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3 mins read
Majority Gen Z employees feel job satisfaction is more important than salary, say work-life balance is crucial
A new survey reveals that Gen Z values job satisfaction and work-life balance over high salaries. C…
2 mins read
‘He had a breakup and took a one-week leave’: Manager shares about his Gen-Z employee, internet reacts
A manager's tweet about a Gen Z employee taking a week off after a breakup sparked backlash online.…
2 mins read
Swiggy report says GenZ contributes to 40% of food consumption; highlights recent trend of binge-eating
The rise of online food delivery has revolutionized the way India eats.
6 mins read
Budget A-Z, for the GenZ: A fun and handy guide for major terms around upcoming Union Budget
From fiscal deficit to GDP, understand key terms to navigate the financial landscape and make the m…
2 mins read
The work perk that GenZ really wants
Eight in 10 Gen Zers said job flexibility was a top priority when surveyed, about in line with thos…
Tim Paradis
2 mins read
What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
Some Gen Z users have grown tired of the constant product promotion on social media and are turning…
Hannah Getahun
4 mins read
My shift is over: Why do GenZs say it, and is it a bad thing?
Hormazd Mistry, CEO, consulting firm ROI Institute India also agrees that GenZs speak their mind, a…
4 mins read
The 2024 Great Unbossing — Desi Edition: How is global trend of firing mid-level managers taking shape in India
The idea of unbossing, or firing middle-level management in a bid to have flatter reporting structu…
2 mins read
Millennials and Gen Z's trendy new splurge: groceries
Younger generations say they plan to spend more on groceries than travel, beauty, apparel, and fitn…
Lakshmi Varanasi
2 mins read
Streamers have a Gen-Z problem
Young people prefer social video over TV shows and movies, and are more influenced by ads on social…
Lucia Moses
3 mins read
Decoding GenZ: Highly individualistic and low on regrets - this generation has what it takes
Experts say GenZs are more family-oriented than they are self-absorbed. Unlike previous generations…
4 mins read
Can you guess which generation works the hardest? It is the GenXers who stretch themselves at work not millennials
They’re neither millennials nor Boomers. In fact, the generation that’s now over 50 is so ignored t…
2 mins read
Dil Maange More: GenZ is not looking for archetypes like tall, dark & handsome
A tall, dark, stranger or a knight in shining armor are no longer the types of men this generation …
2 mins read
GenZs, millennials want to be back to offices even as costs pinch
One of India’s largest companies TCS has recently reversed its pandemic-time WFH policy and asked i…
1 min read
I'm a Gen-Z stylist. Here are 9 things older generations should add to their wardrobe.
Generation Z — people born between 1997 and 2012 — has championed a fearless approach to fashion by…
Semarah Gabrielle
3 mins read
Millennials want the security of their own roof over heads, finds CBRE
Apart from making Indians want to buy a property rather than rent, the pandemic is making home buye…
6 mins read
Date hunting? You better know your Yerba from your Mojito, says Tinder’s year end report
Tinder, the world’s leading dating app, released its Year in Swipe Report for 2023 that shows what …
2 mins read
In the digital age, chivalry is both dead and alive
In a world of rapidly evolving dating standards, the largesse is always in doubt when it comes to t…
9 mins read
Gen Z is the 'dupe' generation
Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…
Jennifer Ortakales Dawkins
3 mins read
GenZ plays fewer ‘games of love’ and expected to win the marriage marathon
GenZs have a different approach to relationships and dating compared to previous generations. Prior…