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Single and ready to be single: Gen Z and Gen Alpha youth are much more content being relationship-less, study finds
If you’re feeling like you’re just too comfortable in your singlehood, here’s some joyous news — yo…
Gen Zers are starting to tease Gen Alpha tweens, saying they have a 'blue light stare'
Zoomers on social media are mocking the younger generation, saying they have a "blue light stare" f…
Lindsay Dodgson
Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
Gen Alpha tweens are only 14 and under, but they are already obsessed with expensive skincare they …
Lindsay Dodgson
Young & luxurious: How new buyers are pushing luxe retail growth in India
Indians no longer have to fly abroad to buy Valentinos, Balenciaga, or shop at Tiffany & Co. — as t…
From Gen Alpha to boomers, we asked 6 therapists what each generation is talking about in therapy
In 2022, almost a quarter of US adults visited a psychologist, therapist, or psychiatrist. But what…
Kim Schewitz
Gen Alpha says names like Amanda, Ashley, and Erica are the new 'old people' names
A TikToker's daughter thinks of Ashley and Amanda as "old people" names. They were among the most p…
Samantha Grindell
How Gen Zers dine out: From spicy food to menu hacks
Gen Zers love to customize their food, they're suckers for a mashup like birria ramen, and they cra…
Grace Dean
Gen Alpha won't know a world without social media and AI. Here are 3 tips for parents raising kids in a digital world.
Experts say parents raising Gen Alpha should keep kids off social media for as long as possible, an…
Kristina Puga
2023 was the year Gen Alpha came online and made Gen Zers and millennials worried they were falling out of touch
From "Skibidi toilet" to deeming "slay" uncool, Gen Alpha had a surprising impact on culture this y…
Kieran Press-Reynolds
The oldest Gen Alphas can almost drive: Here's how millennials' kids will shop, work, and live
So who is Gen Alpha? They're somewhere past being digitally native, with the internet existing as j…
Juliana Kaplan
While some are making fun of Gen Alpha's 'brainrot' memes, Gen Zers are reminding each other of the ridiculous memes they grew up with
After Gen Alpha memes were criticzed for being too "brainrot," Gen Zers are reminding each other ho…
Kieran Press-Reynolds
Tweens are being roasted by Gen Z for buying up expensive skincare at Sephora and Ulta. One mom who takes her kid to Sephora said it's what Gen Alpha likes.
Gen Alpha is being criticized by Gen Z over its Sephora and Ulta obsession on TikTok, but a millenn…
Hannah Getahun
Meet Gen Alpha, the 'mini-millennials' who are poised to take over the internet
Gen Alpha is the youngest generation on the planet, but they're already making their mark on the in…
Aimee Pearcy
A woman's Gen Alpha sister informed her that 'pop off,' 'BFF,' 'bae,' and other Gen Z and millennial slang are no longer cool, and older viewers say it hurts
While the Gen Alpha sister had to explain what words like "GYAT" mean, she also had to be educated …
Kieran Press-Reynolds
Gen Zers just realized Gen Alpha will make fun of them soon, so they're beating them to it
Gen Z knows they'll get roasted by the generation after them, Gen Alpha. They're getting ahead by p…
Andrew Lloyd
Why you should probably learn Gen Alpha slang, according to a millennial teacher who's fluent
Philip Lindsay, a teacher at Rim Country Middle School, has been posting TikToks identifying and de…
Charissa Cheong
Gen Z tattoos that will be deeply uncool by the time Gen Alpha starts getting inked, according to experts
From millennials who insisted on getting mustaches tattooed on their fingers as an interactive gimm…
Andrew Lloyd
Gen Zers are starting to feel old after watching Gen Alpha girls try and figure out how to operate a CD
A viral video of three Gen Alpha tween girls struggling to take a Taylor Swift CD out of its case h…
Charissa Cheong
2 Gen Alphas tried to teach a millennial how to text without sounding old. Here are their rules.
A Gen Alpha girl and her best friend explained the texting etiquette in their friendship group to h…
Aimee Pearcy
A woman's Gen Alpha sister explained the meaning of GYAT to her and it's making everyone feel very old
Gen Alpha's slang term "GYAT" allegedly stands for "Girl your ass is thick," a millennial learned f…