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<ul class="summary-list"><li><keyword id="12323120" type="UNKNOWN" weightage="60" keywordseo="superbon-banchamek" source="Orion">Superbon Banchamek</keyword> pulled off a knockout of the year contender Friday.</li><li>The 31-year-old dropped and stopped <keyword id="12323119" type="UNKNOWN" weightage="60" keywordseo="giorgio-petrosyan" source="Orion">Giorgio Petrosyan</keyword> at the Singapore Indoor Stadium.</li></ul>A champion kickboxer suffered a broken jaw and was taken to hospital in one of the knockouts of the year Friday at a <a href="https://www.insider.com/category/one-championship" target="_blank" rel="noopener">One Championship</a> event inside the Singapore Indoor Stadium in Kallang.Giorgio Petrosyan, 35, was enjoying a winning streak heading into the featherweight contest and had not lost a match since 2013.The Armenian-born Italian kickboxer, widely considered one of the best kickboxers on the planet, has won various honors, including the One's featherweight grand prix finals in 2019.But this weekend, he ran into 31-year-old Superbon Banchamek, who became one of only two fighters in history to put Petrosyan down on the ground and out for good in a thumping finish at the event called "First Strike."It was a right high kick in the second round that caused the fight-ending damage, and the knockout was so good that Superbon couldn't help but celebrate raucously by running around and around the cage.Petrosyan, meanwhile, was concussed, unconscious, and flat on his back. <keyword id="11922276" type="UNKNOWN" weightage="60" keywordseo="mma" source="Orion">MMA</keyword> Fighting reporter Damon Martin tweeted later that <a href="https://twitter.com/DamonMartin/status/1449049429454082055" target="_blank" rel="noopener">Petrosyan regained consciousness at the stadium</a>.Doctors performed checks on him at a local hospital, Martin said, before adding that he will undergo surgery for the broken jaw Saturday.Watch the awesome fight clip right here:See the cage-side angle of the finish here:"It's the best memory of my life, the best history of my life, that I can win over the No.1 kickboxer," Superbon said in the virtual media zone after the event.On the fervent reaction his knockout win generated on Twitter, Superbon said: "I don't know what social media is talking about, but for me, this is the best moment."The Thai fighter lauded Petrosyan as one of the sport's great fighters, alongside Buakaw, but put all <keyword id="12046321" type="UNKNOWN" weightage="60" keywordseo="kickboxing" source="Orion">kickboxing</keyword> athletes on blast as he said he's only going to grow in strength in the fight game."I might be No.1 right now, but I would not compare myself with legends like Buakaw and Petrosyan," he said."I will do even better, I will beat everyone, and I will show everyone that I can be even stronger."

A champion kickboxer suffered a broken jaw and was taken to hospital in one of the knockouts of the year

<ul class="summary-list"><li><keyword id="3838313" type="PERSON" weightage="60" keywordseo="Eddie-Alvarez">Eddie Alvarez</keyword> returns to <keyword id="6403489" type="ORGANIZATION" weightage="60" keywordseo="mma">MMA</keyword> April 7 for a <keyword id="3170175" type="PERSON" weightage="60" keywordseo="One-Championship">One Championship</keyword> lightweight bout against Iuri Lapicus.</li><li>Alvarez told Insider that he will put Iuri Lapicus "through the fire" when they meet.</li><li>This is because he's determined to add One's belt to the UFC and Bellator titles he has already won.</li></ul>Star American fighter <a href="https://www.insider.com/category/eddie-alvarez" target="_blank" rel="noopener">Eddie Alvarez</a> is hellbent on trouncing his <a href="https://www.insider.com/category/one-championship" target="_blank" rel="noopener">One Championship</a> opponents until he adds another title to his hulking honors roll."I don't see anybody getting in my way at 170-pounds," Alvarez told Insider during a recent Zoom call.Alvarez, 37, is one of the most decorated mixed martial artists competing today. He is a former <a href="https://www.insider.com/category/ufc" target="_blank" rel="noopener">UFC</a> champion and a former two-time <a href="https://www.insider.com/category/bellator-mma" target="_blank" rel="noopener">Bellator MMA</a> champion.Additionally, with notable victories over Shinya Aoki, Michael Chandler, Anthony Pettis, Rafael dos Anjos, and Justin Gaethje, he has already forged a remarkable legacy in fighting.He's not done yet, and wants to become the only combat athlete to win titles in the UFC, Bellator, and One Championship.Alvarez talked to Insider from behind a desk inside the office of his North Hampton, Philadelphia home, where he has reserved a space on the shelves behind him for a One Championship title he has vowed to win.In a wide-ranging discussion, Alvarez spoke about <a href="https://www.insider.com/poiriers-kicks-will-come-again-in-mcgregor-trilogy-alvarez-says-2021-3" target="_blank" rel="noopener">Conor McGregor's prospective trilogy</a> with Dustin Poirier, how <a href="https://www.insider.com/michael-chandler-can-win-ufc-title-fight-eddie-alvarez-said-2021-3" target="_blank" rel="noopener">his fellow American fighter Michael Chandler could win the UFC title</a>, and how MMA provided transferrable skills to pandemic life.<h2>Life is best when you maintain a positive outlook, Alvarez said</h2>Alvarez has been competing in pro MMA since 2003. After an eight-fight run with the UFC, he left the Las Vegas-based company to sign a deal with One Championship in Singapore.He is 1-1 in the promotion so far, losing to Timofey Nastyukhin in March 2019 before submitting Eduard Folayeng with a rear-naked choke little more than four months later.Alvarez did not compete in 2020. His April 7 fight against Iuri Lapicus, which will be broadcast in the US on TNT and B/R Live, is his first match in the pandemic-era.He told Insider that MMA gave him a good foundation for dealing with the mental strains of the pandemic."I'm a martial artist in and out [of the cage], and I believe that when bad things happen in life you pivot, you adjust, and you keep a good attitude."If you do those three things with any kind of adversity in your life, I believe you'll do well," said Alvarez. "A positive perspective can have a profound effect on your life."With my family we pivoted, we adjusted, and we kept a good attitude throughout 2020 in the pandemic. We got the pool guy to open the pool up, I got it heated because it was a little bit early and we enjoyed ourselves and our home."Life as a fighter can often mean time away from where you live, either for training camps in other locations, or fight events in major combat cities.Alvarez, for instance, has competed in Atlantic City, Boston, and Las Vegas in the US, Costa Rica, Canada, Russia, Japan, and the Philippines. On April 7 he competes in Singapore for the first time.The pandemic, though, allowed him much-needed time at home."I bought a big, beautiful home and sometimes I'm not even in it because I'm training, and we don't have a chance to enjoy the rewards of the work we've put in."Me and my wife got a chance to sit back and enjoy our family," he said. "We stopped and smelled the roses."<h2>It's strap season for belt-collecting combat star Eddie Alvarez</h2><div type="image" title="Eddie Alvarez One Championship" height="1333" width="2000" msid="81791458" hostid="261"></div>When Insider spoke to Alvarez, he had not yet left the US for his bout at the Singapore Indoor Stadium in Kallang.But he had started his camp, which he said was excellent, and added that he was striving for as punch-perfect a performance as possible."I've not been doing anything too special as we're honing in on having good, solid fundamentals, and making sure we're clean and not making mistakes."I'm preparing myself to get ready for a championship fight. Having championship fights are about making fewer mistakes. It's not about being overly offensive. It's about mitigating risk. That's where we're at," Alvarez said.He fights Iuri Lapicus, a Moldovan submission specialist with a pro MMA record of 14 wins (four knockouts and 10 submissions), who is looking to rebound from his sole loss to the current champ Christian Lee in October."I know [Lapicus has] got a strong judo background and he prefers to grapple, but that's my strong suit," Alvarez said. "I'm an All-American wrestler. I've wrestled a large part of my High School career."I know he prefers to go there but he trains with [elite kickboxer] Giorgio Petrosyan - one of the best striking coaches in the world, so I'll sure he'll be prepared on that front, too. I'm looking forward to an excellent fight."Lapicus has never once gone the distance in a fight. His loss against Lee in October came by knockout, and all his victories have come by knockout or submission.Will this fight go the same way? "Maybe so but I'm in no rush. I'll get the job done, either way," said Alvarez."We can go for a high pace, or we can take our time. He can choose his route of destruction. I don't discriminate."It will be my hand that's raised at the end of the night and I'll be moving on. I think he's a formidable opponent with a great record, but I don't think he's been through the heat just yet and we're going to put him through fire."<h2>Alvarez has the One Championship title in his crosshairs</h2><div type="image" title="Christian Lee at One Championship" height="1331" width="2000" msid="81791463" hostid="261"></div>Victory over Lapicus would advance Alvarez's pro MMA record to 31 wins against seven losses with a two wins against one loss record in One.He told us that the competition level in the Asian organization is "incredible," adding: "Especially the competition at the welterweight division which is a buzzsaw at One Championship. There's killer, after killer, after killer."The weight classes in One differ to those in American MMA. The lightweight division limit at One is 170-pounds, rather than the 155-pound cut-off at the UFC or Bellator.This means Alvarez is technically competing at welterweight. "I think I'm a little undersized for this division," he said."So I have to use other attributes like my speed and footwork to gain an advantage against these guys, but I see it as a challenge and I don't see anybody getting in my way. I'm looking forward to the competition."He finished by remarking that one goal at One Championship motivates him to more than any other - winning another belt."I've got an empty shelf here and that's reserved for the One belt," he said. "Where that shelf is empty, that's where the belt is going. Then we'll have all the titles."That belt currently belongs to Christian Lee, a 22-year-old fighting phenom who One Championship boss Chatri Sityodtong waves lyrical about.Sityodtong told Insider last year that Lee was already so good he'd be confident that <a href="https://www.insider.com/khabib-nurmagomedov-challenged-to-a-fight-vs-christian-lee-2020-4" target="_blank" rel="noopener">the fighter could beat any 155-pound to 170-pound athlete on the planet - including Khabib Nurmagomedov</a>.A future match-up between Alvarez and Lee is a foregone conclusion providing the youngster keeps the belt, Alvarez said."If that belt stays around his waist then we will be fighting," he said."Every organization I've ever fought for, I have held their world title. And One will be no different. If he's the world champion, then I'll be seeing him very soon."

Eddie Alvarez is hellbent on trouncing One Championship fighters until he adds another title to his honor roll

<div class="KonaFilter image-container display-table"><div><div class="image on-image">ONE ChampionshipONE Championship CEO Chatri Sityodtong.</div></div></div><ul class="summary-list"><li style="text-align: left;">Chatri Sityodtong, the founder and CEO of Asia's $1 billion fight firm ONE Championship, has entered the American market and competes against the UFC.</li><li style="text-align: left;">Sityodtong's vision for how mixed martial arts should be promoted differs wildly from what we are accustomed to with the UFC boss Dana White.</li><li style="text-align: left;">Sityodtong is inspired by the Olympics and the way it presents athletes as people who overcome adversity.</li><li style="text-align: left;">He says his ONE Championship fighters are scandal-free, family-friendly superheroes. Unlike athletes like Conor McGregor, who have attracted controversy throughout the year.</li><li style="text-align: left;">This taints MMA, Sityodtong said.</li><li style="text-align: left;">ONE Championship has a huge event, it's 100th show, on October 13 - and it will be shown live in the US.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories</a>.</li></ul>ONE Championship, Asia's $1 billion MMA firm, is exporting its "wholesome" image to the US, where it will compete with the UFC, a company it says controversially promotes fights using "anger, hatred, and violence."The 48-year-old entrepreneur Chatri Sityodtong, the founder and CEO of ONE Championship, told Business Insider his firm prides itself on having scandal-free, family-friendly athletes on its roster.ONE Championship promotes events by presenting these fighters as superheroes, which is a contrast to the way UFC hypes fights and fighters.Sityodtong says the UFC and its president Dana White chooses to build events using bad blood and violence. This, he told us, is at odds with the martial art traditions that developed in Asia for 5,000 years.He told <a href="https://www.youtube.com/watch?v=yeR7Gb9hO7E" target="_blank" rel="noopener">MMA Fighting earlier in the year</a> that the west has tainted what martial arts should be.For example, <a href="https://www.youtube.com/watch?v=cf8o_gcju8g" target="_blank" rel="noopener">the UFC used footage of a crime scene</a> in the build-up to Khabib Nurmagomedov and Conor McGregor's lightweight title fight at UFC 229. They showed multiple angles of the Irishman finding a metal dolly in a parking lot, picking it up, and throwing it at a bus carrying UFC athletes. The dolly smashed a window, injuring people on board. <a href="https://www.businessinsider.com/conor-mcgregor-charged-with-three-counts-of-assault-2018-4" target="_blank" rel="noopener">McGregor was charged with criminal mischief and assault</a>.McGregor went on to conclusively lose to Nurmagomedov but remains a controversial figure today.The New York Times said <a href="https://www.businessinsider.com/conor-mcgregor-sexual-assault-accusation-investigation-2019-3" target="_blank" rel="noopener">Irish police investigated him regarding a sexual assault allegation</a>, he posted an <a href="https://www.businessinsider.com/conor-mcgregor-announces-ufc-return-apology-tweet-2019-4?r=US&amp;IR=T" target="_blank" rel="noopener">"Islamophobic" tweet</a>, and <a href="https://www.businessinsider.com/video-conor-mcgregor-punch-whiskey-proper-twelve-2019-8" target="_blank" rel="noopener">appeared to throw a punch at an older man</a> in a pub.Read more: '<a href="https://www.businessinsider.com/nurmagomedov-vs-mcgregor-somebody-might-get-shot-ufc-fighter-says-2019-4?r=US&amp;IR=T" target="_blank" rel="noopener">Somebody's going to end up hurt or shot' if the Khabib Nurmagomedov and Conor McGregor rivalry escalates, UFC fighter says</a>More recently, <a href="https://www.insider.com/conor-mcgregor-charlie-ward-entourage-bottle-service-girl-2019-10" target="_blank" rel="noopener">McGregor's entourage has been accused of forcing a nightclub bottle service girl into their car</a> after a booze-fueled evening in Los Angeles.Sityodtong famously said last year that McGregor would be a failure in Asia, and not as popular an athlete as he is in Europe and the States. "Some of the things that he did … a lot of companies here would take serious, serious issue," <a href="https://www.businessinsider.com/conor-mcgregor-would-be-a-failure-in-asia-2018-12?r=US&amp;IR=T" target="_blank" rel="noopener">he told Ariel Helwani on ESPN</a>. "I have a lot of respect for Conor … he's just not a guy for ONE Championship or Asia."<h2>Sityodtong is only interested in promoting scandal-free superheroes</h2>Sityodtong told Business Insider: "When I have company meetings with my staff, I always say our success is measured when a child puts a poster of one of our heroes on his or her bedroom wall. I want parents to know that their children are safe in the hands of our heroes."We celebrate values of integrity, humility, honor, respect, courage, discipline, and compassion. We unleash heroes who inspire and unite countries and tell their stories of impossible triumphs over improbable odds."We haven't a single scandal in the newspaper for any of our top stars. They are only in the headlines for winning world titles or for helping underprivileged children. You don't see any of the trash-talking or any kind of criminal offences or behavior you see in other promotions. ONE Championship is filled with good human beings who are also good martial artists."But how can Sityodtong ensure his athletes remain scandal-free? Well, his answer is simple - it's the law of attraction at work.ONE Championship attracted headlines globally when it signed a hat-trick of former UFC athletes considered world-class athletes, or with world-class potential.<div class="KonaFilter image-container display-table"><div><div class="image on-image">ONE ChampionshipDemetrious Johnson is one of three big-name athletes ONE Championship signed from UFC, last year.</div></div></div>In 2018, the two-time Bellator lightweight champion and one-time UFC champion Eddie Alvarez, the wildly dominant former UFC flyweight champion Demetrious Johnson, and the 23-year-old karate prospect Sage Northcutt all joined ONE Championship.Sityodtong says his company purposely recruits and employs competitors like this. "It's all about the selection process, right? If you just look at athletes who came over from the west, Demetrious Johnson, Sage Northcutt, Miesha Tate as an executive … the commonalities of the western athletes who come over are not only the best in the world at what they do. They are outstanding role models and good human beings with wholesome values. That's just the law of attraction at work.Read more: <a href="https://www.businessinsider.com/conor-mcgregor-luke-keeler-challenges-ufc-fighter-to-stay-sober-2019-10?r=US&amp;IR=T" target="_blank" rel="noopener">An Irish boxer is challenging Conor McGregor to 'stay sober' long enough so they can end their war of words and fight for a world title</a>"ONE Championship promotes good values. People know we represent a celebration of Asia's greatest treasure, which is martial arts; we attract those martial artists who exemplify our values and who share our DNA."Though Demetrious Johnson was never appreciated in the UFC because of his professionalism, Sityodtong considers the American wrestler to be the best fighter of all time."You're in an environment where all your peers are trash-talking, promoting violence, and outrage. He knows he does not belong in that environment. Whereas here, with ONE Championship, he gets to promote his family values, his love of martial arts, sportsmanship, honor, respect. We are different to our global competitors."<h2>America's political climate has created an opportunity for ONE, Sityodtong says</h2>ONE Championship promotes the biggest and most ambitious event of its eight-year history at the famous sumo wrestling arena, the Ryogoku Kokugikan in Tokyo, Japan, on October 13.It is ONE Championship's 100th show, one stacked with title fights featuring prominent athletes like Johnson, Angela Lee, and Xiong Jingnan.The ONE Century show will be broadcast to American audiences via BR Live and TNT.Sityodtong once said McGregor, who is MMA's biggest box office attraction in that territory, would flop in Asia. However, how can he be sure his product, ONE Championship - with its comic book approach to life and sport - will excel in the States?He told us it is because of two reasons.First, controversial athletes like McGregor have ushered mixed martial arts into a post trash talk era. Sityodtong believes fight fans now want something else - something purer.Second, the political climate of divisiveness and hatred seemingly instigated by current US President Donald Trump opens the door for ONE Championship's "refreshing" values of "heroes, values, and stories."Sityodtong said: "The US market is waiting for something fresh, refreshing, and uplifting. The American audience is tired of all the negativity, anger, controversy, not just in combat sports but the political landscape. I lived in America for 18 years, and I don't recognize the America I see today when I see the divisiveness and hatred."America is going through a difficult period in its history, and ONE Championship is going to be very refreshing and will be very welcome in terms of the way we celebrate heroes, values, and stories."<h2>ONE Championship sees itself as UFC's equal, but it has a long way to go</h2>The UFC dominates the mixed martial arts landscape.There is the UFC, with its transcendent stars like Georges St.Pierre, Ronda Rousey, and McGregor. Below that, there is a three-firm layer consisting of Bellator MMA with its investment into Europe, the Professional Fighters League, which is a season-based promotion in line with the NFL or NBA, and also ONE Championship with its base in Asia and growth plans in the States.Read more: <a href="https://www.businessinsider.com/bellator-exploiting-market-seemingly-neglected-by-the-ufc-2019-7?r=US&amp;IR=T" target="_blank" rel="noopener">MMA firm Bellator wants to exploit a market that has been largely neglected by the UFC, and Conor McGregor's coach John Kavanagh is a crucial part of the plan</a>But Sityodtong says he sees ONE Championship as the UFC's equal. "In the world of combat sports, it's really become a global duopoly," he told Business Insider."UFC controls an 80% market share of the western hemisphere, but ONE Championship controls 90% of the market share in the Eastern hemisphere. And we're the two big 800-pound gorillas in the industry."But we're a different formula because we're a celebration of Asia's greatest cultural treasure, martial arts. The UFC's approach involves controversy, anger, hatred, or some sort of violence to promote their event."<div class="KonaFilter image-container display-table"><div><div class="image on-image">ONE ChampionshipWhat a ONE Championship event looks like.</div></div></div>Sityodtong said there are only three sports brands in Asia with valuations above $1 billion. The Indian Premier League in cricket is worth $5 billion, he said, while the Chinese Super League in soccer "is around $1 billion." Sityodtong added: "ONE Championship is in that range as well."The UFC was sold in 2016 and cost the talent agency WME-IMG $4 billion. That's four times ONE Championship's current valuation.But regardless of whether or not it has broken through any <a href="https://variety.com/2018/biz/asia/billion-dollar-valuation-for-one-championship-as-media-empire-1202803047/" target="_blank" rel="noopener">billion-dollar valuation barrier</a>, that does not mean it is profitable.The MMA <a href="https://www.bloodyelbow.com/2018/10/17/17976862/one-championship-look-finances-mma-one-fc-losses" target="_blank" rel="noopener">economics reporter John S.Nash at Bloody Elbow</a> said ONE Championship balance sheets for the three years from 2015 to 2017 showed "an annual eight-figure loss." Losses by the end of 2017 were the equivalent of $67 million," Nash said.The <a href="https://www.bloodyelbow.com/2019/9/9/20851990/what-we-now-know-about-the-ufc-finances" target="_blank" rel="noopener">same reporter at Bloody Elbow</a> was able to put the UFC's finances under the microscope recently. Although 2015 was the most recent year Nash had data for, it was a period that still showed a net income of $119 million.When Business Insider met the Bellator MMA president Scott Coker in London earlier this year, we discussed the business models of the various fight firms that make up the combative sports industry. Coker said he's always curious how brands like Bare Knuckle Fighting Championship, Professional Fighters League, and, perhaps, ONE Championship can make money and survive.Read more: <a href="https://www.businessinsider.com/kayla-harrison-says-ronda-rousey-comparison-unfair-as-shes-better-2019-8?r=US&amp;IR=T" target="_blank" rel="noopener">A PFL fighter being hailed as the next Ronda Rousey says the comparison is unfair because she's actually way better</a>Sityodtong told us that his brand, ONE Championship, has been able to rely on blue-chip institutional investors like Sequoia Capital, Temasek Holdings, and Greenoaks Capital.ONE Championship, founded in 2011, is also where it is today because of the rise of technology, social media, and smartphones, Sityodtong said. It is "perfect for the millennial audience in terms of fast, short, edge-of-the-seat content that grabs your attention."In the eight years it has been running, Sityodtong has overseen broadcast deals in 140 countries. He told us that a ONE Championship show in Tokyo earlier in the year hit viewership numbers of 41.9 million around the world. "We're on free-to-air TV across the whole continent of Asia, so our viewership numbers are so much larger [than the UFC]."Even UFC boss White said ONE Championship is a <a href="https://www.bloodyelbow.com/2018/10/17/17976862/one-championship-look-finances-mma-one-fc-losses" target="_blank" rel="noopener">"monster"</a> in Asia, but now Sityodtong wants to take his beast away from the east and into the States."Asia is our base," he told us. "All of Asia is very important to us … four billion people live here. That being said, we also see a big opportunity in the US because of our partnership with Turner Sports."Sityodtong expects ONE Championship to experience exponential growth in the months and years ahead. "We're in the very beginning of the journey, and I'm excited."<div class="KonaFilter image-container display-table"><div><div class="image on-image">ONE ChampionshipThe 23-year-old Canadian mixed martial artist Angela Lee.</div></div></div>The next step in that journey is ONE Championship: Century, a two-part event taking place on October 13.Atomweight women Angela Lee and Xiong Jingnan fight for the ONE Championship in the main event supported by Demetrious Johnson and Danny Kingad's bout in the flyweight Grand Prix final.In the second part of the event, Sityodtong highlighted the $1 million kickboxing featherweight Grand Prix final between Giorgio Petrosyan and Samy Sena as one to watch."Wow, I'm so excited for Jingnan against Angela Lee. Jingnan is dropping down a weight class to challenge for Angela Lee's atomweight world title," Sityodtong said."I'm excited for the world Grand Prix finals and also the $1 million kickboxing final between two of the world's greatest strikers. We have 28 world champions across various martial arts, whether that's Muay Thai or MMA or grappling, the list goes on. The fans are in for a real treat, the best in the world competing at this mega event."After that, the journey continues. And, for Sityodtong, that involves incorporating the formula of the Olympic Games, one which "celebrates the very best of humanity," and applying that to MMA."Why does the Olympics get a billion viewers as the most-watched sporting event in the world? It's because they celebrate the very best of humanity," he said. "Not only the best of sports but humanity in terms of sportsmanship, honor, and respect."In terms of kindness of the human spirit prevailing over incredible odds. They very much have the same values as ONE. Our genre might be martial arts, but our platform is humanity." <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/nfl-biggest-secrets-mob-football-2016-1">5 things about the NFL that football fans may not know</a></h3> <div> </div> </div>

Asia's $1 billion fight firm is exporting its 'wholesome' image to the US to take on UFC, a company it says taints MMA by promoting 'anger, hatred, and violence'

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A champion kickboxer suffered a broken jaw and was taken to hospital in one of the knockouts of the year

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Eddie Alvarez is hellbent on trouncing One Championship fighters until he adds another title to his honor roll

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Asia's $1 billion fight firm is exporting its 'wholesome' image to the US to take on UFC, a company it says taints MMA by promoting 'anger, hatred, and violence'

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