You Searched For "genius brands" and got 20 results
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5 mins read
Insider Today: Austin's genius housing fix
In this Saturday version of Insider Today, we're talking about Austin, Texas' real estate cycle and…
Joi-Marie McKenzie
3 mins read
Some people may love to abuse Costco's generous returns policy, but it's a genius business decision
The internet is awash with examples of customers abusing Costco's generous returns policy and bring…
Alexandra Bacon
6 mins read
The genius marketing trick that's the key to the iPhone's 'prestige'
Apple uses consumer psychology to make it feel like the "cool" brand, which the DOJ says created a…
Emily Stewart
6 mins read
Rihanna's Fenty brands are capitalizing on her Super Bowl halftime show performance in 'pure genius' ways
Rihanna has wasted no time rolling out marketing campaigns promoting both her Super Bowl halftime p…
Jordan Hart
2 mins read
Why is a South American beer brand going viral? The answer's simple: Star Wars
Ads for Cerveza Cristal were added to a Star Wars broadcast in Chile in 2003. The ads actually won …
Alex Bitter
2 mins read
This little-known children's media company has skyrocketed 2,500% since May
Genius Brands has seen its market cap explode, reaching $496 million on Wednesday from $9 million o…
Matthew Fox
4 mins read
Shark Tank India: Judges back a co-founder but not his company due to its unjust equity structure
Gavin Paris is a streetwear fashion brand creating gender-neutral oversized clothing. In just 7 mo…
4 mins read
I made fun of my mom for working out to Richard Simmons. Now, at 40, I've realized he's a workout genius.
The author says Simmons' workout videos have brought joy to her life and are a decent workout, even…
Sarah Garone
2 mins read
TikTokers are placing $100 Chipotle catering orders as a meal-prepping hack. While some call it 'genius,' others aren't sure it's worth the cost.
One TikToker found that she could make nearly a dozen meals from her large order.
Geoff Weiss
3 mins read
Gwyneth Paltrow's bizarre video about a probiotic went viral because people thought it was a terrible ad. The brand says everyone's got it wrong.
Gwyneth Paltrow's video was mocked as people assumed she'd been paid to film it. Probiotics brand S…
Aimee Pearcy
1 min read
The business genius of Travis Scott: How the rapper built a nearly $40 million net worth through music and lucrative partnerships with brands like Nike and McDonald's
Most recently, Scott partnered up with McDonald's to create the $6 Travis Scott meal — a Quarter Po…
Joey Hadden
2 mins read
Elon Musk's conservative politics are hurting his personal brand and alienating Tesla's main customers, Nobel laureate Paul Krugman says
The Tesla chief's embrace of conservative politics is at odds with the wealthy, environmentally con…
Theron Mohamed
4 mins read
GM's revival of the Hummer as an all-electric halo car is a stroke of marketing genius
GM isn't noted for brilliant marketing moves, but bringing back Hummer as a halo platform is a stro…
Matthew DeBord
4 mins read
Krispy Kreme giving away free doughnuts to vaccinated people isn't a joke - it's genius
Critics claim Krispy Kreme's free doughnut initiative promotes poor health and violates HIPAA, but …
Rachel Askinasi
2 mins read
Tiny Sun Country Airlines' 'genius' decision to fly for Amazon couldn't save it from pandemic-related job cuts
The brutal consequences of COVID-19 outweighed the Twin Cities-based carrier's fortuitously timed p…
David Slotnick
23 mins read
30. What does a brand sound like?
We trace the history of sonic branding and follow the creative process that led to AT&T's iconic so…
Dan Bobkoff,Amy Pedulla,Jenni…
5 mins read
Micro-moments marketing: Can brand’s leverage this in-vogue marketing concept?
Here are some key tricks that can enable marketers to get micro-marketing right
8 mins read
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Acquired agency Sm(all) aims to move beyond advertising and focus on creating a cult following for …
6 mins read
How a 22-year-old CEO built a TikTok empire with Gen Z media brand Flighthouse
Flighthouse is the driving force behind the virality of multiple hit songs that have thrived on Tik…
Sarah Finkel
2 mins read
Dove Wins Brand Genius Award For 'Real Beauty Sketches' [THE BRIEF]
Meanwhile, Coca-Cola won Best in Show at the 2013 IAB Mixx awards for its Small World Machines camp…