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<ul class="summary-list"><li>Men far outnumber women as news influencers on social media, per a new Pew Research Center study.</li><li>That contrasts with other parts of the creator industry, where women dominate.</li></ul>News anchoring was once a male-dominated enterprise led by figures like Walter Cronkite and Edward R. Murrow. That gender skew is showing up again in the latest platform for news: social media.Male influencers far outnumber female creators when it comes to delivering the news on social media, according to a new <a target="_blank" class="" href="https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/">study</a> from the Pew Research Center.Pew analyzed a sample set of 500 news influencers with at least 100,000 followers and found that 63% were male and 30% were female. The remaining 7% were either non-binary or had undetermined genders.That gender gap stands out for a few reasons:<ul><li>First, there's a much narrower gender divide (51% male and 46% female) among working US journalists, per a 2022 Pew <a target="_blank" class="" href="https://www.pewresearch.org/short-reads/2023/04/04/us-journalists-beats-vary-widely-by-gender-and-other-factors/">survey</a>.</li><li>Second, women tend to outnumber men in the influencer industry broadly. Influencer agency Izea saw a <a target="_blank" class="" href="https://izea.com/resources/insights/2023-state-of-influencer-equality/#:~:text=2023%20Report&amp;text=Over%20the%20past%20eight%20years%2C%20average%20earnings%20have%20dramatically%20risen,in%20the%20United%20States%20population.">gender gap</a> when it compared the share of sponsorship deals earned by women (77%) and men (21%) in 2022.</li></ul>As creators take on a bigger role in educating the public about current events, the gender gap among social-media news influencers could shape what stories end up reaching people.The social-media gender split was a <a target="_blank" class="" href="https://www.businessinsider.com/podcaster-new-politics-power-broker-harris-and-trump-know-it-2024-10">hot-button issue</a> in the 2024 US presidential election, as both parties <a target="_blank" class="" href="https://www.businessinsider.com/influencers-dnc-democratic-national-convention-traditional-media-journalist-digital-strategy-2024-8">courted influencers</a> to make content around their campaigns.Donald Trump and JD Vance may have benefited from a <a target="_blank" class="" href="https://www.wired.com/story/donald-trump-online-campaign-era/">media strategy</a> centered on male influencers. The candidates went on a <a target="_blank" class="" href="https://www.businessinsider.com/youtube-donald-trump-podcasts-joe-rogan2024-11">tour</a> this year to reach young men via appearances with Joe Rogan, the Nelk Boys, and Adin Ross. John Della Volpe, director of polling at the Harvard Kennedy School Institute of Politics, <a target="_blank" class="" href="https://www.nytimes.com/2024/10/21/opinion/trump-gen-z-men-harris.html">described</a> the strategy as "bro whispering." Exit <a target="_blank" class="" href="https://apnews.com/article/election-harris-trump-women-latinos-black-voters-0f3fbda3362f3dcfe41aa6b858f22d12">polls</a> suggest Trump did gain ground with young men in 2024 compared to his 2020 run.Kamala Harris turned to a different niche of creator to try to reach young women, including an interview with "Call Her Daddy" podcaster Alex Cooper.<div type="image" title="Nabela Noor was one of five content creators that spoke at the Democratic National Convention on Monday night." height="683" width="1024" msid="115423848" hostid="261" sizebytes="21738"></div>Harris also made overtures to reach men, such as an appearance on the sports podcast "All The Smoke," as well as on "The Howard Stern Show." But in the wake of her election loss, some political commentators <a target="_blank" class="" href="https://www.youtube.com/watch?v=P4QHOS4osEM">lamented</a> her decision not to appear on Rogan's podcast, which is consistently the top-ranked show on Spotify and Apple Podcasts.In Pew's analysis, there was a much smaller (and flipped) gender gap in the overall audience for news content on social media among young people. Twenty-three percent of US adult women under 30 said they regularly got news from news influencers, compared to 19% of men in that age group."The influencers who are providing news and people who are getting news don't necessarily look the same," Galen Stocking, a senior computational social scientist at Pew who coauthored the report, told BI.This suggests that a strategy of trying to reach women voters by focusing on podcasts anchored by women could miss a portion of the electorate.<h2 id="14166cf2-6038-4c35-86d0-7299411a9a16">Are news influencers widening the US political gender gap?</h2>Young people are increasingly divided along partisan lines. Men between the ages of 18 and 29 are becoming more conservative and women in that age group are becoming more liberal, per <a target="_blank" href="https://news.gallup.com/poll/649826/exploring-young-women-leftward-expansion.aspx">Gallup polling</a>. The extent to which media diets are contributing to that change is harder to drill down, however.Pew's sample set of news influencers skewed slightly conservative, with 27% identifying as right-leaning and 21% as left-leaning. Still, only around half of the news influencers explicitly shared their political orientation.Whatever their impact on partisanship, creators have clearly taken on a bigger role in shaping the information landscape as traditional newsrooms have lost some trust. Fifty-nine percent of US adults surveyed by Pew in September said they had a lot or some trust in information from national news organizations, down from 76% in 2016. Trust in information from social media remained steady over the same period, growing from 34% to 37%.<h2 id="210dd0f2-1334-4ec8-80f2-1c59ca935fa9">YouTube had the biggest gender gap, while TikTok's was minimal</h2>The gender divide among news influencers was fairly consistent across all platforms in Pew's study. The one exception was TikTok, where 50% of news creators were male and 45% were female.TikTok has become an <a target="_blank" class="" href="https://www.businessinsider.com/gen-z-gets-news-from-tiktok-influencers-media-industry-2023-12">increasingly important news source</a> among young adults, who turn to the app for news commentary and on-the-ground videos tied to current events.YouTube saw the biggest gender divide among news influencers, a gap that other researchers said showed up in the YouTube audience, too. A Spring poll of 18- to 29-year-old Americans by the Harvard Kennedy School Institute of Politics found that 31% of young men turn to YouTube to learn about current events, compared to 20% of women.

There's a gender gap among news influencers on social media, new Pew data shows

<ul class="summary-list"><li>Less than one-third of the semiconductor workforce is female, with few in leadership roles.</li><li>Female employees spoke about their experiences as companies make efforts to close the gender gap.</li></ul>When a young engineering student attended her first recruitment fairs at the Colorado School of Mines, she initially felt discouraged as she tried to break into the semiconductor industry as a chemical engineer."It definitely feels like, oh, they're only picking 10 women and 90 men, and therefore the 10 women they pick are going to be just that much more competitive," said the student who asked not to be identified so she could speak freely, told Business Insider.She went to work as a process engineer at an Intel chip fab in Arizona. Only three out of the 10 people on her team were women, she said. She often felt some of the best resources for the chip fab, like top construction workers, were dedicated to teams with more men, while women were given less leeway to make mistakes."We're very isolated, very often in a resource sense," she said.This dynamic is not specific to one company; <a target="_blank" class="" href="https://www.businessinsider.com/women-utah-silicon-slopes-difficulties-tech-jobs-2023-10">gender disparity</a> is widespread throughout the tech industry. According to a 2023 Accenture analysis, <a target="_blank" href="https://www.accenture.com/content/dam/accenture/final/accenture-com/document-2/Accenture-GSA-Women-In-The-Semiconductor-industry-2023-Survey-Report.pdf#zoom=40">the median representation of women</a> in the semiconductor industry is between 20% and 29%, up from between <a target="_blank" href="https://www.gsaglobal.org/wp-content/uploads/2022/11/GSA-ACN-2022-Women-in-Semiconductor-BRIEF-Final.pdf">20% and 25% in 2022</a>. Over half of companies reported less than 10% representation of women in technical director roles and less than 5% in technical executive leadership roles.As the US is projected to <a target="_blank" class="" href="https://www.semiconductors.org/america-projected-to-triple-semiconductor-manufacturing-capacity-by-2032-the-largest-rate-of-growth-in-the-world/">triple</a> its domestic chip manufacturing and generative AI could become a <a target="_blank" class="" href="https://www.bloomberg.com/company/press/generative-ai-to-become-a-1-3-trillion-market-by-2032-research-finds/">$1.3 trillion</a> market by 2032, building an inclusive workforce will be critical to developing the technology and ensuring that the economic boom benefits as many people as it can.Part of that is a challenge in the education pipeline. Although they make up the majority of undergraduate and advanced degrees, women make up <a target="_blank" href="https://swe.org/research/2024/degree-attainment/">less than 23%</a> of engineering and computer science graduates. This percentage <a target="_blank" href="https://www.pewresearch.org/social-trends/2021/04/01/stem-jobs-see-uneven-progress-in-increasing-gender-racial-and-ethnic-diversity/">drops even more</a> among minorities, as <a target="_blank" class="" href="https://swe.org/research/2024/degree-attainment/">Black and Latina women</a> comprised less than 4% of engineering graduates and 5% of computer science graduates over the past 10 years.Recruiters for the chips industry said that closing the gap within hiring can sometimes be a sensitive topic as gender is a protected class in antidiscrimination laws. While the chip industry makes efforts to expand the recruiting pool in general so that hiring can be more inclusive, the changes can feel incremental.According to the most recently published corporate social responsibility reports, about 20% of <a target="_blank" class="" href="https://images.nvidia.com/aem-dam/Solutions/documents/FY2024-NVIDIA-Corporate-Sustainability-Report.pdf">Nvidia's total workforce</a> are women. Women make up about 15% of technical roles, 18% of managers, and 40% of executive officers. <a target="_blank" class="" href="https://www.amd.com/en/corporate/corporate-responsibility/esg-data-tables.html">AMD's workforce</a> is 24% women. About 19% of engineers, 14% of senior management, and 17% of the executive team are women. Women make up 28% of <a target="_blank" class="" href="https://csrreportbuilder.intel.com/pdfbuilder/pdfs/CSR-2023-24-Full-Report.pdf">Intel's workforce</a>, and they hold 25% of technical roles and 19% of senior leadership. <a target="_blank" class="" href="https://www.micron.com/content/dam/micron/global/public/documents/about/diversity-and-inclusion/2023-diversity-and-inclusion-report.pdf">At Micron</a>, 31% of its total global workforce is made up of women, and they hold 25% of technical roles, 17% of senior leadership roles, and 21% of leader roles."Intel has a long track record of fostering a diverse and inclusive culture, and it is core to our values," an Intel spokesperson said in a statement.Intel <a target="_blank" class="" href="https://csrreportbuilder.intel.com/pdfbuilder/pdfs/CSR-2023-24-Full-Report.pdf">set goals</a> to increase its female senior leadership representation to 25% and technical roles to 40% by 2030. The Intel spokesperson also pointed to its <a target="_blank" href="https://www.intel.com/content/www/us/en/newsroom/news/intels-first-us-apprenticeship-for-manufacturing-technicians.html#gs.e7dyxb">first registered apprenticeship program</a> for manufacturing facility technicians for its Arizona fabs, of which all of the selected participants are women."We treat all employees with fairness and respect and don't tolerate behavior that is contrary to those values," the spokesperson added.Both <a target="_blank" href="https://www.amd.com/content/dam/amd/en/documents/corporate/cr/corporate-responsibility-report.pdf#page=48">AMD</a> and <a target="_blank" href="https://affiliate.insider.com?h=a4ac2b73c1c514109e91f0be9bf14a0d79fc38bcd49fb86fb71c71c2eed432ce&amp;postID=66cd2c227d61a86c1876c776&amp;postSlug=chip-companies-nvidia-intel-gender-gap-ai-boom-2024-8&amp;site=bi&amp;u=https%3A%2F%2Fwww.nvidia.com%2Fen-us%2Fon-demand%2Fsession%2Fgtcspring23-se52644%2F">Nvidia</a> have employee resource groups focused on women in tech. An Nvidia spokesperson declined to comment on this story. An AMD spokesperson said the number of female engineers and participants in their pipeline mentoring programs has increased in the last five years and that the company has collaborated with the Global Semiconductor Alliance to recruit female engineers at the University of Texas at Austin and MIT. Pipeline program participants also cited in a 2023 survey, an improvement in their perception of growth and development at the company. Micron did not respond to requests for comment at the time of publication.<h2 id="f746dd30-b0bf-4eec-9c37-7c263414fbd7">Few women in leadership</h2>One former Intel process engineer, who still works in the chips industry, said she decided to leave the company because she felt that it could be a "hostile environment" at times, with male engineers challenging her when they were not rewarded with projects. The engineer, whose identity is known to Business Insider, asked to remain anonymous because she's not authorized to speak to the press."There were also other high-performing men on my team who were getting the same projects and same opportunities as me, but there were never any complaints made about them," she said.Although Intel made more efforts to hire women, she said she did not see as much effort in promotion. Out of hundreds of people in her department, only two managers were female, she said.A lack of women in leadership can create the perception that female employees have no room to grow, resulting in a higher turnover rate."Attracting talent without a plan to retain the talent just really creates the same cyclical problem," said Jared Tatham, a managing director at Insight Global who oversees its semiconductor recruitment portfolio.<h2 id="2f606934-b1c0-4157-9b12-1401d857878e">Reducing bias in hiring</h2>Clients have requested more gender diversity in the pipeline, said Luke Tomaszko, a managing principal consultant at Acceler8 Talent who works with early-stage hardware companies that focus on AI chip design. He said startups must be conscious of this as they build out the culture and makeup of their teams."The industry can be so male-dominated that if you have a team of 100 men, then it's not really a welcoming environment for a woman to come in," Tomaszko said.Insight Global's Tatham works with clients that range from material suppliers for equipment at foundries to companies that do chip design, testing, and packaging. He said he makes it a goal to reach out with calls more personally with potential candidates rather than just rely upon the job descriptions since <a target="_blank" class="" href="https://hbr.org/2022/07/apply-to-a-job-even-if-you-dont-meet-all-criteria">men are more likely</a> to apply for jobs even if they don't meet all the criteria.Tomaszko said that before posting job descriptions, his agency runs the listings through tools such as a <a target="_blank" href="https://adminvc.ucla.edu/equity/hiring-guide/gender-decoder">gender decoder</a> to review words that may have a gender-biased leaning.<h2 id="a8c5aaf0-fcbe-47d6-b532-9085cb10fdb8">Demanding schedules and childcare</h2>The CHIPS and Science Act spurred some efforts to reduce childcare costs. Micron received <a target="_blank" href="https://www.whitehouse.gov/briefing-room/statements-releases/2024/04/25/fact-sheet-president-biden-announces-up-to-6-1-billion-preliminary-agreement-with-micron-under-the-chips-and-science-act/">$6.1 billion</a> in funding this year, including for the construction of new childcare facilities in Idaho and New York. However, childcare is only one facet of improving the pipeline.The schedule of a chip fab may also be a challenge. The former Intel process engineer said that the on-call schedule, which meant she would have to cover in case anything went wrong at the factory, was "definitely" something that made her think about how it would affect longer-term family planning."When you're woken up multiple times during the night, and then you have to do your whole day the following day, I imagine that'd be particularly challenging for birthing mothers. You'd have to stay physically within two hours of the factory that entire week, just in case of any emergency," she said.Closing the gender gap in the chip industry will require more efforts from companies and top leadership to make these career paths more inclusive and stable. Some women say there have been some improvements in inclusivity and building community.The former process engineer said that she now takes part in an all-women cohort at her company that has monthly meetings. In these meetings, they discuss podcasts and readings about leadership, and company veterans and newcomers alike can share different ideas."It's not just like one person leading it. There are several different cohorts with different leaders, and it really just seems to be supported by our senior management," she said.Got a tip or an insight to share? Contact the reporter Helen Li at <a target="_blank" href="mailto:ecosgrove@businessinsider.com">hli@insider.com</a> or use the secure-messaging app Signal with the username: hliwrites.99.

Chip companies like Nvidia and Intel are facing a major gender gap amid the AI boom

If the indomitable <keyword id="22004142" type="General" weightage="20" keywordseo="Ian-Smith" source="keywords">Ian Smith</keyword>'s electrified description in English commentary of <keyword id="19908088" type="General" weightage="20" keywordseo="Suryakumar-Yadav" source="keywords">Suryakumar Yadav</keyword>'s boundary line catch in the <keyword id="19921630" type="General" weightage="20" keywordseo="T20-World-Cup" source="keywords">T20 World Cup</keyword> final or Jatin Sapru's passionate call for 'long-off, long-off...!' in Hindi delighted billions of Indians watching history being made on TV, there was also a new section of fans who lived the experience in a similar passion with sign language commentary. A recently-included aspect in TV broadcast, sign language commentary has added a much-needed flavour of watching a cricket match on TV for those who are deaf or are from the hard-of-hearing community. And it includes players and fans alike who would set themselves up in front of TVs to follow the Indian team but would not get to live the experience like a regular fan, who would go through the upheavals of the game and commentary while also being educated. In order to make this happen, official streaming partner Disney+ Hotstar and official broadcast partner Star Sports teamed up with <keyword id="21682027" type="General" weightage="20" keywordseo="India-Signing-Hands" source="keywords" meta.keywordsubtype="org" meta.entityname="India Signing Hands" meta.hostid="261" meta.entityid="India Signing Hands">India Signing Hands</keyword> to provide ball-by-ball for ICC Men’s T20 World Cup 2024 updates through the presence of a translator on the live stream. The audio descriptive feed was complemented by voice-over technology for specific pages, which rendered text and images into a speech output, enabling visually impaired users to easily navigate. "Seeing Team India lift the trophy was an unforgettable moment, and the ISL feed made it even more special for us. We felt truly included in the celebration and enjoyed every match played by our team," said Needa Shaikh, the captain of <keyword id="22472720" type="General" weightage="20" keywordseo="Mumbais-deaf-cricket-team" source="keywords" meta.keywordsubtype="org" meta.entityname="Mumbai's deaf cricket team" meta.hostid="261" meta.entityid="Mumbai's deaf cricket team">Mumbai's deaf cricket team</keyword>. "This is the first time that we could enjoy the thrilling victory by being in sync with the tension during those last 3-4 overs. We kept up with the commentary and the atmosphere in the stadium and shed tears of joy when we won," she said, adding that the commentary made her feel 'included'. Another player, Nikhil Chanchlani says understanding technical details through commentary will help players like him to improve their game. "I have played in state level tournaments and deaf cricket championships, but our matches normally don't have any commentary as the crowd is also typically deaf," he said. "I feel like after knowing the technical details of international cricket, it has improved my understanding of professional cricket as a batsman," said the left-handed batter Chanchlani. Even if they lived the experience of watching India become T20 world champions for a second time through commentary, it still was something they had not felt before. "During the final, the famous catch from Surya Kumar Yadav, I could see the entire crowd making noise and the commentators' excitement only due to the interpretation and that doubled my excitement," said Yadnesh Maladkar, a fan. Among the interpreters is Mansi Shah, who said having a TV at home did not serve the purpose due to the lack of such interpretation. But for her father, Mahesh, who is also deaf yet a cricket fan, there is now a sense of belonging and equality. "It was liberating to watch independently, without relying on someone to explain the action. This step not only deepened my connection to the game but also gave me a sense of belonging and equality," he said.

Sign language cricket commentary helping deaf players and fans bridge the gap

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There's a gender gap among news influencers on social media, new Pew data shows

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