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Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial
A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…
‘He had a breakup and took a one-week leave’: Manager shares about his Gen-Z employee, internet reacts
A manager's tweet about a Gen Z employee taking a week off after a breakup sparked backlash online.…
My shift is over: Why do GenZs say it, and is it a bad thing?
Hormazd Mistry, CEO, consulting firm ROI Institute India also agrees that GenZs speak their mind, a…
The work perk that GenZ really wants
Eight in 10 Gen Zers said job flexibility was a top priority when surveyed, about in line with thos…
Tim Paradis
Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating
The rise of online food delivery has revolutionized the way India eats.
The 2024 Great Unbossing — Desi Edition: How is global trend of firing mid-level managers taking shape in India
The idea of unbossing, or firing middle-level management in a bid to have flatter reporting structu…
What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Some Gen Z users have grown tired of the constant product promotion on social media and are turning…
Hannah Getahun
Millennials and Gen Z's trendy new splurge: groceries
Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitn…
Lakshmi Varanasi
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
Can you guess which generation works the hardest? It is the GenXers who stretch themselves at work not millennials
They’re neither millennials nor Boomers. In fact, the generation that’s now over 50 is so ignored t…
Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome
A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation …
Streamers have a Gen-Z problem
Young people prefer social video over TV shows and movies, and are more influenced by ads on social…
Lucia Moses
GenZs, millennials want to be back to offices even as costs pinch
One of India’s largest companies TCS has recently reversed its pandemic-time WFH policy and asked i…
I'm a Gen-Z stylist. Here are 9 things older generations should add to their wardrobe.
Generation Z — people born between 1997 and 2012 — has championed a fearless approach to fashion by…
Semarah Gabrielle
Date hunting? You better know your Yerba from your Mojito, says Tinder’s year end report
Tinder, the world’s leading dating app, released its Year in Swipe Report for 2023 that shows what …
In the digital age, chivalry is both dead and alive
In a world of rapidly evolving dating standards, the largesse is always in doubt when it comes to t…
Gen Z is the 'dupe' generation
Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…
Jennifer Ortakales Dawkins
GenZ plays fewer ‘games of love’ and expected to win the marriage marathon
GenZs have a different approach to relationships and dating compared to previous generations. Prior…