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Gillette’s 'Barber Parivar Suraksha' campaign is aimed at reviving India’s Barber Community post the nationwide lockdown
Gillette and P&G have also pledged 50 crores towards vaccinations, amounting to 10 lakh vaccines fo…
Just say pubic: Gillette's Venus launches a new global campaign to destigmatize pubic grooming
Gillette Venus has launched a global campaign to encourage women to just #SayPubic
Gillette slams the stereotype ‘Men can’t cry’ in its latest ad
On International Men’s Day, Gillette tries to break an enduring stereotype through its new campaign…
26. The Best a Woman Can Gillette
The reason women shave involves painted on nylons, some deadly rat poison, and a war that changed e…
Dan Bobkoff,Amy Pedulla,Sarah…
Big brands including Budweiser and Gillette are getting increasingly political with their advertising. Just not at the Super Bowl.
"At the end of the day, we felt that Toni's story was more compelling for audiences than any politi…
Tanya Dua
Brand experts say Gillette has hit a home run with its latest ad addressing the #MeToo movement
"P&G has once again done something bold, relevant and important based on conviction that does n…
Tanya Dua
Gillette just made an unprecedented change to be more like its competitors
Three of Gillette's products are offered as part of the service, acting as three separate tiers: di…
Dennis Green
Gillette knew that its new #MeToo ad would prompt backlash. Here's why the company still went ahead with it.
"We Believe," which debuted on Monday, minces no words in attempting to address toxic masculinity. …
Tanya Dua
Brandon Wiggins
Customers are leaving Gillette in droves - and now the company is taking drastic measures to stop the bleeding
Procter & Gamble told the WSJ that the loss is less drastic according to their internal numbers…
Dennis Green
Gillette is facing backlash for its #MeToo-inspired commercial that criticizes men - and it's not the first time men rioted after being told to act a certain way
George Belch, the chair of San Diego State University's marketing department, reviewed the ad. He s…
Áine Cain
Gillette Has Paid Kate Upton To Persuade Men To Shave ... Everywhere
A lack of back hair isn't all Upton wants on behalf of Gillette, however. A print ad that contains …
Jim Edwards
Internet advertising does work - here are 9 of the most effective campaigns of this year to prove it
The study looks at 24 award-winning campaigns from around the globe, from brands such as Heineken, …
Lara O'Reilly
A startup that sells $1 razors is now worth $615 million thanks to campaigns like, 'Our blades are f---ing great!'
Dubin tells WSJ he was able to nab a high valuation for his startup because DSC's revenue keeps gro…
Celena Chong
Southern Comfort's New Campaign Involves A Dude In A Speedo Giving Weather Reports [THE BRIEF]
Wieden + Kennedy is known for its quirky campaigns — it is the shop that does Old Spice's work, aft…
Laura Stampler
Donald Trump is running in the Joe Rogan election
Maybe you had never heard of Tony Hinchcliffe before he appeared at Donald Trump's rally. But Joe R…
Peter Kafka
Arizona Republicans call basic income payments 'unearned,' introduce a bill to ban them
Republicans in Arizona introduced a bill to ban cities from offering "unearned" payments as part of…
Kenneth Niemeyer
Cannes Lions 2021: On Day 3, India secures 21 shortlists
Dentsu Webchutney leads with 7 shortlists on day 3 of Cannes Lions 2021
This Trump-backed candidate is vying to defeat Liz Cheney in a heated Republican primary for Wyoming's sole congressional seat
Meet Harriet Hageman, the Trump-backed candidate challenging Rep. Liz Cheney for Wyoming's only con…
Oma Seddiq
The guy who created Tom Cruise deepfake videos on TikTok now owns an AI company
The idea behind deepfake videos is to make fake videos look realistic with the help of AI bu…