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2 mins read
Gillette slams the stereotype ‘Men can’t cry’ in its latest ad
On International Men’s Day, Gillette tries to break an enduring stereotype through its new campaign…
21 mins read
26. The Best a Woman Can Gillette
The reason women shave involves painted on nylons, some deadly rat poison, and a war that changed e…
Dan Bobkoff,Amy Pedulla,Sarah Wyman
3 mins read
Gillette chastises men in a new commercial highlighting the #MeToo movement - and some are furious
"Gillette believes in the best in men; that by holding each other accountable, eliminating excuses …
Dennis Green
1 min read
Brandon Wiggins
3 mins read
Gillette is facing backlash for its #MeToo-inspired commercial that criticizes men - and it's not the first time men rioted after being told to act a certain way
George Belch, the chair of San Diego State University's marketing department, reviewed the ad. He s…
Áine Cain
2 mins read
People are trashing their razors to protest Gillette's controversial ad about toxic masculinity
In a statement to the press, Gary Coombe, the president of the Gillette parent Procter & Gamble…
Mary Hanbury
3 mins read
Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.
"We Believe," which debuted on Monday, minces no words in attempting to address toxic masculinity. …
Tanya Dua
2 mins read
Furious people are destroying their razors after watching Gillette's ad - but it gave the company a crucial advantage over some of its biggest competitors
A survey of 2,020 adults done by Morning Consult and released on Thursday showed that the majority …
Mary Hanbury
2 mins read
Unilever is selling Dollar Shave Club after 7 long, awkward years of trying to make it work
Dollar Shave Club struggled to grow and introduce new products under Unilever. Now, Unilever is sel…
Alex Bitter
2 mins read
The guy who created Tom Cruise deepfake videos on TikTok now owns an AI company
The idea behind deepfake videos is to make fake videos look realistic with the help of AI bu…
2 mins read
Alphabet's cybersecurity spinout is being folded into Google Cloud, a coup for Google exec Thomas Kurian that raises questions about the future of the Alphabet structure
Though combining forcing with Kurian's expanding Cloud division makes sound business sense, the tim…
Nick Bastone
3 mins read
Chronicle, an Alphabet moonshot, says it's 'a completely separate company' from Google - but it runs on Google's 'core infrastructure'
Beyond pricing, the person said that the decision to use Google infrastructure had at least a littl…
Nick Bastone
8 mins read
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin w…
3 mins read
GoDaddy has been a regular advertiser at the Super Bowl with its racy TV spots. Here's why the brand is sitting it out this year.
GoDaddy took a break in 2016, after it received flak for spoofing Budweiser's popular "Puppy Love" …
Tanya Dua
2 mins read
What you need to know in advertising today
The ad, narrated by Kaepernick, showcases various inspirational sports-related stories, including a…
Tanya Dua
3 mins read
The war for your face is heating up like never before
Unilever gets more than just an entry into the shaving market for the first time with DSC, the WSJ …
Dennis Green
9 mins read
Bed Bath & Beyond is closing nearly 150 more locations as it whittles its footprint down to just 360. Here's the full list of closing stores.
Bed Bath & Beyond has updated the list of stores it plans to close, which includes BuyBuy Baby stor…
Avery Hartmans
4 mins read
Why the third movie in a trilogy almost always sucks
There are two factors that contribute to threequels almost always being the worst films of the seri…
Exa Zim,Nathaniel Lee
6 mins read
The CEO of digital advertising's biggest trade group says most big marketers are screwed unless they completely change their business models
To help bolster the IAB's research, the organization worked with Dun & Bradstreet, which has co…
Mike Shields
8 mins read
Peloton is about to IPO. Here's why its business could enchant investors the way its exercise bikes have dazzled fitness geeks.
Life Fitness and Amer Sports, two of the biggest fitness equipment makers, offer their own lines of…