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Distinguishing spending patterns — How GenX, GenZ and millennials differ
When it comes to online shopping, GenX, GenZ, and millennials differ. For the uninitiated, GenX are…
Gen-Z is increasingly opting for brands that support the LGBTQ community, talk about mental health and stand for a bigger cause: Report
Over 75% of the Gen Z’s can be termed as a “brand loyal” generation
2022: The year of GenZ creators
Viraj Sheth, Co-Founder and CEO, Monk Entertainment on what makes GenZ creators so relatable
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
A Princess Diana Facebook group is secretly populated by Gen-Z trolls mocking 'boomers,' members say
A Facebook group where users roleplay people mourning Princess Diana has nearly 50,000 members — e…
Charlotte Colombo
This new Goldman Sachs partner is leading the bank's strategy with young heirs and founders
New Goldman Sachs partner Brittany Boals Moeller leads the bank's strategy with millennial, Gen Z, …
Hayley Cuccinello
Are millennials and Gen Z influencing future trends of Indian Hospitality?
Millennials and Gen Z are a cohort born between 1981 and 1996 and contribute to roughly 1.8 billion…
Some Gen Zers are hoping for a housing market crash so they can afford to buy a home
Many Gen Zers hope a crash in the real estate market will increase their chances of being able to a…
Alcynna Lloyd
Warner Bros. Discovery has unveiled Max, its Netflix killer. Here are the new streamer's advantages and challenges as CEO David Zaslav looks to fire up Wall Street.
Max will feature content from Warner Bros. Discovery's HBO Max and Discovery+ services. It's the co…
Lucia Moses
Gen Z is the 'dupe' generation
Business Insider data found that Gen Z is the most likely to buy dupes. It's easier than ever to b…
Jennifer Ortakales Dawkins
Teens won't stop posting racist videos and challenges on TikTok. Experts explain why the problem continues.
While people have stereotyped Gen-Z as more 'woke,' experts say that the generation hasn't escaped …
Isiah Magsino
Myntra signs up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors
Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as …
Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users
Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experien…
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who…
Being environmentally-friendly is at the core of our business values: Manish Chowdhary, WOW Skin Science
The brand is aiming to achieve a revenue of Rs 800 crore this financial year
After millennials, Gen Z is about to reshape businesses
A demographic shift in favour of a much younger population could upend how businesses reach their c…