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How Gen Zers can beat negative stereotypes in a tough job market
Khyati Sundaram, the CEO of Applied, shared why Gen Z may be facing bias from potential employers d…
Lindsay Dodgson
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
UN Women launches Unstereotype Alliance's India Chapter to eradicate harmful gender stereotypes from advertising and media
India is the ninth national chapter to launch worldwide, and the second in Asia
Leading women from the advertising, marketing and media world on making the industry more inclusive
On International Women's Day, Women in leadership roles shared with us how can we make our industry…
Indian ads have prominent female characters but they are still highly stereotyped: Study
A study released by UNICEF and the Geena Davis Institute on Gender in Media reveals persistent gend…
10 Indian campaigns that made great strides towards gender equality and inclusivity in 2021
From UNAIDS The Mirror to Bhima’s Pure as Love, 10 Indian ads that challenged regressive gender and…
Here’s how Indian ad agencies are improving Diversity, Equity and Inclusion within their organisations
Creative agencies tell us all they are doing to strengthen their DEI policies
Vim's new ad is a nudge to society to see women beyond archaic roles
It urges the audience to not reduce a woman's identity to her chores
Megan Rapinoe isn't sweating 'gender norms and stereotypes' in her latest commercial
The USWNT star is tackling the "harmful gender norms and binaries" in cosmetics because, as she tol…
Meredith Cash
Voltas Beko is receiving flak on Twitter for taking a sexist angle in its latest ad
Voltas Beko's new dishwashers are #TestedByRealMoms. We wish it had been #TestedByRealDads, too.
How Diageo is knocking unconscious gender biases out of its advertising
Julie Bramham, Chief Marketing Officer, Diageo India talks about all that the brand is doing to rem…
Here are some progressive Raksha Bandhan ads that have tried to break stereotypes
A list of ads that have tried to change the narrative around Raksha Bandhan over the years
Dhara launches a new campaign to encourage consumers to bring small changes in eating habits and gender roles in a household
Dhara's latest ad normalises sharing chores and responsibilities
Gen Zers are less progressive than Millennials about gender identity and stereotypes, a new survey says
Millennials are most likely to push back on gendered stereotypes product advertising as younger peo…
Gabby Landsverk
Ayushmann Khurrana breaks yet another stereotype, this time around Raksha Bandhan in his latest ad with The Man Company
Ayushmann Khurrana is the brand ambassador for The Man Company and is also an investor in the compa…
School books and language should break gender stereotypes, says NCERT
The council is an autonomous body under the HRD Ministry that assists and advises the Centre and st…
PTI
Why don't men do leaps?
Men's gymnastics doesn't look to the women for guidance or ideas, while women's gymnastics has elem…
Dvora Meyers
Women Leaders of the advertising and media industry talk about gender politics, glass ceiling and pay gap
We speak to the women leaders of the advertising industry such as Kinetic’s Rachana Lokhande, The V…
My daughter was considered too bossy to play with a male friend. I hope she never stops being herself, regardless of gender norms.
A boy's mother canceled all his playdates with the author's daughter because the girl was considere…
Christine Washburn
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
The study was sponsored by Rio Pads