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3 mins read

Beyoncé's covers are landing Boomer country artists in the ears of Gen Z

Beyoncé's first country album "Cowboy Carter" features covers of Dolly Parton's "Jolene" and The Be…

Hannah Getahun   


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8 mins read

AI bots are replacing Gen Z influencers. Maybe that's a good thing.

Sorry, Gen Z. The influencer market is getting saturated — and now AI influencers are picking…

Clem De Pressigny   


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5 mins read

This Gen Z founder made an OnlyFans rival that has no nudity and sold it for $65 million

Harry Gestetner and Simon Pompan founded Fanfix as a platform for TikTokers to monetize their fan b…

Pete Syme   


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2 mins read

Welcome to 'millennial core,' the latest trend pointing out all the ways Gen Z thinks millennials are hilariously cringe

"Millennial core" is the label given to a new genre of viral video. They're usually compilations of…

Andrew Lloyd   


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2 mins read

Apple has a stunning stranglehold over Gen Z — and it'll pay off for decades to come

Apple's iPhone is owned by nearly 90% of Gen Z, according to new research by Piper Sandler. But one…

Aaron Mok   


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2 mins read

It's TikTok meets Spotify meets Robinhood: Investing app Alinea is going after Gen-Z women with Silicon Valley backing

The Y-Combinator-backed startup aims to raise the next generation of investors by using an attracti…

Natasha Dailey   


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2 mins read

TikTok already took over as Gen Z's social platform of choice. It might be coming for Spotify next.

ByteDance, the parent company of TikTok, has initiated talks with music labels in order to expand i…

Nidhi Pandurangi   


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3 mins read

Here’s why Spotify is your best connection to reach the new ‘omnishopper’

Being spoiled for choice, messaging to this new-age consumer has to feel authentic, tail…

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5 mins read

Gen Z is good business: Alex Cooper's new media company shows the allure of targeting young consumers

Businesses are trying to tap into the buying power of Gen Z. A new media company from podcaster Ale…

Alexandra York   


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4 mins read

Gen Z treats life as a full-time job and work as a side gig. Other generations are jealous.

Working fewer hours — and from "paradise" — is more the norm for Gen Zers. Some millennials, Gen Xe…

Juliana Kaplan   


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6 mins read

How Spotify is ensuring brands can make the most of its advertising offerings

Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…

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1 min read

Food ordering firm Grubhub to lay off 15% of staff, nearly 400 employees

US-based online food ordering company Grubhub has announced to lay off about 15 per cent of its wor…

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3 mins read

Snapchat’s Dante DiCicco shares a few key trends for brands to follow to strike a connect with India’s Gen Z

Gen Z is a native digital generation, here are a few ways you can connect with them

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13 mins read

Samsung Galaxy Z Flip 5 review: A folding phone for all

Samsung last month launched the latest versions of their foldable devices. Samsung Galaxy Z Fold 5 …

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5 mins read

Targeting young cricket fans? This year the avenues are more innovative with audience increasingly listening to official team podcasts

The cricket fans on Spotify are also high-intent customers. 91% of them are active online shoppers.…

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2 mins read

TikTok parent ByteDance woos India's Gen Z with Resso

"Gen Z and millennials are at the core of our offering and both music and social networking are ce…

PTI   


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6 mins read

Meet the cofounders of Pizzaslime, who created Gen Z's go-to for meme fashion and recently launched a record label with Diplo

Pizzaslime has perfected meme fashion with a creative agency, record label, TV show, and merch line…

Hillary Hoffower   


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18 mins read

Samsung Galaxy Z Flip 4 Review: The front runner of folding phones

Samsung Galaxy Z Flip 4 is available in two variants. The base variant with 8GB RAM & 128GB …