This generation is surrounded by a barrage of information online, spoilt for choice and skip ads th…

When it comes to online shopping, GenX, GenZ, and millennials differ. For the uninitiated, GenX are…

New 2022 consumer trends report also reveals surge in ecommerce may have plateaued as more consumer…

In a recent poll conducted by dating app QuackQuack, 18,000 daters from across India were asked abo…

Most effective ways to market to GenZ

MTV Youth Study 2021 decodes Gen Z

Over 75% of the Gen Z’s can be termed as a “brand loyal” generation

Experts discuss the new ways of appealing to GenZ

Consumers are now discovering and engaging with brands on their smartphones,

The pandemic has accelerated a generational shift in the way we date and meet new people.

The report talks about ways in which marketers can navigate this change in consumer behaviour

Ghosting, the abrupt end of communication without explanation associated with modern dating, is now…

Under the Samarth program, rural entrepreneurs from across the country are onboarded to the platfor…

Indian consumers are adopting cost-saving behaviors due to the financial stress caused by high infl…

Dunzo and Swiggy Instamart have a penetration of ~7% in online consumables market which is expected…

In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gami…

FamPay will use the latest round of funding to build a leadership team to further fuel growth, i…

Lessons brands can learn from Swiggy’s latest controversy

When Shivani from Delhi used Tinder during lockdown she got more matches than she did, in the las…

The brand is aiming to achieve a revenue of Rs 800 crore this financial year