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2 mins read

Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating

The rise of online food delivery has revolutionized the way India eats.

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Streamers have a Gen-Z problem

Young people prefer social video over TV shows and movies, and are more influenced by ads on social…

Lucia Moses   


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2 mins read

GenZ expresses their concern over shrinking wildlife habitat

To attain a better understanding of forest ecology in the urban landscape, Aaranyak organised an ev…

ANI   


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3 mins read

"Sit back and relax," said 33% of GenZ daters, as dating is going to get easier this 2024

Studies show that this year, the dating world will be undergoing a significant transformation, ushe…

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4 mins read

Can you guess which generation works the hardest? It is the GenXers who stretch themselves at work not millennials

They’re neither millennials nor Boomers. In fact, the generation that’s now over 50 is so ignored t…

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3 mins read

Most of the world’s youngest people, particularly Gen Zers, live in these countries

The world’s population is becoming older but some countries — especially the developing countries h…

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6 mins read

A Princess Diana Facebook group is secretly populated by Gen-Z trolls mocking 'boomers,' members say

A Facebook group where users roleplay people mourning Princess Diana has nearly 50,000 members — e…

Charlotte Colombo   


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As more freshers are hired, GenZs share in IT workforce grows to 18-20%: Nasscom-Indeed

Over 79% of Gen Zs are willing to spend more than 2 years in their first job provided employers off…

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3 mins read

Hawk-eyed Indian parents ensure digital well-being of GenZ kids, says Snapchat research

India topped the charts amongst six countries that were part of the research. This is due to greate…

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4 mins read

While we've strengthened our online business, retail stores will continue to be important for us: Alisha Malik, Metro Brands

Alisha Malik, President Marketing and Ecommerce, Metro Brands tells us how 2021 has been for Metro …

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5 mins read

Are GenZ women suffering more from mental health issues?

A 21-year old girl, who recently graduated from Delhi University, says she has been facing anxi…

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6 mins read

Most effective ways to market to GenZ in 2020

Experts discuss the new ways of appealing to GenZ

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3 mins read

After millennials, Gen Z is about to reshape businesses

A demographic shift in favour of a much younger population could upend how businesses reach their c…

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2 mins read

Lithuania is the happiest place in the world for under-30s — Gen Zs say low rent, free university, and good nightlife are to thank

Lithuania tops the World Happiness Report 2024 for under-30s, with low rent, free education, and vi…

Joshua Zitser   


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Gen Z workers are freaking out about AI

AI has been touted as a way to save time and boost output at work, but the expectation that young p…

Beatrice Nolan   


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3 mins read

Marks and Spencer turns 100 in India – British retailer heads to the heartland as sales boom

​​Expansion in India is a part of the British retailer, Marks and Spencer's conscious strategy to g…

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4 mins read

Wine vs Tea: India’s consumption trends show a sharp divergence

The categories of goods where price matters are seeing low growth in output – a reflection of deman…