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5 mins read

Gen Z women are leaning into office-inspired clothing — but they're not wearing it to the office

Gen Z women are embracing the "office siren" aesthetic, blurring the lines between work and play in…

Amanda Yen   


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2 mins read

Gen Z's love of discount stores could send these 3 retail stocks soaring as much as 18%, Bank of America says

Amid high inflation, Millennials and Gen Z are increasingly shopping at TJ Maxx, Burlington, and Ro…

Kelly Cloonan   


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9 mins read

Gen Z loves the gym. That's a big problem for gyms.

Gen Zers are crowding gyms with their love of weightlifting and hanging out. America's gyms aren't …

Eve Upton-Clark   


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2 mins read

Gen Z's latest hot club is Costco

Sharing packs of food from Costco and Sam's Club is one way that Gen Z shoppers are saving money as…

Alex Bitter   


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3 mins read

Gen Z and millennial brides are regretting their tattoos — but they have lots of options

Tattoo artists are encouraging Gen Z and millennial brides who have tattoo regret to cover their in…

Mikhaila Friel   


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3 mins read

Gen Z isn't impressed by Tesla cars. That should worry Elon Musk.

A recent survey of Morgan Stanley's 2024 interns found that Gen Z interest in Tesla has fallen ever…

Jaures Yip   


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3 mins read

The Harris-Walz campaign's camo hat is another stroke of Gen Z marketing genius

The camo hat with "Harris-Walz" written on it may look like any other hat, but some people view it …

Aditi Bharade   


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4 mins read

Gen Z convinced me to buy trendy ballet flats. They never left my closet.

Fashion fans have been loving ballet flats in recent years. But for one reporter, buying into the t…

Amanda Krause   


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3 mins read

As a college professor, I know Gen Z gets a bad rap. But their strengths are being overlooked.

A professor who has worked with students for 20 years says Gen Z is accepting of neurodivergent peo…

Lisa Chilcote Bacco   


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1 min read

The 2 social media apps Gen Z and millennials can agree on

Gen Z uses Snapchat and TikTok more than millennials, who use Facebook more, but they seem to agree…

Sarah Jackson   


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4 mins read

Gen Z might have missed out on their chance to get rich through homeownership

Homeownership has made some millennials rich. Gen Z might not be so lucky.

Jacob Zinkula,Andy Kiersz   


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3 mins read

Gen Z prefers paychecks over promotions, survey says

Gen Z workers are prioritizing employers who will give financial stability and healthcare coverage.

Allie Kelly   


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5 mins read

TikTok has become a pseudo-shopping channel, and Gen Z has had enough

Some content creators are facing backlash for selling too many products they don't even like. Meanw…

Lindsay Dodgson   


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5 mins read

I shopped for work outfits at COS and Zara and preferred the more expensive store

Part of the H&M family, COS makes clothes for eco-minded professionals. I decided to compare its cl…

Samantha Grindell   


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6 mins read

Gen Z's hot new status symbol: an AmEx card

American Express is getting its platinum and gold cards into the hands of Gen Z and millennials by …

Emily Stewart   


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1 min read

Secondhand Birkins are grabbing Gen Z's attention

Hermès is known for the Birkin bag that's dominating the resale market, and it's catching the eye o…

Jordan Hart   


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2 mins read

I'm a luxury wedding caterer in the Hamptons. Here's the biggest difference between Gen Z and millennial weddings.

Wedding caterer Lexi Ritsch said older couples are more decisive and adventurous when choosing thei…

Erin McDowell   


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2 mins read

Gen Z rates climate change as its top concern, but only one-third engages in activism: Study

Climate anxiety is at an all-time high, especially among the younger generation, which shares a dee…

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2 mins read

Sam's Club is winning over Gen Z shoppers with convenience, and that could spell trouble for Costco

Gen Z "believes it's cool to save money, and we agree with them," Sam's Club CEO Chris Nicholas sai…

Dominick Reuter   


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3 mins read

Love in the time of elections: Do politics spice up or spoil dating in India?

As per the survey, there’s some good news for the open-minded singles. About 65% of users in India …