" source="Orion">Nvidia</keyword> is now the world's largest company</li><li>It has surpassed <keyword id="6354427" type="General" weightage="20" keywordseo="apple" source="Orion">Apple</keyword> </li><li>The company is ahead in the AI race</li></ul> In 2024, AI is the talk of the tech world and more and more companies are investing heavily in the emerging technology. But at the middle of the AI boom is Jensen Huang's Nvidia. And now, the company has claimed the top spot as the world’s largest company by market capitalisation, surpassing Apple in a significant shift propelled by surging demand for AI technology. <h2><keyword id="23825488" type="General" weightage="20" keywordseo="nvidia-overtakes-apple" source="Orion">Nvidia overtakes Apple</keyword> as world's largest company </h2> On Tuesday, Nvidia’s market cap hit $3.43 trillion, narrowly edging out Apple’s $3.38 trillion valuation. This milestone follows Nvidia’s previous brief leap over Apple in June, highlighting the fierce competition between these tech giants. <div type="Article" hostid="261" msid="114040583" title="I talked to an AI-powered NPC thanks to Nvidia! True to her character, she surprised me with her princess attitude" mstype="2" mssubtype="0"></div> According to a report in IANS, CEO Jensen Huang attributed the company’s rapid growth to the strong demand for its Hopper chips and anticipation for the upcoming Blackwell generation. These chips power AI research and data-heavy applications globally, solidifying Nvidia’s role in modernising data centres and expanding computing power. "Hopper demand remains strong, and the anticipation for Blackwell is incredible,” Huang said and added, “Nvidia achieved record revenues as global data centers are in full throttle to modernise the entire computing stack with accelerated computing and generative AI.” Nvidia’s revenue figures back its impressive rise. In the second quarter ending July 28, the company reported a 15% quarterly growth and a massive 122% increase year-over-year, reaching $30 billion in revenue. For fiscal 2025, the outlook remains strong, with expected third-quarter earnings of around $32.5 billion. The company has also returned $15.4 billion to shareholders in the form of buybacks and dividends during the first half of fiscal 2025, maintaining a solid position of $7.5 billion left under its share repurchase plan. <h2>Why is Nvidia ahead in the AI race? </h2> The company has been a frontrunner in the AI race as it makes advanced computer chips that power AI technologies. These chips are essential for running complex AI tasks, like training large language models (e.g., ChatGPT) and supporting advanced data processing in data centres. Nvidia’s GPUs (graphics processing units) are particularly good at handling many tasks at once, making them ideal for AI work. While other companies also make computer chips, Nvidia’s focus on innovation in AI hardware has allowed it to stand out and stay ahead of the competition. <div type="Article" hostid="261" msid="113902265" title="Nvidia’s ChatRTX could be your alternative to ChatGPT for reading long documents, and it doesn’t need an internet connection" mstype="2" mssubtype="0"></div> On a related note, Apple has also made strides in the market with its smaller-scale AI efforts like Apple Intelligence, which was rolled out to users recently. Microsoft, another major contender, holds a market cap of $3.06 trillion and remains a strong player in the tech landscape.

Nvidia becomes world's largest company amid AI boom, surpasses Apple in the race

Amid the ongoing geopolitical tension, the <keyword id="19904988" type="General" weightage="20" keywordseo="energy-sector" source="keywords">energy sector</keyword> will continue to face challenge while the <keyword id="20468174" type="General" weightage="20" keywordseo="consumer-goods" source="keywords">consumer goods</keyword>, automotive, healthcare is set to expand in 2025, highlighted a report 'Industry Outlook 2025' by <keyword id="20618515" type="General" weightage="100" keywordseo="Economist-Intelligence-Unit" source="keywords" meta.keywordsubtype="org" meta.entityname="Economist Intelligence Unit" meta.hostid="261" meta.entityid="Economist Intelligence Unit">Economist Intelligence Unit</keyword>. The report noted that the Fossil fuel markets will continue to face risks from geopolitical conflicts, particularly in the Middle East and Ukraine. However, investments in <keyword id="19895602" type="General" weightage="20" keywordseo="renewable-energy" source="keywords">renewable energy</keyword> will remain strong, especially in China, as the world pushes toward cleaner and more sustainable energy sources. The report said "Fossil-fuel markets will continue to face <keyword id="20064250" type="General" weightage="20" keywordseo="geopolitical-risks" source="keywords">geopolitical risks</keyword> amid conflicts in the Middle East and Ukraine, but investment into renewables will remain strong, particularly in China." It also added that the financial sector faces a mixed outlook with falling interest rates anticipated to narrow bank profit margins, potentially leading to smaller dividend payouts for shareholders. Yet, regulatory easing could provide relief, with the Basel III endgame likely seeing further delays, softening the impact on banking institutions amid a challenging economic landscape. For the consumer goods and retailing the report added that the Global retail volumes are forecast to grow by 2.2 per cent in 2025, thanks to easing inflation. However, stricter regulations on online retailing will target high-volume, low-price retailers, to ensure fair competition and consumer protection. It said "Global retail volumes will expand by 2.2 per cent, helped by disinflation, but regulations around online retailing will tighten further" As per report, the <keyword id="20359760" type="General" weightage="20" keywordseo="automotive-sector" source="keywords">automotive sector</keyword> is set for a record year, it said "After a difficult few years, annual new-vehicle sales will reach a record 97.2m units in 2025. This includes a 2 per cent rise in new car sales, a 4 per cent increase in commercial vehicle sales, and a significant 16 per cent growth in <keyword id="19963112" type="General" weightage="20" keywordseo="electric-vehicle-sales" source="keywords">electric vehicle sales</keyword>, reflecting the sector's recovery and the shift toward cleaner mobility. In technology the report added more countries will adopt satellite internet, although the primary users will be enterprise clients, including military and maritime sectors. Amazon's Project Kuiper will challenge the existing market dominance of Starlink and EutelSat OneWeb, offering more competition and potential growth in satellite connectivity. The resulting tensions will continue to affect investment into production and market entry, with companies taking advantage of government incentives to build out more flexible supply chains. <keyword id="23684177" type="General" weightage="20" keywordseo="investment-in-technology" source="keywords">Investment in technology</keyword>, particularly artificial intelligence (AI), will also be strong as projects gather pace. However, technology companies will face pressure from several directions as regulations tighten (particularly in Europe), investors become more impatient for profits and their energy usage comes under more scrutiny.

Consumer goods, auto and healthcare sector to expand but energy may face challenge in 2025: Report

On Thursday evening, a significant <keyword id="22471557" type="General" weightage="20" keywordseo="global-cyber-outage" source="keywords">global cyber outage</keyword> began, causing a massive disruption to Microsoft Windows users around the world. This event impacted users in countries including India, Australia, Germany, the United States, and the UK, with affected systems displaying the dreaded <keyword id="22469490" type="General" weightage="20" keywordseo="Blue-Screen-of-Death" source="keywords">Blue Screen of Death</keyword> (BSOD). This malfunction led to automatic system restarts or shutdowns, severely hampering productivity and operations across various sectors. The root cause, as identified by companies like Dell Technologies, was linked to a recent update from the <keyword id="19906883" type="General" weightage="20" keywordseo="cybersecurity" source="keywords">cybersecurity</keyword> firm <keyword id="20424191" type="General" weightage="20" keywordseo="CrowdStrike" source="keywords" meta.keywordsubtype="org" meta.entityname="CrowdStrike" meta.hostid="261" meta.entityid="CrowdStrike">CrowdStrike</keyword>. The outage had far-reaching consequences, particularly for essential systems used by several airlines. In the US, carriers such as American Airlines, Frontier Airlines, Allegiant, and Sun Country experienced operational disruptions. Similarly, in India, IndiGo and other airlines were affected. Beyond the aviation industry, the outage also disrupted banks, supermarkets, media outlets, and other businesses who are extensively reliant on Microsoft's cloud services. <h2>What is CrowdStrike?</h2>CrowdStrike is a leading cybersecurity company known for its advanced security solutions designed to protect against <keyword id="19973480" type="General" weightage="20" keywordseo="data-breaches" source="keywords">data breaches</keyword>, <keyword id="19955190" type="General" weightage="20" keywordseo="ransomware" source="keywords">ransomware</keyword>, and <keyword id="19945689" type="General" weightage="20" keywordseo="cyber-attacks" source="keywords">cyber attacks</keyword>. Founded in 2012 by former McAfee employee George Kurtz, CrowdStrike has become a critical player in the cybersecurity landscape, serving a diverse clientele that includes global investment banks, universities, and major corporations. <div type="Article" hostid="261" msid="111858142" title="Global cyber outage: Microsoft users report &amp;#39;blue screen of death&amp;#39;; flights cancelled" mstype="2" mssubtype="0"></div>At the heart of CrowdStrike's offerings is the <keyword id="21411329" type="General" weightage="20" keywordseo="Falcon-platform" source="keywords">Falcon platform</keyword>. This comprehensive cybersecurity solution uses a single sensor and a unified threat interface to provide real-time indicators of attacks, hyper-accurate detection, and automated protection. The platform is designed to correlate attacks across endpoints, workloads, and identities, effectively stopping identity-driven breaches in real time. The recent issues stemmed from an update to CrowdStrike’s Falcon sensor. This update reportedly caused the sensor to malfunction, leading to conflicts with Windows systems and resulting in the widespread blue screen errors. CrowdStrike acknowledged the error and has since been actively working on a resolution. The company assured users that there was no need to open a support ticket and promised to provide updates as they become available. <h2>CrowdStrike, Sony, and <keyword id="19910206" type="General" weightage="20" keywordseo="North-Korea" source="keywords">North Korea</keyword></h2>CrowdStrike is no stranger to the spotlight, having been involved in several high-profile cyber investigations. One notable case is the 2014 Sony Pictures hack, where a group called the Guardians of Peace, believed to be affiliated with North Korea, hacked into Sony Pictures Entertainment. <div type="Article" hostid="261" msid="111856595" title="Microsoft outage – London Stock Exchange, banks and airlines across the world affected" mstype="2" mssubtype="0"></div>GoP stole vast amounts of information and threatened acts of terrorism against movie theatres unless Sony cancelled the release of "The Interview," a comedy about the assassination of North Korean leader Kim Jong Un. In this investigation, CrowdStrike discovered evidence that seemed to definitively connect North Korean players to the Sony hacking. <h2>The “Blue Screen of Death” explained</h2>The Blue Screen of Death (BSOD) is a critical error screen displayed on Windows operating systems when a severe system issue occurs, preventing safe operation. This error forces the computer to restart unexpectedly, often resulting in data loss. In the recent incident, the BSOD error message indicated that the PC ran into a problem and needed to restart, leaving users frustrated and businesses scrambling for solutions. While Microsoft has confirmed that the Azure outage has been resolved, the incident has brought a spotlight to the potential risks associated with heavy reliance on cloud services. Meanwhile, CrowdStrike has offered solutions on its members-only platform and continues to address the fallout from the outage.

Global Cyber Outage: What is CrowdStrike? How is it linked to the global Microsoft outage?

<ul><li><keyword id="23313190" type="General" weightage="100" keywordseo="Musashi-Seimitsu" source="keywords">Musashi Seimitsu</keyword> Industry and <keyword id="23313191" type="General" weightage="20" keywordseo="Log9-Materials" source="keywords" meta.keywordsubtype="org" meta.entityname="Log9 Materials" meta.hostid="261" meta.entityid="Log9 Materials">Log9 Materials</keyword> have announced a strategic partnership.</li><li>The two companies will produce powertrain technology and battery solutions for EVs.</li><li>The companies will offer these solutions in India and global markets.</li></ul> Japanese firm Musashi Seimitsu Industry, the parent company of Musashi India has announced a strategic partnership with Indian <keyword id="20172158" type="General" weightage="20" keywordseo="battery-technology" source="keywords">battery technology</keyword> company Log9 Materials, aimed at developing advanced electric vehicle powertrain technology and battery solutions for OEMs in the domestic and global markets. The partnership aims at combining Musashi's <keyword id="23313192" type="General" weightage="20" keywordseo="e-Axle-system" source="keywords">e-Axle system</keyword> and Log9 Materials’ battery technology to create integrated powertrain solutions tailored specifically for electric two and three-wheelers. “This partnership marks a significant milestone in our vision to reshape the electric mobility landscape. By joining forces with Log9, we are committed to delivering a comprehensive, high-performance solution tailored for <keyword id="20345883" type="General" weightage="20" keywordseo="electric-two-wheelers" source="keywords">electric two-wheelers</keyword> and three-wheelers. Our goal is to address critical market gaps and offer an integrated system that enhances energy efficiency, optimizes synergy between battery and drivetrain systems, and sets new industry standards for sustainability and innovation,” said Hiroshi Otsuka, President and Group CEO, Musashi. In June, Musashi Seimitsu’s subsidiary Musashi Auto Parts India announced that it is starting mass production of e-Axles for electric two-wheelers in the domestic market. The company said by seamlessly integrating battery packs with e-Axles, the partnership aims to reduce energy losses common in conventional powertrains, extending vehicle range and improving performance across diverse driving conditions, especially in densely populated urban areas. "By combining Musahi's expertise in manufacturing and energy-efficient motion conversion with Log9's battery technology, we aim to bring the most efficient powertrain solutions to the market. Both companies are committed to the common goal of decarbonizing the world through innovative technology, and this collaboration strengthens our aligned business ethos and future objectives," said Pankaj Sharma, Co-founder of Log9 Materials. A key aspect of this partnership is the centralized service model for the integrated battery and e-Axle systems, which will reduce repair downtime and improve customer satisfaction through quicker service turnaround, it said. Beyond India, the partnership aims to expand into global markets, including Southeast Asia and Africa, supported by a robust after-sales service network in major Indian cities. As per the company, Musashi's entry into the EV sector aligns with its strategic goals of fostering innovation and contributing to global carbon emission reduction efforts. With inputs from PTI. SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/it-is-cheaper-to-watch-coldplay-perform-in-abu-dhabi-than-to-pay-scalpers-for-mumbai-tickets/articleshow/113665893.cms">It is cheaper to watch Coldplay perform in Abu Dhabi than to pay scalpers for Mumbai tickets</a> <a href="https://www.businessinsider.in/business/auto/news/hyundai-motor-indias-25000-crore-ipo-gets-sebi-approval-indias-biggest-ipo-expected-to-launch-in-october/articleshow/113658837.cms">Hyundai Motor India’s ₹25,000 crore IPO gets SEBI approval – India’s biggest IPO expected to launch in October</a> <a href="https://www.businessinsider.in/business/auto/news/tata-nexon-ev-with-a-bigger-battery-launched-starting-at-13-99-lakh/articleshow/113631992.cms">Tata Nexon EV with a bigger battery launched starting at ₹13.99 lakh</a>

Japan’s Musashi Seimitsu and Log9 Materials partner to offer EV powertrain and battery solutions

<ul class="summary-list"><li>The growth of US tech earnings is vulnerable to ongoing tensions with China. </li><li>As Beijing exerts influence in the region, US tech firms will compete for a smaller market share. </li></ul>US tech giants have mostly wrapped up earnings, and their performance shows a clear message: It's impossible to ignore the impact of China on financial results. <a href="https://markets.businessinsider.com/stocks/tsla-stock">Tesla </a><a href="https://www.businessinsider.com/china-electric-cars-ev-elon-musk-tesla-byd-price-war-2024-4">felt the chill of slowing demand in China</a> as sales tumbled by 4% in the first quarter. Meanwhile, <a href="https://markets.businessinsider.com/stocks/aapl-stock">Apple</a> saw 18% of its sales come from China, underscoring the pivotal role the country plays in its earnings strength. <a href="https://www.spglobal.com/marketintelligence/en/mi/research-analysis/semiconductor-supply-chain-political-physical-challenges-2024.html" target="_blank" rel="noopener">S&amp;P Global data</a> shows that for US chip firms, China is even more important for business than their home turf. Investors have become more alert to China's hand in powering the earnings of some of the biggest US tech companies and, consequently, their stock prices, with experts forecasting that the rivalry between the two superpowers to reshape the US tech landscape going forward. Geopolitical tensionsAbishur Prakash, the founder of advisory firm The Geopolitical Business, told Business Insider that US tech companies ignoring the geopolitical tensions with China are risking serious setbacks to their portfolios. "The train has left the station when it comes to rethinking China," he said. "It is becoming clear that on a long enough timeline, everybody will have to pick sides."Regarding Tesla's earnings, Prakash said Elon Musk's electric vehicle company could've seen better results if it had considered geopolitical realities more. "Tesla thought it could build in China, and then export Chinese-made cars to the world. But now from India to Europe, many do not want Chinese-made EVs," he said."Large tech firms built their base in China at a time when the geopolitical climate was very different. Today, however, being in China or exporting from China puts companies in the 'geopolitical crosshairs,'" he added. The division could be exacerbated by the macro headwinds facing China's economy. Besides a <a href="https://www.businessinsider.com/china-economy-housing-market-risks-debt-deflation-spiral-stocks-investors-2024-2">struggling property sector and low consumer spending</a>, analysts highlight China's depreciating currency as a major economic challenge.Kelvin Wong, senior market analyst at Oanda, told BI the devaluation of the Chinese yuan to boost export growth amid weak domestic demand is likely to depreciate currencies of other key exporters like South Korea, Taiwan, and even Japan."These countries are considered 'friendlier nations' in the US onshoring/decoupling strategic plan which in turn may trigger a negative feedback loop into the share prices of the US mega-cap tech firms," he said. "2 tech stack divide"In the booming artificial intelligence space, experts said the US and China's "tit for tat" restrictions on key technologies would gradually produce ripple effects for US tech firms. "Our view is that we are rapidly approaching what we call a '2 tech stack divide,' where in essence, each country, the US and China, are effectively walling off or ring-fencing their tech stacks from each other," Jay Pelosky, the founder of TPW Advisory, told BI. According to Pelosky, despite the US ramping up sanctions on China in the tech space, Beijing could eventually exert influence in Southeast Asia, where countries like Vietnam, Malaysia, and Indonesia will increasingly come under the influence of China's tech dominance due to Chinese companies' cheaper prices and larger scale compared to their American counterparts."The US tech companies are going to find themselves basically competing for a smaller share of the global growth pie, because Southeast Asia is the fastest growing region in the world," he said.Decoupling in progressPrakash said that unlike the past, US tech companies now have a new strategy: "Keeping the US happy, maintaining business in China, and looking for new markets to offset a 'China loss.'""Just look at how <a href="https://markets.businessinsider.com/stocks/nvda-stock">Nvidia</a> and <a href="https://markets.businessinsider.com/stocks/amd-stock">AMD</a> are building custom chips just for the Chinese market to comply with sanctions," he said. Nvidia has yet to report earnings, but <a href="https://www.businessinsider.com/nvidia-impact-q1-earnings-season-ai-nvda-stock-price-capex-2024-5">expectations are high</a>. Yet, Prakash said the chip maker faces a "complex situation" in China. "On the one hand, the US government is constantly closing door after door to what Nvidia can sell to China. On the other hand, China is using official and unofficial channels to scoop up Nvidia chips," he said.Experts believe that China will gradually contribute less to the revenue of mega-cap US tech firms. "Going forward, it seems that the US-China high-tech war is still ongoing, where friendly onshoring and decoupling of technology-related supply chains have been gaining traction post-COVID," said Wong.

The US-China rivalry will reshape the landscape for Big Tech earnings

After a 10.2% increase last year, <keyword id="19910265" type="General" weightage="100" keywordseo="gold-prices" source="keywords">gold prices</keyword> are expected to rise another 9.9%, <keyword id="22706139" type="General" weightage="20" keywordseo="Infomerics-Ratings" source="keywords" meta.keywordsubtype="org" meta.entityname="Infomerics Ratings" meta.hostid="261" meta.entityid="Infomerics Ratings">Infomerics Ratings</keyword> said in a report, attributing largely to the <keyword id="20132853" type="General" weightage="20" keywordseo="Middle-East-crisis" source="keywords">Middle East crisis</keyword> involving Iran and Israel. The dragged <keyword id="20130144" type="General" weightage="20" keywordseo="geopolitical-crisis" source="keywords">geopolitical crisis</keyword> in the Middle East has spurred a rush into safe-haven assets such as gold. Historically, gold, as an asset, is considered a haven as it typically manages to retain or appreciate its underlying value in times of turbulence. "But this rise would now partly be offset by the reduced duty cut (in India)," said the Infomerics Ratings report. Historical trends, such as the surge during the Russia-Ukraine war, highlight gold's role as a safeguard against inflation and market instability during <keyword id="19982403" type="General" weightage="20" keywordseo="global-uncertainties" source="keywords">global uncertainties</keyword>. Prices of gold, considered safe investment bets, have seen a mild correction after the latest stellar bull run. Gold has been in demand for a considerable period, with its prices rallying to hit record highs now and then. Geopolitical conflict in West Asia that stretched for a long time, buying by several central banks, including the RBI, and physical demand, have altogether pushed gold prices northwards. Gold is a scarce commodity, and any mismatch in demand-supply conditions may invariably trigger a sharp price rise. "Gold's diverse uses, in jewellery, technology and by central banks and investors, mean different sectors of the gold market rise to prominence at different points in the global economic cycle. This diversity of demand and self-balancing nature of the gold market underpin gold's robust qualities as an investment asset," said Infomerics Ratings. Festive season buying, a weak dollar, uncertainty surrounding the US elections, and possible Fed rate cuts in September could raise prices, the report noted. In the wake of the presentation of the <keyword id="19908389" type="General" weightage="20" keywordseo="Union-Budget" source="keywords">Union Budget</keyword> on July 23, 2024, by the Finance Minister, gold prices in India declined sharply. Finance Minister Nirmala Sitharaman slashed the import duty on gold from 15% to 6% in the Budget presented on July 23. Days after the Budget, gold became cheaper by Rs 6,200 in most states of India. In the capital Delhi, the price of 10 grams of 24 carat gold came down to about Rs 69,140. "With surging demand for gold, especially as the <keyword id="19896655" type="General" weightage="20" keywordseo="wedding-season" source="keywords">wedding season</keyword> approaches, gold prices are likely to rise this financial year, driven by escalating geopolitical tensions, robust central bank buying, and expectations of <keyword id="21050688" type="General" weightage="20" keywordseo="US-Fed-rate-cuts" source="keywords">US Fed rate cuts</keyword>." Infomerics Ratings report said. In India, gold has strong cultural and religious significance. As per <keyword id="20195223" type="General" weightage="20" keywordseo="World-Gold-Council" source="keywords" meta.keywordsubtype="org" meta.entityname="World Gold Council" meta.hostid="261" meta.entityid="World Gold Council">World Gold Council</keyword>, India is one of the largest consumers of gold jewellery, accounting for about 25% of global gold demand. The demand for gold in India is primarily driven by weddings and festivals, making it an integral part of the country's culture and traditions. Touching upon regulatory structure and challenges in the gold sector, the report noted that the regulatory landscape for the gold industry in India is fragmented. "The regulatory landscape for the gold industry in India is fragmented, involving multiple circulars and notifications from various authorities such as the RBI, Ministry of Finance, Ministry of Commerce, DGFT, Customs, and others. This patchwork of regulations leads to confusion, inefficiency, and difficulty in compliance, as stakeholders must navigate through numerous documents to understand the rules," the report read.

Gold shines as demand for safe haven asset strong; Infomerics Ratings anticipates 10% price jump this year

New Delhi: The Telecom Regulatory Authority of India (<keyword id="19942079" type="General" weightage="100" keywordseo="TRAI" source="keywords">TRAI</keyword>) has urged the government to launch the <keyword id="22872478" type="General" weightage="20" keywordseo="Tera-Hertz" source="keywords">Tera Hertz</keyword> Experimental Authorisation (THEA), a program aimed at boosting research and development in the Tera Hertz frequency band. This frequency band has unique properties that could make it crucial for next-generation wireless communication technologies, including <keyword id="20669191" type="General" weightage="20" keywordseo="6G" source="keywords">6G</keyword>. On Wednesday, TRAI released its recommendations on the Tera Hertz Spectrum. This followed a request from the Department of Telecommunications (DoT) on December 8, 2022, for advice on using unused or minimally used spectrum bands in the Tera Hertz range for limited periods to generate demand. "The purpose of THEA should be to promote Research &amp; Development (R&amp;D), indoor and outdoor testing, technology trial, experimentation, and demonstration in the 95 GHz to 3 THz range," stated TRAI. These recommendations are intended to empower entrepreneurs, startups, and academic institutions to explore new technologies and applications within this high-frequency spectrum. The spectrum has immense potential in various fields, including telecommunications, automotive, and medical industries. TRAI has proposed a five-year authorisation period for THEA, with the possibility of extending it for another five years. This allows for extensive experimentation and development. Innovators can apply for THEA by paying a nominal fee of Rs. 1,000, making it accessible to a wide range of stakeholders. "Any Indian Entity (Academic institute, R&amp;D Laboratory, Central/ State Government, public sector unit, Union Territory, Technology Park, telecommunication service provider, incubator, original equipment manufacturer, etc.) should be eligible to obtain THEA," mentioned TRAI. The authorisation covers several frequency bands, including 116-123 GHz, 174.8-182 GHz, 185-190 GHz, and 244-246 GHz, with specific provisions for automotive radar systems in the 77-81 GHz range. Experts believe THEA will significantly enhance India's technological landscape by enabling hands-on experimentation. This will help innovators assess the performance and viability of their products during crucial development stages. Additionally, it will support the "Make in India" initiative. "Upon implementation, the new experimental authorisation regime recommended by the Authority will provide a boost to the 'Make in India' initiatives of the Government," TRAI added. THEA's launch aligns with the government's broader vision of fostering a culture of innovation and research in the country. "The introduction of next-generation <keyword id="22150173" type="General" weightage="20" keywordseo="wireless-technologies" source="keywords">wireless technologies</keyword> that could be deployed both indoor and outdoor, operating over distances ranging from less than a meter to several hundred meters, and deliver increased capacity and reliability for existing use cases as well as new and emerging use cases," said TRAI. By encouraging the development of advanced solutions, India aims to enhance its technological capabilities and contribute to global advancements in various industries. As the world turns to high-frequency technologies, THEA could elevate India's position on the global tech stage. (ANI)

TRAI recommends launch of THEA to boost 6G and next-gen wireless technologies in India

<div type="image" title="Companies are embracing the unbossing trend" msid="113256383" hostid="261" sizebytes="1440779"></div> If there’s one thing both a productive team member and an underperformer hates in the corporate world, it’s being micromanaged. Now, imagine a workplace where the boss isn’t calling all the shots. Instead, everyone has a voice, and innovation flows freely. The recent corporate trend of "Unbossing" promises to do just that, empowering employees by eliminating the heavy hands of hierarchy. Sounds too good to be true? Well, globally, not just the new-age start-ups, but dozens of major corporations have embraced this trend and trimmed their middle management. <h2>Managers managing managers — no more!</h2>In January last year, <keyword id="399907" type="General" weightage="20" keywordseo="META" source="Orion">Meta</keyword> CEO Mark Zuckerberg made headlines for declaring 2023 as the “year of efficiency” and saying that he doesn’t want a management structure that's just “managers managing managers”. <div type="image" title="Meta CEO Mark Zuckerberg" agency="ANI" msid="113256403" hostid="261"></div> The same month, it was also reported by Command Line that Meta's chief product officer Chris Cox, had shared a post on the company's communication platform, Workplace, highlighting the necessity to "flatten" the organisation's structure. What followed was reports of Meta slashing middle management roles. Gradually, other companies like Shopify, Bayer, and Cisco began making headlines for showing the exit door to some of their middle managers. Loosely, unbossing is essentially cutting down the middle management roles. It cuts significant costs for the company and the new-age workforce also endorses the trend as efficient in enabling faster decision-making and innovation. However, critics argue this trend also limits the extent of mentorship that the younger generation receives while entering the workforce, which often remains an intangible value if your boss turns out to be a good mentor. Therefore, for some, it’s not about firing the middle management, but just another leadership philosophy on how leaders (and ‘bosses’) should conduct themselves. This approach advocates bosses working along with the team as a part rather than shouting instructions from the top. Whatever one’s understanding, this trend of “Unbossing” appears to be taking corporate America by storm in 2023, as evidenced by hundreds of media reports highlighting the same. Overall, most agree that the trend is restructuring organisational hierarchy to enable direct communication between employees and leaders. Cut to 2024, this trend is still prevalent and making headlines. A Bloomberg report recently said that Georges Elhedery, the incoming CEO of HSBC Holdings, might also consider plans to streamline the company's operations by reducing layers of middle management. But what’s the scenario in India? Are Indian companies ready to ditch the old-school approach and adopt this new way of working? Let’s dive in and see what the experts have to say! <h2>Layoffs to impact senior professionals: Naukri.com survey</h2>A survey by job portal Naukri.com early last year had suggested that recruiters in India expect a decline in layoffs during the first half of 2023. The survey, which included responses from 1,400 recruiters and consultants across ten industries, revealed that only 4 percent of participants anticipated layoffs to be the main focus of hiring activities within their organisations. However, the survey also highlighted that information technology roles and senior professionals were likely to be the most affected by hiring adjustments. About 20 percent of recruiters predicted that layoffs would predominantly impact senior professionals, while freshers are expected to face the least disruption from these hiring corrections. Interestingly the survey came around the same time when the Unbossing trend had begun picking up pace abroad. <h2>Layoffs at Wipro, <keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> and Collegedunia</h2>In January this year, Wipro India was in the limelight for laying off hundreds of its mid-level executives. The company reportedly culled many jobs as part of its strategy to improve margins. An ET report citing two sources familiar with the situation had said that the leading Indian IT firm reduced mid-level roles at its onsite locations. "Notices began being issued earlier this month, and hundreds of mid-level executives onsite are being let go," one source revealed. Another source added, "They have costly resources onsite in Capco, and although growth is returning, it's not sufficient. Aparna Iyer, Wipro's chief financial officer, has been tasked with delivering better margins this quarter." <div type="image" title="Amazon decided to lay-off middle managers in May" msid="113256170" hostid="261"></div>Then in May, Amazon also decided to reduce layers of middle management within its customer service divisions as part of an organisational restructuring, a Fortune report had said. The cuts impacted over 100 customer service managers in Level 5 and Level 6 middle management roles, both in call centres and virtual positions, primarily based in the U.S. and India. Not just large tech companies, startups too seem to be adapting the <keyword id="23125775" type="General" weightage="100" keywordseo="unbossing-trend-in-India" source="Orion">unbossing trend in India</keyword>. Last month, educational portal Collegedunia confirmed that around 100 employees from its Study Abroad department had been given the pink slip. A report in CNBC-TV18 had said that additional job cuts were happening across other departments as part of a broader reorganisation. The restructuring, as per the report, was aimed at automating many tasks to reduce costs. Interestingly, despite the layoffs, Collegedunia had posted 13 job openings on LinkedIn for various roles in different locations, primarily entry-level positions requiring up to two years of experience. "While Collegedunia is laying off several employees, it is also hiring fresh talent, allowing them to keep staffing levels up but at a lower cost," one employee told CNBC-TV18 at the time. Another source confirmed that while Collegedunia had been actively recruiting for some months, it has also been letting go of employees, including senior staff members with 7-8 years of experience at the company. <h2>What do experts say?</h2> <div type="image" title="Experts&amp;#39; opinion on unbossing trend" msid="113256250" hostid="261"></div>Mr. Sumit Kumar, Chief Strategy Officer at TeamLease Degree Apprenticeship, told Business Insider India, “From the perspective of HR leaders and CEOs, the strategic culling of middle management is viewed as a means to streamline operations, reduce overhead, and foster a culture of autonomy and innovation.” He also noted that even though employees can “exercise greater ownership and agility in decision-making” through this approach, there are also significant downsides. “The erosion of middle management creates a vacuum in leadership development, mentorship, and the retention of institutional knowledge, potentially leading to disengagement, a weakened talent pipeline, and misalignment with organisational objectives,” Kumar noted. Talking specifically about the Indian scenario, he said, “Implementing this trend in India would be a strategic move, positioning organisations to remain competitive in a rapidly evolving business environment. However, to fully capitalise on this approach, developing a more robust talent pipeline that integrates the ability to multitask at all levels is imperative. In today's landscape, leadership demands thinkers, strategic visionaries, and individuals who can execute with precision. We need to cultivate a new breed of leaders who are both thinkers and doers, capable of navigating complex challenges while driving innovation and growth. By building versatile, agile leaders through targeted talent development programs, Indian organisations can ensure they are well-prepared to thrive in a decentralised, high-performance environment.” RP Yadav, Chairman and Managing Director of Genius Consultants Limited, told ET recently that the Unbossing approach simplifies hierarchies and encourages open communication between frontline employees and senior management. He had added that the concept of “the oldest in the room is always the wisest of all” is no longer applicable. Meanwhile, Aditya Narayan Mishra, MD and CEO of CIEL HR Services told ET that the unbossing trend is predominantly seen in tech companies, creative roles, and startups, where swift decision-making and the unrestricted exchange of ideas are crucial. For example, the tech sector often thrives with flattened hierarchies that support rapid innovation and agility, while creative industries such as advertising and media use unbossing to cultivate a more collaborative and idea-focused environment. Thus, the unbossing trend is gaining traction beyond global companies and is finding its way into Indian organisations as well. While this approach can streamline operations, reduce costs, and enhance agility, experts caution that it also brings challenges, such as gaps in leadership development and the loss of institutional knowledge. To fully harness the benefits of unbossing, Indian companies must focus on cultivating agile leaders who can navigate complex challenges and drive growth. By building a strong talent pipeline and fostering a culture of innovation and collaboration, Indian organisations can position themselves to thrive in a more decentralised and dynamic business environment. Do you have insights or personal experience to s hare on layoffs, <keyword id="34447" type="General" weightage="20" keywordseo="workplace-trends" source="Orion">workplace trends</keyword>, or career changes? Contact us at businessinsider@timesinternet.in.

SIMPLY PUT: What’s with all “Unbossing” talks? Are Indian companies also embracing this global trend?

<keyword id="19896380" type="General" weightage="20" keywordseo="Reliance-Industries" source="keywords" meta.keywordsubtype="org" meta.entityname="Reliance Industries" meta.hostid="261" meta.entityid="Reliance Industries">Reliance Industries</keyword>, under the leadership of <keyword id="19916798" type="General" weightage="20" keywordseo="Mukesh-Ambani" source="keywords">Mukesh Ambani</keyword>, showcased its vision for the future during the company’s Annual General Meeting (AGM) that was held today (August 29). During the AGM, <keyword id="19936674" type="General" weightage="20" keywordseo="reliance" source="keywords">Reliance</keyword> laid out ambitious plans that span across its diverse businesses. The conglomerate, which has interests ranging from oil to telecom to retail, is positioning itself as a key player in India’s growth story, with a particular focus on <keyword id="20239522" type="General" weightage="20" keywordseo="technological-innovation" source="keywords">technological innovation</keyword>, energy security, and retail expansion. <h2>Not chasing short-term profits</h2><keyword id="19898589" type="General" weightage="20" keywordseo="ambani" source="keywords">Ambani</keyword>, during his speech, said that Reliance is not merely chasing short-term profits but is dedicated to creating long-term wealth for the nation. He reiterated the company’s commitment to providing high-quality products and services that enhance the lives of Indian consumers. The chairman announced that the company’s board will consider issuing bonus shares on September 5, further rewarding shareholders as Reliance continues to grow. <h2>Transforming into a deep-tech company</h2>A major theme of the AGM this year was Reliance’s transformation into a deep tech company, with advanced manufacturing capabilities at its core. Ambani described this shift as essential to securing a place in the global top-30 companies in the near future. He highlighted the company’s strategic adoption of artificial intelligence (AI), calling it one of the most transformative events in human history. AI, he noted, opens up new avenues to address complex problems, making Reliance a net producer of technology. Reliance has been making significant strides in R&amp;D, with over ₹3,643 crore invested in FY24 alone, taking the total research expenditure to over ₹11,000 crore in the last four years. This investment is driving innovations in various areas, including bio-energy, solar power, green energy, and high-value chemicals. The company has also been active in digital research, filing patents in 6G, 5G, AI, and IoT, among others. Ambani assured that this tech-driven transformation would propel Reliance into a new phase of hyper-growth, multiplying its value in the coming years. <h2><keyword id="20337020" type="General" weightage="20" keywordseo="retail-business" source="keywords">Retail business</keyword> to double</h2>In addition to technological advancements, Reliance Retail, the company’s retail arm, is set to double its business in the next three to four years. Isha Ambani, Director of Reliance Retail, shared that the retail segment recorded a gross revenue of ₹3.06 lakh crore for the financial year ending March 31, 2024, marking a 17.8% growth over the previous year. The retail business has rapidly expanded, with Reliance opening 1,840 new stores in the past year, bringing the total to 18,836 stores across 79 million square feet of retail space. This growth has positioned Reliance Retail among the top-5 global retailers in terms of store count and among the top-10 in market capitalization globally. Isha Ambani emphasised that much of this growth is driven by a focus on smaller towns, where two-thirds of the new stores have been opened. Reliance Retail is also focused on creating high-quality, affordable products through its Consumer Brands business, which has seen the re-launch of popular brands like Campa, Lotus Chocolates, and Sosyo. Mukesh Ambani concluded by underscoring Reliance’s mission to provide energy security to India while also contributing to a cleaner and greener world. As the global landscape becomes increasingly uncertain, he expressed confidence in India’s role as a key growth engine in the global economy. The International Monetary Fund (IMF) projects that India will become the world’s third-largest economy by 2027, surpassing Japan and Germany. Ambani affirmed that Reliance will continue to be a driving force in India’s march toward becoming a developed nation.

Reliance AGM 2024: Company aims to double retail business, Mukesh Ambani says not pursuing short-term profit

Tucked beneath a 48-story San Francisco skyscraper, at the far end of the parking lot on the first subbasement level, is a door with a keypad lock. An unimposing sign reads "Utility Meter Room." Behind the door is a tangled clot of pipes: yellow, blue, and orange, each one as wide as a 100-pound barbell plate. The pipes — along with thousands more just like them, winding their way under more than 600 American cities, campuses, hospitals, and airports — are more than a blast from our industrial past. They're a steampunk vision of the future.I've come to 345 California Center, a postmodern hexagon that towers over San Francisco's financial district, to get a look at the hottest new idea for how to break the <a target="_blank" href="https://www.businessinsider.com/san-francisco-doom-loop-fix-american-city-housing-transit-2023-7">urban doom loop</a> — the post-pandemic, remote-work apocalypse that is hollowing out America's cities. And when I say "hottest," I don't mean it metaphorically. It's like a sauna down here. Because the Utility Meter Room doesn't run on a self-contained, industrial-sized boiler, like most big buildings. Instead, it's drawing a feed of blistering, high-pressure, vaporized water from a century-old loop of steam pipes that runs beneath the city's streets. The steam loops are a relic of the 19th century, as forgotten as the <a target="_blank" href="https://www.cabinetmagazine.org/issues/41/steenson.php">pneumatic tubes</a> that used to shoot mail all over American cities. But unlike the pneumatic tubes, the steam loops are still there — and they can provide enough heat to keep a building like 345 California Center nice and toasty, even on the coldest of days.The steam loops are part of an antiquated system known as "<a target="_blank" href="https://www.businessinsider.com/recycling-waste-heat-abundant-sustainable-energy-source-2023-7">district energy</a>." It was basically a shared-services model: a utility would make steam at a central location and then pipe it out to every building in the city. Nobody had to provide their own heat — it was way more convenient, and cheaper, to get it from a common source. But then cities began to abandon district energy. Buildings, businesses, and homes started making their own hot water in boilers fueled by coal, then oil, then natural gas. Sometimes it was cheaper, and maybe it was more convenient. But it also set the planet on fire. More heating meant more greenhouse gases, and more <a target="_blank" href="https://www.businessinsider.com/climate-change-global-warming-extreme-heat-inflation-global-economy-impact-2024-3">global warming</a>. Which brings me back to our steampunk future. Today, <a target="_blank" href="https://www.businessinsider.com/companies-brag-green-but-offices-have-long-way-to-go-2022-4">cities are starting to price the looming climate catastrophe</a> into their energy costs. Starting this year, commercial buildings in New York City will be slapped with steep fines if they're emitting too much carbon. Boston and Washington have similar "decarbonization" laws in place, and <a target="_blank" href="https://www.kqed.org/science/1992085/san-francisco-will-continue-enforcing-gas-ban-in-new-buildings-despite-berkeleys-repeal-of-similar-rules">San Francisco isn't allowing natural gas</a> in any new construction. That means businesses need to find a cleaner, cheaper source of heat. And those ancient steam loops beneath the streets are starting to seem like a ready-made solution."The real benefit of a district-energy system, especially in cities, is the distribution system," says Kevin Hagerty, the CEO of Vicinity Energy. "If a city wants to decarbonize, and they have a district-energy system, it's much easier. They don't have to change things on a building-by-building basis."<div type="image" title="An orange upright pipe vents steam into the night sky in front of a building with stone arches and gaslamp-type lights, and parked cars on an urban street" height="2946" width="3927" msid="110505068" hostid="261"></div>In July, Vicinity is installing what will be the nation's first zero-carbon urban steam loop. Drawing electricity from the increasingly decarbonized New England grid, powered by solar and offshore wind, the utility will use the energy to boil water and then deliver steam directly to Boston office buildings and restaurants and storefronts through the city's antiquated maze of pipes. It's a remnant of the Industrial Revolution being used to forestall a lethal climate evolution.District energy could also be a godsend to businesses struggling to survive the current landscape of empty offices and boarded-up shops. By taking steam right out of the street beneath them, commercial landlords can pay less for their utilities and avoid carbon fines — which means they can lower their rents and hold on to tenants who might otherwise bail. District-energy loops also eliminate the need for boilers and other cumbersome building infrastructure, freeing up space for tenant-grabbing amenities like gyms, roof-decks, and golf simulators. (Yep. That's a real thing.)The other choice? Spend thousands to upgrade a building's energy systems — cash that landlords don't have on hand, and an expense they can't pass along to tenants. "If you're a building owner, district energy allows you to pay a small premium on your service to get that type of steam," says Blake Ellis, a principal at the engineering firm Burns &amp; McDonnell. "Then you don't have that big capital outlay you probably don't want right now." Especially if, as in many downtowns, your building is only 70% occupied.About a third of the cost of running a commercial building is energy. And according to one major study, a building as energy-efficient as 345 California Center can charge 20% more for rent than a comparable, inefficient building. Every dollar saved in energy costs, the study found, equates to 3.5% higher rent. And it's a lot easier to be energy efficient if all you have to do is plug into a carbon-free steam loop. "This building is 40 years old," Tim Danz, the chief engineer for 345 Cal, tells me. "But we're using the latest technology to manage our energy." He points to the gnarl of pipes that shoots the steam up to the 36th floor, where it's used to cook a water supply large enough to heat the entire building. Having a boiler, Danz explains, "would be another system we would have to provide care and feeding for." District energy, by contrast, is just there for the taking, right beneath our feet.The most convincing evidence that steam loops make economic sense comes from who's getting into the district-energy game. Vicinity, the nation's biggest clean-steam provider, is owned by Antin Infrastructure Partners, a leading private-equity firm. Cordia, an energy provider operating in 10 cities, is partially owned by the private-equity giant KKR. Everyone needs heat — which makes it a highly bankable investment. "These private-equity funds come in and find areas where they can put capital into a business and get a nice steady rate of return," Hagerty says. "Decarbonizing takes capital, and private equity is a great source of capital." In the long run, of course, private equity may decide to do what it always does and load up these new energy businesses with massive amounts of debt before dismantling them for parts. But for now, the big money sees big profits to be made from <a target="_blank" href="https://www.businessinsider.com/america-build-infrastructure-transportation-housing-regulation-environment-2023-11">America's forgotten infrastructure</a>. Outside of places like airports and college campuses, the idea of district energy fell out of favor long ago. We let the systems go fallow — but fortunately, all the accumulated infrastructure we buried on top of the old steam loops made it impossible to dig their little-used pipes out of the ground. So the whole thing was still down there, waiting, when COVID drove millions of city dwellers to head for the countryside. Now, by drawing heat from their old steam loops, America's cities have an opportunity to jump-start all the downtown commerce that was crippled by the pandemic. And it could happen all over the place! Dozens and dozens of cities have steam loops they can use, from New York and Chicago to Miami to San Diego and Portland and Milwaukee. What's more, lots of companies these days are looking for greener buildings, both to save money and to burnish their environmental bona fides. From AI startups to biotech companies, steampunk-heated buildings could become the cool new place to be. "Forward-minded companies want to be in a building that doesn't have any on-site fossil-fuel combustion," says Costa Samaras, the director of the Scott Institute for Energy and Innovation at Carnegie Mellon. "The best, greenest buildings will be net-zero buildings. They'll be considered a premium asset. The challenge is, are we going to get enough premium assets in time?" Meaning: Can we use steam loops to fix the urban doom loop before the climate doom loop dooms us all?<a target="_blank" href="https://www.businessinsider.com/author/adam-rogers">Adam Rogers</a> is a senior correspondent at Business Insider.

The steampunk technology that could save America's cities

<ul class="summary-list"><li>Google faces a landmark antitrust trial over its alleged digital ad market monopoly.</li><li>The DOJ and 17 states allege Google used acquisitions and ad auction tactics illegally.</li></ul>Google executives and lawyers are headed to the Eastern District of Virginia Courthouse on Monday to face a landmark antitrust trial that could result in the breakup of its business.That outcome would be a boon for Google's adtech rivals but wouldn't necessarily provide an instant panacea for the publishers and advertisers that have come to depend on its services.The case, brought by the US Department of Justice and 17 state attorneys general, alleges that Google used acquisitions and anticompetitive ad auction tactics to build an illegal monopoly of the digital ad market.The trial is focused on the open web display ad market and the tools that power the ad auctions that happen in the milliseconds it takes for a webpage to load.Google owns an ad server that publishers use to manage their ad inventory, buying tools that advertisers use to purchase ads, and an ad exchange that connects the two. It owns the most popular of all three technologies, which the DOJ alleges helped the company impede rivals, inflate advertising costs, and reduce revenue for publishers.The trial is set to last multiple weeks, and Google will likely appeal if the judge doesn't rule in its favor. That means it could be months before the real ramifications of the case are known.Still, the case is being closely watched by all members of the online ad ecosystem, which is expected to reach some <a target="_blank" class="" href="https://chart-na1.emarketer.com/265167/digital-ad-spending-worldwide-2022-2027-billions-change-of-total-ad-spending#_gl=1*i6ho3e*_gcl_au*MjM0MjQ1ODQ0LjE3MjI5NDExNzUuMTI1NDc4NTAuMTcyMjk0MTE3Ni4xNzIyOTQxMTc4">$691 billion in spending this year</a>. The DOJ and the states are seeking a breakup of Google's adtech business. Such a move would not only transform the online advertising landscape. It would be the "biggest forced corporate shake-up since Microsoft unbundled the Internet Explorer browser in 2000," Macquarie media tech analyst Tim Nollen wrote in a recent research note.Business Insider interviewed analysts, legal experts, and adtech insiders to explore how the industry would shape up if Google is declawed. Google on Sunday published a <a target="_blank" class="" href="https://blog.google/outreach-initiatives/public-policy/google-ad-tech-sept-2024/">blog post</a> that said it intends to show in court how advertisers and publishers choose to use its adtech because it "simple, affordable, and effective."<h2 id="d9ba6873-391d-40b5-ab40-742d45033c22">A Google breakup would be a major boost for rival adtech firms like The Trade Desk and Magnite</h2>It's hard to find an adtech company that isn't gunning for Google to lose this case.The DOJ wants the judge to rule that Google needs to separate its publisher adtech — the DoubleClick for Publishers ad server and its Google AdExchange — from its advertiser adtech, namely its Google Ads and Display &amp; Video 360 ad-buying platforms.<div type="image" title="Google's ad tech stack" height="666" width="1276" msid="113191335" hostid="261" sizebytes="24658"></div>The argument goes that by owning the entire adtech stack, Google has access to a huge pool of ad inventory that it can tie to demand on its ad-buying platforms. That setup means most publishers select Google as their ad server, the complaint argues.Plus, Google has troves of user data from its logged-in users on platforms like Chrome and Gmail. Combined, that gives Google wide visibility across the entire auction process, the ability to refine its bids accordingly, and a way to self-preference its own ad inventory tech, the complaint says.Many industry experts think that untethering Google's supply and demand side would level the playing field for competing tech companies with big advertising businesses, such as Meta and Amazon, as well as pureplay adtech firms. That, in turn, could boost innovation in the space, reducing costs for advertisers and increasing revenue for publishers, some experts say."[Demand-side platforms] like The Trade Desk, [supply-side platforms] like Magnite and PubMatic, specialist ad tech services like Criteo, and companies supporting alternative IDs and data collaboration like LiveRamp, all should see a better competitive landscape without the heavy hands of Google scooping up so much of the business itself, and for its own purposes (YouTube)," Macquarie's Nollen wrote in a recent research note.Separately, a divestiture could encourage more transparency and traceability of data flows within the online ad ecosystem, Elettra Bietti, assistant professor of law and computer science at Northeastern University, told Business Insider."Transparency, in turn, could lead to better regulation of surveillance and behavioral advertising, which is currently a significant concern for privacy advocates," she added.<h2 id="22fbad15-d850-486a-8c45-0310325ac6af">A DOJ win isn't necessarily good news for all publishers and advertisers</h2>Google and its lawyers are expected to argue in court that a breakup of its adtech stack would harm publishers and advertisers and make it more difficult for the company to invest in important research in areas like artificial intelligence.The barrier to entry to start advertising on Google Ads is incredibly low, which is part of the reason why it has attracted so many small business advertisers.Mark Jamison, director and professor of the Public Utility Research Center and director of the Digital Markets Initiative at the University of Florida, has <a target="_blank" class="" href="https://www.aei.org/technology-and-innovation/small-businesses-should-be-wary-of-a-breakup-of-google/">said</a> a breakup of Google and the resulting free-for-all from lower quality adtech players could result in higher ad prices and lower quality ads."Absent evidence that Google is artificially restricting the quantity or quantity of ads, and that consumers would accept more ads, a breakup of Google's business will harm small businesses by removing their preferred advertising channel," he told Business Insider.One publisher tech executive, who asked for anonymity to preserve business relationships, said while many in the publishing community are unhappy with some of Google's historical actions, a breakup might not be the best outcome.This executive said that if Google sold off its sell-side business, its DV360 ad-buying platform might not have any incentive to continue spending on the open web and instead just direct even more ad dollars to Google's own platforms. Separately, they said that while a separation of Google's ad server and its ad exchange would be good for competition in the adtech market, it might drive ad server costs up for publishers.Google's ad server is "a loss leader, they make all their money in AdX," the exec said, referring to Google's ad exchange that connects buyers and sellers.<h2 id="302448a4-afd4-4a39-b44d-78c9314e5f31">Global regulators have Google in their sights, too</h2>Any unraveling of Google's ad empire would be complex.A separate adtech company would still likely be worth billions, meaning any potential suitor with enough capital to acquire it would encounter its own competition issues. It's more likely that it would be spun off into a separate company. But then there's also the technical challenge of untangling assets that, by design, have become so intertwined.Either way, experts generally think Google will probably come away from this trial with a bloody nose as regulators are increasingly taking a dim view of its advertising practices. The company recently lost a separate search ads antitrust trial.Over the pond, the European Union said last year it might look to <a target="_blank" class="" href="https://www.wsj.com/articles/eu-says-it-may-seek-breakup-of-googles-ad-tech-business-b988fd78">break up</a> Google's adtech business. And just last Friday, the UK's competition watchdog <a target="_blank" class="" href="https://www.gov.uk/government/news/cma-objects-to-googles-ad-tech-practices-in-bid-to-help-uk-advertisers-and-publishers">said</a> its investigation into Google's adtech practices had provisionally found Google had abused its dominant positions in operating its publisher ad server and ad buying tools. In a statement, Google said it disagreed with the CMA's findings, which it said were based on "flawed interpretations of the ad tech sector.""It's a bad month to be a monopolist," <a target="_blank" class="" href="https://www.linkedin.com/posts/ariellesgarcia_usvgoogle-activity-7237762680244113408-tR5g?utm_source=share&amp;utm_medium=member_desktop">wrote</a> Arielle Garcia, director of intelligence at adtech watchdog Check My Ads.

Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market

Cricketer MS Dhoni-backed <keyword id="22760229" type="General" weightage="20" keywordseo="drone-technology-firm" source="keywords">drone technology firm</keyword> <keyword id="20401750" type="General" weightage="20" keywordseo="Garuda-Aerospace" source="keywords" meta.keywordsubtype="org" meta.entityname="Garuda Aerospace" meta.hostid="261" meta.entityid="Garuda Aerospace">Garuda Aerospace</keyword> on Monday announced its entry in the <keyword id="22760228" type="General" weightage="20" keywordseo="Sri-Lankan-market" source="keywords">Sri Lankan market</keyword> where it will primarily target <keyword id="19915424" type="General" weightage="20" keywordseo="agricultural-sector" source="keywords">agricultural sector</keyword> to enhance farming practices, besides exploring opportunities in <keyword id="20695675" type="General" weightage="20" keywordseo="homeland-security" source="keywords">homeland security</keyword> and industrial applications. As part of the company's global expansion plans, the foray into Sri Lanka will also support Garuda in capitalising on the country's strategic location and drone-friendly regulatory environment, Garuda Aerospace said. The company said it is looking to spread its presence in at least 50 countries over the next few years, and has set aside USD 10 million, of the over Rs 100 crore revenue it delivered in FY24, to fuel the international growth. "This (expansion into Sri Lanka) isn't merely about growth, it's about unlocking the full potential of drone technology to create substantial impacts across various sectors. Sri Lanka's diverse landscape allows us to showcase how our innovative solutions can bring tangible benefits, from agriculture to infrastructure," said Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace. Garuda Aerospace, which produces small and medium category drones, had partnered with Greek manufacturer Spirit Aeronautical Systems early this year. It has also signed a pact with French aerospace giant Thales to promote growth and innovation in India's drone sector. Spirit Aeronautical specialises in rotary and fixed-wing weaponised drones. SEE ALSO:<a href="https://www.businessinsider.in/stock-market/webstories/saraswati-saree-depot-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112457330.cms" target="_blank"></a> <a href="https://www.businessinsider.in/stock-market/webstories/saraswati-saree-depot-ipo-price-band-to-risk-factors-all-you-need-to-know/slidelist/112457330.cms" target="_blank">Saraswati Saree Depot IPO – Price band to risk factors, all you need to know</a><a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank"></a> <a href="https://www.businessinsider.in/tech/news/indias-wearables-market-decline-for-the-first-time-as-smartwatch-shipments-fall/articleshow/112397246.cms" target="_blank">India’s wearables market decline for the first time as smartwatch shipments fall</a><a href="https://www.businessinsider.in/business/auto/news/tata-curvv-ev-with-up-to-585-km-range-launched-starting-at-17-49-lakh/slidelist/112342769.cms" target="_blank"></a> <a href="https://www.businessinsider.in/business/auto/news/tata-curvv-ev-with-up-to-585-km-range-launched-starting-at-17-49-lakh/slidelist/112342769.cms" target="_blank">Tata Curvv EV with up to 585 km range launched starting at ₹17.49 lakh</a>

Garuda Aerospace enters Sri Lankan market

As the Olympic Games draw to a close, the spotlight not only shines on the athletes competing for glory but also on the transformative role <keyword id="19901571" type="General" weightage="20" keywordseo="technology" source="keywords">technology</keyword> has played in shaping modern <keyword id="20010841" type="General" weightage="20" keywordseo="sports" source="keywords">sports</keyword> and <keyword id="22746553" type="General" weightage="20" keywordseo="training-methodologies" source="keywords">training methodologies</keyword>. Over the past few years, <keyword id="20142309" type="General" weightage="20" keywordseo="innovations" source="keywords">innovations</keyword> such as <keyword id="20624226" type="General" weightage="20" keywordseo="wearable-devices" source="keywords">wearable devices</keyword>, <keyword id="22746554" type="General" weightage="20" keywordseo="performance-analytics" source="keywords">performance analytics</keyword>, and <keyword id="19948295" type="General" weightage="20" keywordseo="virtual-reality" source="keywords">virtual reality</keyword> have revolutionised how athletes prepare for competition, enhancing their training regimens and optimising performance. The intersection of sports and technology is dramatically altering the landscape. From advanced sensors that track physiological metrics to smart equipment that provide real-time feedback, technology has become an integral part of an athlete's toolkit. "Technology fits like a glove in the macro fabric of the modern-day ecosystem of sports performance analysis. It empowers young athletes and coaches by democratising access to pro-level analysis and tools, which helps nurture grassroots talent and instill a sense of competitiveness by providing insights that were traditionally available only to top-tier athletes," said Sudeep Kulkarni, founder and CEO, Game Theory. The sports industry is increasingly leveraging the power of <keyword id="19904566" type="General" weightage="20" keywordseo="artificial-intelligence" source="keywords">artificial intelligence</keyword> (<keyword id="19899640" type="General" weightage="20" keywordseo="AI" source="keywords">AI</keyword>) to transform the way performance is analysed and outcomes are predicted, he said. Athletes can practice against virtual opponents and mimic game circumstances using augmented reality (AR), which aids in developing rapid decision-making under pressure. Stupa Sports Analytics, a sports technology firm based out of Gurugram, recently provided analytics support to the Indian table tennis team at a preparatory camp for the Paris Olympics, which included performance analytics, rally analysis, and AI insights for both players and coaches. "The data helped in articulating strategies to play against the world's best players. Prominent players like Sharath Kamal, Harmeet Desai, Manav Thakker, Manika Batra, Archana Kamath, and Sreeja Akula benefited from these insights, enhancing their preparation and performance," said Megha Gambhir, CEO and co-founder, Stupa Sports Analytics. Augmented Reality (AR) is also enhancing the spectator experience. AR solutions allow fans to access additional information about players and stats during live events. A report from the Capgemini Research Institute revealed that nearly 70 per cent of respondents surveyed (10,000) said that emerging technologies have enhanced their overall viewing experience, both inside and outside the stadium. Emerging technologies are undeniably the future of sports, and at the forefront of this golden era are tech startups. The integration of technology in sports through startups is reshaping how athletes train, compete, and engage with fans. These startups are driving innovation and setting new standards in the sports industry. Founder and general partner at Centre Court Capital, a gaming and sports tech VC, Mustafa Ghouse said sports tech startups are increasingly becoming target sectors for venture capital due to the vast potential for innovation and growth in the sector. "In India, the interest is becoming more pronounced, particularly in niche areas of sports technology. In the last three years, India saw investments of USD 1.2 billion in sports tech. India is also the 3rd largest funded country in sports tech after the US between 2018 through 2022 followed by China," he said. Indian sports tech startups are starting to attract attention from global investors alongside domestic investors, Ghouse added. "The increasing allocation of media rights and the surge in digital consumption of sports content are driving demand for advanced tech requirements. This, coupled with the proliferation of smart devices and internet connectivity, sets a fertile ground for sports tech startups to flourish and draw substantial investment," he said.

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