Some Gen Z users have grown tired of the constant product promotion on social media and are turning…

Over 75% of the Gen Z’s can be termed as a “brand loyal” generation

The cricket fans on Spotify are also high-intent customers. 91% of them are active online shoppers.…

Experts discuss the new ways of appealing to GenZ

A deep understanding of our listeners and a constant connection with them throughout thei…

This panel discusses what makes GenZ tick and what role storytelling plays in bringing a brand clos…

Pavel Dler, 27, launched Culted as an arts and culture-focused news platform designed with Gen Z co…

The campaign is conceptualised by The Script Room

​​Expansion in India is a part of the British retailer, Marks and Spencer's conscious strategy to g…

See the pitch decks that 17 sports and gaming startups used to raise millions — from betting …

At a time when theaters are struggling with occupancies and footfalls, India’s largest multiplex ch…

See the pitch decks that sports startups have used to raise millions — from betting to gaming…

Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…

Mithila Palkar, who has risen to popularity with her hugely popular OTT work, has become a househol…

Storyline endeavors to decode what storytelling stands for today and how marketers and advertisers …

Experts expect to see a 50% uptick in brands and advertisers

Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who…

Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's…

On August 30, Prospect 100 will launch a competition with the parent company of Gucci and Yves Sain…

Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as …