Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …

Reddit's ability to ensure more human conversation has broadened its appeal and helped it become a …

Adobe introduced new initiatives at Adobe MAX 2024 to empower learners and marketers through advanc…

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…

The company is being sued right now by the Department of Justice, which alleges Google illegally ma…

The President's decision to announce his withdrawal from the 2024 race on X helps Elon Musk's case …

Digital advertising fared worse, with a 70% drop in advertisers on Day-1. On the opening day, the n…

India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on ave…

The digital media will potentially overtake television as the leading segment in the media & entert…

Advertisers will now have to disclose whenever political ads contain a photorealistic image or v…

Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion

The report has stated that the market is growing much faster than expected and from a larger base t…

If you've ever tried running advertisements on the professional networking site LinkedIn, then you …

Generative AI has brought significant advancements to the advertising sector, reshaping content cre…

Global ad spend to grow by 11% in 2022 to reach USD 850 billion; Digital at 66% share

The shift from cable platforms to streaming is widely evident. And this shift is not just a passing…

India is the fastest-growing market globally at 14.6%

Content creation as a vocation will move towards Decentralized Autonomous Organizations

Television ad spends will rise from US$171bn to US$178bn over the same period

In 2021, television claimed the largest share of media spending at 42%