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<ul><li><keyword id="6358918" type="General" weightage="20" keywordseo="deloitte" source="Orion">Deloitte</keyword> releases annual <keyword id="12494953" type="General" weightage="20" keywordseo="global-marketing-trends" source="Orion">global marketing trends</keyword> report. </li><li>The survey indicates that with 79% of people switching to remote work, new talent pools emerge for companies that were once confined by geographic limitations.</li></ul>Deloitte Global’s ‘2022 Global Marketing Trends – Thriving through customer centricity’ highlights that customer engagement and experience plays an integral role for businesses across the globe to meet the challenges of today’s volatile markets, shifting the dynamics of the marketing industry. According to Deloitte’s survey, business leaders need to refine their approach to deliver a more holistic experience to their customers, employees and society. Speaking about the evolution of customer engagement strategies, <keyword id="137473" type="General" weightage="20" keywordseo="ajit-kumar" source="Orion">Ajit Kumar</keyword>, Leader, Customer and Marketing - Consulting, Deloitte Touche Tohmatsu India LLP said, “The marketing trends endorse the view that customer centricity needs to be at the core of all our strategy and innovation. Businesses will thrive and stay relevant by understanding customer expectations and creating exceptional customer experiences. Moving away from cookies to designing human-first data experiences in a hybrid world supercharged with AI is the way forward. The conscious and conscientious Indian consumer demands the best of service and quality, and purpose builds credibility.” The survey lists down the following trends for businesses of the future: <ol><li>Purpose — a beacon for growth: Many businesses are redefining their value proposition and how they make an impact beyond profit through “purpose,” as consumers are prioritizing price and quality in purchasing. For high-growth brands purpose not only inspires product and service delivery, but also guides employee decision-making and corporate social responsibility investment strategy. The survey indicates that with 79% of people switching to remote work, new talent pools emerge for companies that were once confined by geographic limitations.</li><li>Authentically inclusive marketing: Consumers want to support brands that represent them and their values;high-growth brands are more frequently establishing key performance metrics for diversity, equity and inclusion (DEI) objectives than their lower-growth competitors. Simultaneously, the highest-growing brands are reducing the cultural and demographic distance between the makeup of their teams and the markets they aspire to reach.</li><li>Building the intelligent creative engine: Due to pandemic, most of the workforce shifted to remote working. With the growing remote workforce, collaboration should be a priority in helping ensure these new voices and skills are fully embedded within the organization and marketers can create pods of various skill sets, such as data scientists, programmers, graphic designers, and creatives, to work on strategic objectives.</li><li>Meeting the customer in a cookieless world: Growth leaders are rethinking customer marketing and data strategy in a rapidly changing digital world. Marketers should look to strengthening the relationships with partners, such as tech giants and media publishers, to gain access to their walled gardens and corresponding data insights.</li><li>Designing a human-first data experience: Consumers are increasingly wary of brands that seem to follow their every move and there is a fine line between helpfulness and intrusiveness when it comes to consumer data. The abundance of customer data available can lead to a paradox within organizations, with marketers seeking to use that data to create better customer experiences and chief information security officers (CISO) working to adhere to privacy regulations. The CMO should work with the CISO to cultivate customer trust through better data practices, designing experiences that create value, provide transparency, and empower customers to control their own data journey.</li><li>Elevating the hybrid experience: Now that brands are more adept at digital delivery, the next challenge is providing the best integrated physical and digital, or hybrid, experiences. Businesses can elevate their hybrid experiences by expanding choices, integrating feedback, and investing in the technological infrastructure that can bring these design principles to life.</li><li>Supercharging customer service with AI: A dynamic experience for customers means delivering the assistance and information they need, when, where and how they want it. By designing and deploying an AI strategy that helps brands meet customers in their moment of need, marketers and customer service leaders can create an end-to-end customer experience that seamlessly blends AI and human service — ultimately, to better serve their customers and their bottom line.</li></ol>Ashvin Vellody, Partner, Deloitte Touche Tohmatsu India LLP said, “The 2022 Global Marketing Trends report provides a blueprint for action for Indian businesses. The themes highlight a clear call to action on two levels: one, purpose and human centered marketing strategies will work - a clear roadmap on how to translate purpose driven marketing and a human first data experience by showcasing this in every customer interaction to build trust and connection with the customers of the brand; and second, technology at the core of marketing transformation - acknowledging that the complexity of providing world class customer experiences can only be done by an active, integrated use of a set of digital tech to simplify, integrate and provide meaningful insights.” Methodology To ensure a globally relevant, cross-topic understanding of marketing and the customer experience, Deloitte conducted two global surveys and 18 in-depth interviews with global executives. The “Global Marketing Trends Executive Survey” polled 1,099 C-suite executives from global companies and asked chief executive, marketing, information, finance, operating, legal, and human resource officers their thoughts on a variety of topics driving the evolution of the marketing function. As this report focuses on marketing and customer experience leaders, 50% of the respondents consisted of chief marketing officers or those with similar titles (such as chief experience officer and chief growth officer), with nearly equal distribution across the other C-suite roles. The “Global Marketing Trends Consumer Survey” polled 11,500 global consumers, ages 18 and above, in May 2021 across 19 countries: United States, Canada, Mexico, Brazil, Chile, South Africa, Sweden, United Kingdom, Italy, Ireland, France, Spain, Turkey, Switzerland, Denmark, Portugal, Japan, India and China. Separately, executive interviews were conducted throughout 2021 and involved 18 executives who either currently or previously held chief marketing, customer experience, or executive officer roles. Their insights were key to uncovering the trends included in this report.

CMOs should work with the CISO to cultivate customer trust through better data practices: Deloitte Report

New Delhi, Feb 16 () With no key events due in a holiday-shortened week, markets would take cues from global trends and would also track developments related to coronavirus that has dampened investor sentiment, say analysts. Equity markets would remain closed on Friday for Mahashivratri. "Going forward, markets may remain range-bound due to lack of trigger or major event domestically. It would closely watch the developments with regards to the coronavirus and may remain under pressure in the near term," Siddhartha Khemka, head (retail research), Motilal Oswal Financial Services Ltd, said. Santosh Meena, senior analyst, TradingBells, said, "Coronavirus is still dominating as a key factor in the global market and it will continue to remain a dominant factor for this week as well. Third quarter earnings season has almost end where the movement of the global market will have a major impact on the Indian market." From the global front, the Federal Open Market Committee (FOMC) minutes on Thursday would also be eyed. Last week, the Sensex climbed 115.89 points or 0.28 per cent. Markets had spiralled lower on Friday mainly dragged by banking shares which slumped after the Supreme Court took a strong note of telecom companies not complying with its order to pay Rs 1.47 lakh crore in statutory dues. "With the fag-end of the result season and no key events in the near future, markets would largely take cues from the domino effect of forthcoming challenges due to coronavirus," Jimeet Modi, founder &amp; CEO, SAMCO Securities &amp; StockNote, said. Markets would also track movement in the rupee and crude oil. SUM HRS

Global trends to dictate markets in holiday-shortened week: Analysts

Gain a better understanding of how COVID-19 has impacted business around the world. Join us for the inaugural Business Insider Global Trends Festival, a five-day virtual event with more than 60 hours of content. We're bringing together business leaders from Asia, Europe, the US, and the UK onto four virtual stages for a truly global perspective. From live talks to dedicated workshops, the week's programming will be insightful, thought-provoking, and surprising — and accessible from your office or home office.<h2>Buy tickets for the event <a href="https://trendsfestival.com/en/tickets-for-trends-festival.html?utm_source=tf_usa&amp;utm_medium=referral&amp;utm_campaign=ticketn=ticket">here.</a></h2>This year's speakers are experts in their fields, and more are signing up to participate every week, so watch this space for updates. Check out the lineup so far:<ul><li>Reed Hastings, CEO and co-founder, Netflix</li><li>Nouriel Roubini, Economist</li><li>Blake Chandlee, Vice President-Global Business Solutions, TikTok US + EU</li><li>Sebastian Thrun, Founder, Udacity; Founder, Google X</li><li>Wolfgang Ischinger, Chairman, Munich Security Conference</li><li>Prashanth Chandrasekar, CEO, Stack Overflow</li><li>Adena T. Friedman, President and CEO, NASDAQ, Inc</li><li>Robert Lewandowski, Footballer, investor and UNICEF Goodwill Ambassador</li><li>Michael Miebach, President and CEO-Elect, Mastercard</li><li>Jennifer Jordan, Professor of Leadership and Organizational Behavior, IMD</li><li>Shéhérazade Semsar-de Boisséson, CEO, POLITICO.EU</li><li>Poppy Gustafsson, CEO, Darktrace</li><li>Sergio P. Ermotti, CEO, UBS Group</li><li>Carlos Watson, CEO and co-founder, OZY Media </li><li>Alexa von Bismarck, Country Manager Germany, Adyen</li><li>Christoph Franz, Chairman of the Board of Directors, Roche Holding</li><li>Mathias Döpfner, CEO, Axel Springer SE</li><li>Audrey Tang, Digital Minister, Taiwan</li><li>Alain Dehaze, CEO, Adecco Group</li><li>Marc Walder, CEO, Ringier AG</li><li>Prof. Marcel Salathé, Epidemiologist</li><li>Philip Vanhoutte, Founder, Ozadi</li><li>Jean-Francois Manzoni, President, IMD in Lausanne</li><li>Felix Oberholzer-Gee, Strategy Professor, Harvard Business School</li><li>Bob Dignen, Director, York Associates</li><li>Ritesh Agarwal, Founder and CEO (group), OYO Hotels &amp; Homes</li><li>David Folkerts-Landau, Group Chief Economist, Deutsche Bank</li><li>Dr. Friedrich von Bohlen und Halbach, Managing partner and co-founder, Hopp BioTech Holding GmbH &amp; co. KG.</li><li>Hannes Schmid, Photographer, Philanthropist, Founder of Smiling Gecko</li><li>Christian Lindener, Head of Airbus BizLab</li><li>Deepak Parekh, Chairman, HDFC Ltd. </li><li>Roksana Ciurysek-Gedir, Founder of Possible X</li><li>Geoff Ramsey, Chief Evangelist Officer, Co-Founder, Insider Intelligence</li><li>Shinichiro Isago, Director of AI, LINE</li><li>Ajay Piramal, Chairman, Piramal Group</li><li>Koen Gonnissen, Partner, Coach and Trainer, Mentally Fit</li><li>Ray Dalio, Founder, Co-CIO, Co-Chairman of Bridgewater Associates</li><li>Laura A. Hambley, President, Co-Founder of EvOHlution</li><li>Mukesh Aghi, President and CEO, USISPF</li><li>Markus Krebber, CFO, RWE</li><li>Tarek Müller, Co-founder and Co-CEO, ABOUT YOU</li><li>Arndt Rolfs, Founder and CEO, CENTOGENE</li><li>Kristin Peck, CEO, Zoetis</li><li>Mark Mader, President and CEO, Smartsheet</li><li>Nassim Nicholas Taleb, Former Trader, Risk Specialist and Best-Selling Author</li><li>Özgür Burak Akkol, Chairman of the Board, President of the Turkish Employers' Association of Metal Industries (MESS)</li><li>Seiko Noda, Chairperson of the Committee on Budget, Member of the House of Representatives</li><li>Takuya Miyata, Founding Partner, Scrum Ventures</li><li>Werner Baumann, Chairman of the Board Management, Bayer AG</li><li>Boyan Slat, CEO and Founder, The Ocean Cleanup</li><li>Panos Panay, Microsoft Chief Product Officer</li><li>Shin Murakami, Japan Country Manager, LinkedIn</li><li>Nick Bloom, Professor of economics, Stanford University</li><li>Keiko Hamada, Executive Editor-in-Chief, Business Insider Japan</li><li>Niklas Östberg, Co-Founder and CEO, Delivery Hero</li><li>Shada Islam, New Horizons Project</li><li>Philipp Peitsch, Managing Director, Idealo</li><li>Mark T. Maybury, CTO, Stanley Black &amp; Decker</li><li>Markus Duesmann, CEO, AUDI</li><li>Claudia Kessler, Visionary Founder Space Ambassador, CEO Astronautin GmbH</li><li>Ester Asin, Director for WWF's European Policy Office</li><li>Brunon Bartkiewicz, CEO, ING Bank Śląski, Poland</li><li>Marcin Lewenstein, InnoEnergy Innovation Officer, Thematic Field Leader-Energy for Circular Economy</li><li>Richard Mosley, Employer Brand Author and Chief Strategist, Universum</li><li>Tom Hidvegi, Creative Strategy Director for Coca-Cola, Central and Eastern Europe</li><li>Dariusz Mazurkiewicz, President of the Management Board, BLIK</li><li>Anna Brussa, Design Partner, EIT Climate-KIC</li><li>Lee Olesky, CEO, Tradeweb <keyword id="31671" type="CITY" weightage="60" keywordseo="markets">Markets</keyword> Inc.</li><li>Dorian Gorr, Co-founder, Veritas Entertainment</li><li>Stav Erez, Partner, Labs/O2</li><li>Filip Thon, CEO, Innogy Polska S.A.</li><li>Beata Mońka, Business Partner, Business Partnering Solutions, Ringier Axel Springer Polska</li><li>Satoshi Sugie, CEO, WHILL Inc.</li><li>Hiltrud Dorothea Werner, Member of the Board of management of Volkswagen AG for Integrity and Legal Affairs</li><li>Ugur Sahin, Co-founder, BioNTech</li><li>Romanus Otte, Editor in Chief and Managing Director, Business Insider Deutschland GmbH</li><li>Inga Michler, Journalist, Writer</li><li>Leonard Stiegeler, Founder of Pulse</li><li>Sohn Young, Corporate President and Chief Strategy Officer, Samsung Electronics, and Chairman of the Board for HARMAN</li><li>Phil Graves, Vice President, Corporate Development at Patagonia</li><li>Maximillian Jell, Head of Regulatory Affairs and Reduced Risk Products</li><li>Lukas Stricker, CEO of Gravity Global AG</li><li>Nikolay Kolev, Managing Director of WeWork</li><li>Brian Brackeen, General Partner, Lightship Capital</li><li>Lyinoluwa Aboyeji, General Partner oand Co-founder of Future Africa</li><li>Stuart Kronauge, Chief Marketing Officer at Beyond Meat</li><li>Manny Maceda, Worldwide Managing Partner of Bain &amp; Company</li><li>Krijn de Nood, CEO and co-founder, Meatable</li><li>Carlos Nueno, President International, Teladoc Health</li><li>Marek Andryszak, CEO, TUI Deutschland</li></ul>

Announcing BI Global Trends Festival 2020 speakers: Don't miss Reed Hastings, Carlos Watson, Nouriel Roubini, Jennifer Jordan, and more!

New Delhi, Nov 24 () Developments surrounding the US-China trade deal, foreign capital inflows and expiry of November series derivative contracts will set the tone for the equity markets this week, analysts said.
 Participants will also be tracking the unfolding political situation in Maharashtra, they added.
 "Markets are likely to remain lackluster this week. Movements will occur based on news and events that are likely to transpire from the government in terms of economic policies, disinvestment and international geo-political events," said Jimeet Modi, Founder and CEO, SAMCO Securities &amp; StockNote.
 Geojit Financial Services' Head of Research Vinod Nair said, "Going ahead, market focus will be on Q2 GDP data."
 GDP growth data for the second quarter is scheduled to be released post market hours on Friday.
 Various rating agencies have forecasted further deterioration in economic growth due to issues like weak consumption and global headwinds. The Indian economy had expanded by 5 per cent in the first quarter of this fiscal.
 Markets would also be influenced by factors such as rupee-dollar trend, oil prices and investment pattern by overseas investors
 Indices may also see a bout of volatility when the November series futures and options (F&amp;O) contracts expire on Thursday, analysts said.
 "Next week, focus will be on second quarter GDP numbers," said Gaurang Somaiyaa, Analyst, Motilal Oswal Financial Services Private Ltd.
 On the global front, fresh cues on the US-China trade negotiations would influence trading sentiment.
 During the last week, the Sensex inched up just 2.72 points to close at 40,359.41. SUM 
ABM

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CMOs should work with the CISO to cultivate customer trust through better data practices: Deloitte Report

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Announcing BI Global Trends Festival 2020 speakers: Don't miss Reed Hastings, Carlos Watson, Nouriel Roubini, Jennifer Jordan, and more!

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