How the content consumption patterns are changing in the media landscape

The lockdown has brought production to a halt, and GEC channels are trying to work their way around…

Zee Cafe has recently completed 20 years

Launching today, the channel will be available to audiences on all major DTH operators and cable ne…

PM’s address on Lockdown extension garnered 4 billion viewing minutes -- the highest of the 4 addr…

The insights of this study on ICA were derived by Kantar and Orbit

Here’s how it is done: The afternoons are a perfect time for homemakers who love keeping themselves…

If you thought that you had seen all that was to be seen in the General Entertainment (GEC) space, …

With schools shut down, children are consuming more content, leading to a surge in the growth of th…

Indians stick to TV for prime time and that's keeping them from cutting the 'cord'

Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud

New opportunities that 2022 will bring forth for the broadcast industry.

ZEEL currently has 67 channels that come in 11 languages

Television Advertising continues to stay strong and resilient

Viacom18 paid a record ₹23,750 crore last month to bag two and a half bundles of IPL’s media rights…

The analysis said that TV consumption will remain strong throughout the year.

FMCG continues to be the biggest spender but e-commerce and education is also increasing its ad spe…

Shemaroo TV launches a series titled 'Jurm aur Jazbaat'

After facing unprecedented turbulence in the year 2020, broadcasters are now looking forward to see…

How organizations are navigating the new normal