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2 mins read

PepsiCo is giving shoppers a break on chips after years of snackflation

PepsiCo, which makes Doritos, Ruffles, and Tostitos, is trying to win over shoppers with bigger pac…

Alex Bitter   


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Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

General Mills' chief brand and disruptive growth officer Doug Martin discusses how C-suite partners…

Business Insider Latest Story Image

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

General Mills' chief brand and disruptive growth officer Doug Martin discusses how C-suite partners…

Business Insider Latest Story Image
3 mins read

Sebi bans Rana Sugars' promoters from securities market for 2 years, imposes Rs 63 crore fine

Securities market regulator Sebi has barred 14 entities, including promoters of Rana Sugars, from t…

PTI   


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1 min read

Your mac and cheese is about to get cheesier, and you can thank the sad state of the economy for it

"Pillsbury biscuits will be flakier, Annie's mac & cheese will be cheesier, and Betty Crocker fudge…

Shubhangi Goel   


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7 mins read

Peloton's demise is another in a long line of failed fitness fads

The at-home cycling company was riding high during the pandemic. What went wrong?

Emily Stewart   


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6 mins read

The demise of Red Lobster is a perfect case study in how to kill a business

Red Lobster may be headed toward bankruptcy, but its business problems go far beyond all-you-can-ea…

Emily Stewart   


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2 mins read

'Pancake cereal' went viral on TikTok two years ago. Now IHOP and General Mills are turning it into a thing.

IHOP and General Mills are releasing pancake cereal nationally more than two years after the trend …

Alex Bitter   


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1 min read

From toilet paper to candy bars, companies hide rising costs by shrinking the size of everyday products. Here's what that looks like.

"Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a lit…

Mary Meisenzahl,Grace Dean   


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2 mins read

Walmart is cheaper than Dollar General for groceries

Dollar General's food prices rose faster, and they were higher than at Walmart, according to a Bank…

Alex Bitter   


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2 mins read

The FDA and General Mills are investigating Lucky Charms following a surge in reports of illness linked to the cereal, a report says

General Mills says it hasn't found any evidence of illnesses linked to Lucky Charms but was "fully …

Grace Dean   


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2 mins read

A movie about a retired Israeli general who rescued his family on October 7, likened to Liam Neeson's character in 'Taken,' is planned

Leviathan Productions is working on a film about retired Israeli general Noam Tibon's rescue of his…

Rebecca Rommen   


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Ad spend is growing, says General Mills' chief brand officer, Doug Martin, as more people eat at home to save money

Doug Martin, chief brand and disruptive growth officer at General Mills, was interviewed by Insider…

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3 mins read

Food prices are on the rise. From ice cream, beer, and coffee here are some of the latest products to receive a price bump

From Ben & Jerry's to Budweiser, here are some of the key groceries that will make your next shoppi…

Grace Kay   


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1 min read

Shrinkflation is happening across grocery stores - here are 14 of the most extreme examples, from toilet paper to candy bars

"Do we raise the price knowing consumers will see it and grumble about it? Or do we give them a lit…

Mary Meisenzahl,Grace Dean   


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3 mins read

Your next meal is getting more expensive. Here's what's driving the surge in food prices.

Food prices are rising in tandem with an inflation trend in the US. Here's what you need to know ab…

Grace Kay   


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2 mins read

High trucking costs are expected to last through 2021, adding to retailers' challenges

Retailers like Bed Bath & Beyond and General Mills have sounded the alarm on the higher costs, whic…

Natasha Dailey   


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3 mins read

From trash bags to kitchen appliances, here's a slew of household staples that are about to get more expensive

Glad trash bags, Huggies, Tampax tampons, Dunkin' coffee, and Cheerios are likely to get more expen…

Grace Kay   


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1 min read

General Mills CEO says it's 'highly unlikely' that any shrimp tails went into Cinnamon Toast Crunch at its facility

"The only place I know that we have shrimp in our product is in our cat food business," the executi…

Mary Meisenzahl   


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3 mins read

The FDA is investigating batches of Lucky Charms after people who ate the cereal reported vomiting, diarrhea, and colorful stools

More than 1,000 people have reported vomiting and colorful stools after eating the cereal, accordin…

Andrea Michelson