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<keyword id="19934680" type="General" weightage="100" keywordseo="Amul" source="keywords" meta.keywordsubtype="org" meta.entityname="Amul" meta.hostid="261" meta.entityid="Amul">Amul</keyword>, India's iconic <keyword id="23447066" type="General" weightage="20" keywordseo="dairy-cooperative" source="keywords">dairy cooperative</keyword>, is looking forward to enter the <keyword id="20845418" type="General" weightage="20" keywordseo="European-market" source="keywords">European market</keyword> after the successful launch of its milk in the US, according to <keyword id="20457579" type="General" weightage="20" keywordseo="Jayen-Mehta" source="keywords">Jayen Mehta</keyword>, Managing Director of Amul and the <keyword id="22666811" type="General" weightage="20" keywordseo="Gujarat-Co-operative-Milk-Marketing-Federation" source="keywords">Gujarat Co-operative Milk Marketing Federation</keyword> Ltd (GCMMF). As per a PTI report, Mehta made the announcement while delivering the 11th <keyword id="23447068" type="General" weightage="20" keywordseo="Dr-Verghese-Kurien" source="keywords">Dr. Verghese Kurien</keyword> Memorial Oration at XLRI, Jamshedpur, saying that this move would mark a historic milestone for the brand. Mehta framed dairy as more than a business, describing it as "a lifeline for rural India," a statement that reflects the deep cultural and economic significance of milk in the country. He credited Amul’s success to its focus on offering protein-rich, organic, and chemical-free products that consumers trust, while continually expanding its production capacity and infrastructure. Amul’s journey is rooted in the cooperative model pioneered by Dr. Verghese Kurien, often referred to as the "Milkman of India," whose vision turned India from a milk-deficient country into the world’s largest <keyword id="23447069" type="General" weightage="20" keywordseo="milk-producer" source="keywords">milk producer</keyword>. Mehta added, "If India could offer a gift to the world, it would be the cooperative working system-a gift Dr Kurien gave us. His belief in cooperation has sparked a new revolution in India." Amul’s daily collection of 310 lakh litres of milk, processed across 107 dairy plants in India, has turned it into a global powerhouse, with over 50 products and an annual sale of 22 billion packs. With a turnover of ₹80,000 crore, the brand is now ranked as the strongest dairy and food brand globally, owned by 3.6 million farmers. Amul’s entry into the European market would solidify India’s growing influence in the <keyword id="23447067" type="General" weightage="20" keywordseo="global-dairy-sector" source="keywords">global dairy sector</keyword>, as well as honour the cooperative system that has powered Amul’s success. Nirmala Kurien, daughter of Dr. Verghese Kurien, echoed these sentiments, highlighting her father’s vision that transformed India from a milk-deficient nation to a self-sufficient one. India’s deep connection to Amul goes beyond mere consumption. The cooperative’s rise is tied to the country’s rural development and empowerment of farmers, making it a symbol of economic self-reliance. As Amul prepares to conquer new markets, it carries with it the legacy of Dr. Kurien, whose commitment to making a difference continues to inspire millions. (With PTI inputs)

Amul thinking to enter European market after US success, MD Jayen Mehta calls it the lifeline for rural India

<ul><li>The <keyword id="6393794" type="General" weightage="20" keywordseo="dairy" source="Orion">dairy</keyword> industry has been experiencing a consistent surge in raw <keyword id="6362951" type="General" weightage="20" keywordseo="milk" source="Orion">milk</keyword> prices. </li><li>Both the major dairy brands, <keyword id="15267021" type="General" weightage="50" keywordseo="amul-and-mother-dairy" source="Orion">Amul and Mother Dairy</keyword> had in August hiked milk prices by ₹ 2 per litre. </li><li>This is being done owing to multifold increase in varied input costs.</li></ul> After <keyword id="26280" type="General" weightage="80" keywordseo="amul" source="Orion">Amul</keyword>, another dairy major <keyword id="6376312" type="General" weightage="100" keywordseo="mother-dairy" source="Orion">Mother Dairy</keyword> has raised its milk prices by ₹ 2 per litre on full cream and cow milk variants with effect from Sunday (October 16). A Mother Dairy spokesperson said that the dairy industry has been experiencing a consistent surge in raw milk prices, which has increased by about ₹ 3/kg in the last two months alone, owing to multifold increase in varied input costs. "Increased fodder prices and low rainfall in some northern states have aggravated the situation. We are therefore compelled to revise prices to support farmers and ensure availability of quality milk for consumers," he said. Earlier, during the day, the Gujarat Cooperative Milk Marketing Federation (<keyword id="134812" type="General" weightage="20" keywordseo="GCMMF" source="Orion">GCMMF</keyword>), which sells milk and milk products under the brand name 'Amul' had announced raising the rates of full cream milk and buffalo milk by ₹ 2 per litre amid the festive season. The price of full cream milk has increased from ₹ 61 per litre to ₹ 63 per litre. Both the major dairy brands, Amul and Mother Dairy had in August hiked milk prices by ₹ 2 per litre to compensate the increase in procurement costs. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/us-offer-to-help-india-in-chip-manufacturing-just-lip-service-china/articleshow/94882797.cms">US offer to help India in chip manufacturing just lip service: China</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/two-months-with-samsung-galaxy-z-fold-4-as-a-daily-driver-its-only-getting-better/articleshow/94864757.cms">Two months with Samsung Galaxy Z Fold 4 as a daily driver: It's only getting better</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/us-pilots-are-worried-that-5g-rollouts-can-trigger-altimeter-failures-in-aircrafts/articleshow/94863029.cms">US pilots are worried that 5G rollouts can trigger altimeter failures in aircrafts</a>

Mother Dairy raises milk prices by ₹ 2 per litre on select variants

R S <keyword id="178382" type="General" weightage="100" keywordseo="sodhi" source="Orion">Sodhi</keyword> on Monday resigned as Managing Director of <keyword id="1727112" type="General" weightage="50" keywordseo="gujarat-cooperative-milk-marketing-federation-ltd" source="Orion">Gujarat Cooperative Milk Marketing Federation Ltd</keyword> (GCMMF) that markets its products under the <keyword id="26280" type="General" weightage="80" keywordseo="amul" source="Orion">Amul</keyword> brand. When contacted, Sodhi confirmed PTI that he has resigned from the post of MD. "I was on extension. The board has accepted my resignation," he said.Sodhi had joined GCMMF as a sales officer more than 40 years back and became its Managing Director in June 2010. He was on the extension from last two years.He is also the president of <keyword id="69421" type="General" weightage="50" keywordseo="indian-dairy-association" source="Orion">Indian Dairy Association</keyword>. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/news/hdfc-capital-raises-376-million-under-alternative-investment-fund-for-affordable-housing-adia-is-primary-investor/articleshow/96857455.cms">HDFC Capital raises $376 million under alternative investment fund for affordable housing; ADIA is primary investor</a>

RS Sodhi steps down as managing director of Amul

People sitting comfortably in their homes in cities across the country have the luxury of ordering food at the touch of button. From fresh milk to fruit juices, from different cuisines to gourmet cooking ingredients, you name it, you can have it. High disposable incomes and exposure to a plethora of choices makes us city-dwellers oblivious to challenges that those in remote India face. Many remote areas of the country do not have the privilege of getting fresh high quality liquid food, especially milk, all year around and depend on either preserved or powdered versions to meet their daily needs. Here's where packaging and processing solutions-providers like <keyword id="194619" type="PERSON" weightage="100" keywordseo="tetra-pak">Tetra Pak</keyword> come in, making everyday life easier for people who face scarcity of resources. In the past thirty years of its operations in India, the company spent the first ten years seeding the market, building awareness about the merits of their UHT technology and aseptic packaging and building their own capacity to cater to a market as large and diverse as India. In the years that followed they worked with other F&amp;B brands to make food safe and available everywhere, co-creating and conceptualizing products with customers to suit evolving market needs. Since then, aseptic technology - which Tetra Pak pioneered globally over fifty years back - has proven to be a solution to reduce food losses the world over and in transport, in addition to keeping food safe which is why it is so relevant for India where our food processing sector continues to face widespread and perennial wastage of food. This aseptic technology has enabled the penetration of safe foods into the remotest parts of the country. 
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 The <keyword id="6354416" type="ORGANIZATION" weightage="20" keywordseo="indian-army">Indian Army</keyword> story Even though India is a milk-surplus country, it is ironic that a large part of the country still has no access to fresh milk. The North-east is one of the hardest to reach areas in the country and has relied on powder milk for years. For years, mothers have missed giving their children the necessary nutrition for lack of access to fresh milk. Most of us cannot imagine a childhood without our mothers chasing us with a glass of milk twice a day. But this one-stop nutrition has been elusive for a large part of the country. For our jawans posted in the farthest-reaching areas like <keyword id="6354495" type="LOCATION" weightage="20" keywordseo="kashmir">Kashmir</keyword> or <keyword id="48118" type="CITY" weightage="20" keywordseo="Sikkim">Sikkim</keyword>, lack of access to fresh milk is just another challenge on a list of many others. Spending months facing extreme weather conditions, even cut off from civilization, while defending our borders, the Indian Army has also had to traditionally rely on powder milk. Tetra Pak’s UHT technology and aseptic packaging technology has changed this over the years and given access to fresh milk by eliminating the need for a cold chain during distribution. The Indian Army today consumes over 1 lakh litres of UHT milk every day provided by several different organizations like Amul, <keyword id="53954" type="ORGANIZATION" weightage="20" keywordseo="karnataka-milk-federation">Karnataka Milk Federation</keyword> and is one of the biggest customers for these milk producers. For many years, it was impossible to transport milk to these remote locations because of milk being a perishable product, and the high costs and infrastructure needed to build a complete cold chain for distributing the milk. Mr. R. S. Sodhi, Managing Director, <keyword id="5899354" type="PERSON" weightage="20" keywordseo="gcmmf-amul">GCMMF-Amul</keyword> says, “When we proposed Tetra Pak’s UHT milk cartons to the <keyword id="44299" type="ORGANIZATION" weightage="20" keywordseo="india-army">India Army</keyword>, they readily accepted it. At the very remote locations where it was impossible to get milk, fresh milk is now available. Soldiers feel at home when they drink UHT milk.” Today, UHT and Aseptic technology together are making sure that the Indian Army gets the nutrition they need. Holding on in high seas The challenge of food access is not limited to just the mountains, but also the seas and their coast. In <keyword id="6355466" type="LOCATION" weightage="20" keywordseo="south-india">South India</keyword>, the large coastline is dotted by thousands of fishermen who are dependent on the sea for earning their daily living. As they are off to the sea for days on end it is difficult for them to carry huge packets of milk or food for survival. This is one of the need gaps that was identified by the Karnataka Milk Federation and inspired them to introduce 100 ml <keyword id="5899355" type="ORGANIZATION" weightage="20" keywordseo="tetra-fino-aseptic">Tetra Fino Aseptic</keyword> packages that the fishermen can now carry on their boats and get much-needed nutrition and refreshment. The convenient 100 ml and 200 ml packets are also perfect for families that have low milk requirements and ensure freshness for people who can’t afford to refrigerate milk. One such group of consumers is migrant laborers. These laborers move to temporary labor camps near construction sites for short periods of time with a few essentials that will help them survive for that period. Sometimes a handful of utensils and a few clothes is all they carry with them. No question of refrigeration or storage facilities, and little money to spare. For this group, the Tetra Fino Aseptic is a blessing. The milk package available for INR 10, 20 is a shared asset, with 2 or more people pooling together money to buy a pack and share a few cups of tea. No need for refrigeration also means that they can carry the packs with them to their work site and consume the milk as convenient. As <keyword id="153986" type="PERSON" weightage="20" keywordseo="Rakesh-Singh">Rakesh Singh</keyword>, Managing Director, Karnataka Milk Federation puts it, “The Tetra Fino Aseptic has addressed two issues- where the milk requirement is only for 100 or 200 ml, the consumer need not go for larger packs, and secondly, quality is assured. After all, everyone needs milk, India needs milk and our effort is to take safe milk to every household of this <a name="_GoBack"></a>country”.

How Tetra Pak’s technology is enabling access to safe food across extreme ends of India

Ahmedabad, Apr 18 () The Gujarat Cooperative MilkMarketing Federation (GCMMF), the owner of 'Amul' brand,said on Saturday that it is procuring 15 per cent more milkthan year ago at 255-260 lakh litres per day.While the sale of milk pouches, flavoured milk and icecream was down due to lockdown, milk procurement had increasedbecause it was also buying milk from private milk producers,the federation said.The sale of paneer and ghee had also increased, itadded.The quantity of milk sold in pouches has fallen from140 lakh litres per day in March 2020 to 125 lakh litres inApril, mainly because hotels and catering firms have closed,GCMMF said in a release.Migration of urban population to rural areas has alsoaffected the sale of pouched milk, it said.The sale of ice cream and flavoured milk has decreasedby as much as 85 and 70 per cent, respectively, compared tothe same period last year, it said.On the other hand, sale of paneer, ghee, butter andmilk sold in tetrapack has gone up by 15-50 per cent, theGCMMF said. "Milk procurement at around 255-260 lakh litres perday is around 15 per cent more compared to the same month lastyear," the release said."Amul milk cooperatives are also procuring milk fromprivate milk producers as per the direction of the government.Collection has also increased as private businesses and sweetshops cannot run their operations during lockdown," it said.To handle increased supply, the GCMMF has rented milkprocessing plants outside Gujarat, it said.It has asked its member milk farmers to takeprecautions to avoid coronavirus infection, the federationsaid. GCMMF's member cooperatives have donated Rs 15 croreto the CM's and PM's relief funds, it said. KA PDKRK KRK

Milk procurement up, sales falling due to lockdown: GCMMF

Indian <keyword id="34523" type="CITY" weightage="100" keywordseo="fmcg">FMCG</keyword> brands are giving a tough time to foreign brands. While much hullabaloo is about Yoga guru <keyword id="6369109" type="PERSON" weightage="20" keywordseo="Ramdev">Ramdev</keyword>’s Patanjali, <keyword id="26280" type="COMPANY" weightage="20" keywordseo="amul">Amul</keyword> is all set to give a tough time to <keyword id="6365619" type="CITY" weightage="100" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> now. Amul, marketed by the <keyword id="110794" type="ORGANIZATION" weightage="20" keywordseo="Gujarat-Co-operative-Milk-Marketing-Federation">Gujarat Co-operative Milk Marketing Federation</keyword>, plans to zoom ahead Hindustan <keyword id="45009" type="CITY" weightage="20" keywordseo="Unilever">Unilever</keyword> as the country’s largest FMCG firm over next two years. As GCMMF is growing at a CAGR of 19% for last seven years and confident to continue such high pace of growth Amul’s managing director RS Sodhi expressed the positivity, while talking to The Economic Times. GCMMF touched Rs 27,000 crore sales in 2016-17, while Hindustan Unilever had touched Rs 31,987 crore revenue in 2015-16. Hindustan Unilever is yet to declare its result for last fiscal, according to the ET. "Around 13-14% of our growth will come from milk procurement expansion and 6-7% from the average price hike. We are expanding milk procurement outside <keyword id="6354766" type="COMPANY" weightage="20" keywordseo="Gujarat">Gujarat</keyword> in states like Uttar Pradesh, Rajasthan, Haryana, Punjab, West Bengal and Maharashtra," Sodhi told the financial daily.

This Indian brand will overtake FMCG king Hindustan Unilever by 2018-19

With summer setting in, <keyword id="26280" type="COMPANY" weightage="20" keywordseo="amul">Amul</keyword> has started feeling the heat. As per <keyword id="6356641" type="CITY" weightage="20" keywordseo="times-of-india">Times of India</keyword> news, Amul has been airing television commercial since March 2017 that distinguishes between ice cream and frozen dessert. <keyword id="6365619" type="CITY" weightage="20" keywordseo="Hindustan-UniLever">Hindustan Unilever</keyword> (HUL) and <keyword id="277561" type="COMPANY" weightage="20" keywordseo="Vadilal-Group">Vadilal Group</keyword> have teamed up to take on Amul at the <keyword id="48485" type="ORGANIZATION" weightage="20" keywordseo="Bombay-high-court">Bombay High Court</keyword> as they think Amul’s intention was the ill-repute them. 
 
HUL has sought immediate removal of the advertisement which, according to GCMMF, was launched to "educate consumers to identify and differentiate between ice-cream and frozen desserts". The advertisement talks about Amul ice creams being made from "real milk" as opposed to "frozen desserts" which are made from "vegetable oil". The advertisement, however, does not name any brand, as per the TOI report. 
 
In response to TOI's query , an HUL company spokesperson, said: "Amul has been airing a misleading television commercial since March 2017. This advertisement makes factually incorrect statements creating apprehensions among consumers of frozen desserts.The advertisement makes incorrect claims about the usage of 'vanaspativanaspati-tel' in frozen dessert products. We wish to clarify that Kwality Wall's range of 'frozen desserts' do not contain Vanaspati. In fact, Kwality Wall's range of frozen desserts contain milkmilk solids like ice creams. The only difference is that frozen desserts use vegetable fat instead of dairy fat, which actually makes them healthier as they have lower saturated fat and do not have cholesterol." TOI's query did not elicit a response from Vadilal Group. 
 
R S Sodhi, MD, GCMMF that represents Amul told TOI, "Frozen desserts are masquerading as ice creams. By using low-cost ingredients, they are misleading consumers who are looking for real product. We are trying to make consumers aware of the difference."

Kwality and Vadilal don’t make
ice creams, claim Amul. So what do they make?

New Delhi, Dec 15 () India's leading milk supplier Amul on Saturday raised milk prices by Rs 2 per litre in Gujarat, Delhi-NCR, West Bengal and Maharashtra.
 "Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under Amul brand, has decided to revise the milk prices by Rs 2 per litre being sold in Ahmedabad and Saurashtra markets of Gujarat, Delhi NCR, West Bengal, Mumbai and Maharashtra from December 15, 2019," the cooperative said in a statement.
 In Ahmedabad, the price of Amul Gold will be Rs 28 per 500 ml, and Amul Taaza will be sold for Rs 22 per 500 ml.
 However, there will be no change in price of Amul Shakti which continues to be available at Rs 25 per 500 ml.
 Amul said in the last three years it has made only two price revisions for pouch milk, which works out to be only Rs 4 per litre and less than 3 per cent per annum increase in MRP.
 "This year the price of cattle feed has increased by more than 35 per cent. Considering increase in cattle feed and other input costs, our member unions have increased milk procurement price in the range of Rs 100 to Rs 110 per Kg fat which is more than 15 per cent increase than last year for the 36 lakh milk producers of Gujarat," the statement said.
 Amul said it passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the producers.
 This increase in milk prices by Rs 2 per litre has been done with an aim to sustain remunerative price to milk producers and encourage them for higher milk production, it added.
 GCMMF supplies 1.4 crore litres per day of milk across the country, of which 33 lakh litres is for Delhi-NCR. MJH ABM
ABM

Amul raises milk prices by Rs 2/litre

New Delhi, Apr 1 () Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which markets dairy products under Amul brand, has clocked 17 per cent growth in its turnover at Rs 38,550 crore during the last fiscal year.The co-operative had posted a turnover of Rs 32,960 crore in the 2018-19 financial year, GCMMF said in a statement. Amul sells 140 lakh litre milk per day mainly in Gujarat, Delhi-NCR, Uttar Pradesh. Its dairy products are sold across the country. The provisional unduplicated group turnover of Amul Federation and its 18 member unions has crossed Rs 50,000 crore. Amul Federation has achieved turnover in spite of adverse market conditions for dairy products at national as well as at international level, the statement said. The 18 member unions of Amul Federation have farmer member strength of more than 36 lakhs across 18,700 villages of Gujarat.  MJH    SHWSHW

Amul's FY'20 turnover up 17% at Rs 38,550 cr

Ahmedabad, Feb 1 () The Gujarat Cooperative Milk Marketing Federation, which sells products under the Amul brand, has welcomed the budget proposals to launch a Kisan Rail, doubling of artificial insemination targets, and providing tax benefits for cooperative societies which will lead to job creation and boost investment in the dairy sector.
 The Union budget has announced a plan to run a Kisan Rail to provide refrigerated coaches in trains. For the dairy sector, the budget has also announced plans to increase artificial insemination so that milk productivity increases.
 The budget also offers cooperative societies an option to be taxed at 22 per cent plus 10 per cent surcharge and 4 per cent cess with no exemption/deductions.
 The proposed Kisan Rail will reduce time and cost of perishable items like milk. Doubling of artificial insemination target and elimination of foot and mouth disease and brucellosis by 2025 will increase productivity and reduce production cost for dairy farmers," GCMMF managing director RS Sodhi said.
 The move will bring more investments in dairy sector which will increase farmers bargaining power to get better prices for their produce. If done properly, it will create 80 lakh jobs in rural areas and 16 lakh jobs in cities, he added.
 Sodhi also welcomed the move to reduce income tax for cooperative societies to 22 per cent from 30 per cent.
 Meanwhile, the country's first international financial services centre Gift City, has welcomed the proposed international bullion exchange at IFSC.
 "This will lead to better price discovery of gold, create more jobs and further enhance the country's position in the bullion market," said Gift City managing director Tapan Ray. KA PD BEN MR
MR
MR

Amul chief: Kisan rail, lower tax on coops to boost investment, create jobs

New Delhi, Dec 14 () India's leading dairy firm Amul on Saturday announced hiking milk prices by Rs 2 per litre across various states, while Mother Dairy increased rates by up to Rs 3 per litre in Delhi-NCR due to rise in procurement cost.
 The new prices will be effective from Sunday (December 15), Mother Dairy and Amul said in separate statements.
 Prices of raw milk are generally lower in the winter season, but this year they have risen due to late monsoon followed by excess rains.
 Increase in milk prices by the two major dairy firms could impact retail inflation, which spiked to a more than three-year high of 5.54 per cent in November due to costlier food products.
 Mother Dairy has increased prices of token and poly pack or pouched milk by Rs 2-3 per litre.
 Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand, said it has decided to revise milk prices by Rs 2 per litre in Ahmedabad and Saurashtra markets of Gujarat, Delhi NCR, West Bengal, Mumbai and Maharashtra.
 GCMMF supplies 1.4 crore litres of milk per day across the country, of which 33 lakh litres is in Delhi-NCR.
 Mother Dairy too sells over 30 lakh litres per day of milk in the national capital region.
 Both the dairy majors attributed the price increase to higher procurement cost and said they pass on 80 per cent of the sales realisation from milk towards its procurement from dairy farmers.
 As per its rate chart, Mother Dairy has hiked the price of bulk vended milk (token milk) by Rs 2 to Rs 42 per litre.
 In poly packs, Mother Dairy's full cream milk has become costlier by Rs 2 to Rs 55 per litre. Price of half litre full cream milk has been hiked to Rs 28 from Rs 27.
 Mother Dairy's toned milk price has been hiked by Rs 3 per litre to Rs 45, while double-toned milk will now be sold at Rs 39 per litre compared to Rs 36.
 Price of Mother Dairy cow milk too has been raised by Rs 3 per litre to Rs 47 per litre.
 In NCR, Amul Gold and Amul Taaza will be costlier Rs 2 each to Rs 55 per litre and Rs 44 per litre respectively. Cow milk will now be sold at Rs 44 against Rs 42 per litre earlier.
 Amul said that in the last three years, it has made only two price revisions for pouch milk which is only Rs 4 per litre and less than 3 per cent per annum increase in MRP.
 "This year the price of cattle feed has increased by more than 35 per cent. Considering increase in cattle feed and other input costs, our member unions have increased milk procurement price in the range of Rs 100 to Rs 110 per Kg fat which is more than 15 per cent increase than the last year for the 36 lakh milk producers of Gujarat," Amul said.
 Mother Dairy said that milk availability across various states is under severe stress due to adverse climatic conditions including extended monsoon and delayed start of the flush season.
 Stating that adverse climatic conditions have resulted in a significant increase in feed and fodder prices, Mother Dairy said: "This has impacted the prices paid to milk producers. The raw milk prices, which in a normal year come down during the winter months, have firmed up substantially."
 The prices paid to milk producers have increased by about Rs 6 per litre, up by almost 20 per cent compared to the corresponding period last year, the company said, adding that it was compelled to raise milk rates. MJH ABM
ABM

Mother Dairy hikes milk prices by up to Rs 3/litre in NCR; Amul raises rates by Rs 2

New Delhi, Apr 21 () GCMMF, which markets dairy products under Amul brand, expects its turnover to grow 15 per cent this fiscal year from Rs 38,550 crore in 2019-20 despite economic slowdown caused by the nationwide lockdown to control coronavirus outbreak.The household consumption of milk and other dairy products is expected to rise and will compensate any temporary loss of sales caused by closure of hotels, restaurants and cafeterias (HoReCA segment) during the ongoing lockdown period, said R S Sodhi, the managing director of Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF)."COVID-19 will not have any impact on demand of the food products. Our sales in value terms during this month are at par with the same month last year. The demand of some products has come down but at the same time sales of many products have risen," Sodhi told  in an interview. Asked about the outlook for this fiscal year, he said: "We expect our turnover to grow by 15 per cent."GCMMF clocked 17 per cent growth in its turnover at Rs 38,550 crore during the 2019-20 fiscal year.On the current situation of its milk operation, Sodhi said, "Gradually things are settling down."Regarding sales, he said the demand for fresh milk has declined by 8 per cent as hotels and restaurants are closed.  "HoReCa segment contributes 12-15 per cent of the total demand. But, fall is less as household consumption of fresh milk and butter milk has increased."Sodhi noted that sales of butter, ghee, paneer, cheese and milk powder have gone up in the range of 20-35 per cent as people are consuming more. However, he pointed out the demand of ice-cream has fallen sharply by 85 per cent, while sales of cream and mozzarella cheese are down by 70 per cent and 50 per cent, respectively. Sodhi said the company has diverted the idle supply chain of ice-cream into distribution of other dairy products."Our milk procurement from farmers has increased by 15 per cent as unorganised players are not buying", he said. The surplus milk is being processed to manufacture skimmed milk powder (SMP), whose price has crashed to Rs 250 per kg from Rs 320 before lockdown, he said. "Our capital is getting blocked because of higher milk procurement. But we need to support farmers during this period," Sodhi said. The GCMMF has not increased or decreased the milk procurement rates, he said, but added that prices have fallen by Rs 7-10 per litres across various states.Sodhi said the fall in procurement rate is more in states like Uttar Pradesh where there are no cooperatives in the dairy business. Amul sells 140 lakh litre milk per day mainly in Gujarat, Delhi-NCR, Uttar Pradesh. Its dairy products are sold across the country. It has milk processing plants in many states.  MJH  ANS SHWSHW

Amul eyes 15 pc growth in turnover this fiscal despite COVID-19 from over Rs 38K cr in FY'20

In a small town called <keyword id="2648" type="PERSON" weightage="20" keywordseo="Anand">Anand</keyword> in western India in 1946 farmers were having a difficult time having to deal with the exploitative trade practices followed by the local trade cartel. Refusing to be cowed down by the cartel, farmers of this area went on a milk strike. And they approached the great Indian patriot Sardar Vallabhbhai Patel for a solution. His advice was natural, start a cooperative movement. 
 
And they did. 
 
Inspired by India’s freedom struggle, it all began when farmers in a small town near Anand city in Gujarat made milk as a symbol of protest. Tribhuvandas Patel was a local leader who had been imprisoned number of times during India’s struggle for freedom. With the help of his supporters, he found a dairy co-operative in 1946 in Anand. The cooperative movement was a movement against the atrocities of Polson Dairy, a locally-owned dairy in Anand, which procured milk from farmers at very low rates to sell to the Bombay (now Mumbai) government. 
 28 year old Mechanical Engineer from Kerala, <keyword id="168701" type="PERSON" weightage="20" keywordseo="Verghese-Kurien">Verghese Kurien</keyword> arrived in Anand in 1949 as a government employee to manage a dairy. Fed up with his monotonous and unchallenging job he had already made up his mind to leave but upon Tribhuvandas Patel’s request he agreed to stay back for few months to oversee installation of the newly ordered machineries. No one then knew that Dr. Kurien would never leave Anand and make it the milk capital of India. In 1955 <keyword id="26280" type="COMPANY" weightage="100" keywordseo="amul">Amul</keyword> (then short for Anand Milk Union Ltd) was born. Verghese Kurien was in almost every way the architect of Amul. He went from helping farmers repair their machinery to revolutionising the Indian dairy industry by scripting Operation Flood, a cooperative movement that turned India from a net importer of milk into one of the world’s largest producers. Not for nothing was Dr. Verghese Kurien called the Milkman of India. 
 
The first dairy, Kaira District Co-operative Milk Producers’ Union, which created Amul in 1955, handed over the brand name to Gujarat Cooperative Milk Marketing Federation (GCMMF) in 1973. Thus, in 1973 the GCMMF was established to market milk and milk products manufactured by six district cooperative unions of Gujarat. 
 
 
 Branding played a major role for Amul’s success, the (original) Amul Girl was created by <keyword id="245066" type="PERSON" weightage="20" keywordseo="Sylvester-daCunha">Sylvester daCunha</keyword> (daCunha Communications) to counter the Polson dairy girl. Polson’s sexy village belle didn’t stand a chance to the tubby little moppet in the polka-dotted dress and a matching ribbon. Amul ads were cleverly designed to add a tinge of nationalism to an essentially rural revolution. The first Amul Ad campaign came in 1967 in Bombay (now Mumbai). And the response was phenomenal... and continues to be. Amul is also credited with a Guinness world record for longest running ad campaign of the world for its Utterly Butterly girl portraying day-to-day issues since 1967. In 1977, the Amul story was showcased through a Hindi movie titled Manthan directed by Shyam Benegal starring Naseeruddin Shah, Girish Karnad, Smita Patil and Amrish Puri which also won National award for best film. The movie again demonstrated the power of collective might as the movie was financed by a contribution of Rs. 2 by 5 lakh farmers. 
 
And then, Amul became a brandname in its own right. It is said that for Operation Flood, Kurien’s idea of having farmers own the brand went a long way in creating a sense of ownership and, in turn, responsibility for the product’s quality. Since the mid-90s, Amul has been able to take the range outside the security of traditional products, milk powder and butter. Amul diversified to everything from ice-cream, curd to long-life flavoured milk. Brand Amul is now present in over 50 countries. 
 
 
 
Amul has come a long way since its inception. The contribution of Amul in development of rural India as well as economic growth of the nation is legendary.

Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign

Slyvester daCunha got the <a href="http://www.businessinsider.in/searchresult.cms?query=amul">Amul</a> account in 1966 when they zeroed in on the advertising agency called Advertising and Sales Promotion (ASP) to work on their ad campaign. Sylvester da Cunha, then the managing director of the agency and Eustace Fernandez, the art director decided to create something that would grab the attention of every housewife in the country. 
 
Dr <keyword id="168701" type="PERSON" weightage="80" keywordseo="Verghese-Kurien">Verghese Kurien</keyword>, the hen chairman of the Gujarat Co-operative <keyword id="6362951" type="ENTERTAINMENT" weightage="80" keywordseo="milk">Milk</keyword> Marketing Federation Ltd. (GCMMF) suggested a mischievous little girl as a mascot with two requirements. 
 
It had to be easy to draw and memorable. 
 And, the <keyword id="125015" type="UNKNOWN" weightage="80" keywordseo="Amul-girl">Amul girl</keyword>, who has been synoynmous with the brand was thus born. 
 His son, <keyword id="322298" type="PERSON" weightage="80" keywordseo="Rahul-DaCunha">Rahul daCunha</keyword> inherited the <keyword id="26280" type="COMPANY" weightage="80" keywordseo="amul">Amul</keyword> and kept the legacy alive. 
 
Hence, topical ads commenting on the situation in the country found a place in billboards and newspapers alike delighting us with their wit. 
 
As of the present, the team that produces up to six of these cartoons/ads per week comprises just three people: Rahul daCunha, creative head of ad-agency daCunha Communications, copy writer Manish Jhaveri and Jayant Rane, the artist who has been sketching Amul cartoons for a quarter-century now. 
 
Amul makes advertising a generic commodity like butter seem like an easy task with their clever use of puns on current events so much so that they have us waiting with bated breath for their take on anything and everything that has happened in the country. 
 
And, how can we forget the Amul Girl? She's become an indispensable part of every Indian's life. 
 
While it's close to impossible to pick favourites considering all the <a href="http://www.businessinsider.in/searchresult.cms?query=amul+ad">Amul ads</a> are brillinat in their own right, we at Business Insider went ahead and tried drawing up a list of our ten favourite Amul print ads from 2015. 
 
Have a look!

You Searched For "gcmmf amul" and got 14 results

Amul thinking to enter European market after US success, MD Jayen Mehta calls it the lifeline for rural India

BI India Bureau

Mother Dairy raises milk prices by ₹ 2 per litre on select variants

IANS

RS Sodhi steps down as managing director of Amul

PTI

How Tetra Pak’s technology is enabling access to safe food across extreme ends of India

Sponsored Post

Milk procurement up, sales falling due to lockdown: GCMMF

PTI

This Indian brand will overtake FMCG king Hindustan Unilever by 2018-19

BI India Bureau

Kwality and Vadilal don’t make ice creams, claim Amul. So what do they make?

BI India Bureau

Amul raises milk prices by Rs 2/litre

PTI

Amul's FY'20 turnover up 17% at Rs 38,550 cr

PTI

Amul chief: Kisan rail, lower tax on coops to boost investment, create jobs

PTI

Mother Dairy hikes milk prices by up to Rs 3/litre in NCR; Amul raises rates by Rs 2

PTI

Amul eyes 15 pc growth in turnover this fiscal despite COVID-19 from over Rs 38K cr in FY'20

PTI

Inspired by India’s Freedom Struggle: Amul - The Brand, The Revolution, and The Campaign

Nazia Bijal

BI Year Roundup: Looking back at our 10 favourite Amul ads from 2015

Poulomi Das

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