<ul><li>Over 27 startups have been valued over a billion dollars this year, however, only one of them was led by women.</li><li>Out of the 136 unicorn startup founders in India, five of them are female.</li><li>Mamaearth, Mobikwik and Acko General Insurance are expected to be valued at over $1 billion in the next four years.</li></ul>It has been raising unicorns since the start of this year. So far 27 startups — ranging from diverse segments such as online pharmacy, social commerce, infrastructure-led marketplace, and more — have been valued over a billion dollars this year and entered the unicorn club. However, only one of them is actually led by women. OfBusiness, which offers raw material procurement service and credit to small and medium businesses (SMBs), was founded by Ruchi Kalra, Vasant Sridhar, Bhuvan Gupta and Nitin Jain over six years ago. ALSO WATCH: “45% of our startups are based out of Tier-II and Tier-III cities,” says Aastha Grover from Startup India. <div type="Youtube" id="CyHmMExHgWI" title="The road to becoming an entrepreneur from an executive | #FutureOfWork Summit" thumbUrl="https://i.ytimg.com/vi/CyHmMExHgWI/mqdefault.jpg"></div> The company turned unicorn in July, after the $160 million round led by SoftBank Vision Fund II that valued the company at a whopping $1.5 billion. The business-to-business (B2B) ecommerce startup counts Falcon Edge Capital, Alpha Wave Incubation, and Matrix Partners India, among others. <div type="image" title="OfBusiness was the only woman led startup that entered the unicorn club this year" msid="86511085" hostid="261"></div> “We can look at it as glass half empty or glass half full. There are now more <keyword id="74945" type="General" weightage="20" keywordseo="women-entrepreneurs" source="Orion">women entrepreneurs</keyword> in the start up space than ever before. When I started off as a tech entrepreneur in 2009, we could be counted on one hand. Now there are founders — Phalguni Nayar of Nykaa and Upasana Taku of Mobikwik who are at the helm of taking their companies public with many lining up. The reason for delay in women reaching the mark at the same pace as men is because they started slightly later”- Anisha Singh, founding partner at She Capital, told Business Insider India. Singh has formerly led coupon provider MyDala and content marketing solutions Kinis Software Solutions. She noted that there are several reasons why women got a delayed start in the Indian startup scene. One of those reasons is that there were not enough female role models to prove that women were capable of building and scaling a business, which pushed back investors to invest in women-led businesses. Emergence of strong businesses like Bumble or Nykaa has led investors to believe more in women-led startups now, Singh added. ALSO WATCH: Kiran Majumdar Saw, Vani Kola and Nandini Piramal talk about the lack of women in the workforce and how it can be overcome. <div type="Youtube" id="XZa4lDd9T_Q" title="Hear From The Best In the Industry, What Is Best For The Industry?" thumbUrl="https://i.ytimg.com/vi/XZa4lDd9T_Q/mqdefault.jpg"></div> “Just check out the investments coming from venture capitalists to <keyword id="3377347" type="General" weightage="20" keywordseo="women-startups" source="Orion">women startups</keyword> as compared to the male founders...A maximum number of Venture Capitalists are men. The age-old beliefs somehow dictate the funding in the tech industry too. Men invest in men, for business. Women entrepreneurs have to overcome the scenario,” Rachitta Juneja, Founder, Whide. More female-led companies to enter unicorn club in next four years The year 2021 has been a record breaking year for Indian startups so far — with the new age companies hitting the public market, cracking the biggest funding deals and more companies being valued at over a billion dollars. According to a business intelligence firm Tracxn, Indian startups have raised $23 billion in 2021 till September 1. This is significantly higher than $13 billion raised by the ecosystem in 2020. The massive interest of the investors has increased India’s unicorn tally to 56. The new estimates show that 150 startups will be valued at over a billion dollars in the next four years, by 2025. Of this, Hurun India report estimates the following female-led startups to make it to the list. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Startup </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Women Entrepreneur </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Timeline </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zilingo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ankiti Bose </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Mamaearth </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ghazal Alagh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MobiKwik </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Upasana Taku </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pristyn Care </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Dr. Garima Sawhney </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ecom Express </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Manju Dhawan </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Acko General Insurance </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Ruchi Deepak </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2023 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Qure AI </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pooja Rao </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">N/A </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">WinZo </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Saumya Singh Rathore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">MyGlamm </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Priyanka Gill </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Square Yards </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kanika Gupta </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bankbazaar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Rati Shetty </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Pratilipi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Sahradayi Modi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">SirionLabs </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Kanti Prabha </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Zivame </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Richa Kar </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">By 2025 </td></tr></tbody></table> SEE ALSO <a href="https://www.businessinsider.in/thelife/personalities/freshworks-ceo-girish-mathrubootham-shares-someone-said-i-will-be-nothing-but-a-rickshaw-puller/articleshow/86507840.cms">WATCH: "Someone said I am good enough to be a rickshaw puller," shares Freshworks CEO Girish Mathrubootham in a candid chat</a> <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms">Girish Mathrubootham, the son of a retired bank officer who built a $13 billion company in just 10 years</a> <a href="https://www.businessinsider.in/business/startups/news/we-asked-three-spacetech-entrepreneurs-what-it-takes-to-enter-the-field-and-they-listed-out-the-opportunities/articleshow/86484417.cms">We asked three spacetech entrepreneurs what it takes to enter the field and they listed out the opportunities</a>

OfBusiness was the only woman led startup that entered the unicorn club this year

New Delhi, Jan 8 () Personal care brand Mamaearth on Wednesday said it has raised Rs 130 crore in funding led by Sequoia India.
 The funding also saw participation from existing investors, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures.
Founded in 2016 by husband-wife duo Varun and Ghazal Alagh, MamaEarth offers skin and hair care, and baby care products. 
The company plans to use the freshly acquired funds over the next three years to continue its growth, building it into a Rs 500 crore brand by acquiring five million new consumers, a statement said. 
The funds will also be used to launch more brands under the Honasa umbrella- all of which will be internet-first and focused on the needs of millennial consumers, it added. 
 Honasa is the parent company of personal care brand Mamaearth.
The company plans to utilise the funds to hire talent as the organization scales rapidly. It also plans to expand into key markets in Southeast Asia.
"Our vision is to create the FMCG conglomerate of the future by building brands that connect strongly with millennials and Gen Z customers using the combined power of digital marketing and e-commerce at large scale," Mamaearth founder and CEO Varun Alagh said in a statement.
Mamaearth, with a Rs 100 crore run-rate, has over 80 products in its portfolio with more than 1.5 million consumers in over 500 cities across India.
"Out of India's over USD 15 billion personal care market, online channels contribute to only 3-5 per cent. With 15-20 per cent of Indian shoppers influenced digitally and expected to double in next 7-8 years, digital first brands have the potential to redefine the architecture of tomorrow's FMCG companies," Sequoia Capital India LLP Principal Ishaan Mittal said. SR RUJ
RUJ

Mamaearth raises Rs 130 cr in funding led by Sequoia India

<ul><li><keyword id="4548811" type="PERSON" weightage="20" keywordseo="Mamaearth">Mamaearth</keyword> raised ₹130 crore from <keyword id="270604" type="ENTERTAINMENT" weightage="20" keywordseo="Sequoia">Sequoia</keyword> India with participation from existing investors, Fireside Ventures, Stellaris Venture Partners and Sharp Ventures. </li><li>Backed by Bollywood actress <keyword id="6358615" type="UNKNOWN" weightage="20" keywordseo="shilpa-shetty">Shilpa Shetty</keyword>, Mamaearth produces and sells skincare, haircare and babycare products. </li><li>Currently, the startup has over 1.5 million customers, across 500 cities in India. </li></ul>Mamaearth, an FMCG startup, raised ₹130 crore from Sequoia India with participation from existing investors - Fireside Ventures, Stellaris Venture Partners and Sharp Ventures. The startup also claims to be one of the fastest-growing FMCG brands to reach a ₹100 crore run-rate. Backed by Bollywood actress Shilpa Shetty, Mamaearth produces and sells skincare, haircare and babycare products. It was founded by Varun and Ghazal Alagh in 2015. “We have a long way to go at Honasa (Mamaearth’s parent company). Our vision is to create the FMCG conglomerate of the future by building brands that connect strongly with millennials and Gen Z customers using the combined power of digital marketing and e-commerce at large scale. Sequoia India’s investment at this stage of our journey validates this vision of building a global brand of the future,” said Varun Alagh, Founder and CEO of Mamaearth. With this funding round, Mamaearth’s undisclosed seed investors made as much as 20 times their initial investment as they exited. Currently, the startup has over 1.5 million customers, across 500 cities in India. The startup now aims to be a ₹500 crore brand in the next three years and also hopes to acquire 5 million new customers. An international expansion to key markets in Southeast Asia is also in the cards. “Out of India’s over $15 billion personal care market, online channels contribute to only 3-5%. With 15-20% of Indian shoppers influenced digitally and expected to double in next 7-8 years, digital first brands have the potential to redefine the architecture of tomorrow’s FMCG companies. Varun’s vision is to ride these market tailwinds to create a multi-brand, cross geo FMCG company over the next decade,” said Ishaan Mittal, principal, Sequoia Capital India. See Also: <a href="https://www.businessinsider.in/business/startups/news/indian-vr-based-interior-design-startup-flipspaces-expands-to-the-us/articleshow/73157400.cms">Indian VR-based interior design startup Flipspaces expands to the US</a>

Shilpa Shetty-backed Mamaearth’s seed investors exit with 20 times their investment

<ul><li>Direct-to-consumer personal care brand Mamaearth, earlier this year, announced <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as Brand Ambassador for their haircare range.</li><li>It has now launched its first TVC with Sara Ali Khan. </li></ul>Mamaearth, the fast-growing toxin-free personal care brand, released its first national television commercial featuring Sara Ali Khan and <keyword id="7653" type="PERSON" weightage="20" keywordseo="Amrita-Singh">Amrita Singh</keyword>. The commercial highlights the benefit of Onion in reducing hair fall and presents <keyword id="11418143" type="UNKNOWN" weightage="20" keywordseo="mamaearth-onion-shampoo">Mamaearth Onion shampoo</keyword> as a contemporary solution to the traditional DIY remedies. Sara was recently announced as the Brand Ambassador for the Mamaearth haircare range. The millennial icon will feature alongside her mother and share screen space for the first time. Amrita Singh will be seen in a television commercial after a gap of 35 years in the Mamaearth commercial. Conceptualized by <keyword id="2843136" type="COMPANY" weightage="20" keywordseo="Korra">Korra</keyword>, the commercial is set on the premise of Sara and Amrita Singh’s daily life banter on the former's life choices and a mother's concern about it. The film starts with Sara Ali Khan and her friend in a conversation, when Amrita Singh intrudes to mock Sara’s unhealthy choices like snacking on junk food and opting for synthetic fabric. It continues into Sara’s friends seeking her advice for hair fall control, when the mother dismisses that too assuming it is chemical-based solution. But when she takes a closer look at the Mamaearth Onion Shampoo, she is pleasantly surprised learning that it is toxin free and made using natural ingredients, the ideal choice for hair fall control. The mother instantly approves <div type="Youtube" id="XYZBe-wwi6s" title="New &amp; Improved Mamaearth Onion Shampoo | Reduce Hair Fall Naturally" thumbUrl="https://i.ytimg.com/vi/XYZBe-wwi6s/mqdefault.jpg"></div> Mamaearth Onion Shampoo is the confluence of modern technology and traditional wisdom. The film reiterates that the New and Improved Mamaearth Onion Shampoo helps control hair fall and makes the hair 8 times smoother. This film will bring to life the camaraderie of Amrita Singh &amp; Sara Ali Khan and will remind the consumers of how they too live under the invisible yet omnipresent radar of our mothers, who only mean well. Talking about the upcoming TVC and her association, an ecstatic Sara Ali Khan said, "Being an actor, you get a chance to work with some of the finest artists of the world, but nothing comes close to working with your mother. The thought of sharing the screen with her, who was also my first acting teacher, is something I will cherish forever. My mother always used onion extract on my hair, and hence we chose to come together for this television commercial. I love the chemistry between Amma and me, and I hope it resonates with the audience too. Mamaearth is doing an incredible job of integrating technology with traditions, and that's what sets the brand apart." Amrita Singh, the leading lady of her era, appeared in a brand commercial after a break of 35 years. The primary reason for choosing to appear in the commercial was the brand's purpose and products. "On a personal note, Sara always seeks my advice on personal care as I have been extremely particular about setting regimes for her hair and skin. But when she told me the reason, she decided to work with Mamaearth is that they make modern alternatives to DIY recipes. When I was offered to work with Sara in the television commercial, I just had to agree as the premise of the television commercial is literally a scene out of Sara’s childhood when I used to insist on using onion extract on her hair to reduce hair fall. What makes this commercial even more special is working with Sara for the first time. I really like Mamaearth’s approach towards their product line and their efforts to make a larger impact on society. I hope they are successful in their endeavors. " Says, Amrita Singh. Talking about the latest development and the recent meteoric rise in the brand's foothold, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, "We incepted Mamaearth with the vision of enhancing the quality of lives of our consumers with our products along with serving a bigger purpose. Our journey from being a niche baby care brand to becoming a mainstream personal care name is a testimony that safe and effective quality body care products were long-awaited. At Mamaearth, we have strived to set the benchmark higher with every product and partnership. We firmly believe that Sara and Amrita coming together to endorse our hair care products shows the credibility we generated as a brand. Sara is a youth icon, and this association would only strengthen our cause." Commenting on this, Gaurav Nabh, CEO at Korra, said: "Mothers always know the best and would recommend things that are time tested and often rooted in traditions. Our latest work on Mamaearth Onion Shampoo helps build on this insight through an endearing story told by Sara Ali Khan and Amrita Singh, a story shared by every mother and daughter in every home of India. With this campaign, we continue to showcase Mamaearth's promise of bringing to life age-old and proven natural solutions passed on from generations yet delivered in a modern avatar. Looking forward to more great work together and helping Mamaearth build a deeper connection with the consumers." Deepak Kumar, Chief Creative Officer at Korra added "As a brand Mamaearth is loved by its consumers for bringing simple and natural kitchen recipes in modern form. Solutions and secrets that have been used by generations in our families and passed on. And when nothing works, we always look up to our mother for that solution. Our association with Sara Ali Khan brings that alive seamlessly. She is the perfect personification of a modern-day aware consumer who values her mother’s advice. And with the beautiful Amrita Singh in the same frame, it helped us create a beautiful yet bubbly story that is true to the relationship shared between this famous mother-daughter couple. The new Onion shampoo campaign’s storytelling is organic, relevant and we hope it resonates with the consumer." The TVC conceptualized by Korra Worldwide is a 25-second film and will be followed by a shorter edit of 10 seconds, highlighting the product facet. Mamaearth is a purpose-driven brand for millennials who believe in choosing goodness for themselves and the environment. Mamaearth believes that goodness starts with the small choices each of us make every day! The brand continues to live up to its belief by using only the best of nature and no toxins or harmful chemicals in their products. They are also animal cruelty-free, plastic positive, and have launched the Plant Goodness promise last year. As part of this, the brand links every order made on their website to a tree they plant and is set to plant 10 lakh+ trees in 5 years.

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time

<ul><li><keyword id="4548811" type="PERSON" weightage="20" keywordseo="Mamaearth">Mamaearth</keyword> onboards <keyword id="823990" type="PERSON" weightage="20" keywordseo="Sara-Ali-Khan">Sara Ali Khan</keyword> as its brand ambassador.</li><li>The brand will target millennials with Sara Ali Khan.</li></ul>Mamaearth introduces the millennial icon, Sara Ali Khan, as the new face of the brand. She will be endorsing Mamaearth Hair Care Range and advocate the goodness of its natural ingredients. Mamaearth is a purpose driven brand for millennials that believes in choosing goodness for themselves and the environment. Sara Ali Khan is a strong millennial icon and with her fun, bold and authentic personality, will be a great fit for the brand. She is known to speak her mind and will truly believe in the brands’ purpose of Goodness inside! The actor also took to Instagram to share her new endorsement deal in her unique style. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Commenting on the appointment, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.” "Since I was a kid, my mother has been using Onion oil, Rice water, Amla juice, etc on my hair. These kitchen recipes have always done wonders for my hair. When Mamaearth approached me to endorse their hair care range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. While they create great toxin-free products, what I love the most about the brand is their philosophy of Goodness Inside and their purpose of serving a greater good. I am excited to embark upon this journey and urge fellow millennials to choose the goodness of Mamaearth,” says Sara Ali Khan

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Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time

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