<ul><li>India’s benchmark indices <keyword id="6484188" type="General" weightage="80" keywordseo="sensex" source="Orion">Sensex</keyword> and <keyword id="2931774" type="General" weightage="20" keywordseo="nifty50" source="Orion">Nifty50</keyword> tumbled in the second half of trading on Monday amid a sharp surge in volatility due to concerns of a fallout from the run on <keyword id="630197" type="General" weightage="80" keywordseo="silicon-valley-bank" source="Orion">Silicon Valley Bank</keyword> (<keyword id="675965" type="General" weightage="100" keywordseo="svb" source="Orion">SVB</keyword>). </li><li>All but one sectoral indices were in the red, with bank, auto, realty and FMCG stocks falling the most. </li><li>IT services company Tech Mahindra emerged as the top gainer in the Nifty50 pack on the appointment of Mohit Joshi as its new MD and CEO.</li></ul>India’s benchmark indices Sensex and Nifty50 tumbled in the second half of trading on Monday amid a sharp surge in volatility due to concerns of a fallout from the run on Silicon Valley Bank (SVB). All but one sectoral indices were in the red, with bank, auto, realty and FMCG stocks falling the most. Both the benchmark indices were down 1.2% midway on Monday – Sensex fell 705 points to 58,345, Nifty50 declined 200 points to 17,218. <a href="https://www.businessinsider.in/stock-market/news/explained-what-is-india-volatility-index-or-vix-and-why-is-it-important-now/articleshow/93935633.cms">India VIX</a>, which measures the volatility in the markets, rose sharply by over 13% on Monday. IT services company Tech Mahindra emerged as the top gainer in the Nifty50 pack on the appointment of Mohit Joshi as its new MD and CEO. In the week ended on Friday, March 10, bears wiped out the gains of the preceding two weeks – Sensex closed 0.52% lower, while Nifty50 fell 0.31%. Most of the sectoral indices were in the red on Monday morning, with media, banks, auto and pharma sectors declining the most. IT was flat, while metals and financial services sectors were in the green. Top gainers and losers on Nifty50 <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Top gainers </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Change </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Top losers </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Change </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tech Mahindra </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">7.29% </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">IndusInd Bank </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-6.43% </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">ONGC </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.35% </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tata Motors </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-2.39% </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Adani Enterprises </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.31% </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Infosys </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-2.35% </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Apollo Hospital </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">1.03% </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">M&amp;M </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-2.21% </td></tr><tr><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Power Grid Corp </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">0.73% </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">State Bank of India </td><td style="border-left:solid #000000 0.6000000000000001pt;border-right:solid #000000 0.6000000000000001pt;border-bottom:solid #000000 0.6000000000000001pt;border-top:solid #000000 0.6000000000000001pt;vertical-align:top;background-color:#d9d9d9;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">-2.17% </td></tr></tbody></table> Source: NSE, March 13, 2023 <cmsannotation type="cmsannotation" annotationid="US authorities step in to protect SVB depositors" comment="subhead" text="US authorities step in to protect SVB depositors">US authorities step in to protect SVB depositors</cmsannotation> The run on the Silicon Valley Bank left the startup ecosystem on the edge over the weekend – SVB caters to nearly half of all the venture capital-funded startups in the US. However, the US authorities rushed to step in before the bank opens on Monday, announcing that the money of all the depositors will be available when the bank opens on Monday. That said, market sentiments were mixed on Monday morning. While Hang Seng rose 1.84%, Taiwan Weighted was flat. Shanghai Composite edged up 0.57%, while KOSPI was up 0.27%. Nikkei 225, however, fell the most, down by 1.58%. <cmsannotation type="cmsannotation" annotationid="Stocks to watch" comment="subhead" text="Stocks to watch"><keyword id="73648" type="General" weightage="20" keywordseo="stocks-to-watch" source="Orion">Stocks to watch</keyword></cmsannotation> Nazara Technologies: The gaming platform reported that two of its subsidiaries have deposits worth ₹64 crore at the collapsed Silicon Valley Bank. <keyword id="6367820" type="General" weightage="80" keywordseo="adani-group" source="Orion">Adani Group</keyword>: The Gautam Adani led group said it has completed full prepayment of margin-linked share backed financing aggregating to $2.15 billion, before the committed timeline of March 31, 2023. Also, promoters have prepaid a $500 million facility availed for financing the acquisition of Ambuja Cements. <keyword id="6355199" type="General" weightage="80" keywordseo="reliance-industries" source="Orion">Reliance Industries</keyword>: Media <a href="https://economictimes.indiatimes.com/industry/banking/finance/ten-more-banks-set-to-join-syndication-for-reliance-industries-ltds-3-billion-loan/articleshow/98591608.cms?UTM_Source=Google_Newsstand&amp;UTM_Campaign=RSS_Feed&amp;UTM_Medium=Referral">reports</a> suggest that Reliance Industries’ $3 billion loan is in the final stages of completion, in a consortium consisting of three dozen banks. ICICI Bank: RBI has granted approval of extending the deadline to divest its shareholding in ICICI Lombard General Insurance to less than 30%. The deadline has been extended till September 9, 2024. M&amp;M: As per reports, the automaker is likely to sell 4.6% stake in automotive component supplier Mahindra CIE Automotive at a floor price of ₹355 per share through a block deal. Bank of Baroda: The lender plans to divest 49% stake in credit card subsidiary, BoB Financial Solutions. The bank is aiming at a 12 month timeline to bring in a partner for technology, distribution and sourcing knowledge. Sona BLW: Private equity firm Blackstone is likely to completely exit the investment in the auto component maker through a block deal on Monday. According to reports, the floor price has been set at ₹400 per share. Tech Mahindra: The IT company announced the appointment of Mohit Joshi as MD &amp; CEO to take over after CP Gurnani’s retirement on December 19, 2023. Joshi has two decades of experience in enterprise technology software &amp; consulting space. SEE ALSO: <a href="https://www.businessinsider.in/investment/news/as-markets-turn-topsy-turvy-sovereign-gold-bonds-offer-hopes-of-a-safe-haven/articleshow/98545327.cms">As markets turn topsy turvy, sovereign gold bonds offer hopes of a safe haven</a> <a href="https://www.businessinsider.in/business/startups/news/unicorns-a-bad-word-now-freshtohome-eyes-listing-in-3-years-as-ceo-says-ipo-is-final-test-of-valuation/articleshow/98544597.cms">Unicorn’s a Bad Word Now: FreshtoHome eyes listing in 3 years as CEO says IPO is final test of valuation</a>

Sensex, Nifty50 tumble amid a sharp rise in volatility: Bank, auto stocks drag markets down

<ul><li>Finance Minister <keyword id="129243" type="General" weightage="20" keywordseo="nirmala-sitharaman" source="Orion">Nirmala Sitharaman</keyword> made five announcements in the personal income tax front including changing the income tax rebate limit. </li><li>The allocation to PM Awas Yojana was also enhanced by 66% to ₹79,000 crore. </li><li>PAN will be common identification for all digital systems which will increase ease of doing business. It will be facilitated via a legal mandate. </li></ul>Finance Minister Nirmala Sitharaman said on Wednesday that those earning below ₹7 lakh income per annum need not pay any income tax in the new tax regime. This limit has been increased from ₹5 lakh earlier. “This is for our hard working middle class,” she said in her Budget speech insisting that this is the announcement ‘everyone’ is waiting for. The government also said it will increase its capital outlay by 33% to ₹10 lakh crore in FY24 – that’s 3.3% of GDP. The allocation to PM Awas Yojana was also enhanced by 66% to ₹79,000 crore. She also allocated ₹15,000 crore over three years to the Schedule Tribe Mission. The FM also allocated ₹35,000 crore as energy transition investment. She also said that FY23 fiscal deficit at 6.4%, adheres to budget estimates. She fixed FY24 fiscal deficit target at 5.9%. India is heading towards a bright future despite challenges, as she delivered her fifth budget in the parliament. She identified seven priorities for the budget — inclusive growth, reaching the last mile (digital public infra for agriculture), infrastructure and investment, unleashing potential, green growth, youth power, and financial sector. “Three things will be in focus – ample opportunities for citizens to youth to fulfill growth, strong impetus to growth and job creation and strengthening macro economic stability,” Sitharaman said. It is the last budget that the government will deliver before India goes into a general election next year. Here are the Budget speech highlights: 5 Personal Tax Announcements <ul><li>The FM today changed the income tax rebate limit from ₹5 lakh per annum to ₹7 lakh per annum in the new tax regime. Those with an annual income of ₹7 lakh and below need not pay income tax. </li><li> In the second announcement, FM said that she is changing the tax structure and reducing the number of slabs and increasing the tax exemption limit, under the new tax regime. The new tax rates are </li></ul><table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Slab </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tax rate </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹0-3 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Nil </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹3-6 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 6-9 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">10% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹ 9-12 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">15% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹12-15 lakh </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">20% </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹15 lakh and above </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">30% </td></tr></tbody></table> <ul><li>The third proposal is for the salaried class and the pensioners including family pensioners. She extended the benefit of standard deduction to the new tax regime. Each salaried person with an income of ₹15.5 lakh or more will thus stand to benefit by ₹52,500. </li><li>The FM reduced the highest surcharge rate in personal income tax from 37% to 25% in the new tax regime. This would result in reduction of the maximum tax rate to 39%. </li><li>The limit of ₹3 lakh for tax exemption on leave encashment on retirement of non-government salaried employees is increased to ₹25 lakh. </li></ul>She also said that the new income tax regime will be the default tax regime. However, citizens can continue to avail the benefit of the old tax regime. Other speech highlights <ul><li>It’s the first budget in Amritkaal. It hopes to build on the foundation laid in previous Budgets and the blueprint drawn for India@100. </li><li>Current year eco growth is estimated to be at 7% – highest among all major economies in spite of the massive slowdown globally caused by war and Covid-19. </li><li>Despite challenges, India is heading to a bright future. </li><li>The government will provide 5 kg grains to 81 crore people free of cost. This will result in a food subsidy bill of ₹2 lakh crore for the next one year. </li><li>Three things will be in focus – ample opportunities for citizens to youth to fulfill growth, strong impetus to growth and job creation and strengthening macro economic stability. </li><li>Seven priorities – inclusive growth, reaching the last mile (digital public infra for agriculture), infrastructure and investment, unleashing potential, green growth, youth power, financial sector. </li><li>Agricultural credit target raised to ₹20 lakh crore. An agricultural accelerator fund to be set up. </li><li>157 new nursing colleges to be started. </li><li>Age appropriate reading material to be provided to children and adolescents with non-curricular titles via National Book Trust and more to make up for the loss of learning during the pandemic. </li><li>Allocation to PM Awas Yojana enhanced by 66% to ₹79,000 crore. </li><li>₹15,000 crore allocated over three years to the Scheduled Tribe Mission. </li><li>Computerisation of 63,000 primary agricultural credit societies with an investment outlay of ₹2,516 crore. </li><li>More than 39,000 compliances have been reduced and over 3,400 legal proceedings have been decriminalised to enhance Ease of Doing Business. </li><li>PAN will be common identification for all digital systems which will increase ease of doing business. It will be facilitated via a legal mandate. </li><li>₹35,000 crore allocated for energy transition investment. </li><li>₹7,000 crore for the third phase of e-courts. </li><li>Will facilitate 1 crore farmers to adopt natural farming methods. For this, 10,000 bio-input resource centers will set-up. </li><li>A unified skill India digital platform will be set-up linking with employers, facilitating entrepreneurship schemes and stipends to students. </li></ul>Customs Duty The number of basic customs duty rates on goods reduced, other than textiles and agriculture, from 21 to 13. There are minor changes in the basic custom duties, cesses and surcharges on some items including toys, bicycles, automobiles and naphtha, FM said in her speech. Savings &amp; Deposits Mahila Samman Bachat Patra – a one-time small savings scheme called Mahila Samman Savings Certificate will be made available for a 2-year period upto March 2025. This will offer ₹2 lakh for women and girls for 2 years at a FD rate of 7.5% with partial withdrawal option. The maximum deposit for senior savings increased from ₹15 lakh to ₹30 lakh. Fiscal Deficit <ul><li>FY23 fiscal deficit retained at 6.4%, adheres to budget estimates. </li><li>FY24 fiscal deficit target is at 5.9%. To bring fiscal deficit below 4.5% by FY25-26 </li></ul>Calamity related duty on cigarettes hiked by 16%. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/mukesh-ambani-overtakes-gautam-adani-as-the-richest-indian/articleshow/97519749.cms">Mukesh Ambani overtakes Gautam Adani as the richest Indian on the Forbes Real-Time Billionaires List</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/startups/news/startups-incorporated-till-march-2024-to-get-income-tax-benefits-fm/articleshow/97519570.cms">Startups incorporated till March 2024 to get income tax benefits: FM</a>

Budget 2023-24 highlights: Those with income below ₹7 lakh a year need not pay income tax

<ul><li>Drones could be the next big thing in India, with the government putting its weight behind the industry.</li><li>While the drone industry is still in its nascent stages, the Indian government announced that it would support the use of drones in the agriculture sector.</li><li>Experts believe the liberalisation in drone policies could result in the creation of new jobs, too.</li><li>For investors, too, there are several possibilities.</li></ul>The drone sector in India has remained muted for a while now despite many startups trying to find their feet. As the government lifts restrictions on drone usage from just defense to sectors like agriculture, tourism, healthcare and more, drone company stocks could be worth a lot more. The recent news about the Adani Group picking up a 50% stake in a drone company General Aeronautics – could be an early sign of things to come. “Though young, drone as an industry has been assisting social development in a big way and the thrust in the budget will further strengthen the industry. It will help the sector to move away from being a toy / entertainment product to a business product/service,” said Gautam Vohra, vice president, NLB Services. This provides investors with an opportunity to get in relatively early into this sector – still in its nascent stage. <cmsannotation type="cmsannotation" annotationid="Drone sector liberalisation provides investment opportunities, too" comment="subhead" text="Drone sector liberalisation provides investment opportunities, too">Drone sector liberalisation provides investment opportunities, too</cmsannotation> In the listed space, there are a few drone companies that could benefit from the government liberalising its drone policies. <keyword id="12014100" type="General" weightage="100" keywordseo="paras-defence" source="Orion">Paras Defence</keyword> is the latest on the block. The company rolled out its IPO in September last year. Since then, its stock has surged nearly 25%. Zen Technologies has been around for a long time now. It is headquartered in Hyderabad and offers logistics drones, among other things. Its stock has surged nearly 150% in the last one year. RattanIndia Enterprises is known for its Revolt branded electric bikes, but the company has a wholly-owned drone subsidiary called NeoSky India. Its shares have surged over 160% in the last one year. Bharat Electronics, a government-owned company, makes a wide range of products, right from weapon systems to radars, naval systems and drones, too. This Navratna public sector undertaking has also seen its stock surge consistently in the last one year, up by nearly 60% as on today. <cmsannotation type="cmsannotation" annotationid="From fundraises to govt agreements, the drone sector is seeing plenty of action" comment="subhead" text="From fundraises to govt agreements, the drone sector is seeing plenty of action">From fundraises to govt agreements, the drone sector is seeing plenty of action</cmsannotation> The sector also saw quite a bit of funding action in the last few months. For instance, ideaForge, an Indian drone manufacturer, raised $20 million in a Series B round. Established in 2007, ideaForge counts Infosys, Qualcomm, and Exim Bank of India amongst some of its investors. Another drone startup, Skye Air Mobility, signed a memorandum of understanding (MoU) with the Himachal Pradesh government to enable agriculture and healthcare logistics in the state. The difficult terrain of the state and low temperatures makes it difficult to address logistics needs, which makes drone deliveries even more lucrative. Vohra added that the recent developments and the government’s push could boost job opportunities in the sector by 25%. SEE ALSO: <a href="https://www.businessinsider.in/business/news/ongc-beats-tata-steel-tcs-to-become-indias-2nd-most-profitable-company-but-russian-links-may-spoil-the-party/articleshow/91890802.cms">ONGC beats Tata Steel, TCS to become India’s 2nd most profitable company - but Russian links may spoil the party</a> <a href="https://www.businessinsider.in/cryptocurrency/news/indian-government-looking-for-ways-to-tax-nfts-as-per-a-new-report/articleshow/91882530.cms">After cryptos, the taxman could come for your NFTs says a new report</a> <a href="https://www.businessinsider.in/policy/news/government-withdraws-advisory-on-aadhaar-photocopies-asks-citizens-to-be-cautious-while-sharing-aadhaar-card-details/articleshow/91881948.cms">Government withdraws advisory on Aadhaar photocopies, asks citizens to be cautious while sharing Aadhaar card details</a>

These four drone company stocks gave record breaking returns in one year

<ul class="summary-list"><li>The coronavirus is wreaking havoc on consumer businesses, but is especially threatening to digital-based startups that raised a lot of money on the promise of rapid growth.</li><li>The economic shock from the coronavirus adds to existing pressures on these companies.</li><li>Beauty and apparel are especially hurting, but some sellers of home and essential products have seen sales upticks, sources said.</li></ul>Arfa, a direct to consumer brands startup, planned to launch a new personal care line called Hiki. That all changed as the coronavirus shut down industries and consumer spending. So Arfa's founders huddled with board members and investors and decided to do something drastic: Give the products away for free, to hospitals and health care workers. Regular customers are also being offrered two Hiki products for free, in exchange for customers being kind to others."Our mission is to make people feel more comfortable in their skin," said Ari Wengroff, cofounder of Arfa. "So encouraging human connection at an intimate level when a lot of us are feeling isolated is a strategy we believe is going to work."Not every DTC firm has the capital to be able to give product away, however. For others in the space, which had been booming in recent years, the pandemic's impact could be the final straw.<ul><li>Direct-to-consumer companies, many of which grew by taking advantage of cheap advertising rates on Facebook, have seen those costs go up.</li><li>At the same time, their conversion rates have gone down as more competition enters the category. Online mattress company Casper seemed novel when it started in 2014, but now there are more than 100 "bed in a box" sellers.</li><li>Many of these DTC companies are venture-backed and built on a fast-growth model. The barrier for new funding is now higher as funders scrutinize founders more closely after seeing massively venture-funded bets go awry like WeWork and Uber. And the inability to have face-to-face meetings hampers deals.</li></ul>"Funding will become harder. Businesses will shut down. A lot more investors will circle their current portfolio to make sure they can weather the storm," said Mike Duda, managing partner at hybrid accelerator agency and venture capital fund Bullish, whose investments have included Warby Parker and Peloton.<h2>'Nobody's buying anything'</h2>A primary function of DTC startups has been to test and learn fast, said Heather Hartnett, CEO of Human Ventures, a VC fund and startup studio. You can do that when there's a steady stream of people purchasing, generating data. But as people stop shopping, that data goes away.DTC insiders say companies are slashing their advertising by as much as 80% as their sales, especially of nonessential items, have plunged and advertising risks landing flat or being tone deaf when people aren't in a buying mood."I've seen apparel go completely in the gutter as well as beauty," said Nik Sharma, who consults to DTC startups. "No one's really buying anything." In addition, early-stage companies are more likely to have the added vulnerability of relying on a single factory or distribution center to make and ship their products from, which puts their entire business at risk of freezing if the facility has to shut down due to the coronavirus. Some startups are already feeling the strain of the pandemic on their logistical operations. Gautam Gupta, partner at M13, a venture fund that invests in early-stage consumer companies, said that he was aware of at least one San Francisco-based e-commerce beauty company that was forced to shut down its distribution centers because of the "shelter in place" rule rolled out in the city this week. If such a rule was mandated elsewhere, like in New York and New Jersey, it would have disastrous consequences, he said.Hardest hit are DTC companies with brick-and-mortar stores including Everlane, Glossier and Heyday that are closing their stores as part of a wave of retailers shutting their doors and thereby an important avenue of marketing to customers, said Andrea Hippeau, principal at Lerer Hippeau Ventures.<h2>Startups scramble to stay connected with consumers</h2>Some are scrambling to find ways to keep connected with consumers even if they might not be in a buying mood. Baby food startup Tiny Organics, a Human Ventures portfolio company, is doubling down on the amount of online content it publishes, Hartnett said, in what she calls a shift to "direct to community."Frida, which sells products for newborn babies and their parents, diversified its supply chain to avoid the issues that those reliant on Chinese manufacturers had when the coronavirus spread there and has been overstocking inventory in case of future workforce stoppages or mandatory quarantines.<a href="https://www.businessinsider.com/investor-advice-for-startups-during-coronavirus-outbreak-2020-3">VC investors are advising their portfolio companies on how navigate the challenge</a>. Hippeau said she was telling startups to conserve as much as possible. Jon Keidan, founder of Torch Capital, said that he was advising DTC companies to reduce salaries across the board to preserve people's jobs.And some categories are seeing a boost. Companies that sell products for the home, online grocers and meal kits, stress relief, fitness and meditation companies, survival products and a toilet paper delivery service are doing well. Bullish portfolio company Nom Nom, a dog food maker, "had three of their best days," Duda said. M13 portfolio company Daily Harvest Daily is having its biggest week ever, said M13 cofounder Courtney Reum.But those may be the exceptions. Many DTC startups, which were the <a href="https://www.businessinsider.com/dtc-brands-are-chasing-profitability-over-market-share-says-iab-2019-11">big growth spot in consumer products</a>, now face a big reality check. <a href="https://www.businessinsider.com/investor-advice-for-startups-during-coronavirus-outbreak-2020-3"></a>"In general, we think that without true product differentiation or a unique distribution advantage, DTC has become a lot harder and the COVID-19 outbreak may make matters worse," Gupta said.

'Businesses will shut down': The coronavirus threatens to crush direct-to-consumer businesses' wild growth

New Delhi, Jan 6 () Ahead of the annual Union Budget presentation, Prime Minister Narendra Modi on Monday interacted with top business tycoons to discuss issues facing the economy and measures needed to boost growth and create jobs.
Richest Indian Mukesh Ambani, Tata group patriarch Ratan Tata, telecom czar Sunil Bharti Mittal, billionaire Gautam Adani, Mahindra Group chairman Anand Mahindra, and mining baron Anil Agarwal were among those present at the discussion.
Tata Sons chairman N Chandrasekaran, TVS chairman Venu Srinivasan, L&amp;T head AM Naik were also present, according to a photograph of the meeting released here.
Finance Minister Nirmala Sitharaman will present her second Union Budget on February 1 with an eye to reviving growth.
The latest GDP data for the July-September quarter showed a significant further moderation in the pace of economic growth to 4.5 per cent - the weakest in six years, with a key contributory factor being a slump in manufacturing output.
The Modi government has undertaken a number of measures to arrest the growth slowdown. In September 2019, it announced a cut in the corporate tax rate to 22 per cent from 30 per cent. The government also lowered the tax rate for new manufacturing companies to 15 per cent to attract new foreign direct investments. The tax rate reductions bring India in line with rates in other Asian countries.
The government's other initiatives include bank recapitalization, the mergers of 10 public sector banks into four, support for the auto sector, plans for infrastructure spending, as well as tax benefits for startups.
But experts say none of these measures directly address the widespread weakness in consumption demand, which has been the chief driver of the economy.
Also, financial sector fragilities continue to weigh on the economic growth momentum, with the high level of non-performing loans on the balance-sheets of the public sector banks, constraining their fresh lending.
Furthermore, there are also risks from potential contagion effects from troubled non-bank financial companies (NBFCs) to the balance-sheets of some commercial banks, which could further weigh on the overall pace of credit expansion.
In response to the growth slowdown, the Reserve Bank of India (RBI) has eased policy rates significantly during 2019, with a series of rate cuts since February 2019.
Further stimulus measures are expected in the upcoming Budget where the focus is likely to be on reforms, including some structural measures such as reducing red tape and boosting foreign direct investment.
The meeting with industrialists is in the series of discussions that Modi has had during the last couple of weeks to seek suggestions to revive growth.
In the previous meetings, he met Kotak Mahindra Bank CEO Uday Kotak, State Bank of India head Rajnish Kumar, HDFC Bank managing director Aditya Puri, IT industry veteran TV Mohandas Pai; former finance secretary Hasmukh Adhia; Tech Mahindra CEO CP Gurnani, Intel India general manager Nivruti Rai and Tata Consultancy Services chief executive Rajesh Gopinath.
He also reportedly has held one-on-one meetings with sectoral experts.
Modi has so far met over 60 entrepreneurs and businessmen from sectors such as FMCG, finance, renewable energy, diamond, retail, textiles, MSMEs and startups and technology. ANZ BAL

PM meets Ambani, Adani, other India Inc heads to discuss economy

New Delhi, July 1 (IANS) The ban on 59 Chinese apps has given homegrown app developers a once-in-a-lifetime opportunity to create world-class products across chat, short videos, and photo/video sharing segments and led by ShareChat, desi apps are now scouting for fresh finds to invest intelligently into scaling their platforms and handle the upcoming rush. In a country where nearly 300 million people are on Facebook, another 400 million on WhatsApp and over 120 million on Chinese app TikTok -- not to forget the millions who are hooked to Instagram, Twitter and Snapchat -- there has not been a single social media platform to date with its roots in India that has created headlines globally. The time is ripe to rise to the occasion and show that Indian programmers can build top-notch social media apps right here, without going to the US or other countries. The regional language social media platform ShareChat is changing the way in which the next billion users will interact on the internet. With over 1 billion monthly Whatsapp shares, users spend more than 25 minutes daily on the platform. ShareChat has a user base of over 60 million monthly active users spread across the country and available in 15 languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani, Bhojpuri and Urdu. The Bengaluru-based regional language social platform has become so popular that even Twitter came onboard when the four-year-old company raised $100 million in its Series D round of funding last year. "ShareChat is silently leading a social media revolution with a strong focus on regional outreach keeping its Bharat connect pristine," said Berges Y Malu, Director, Public Policy, ShareChat. "We welcome the move from the government against platforms that have had serious privacy, cyber security and national security risks. We expect the government to continue their support for the Indian startup ecosystem," Malu added in a statement. Public is a video-only social platform and has already registered 50 million users, with more than one million videos being created every month. According to Azhar Iqubal, Founder and CEO of Public, we have immense talent and resources in India and the vacuum created by this ban is a great opportunity for Indian app makers to launch products that have the potential to do well globally. "It will also make users more vigilant in checking what permissions they have given to apps as smartphones store sensitive information," said Iqubal. Public is currently available in five Indian languages: Hindi, Bengali, Gujarati, Tamil and Telugu, and aims to have over 100 million users by the end of the year. Roposo is another leading homegrown short-video making app with more than 65 million downloads in the country. TikTok users, including influencers with huge fan followings, have started switching to Roposo in large numbers after the ban. "We have built Roposo as a clean and ethical platform. The unique idea of channels in Roposo provides every talented Indian with an opportunity to grow rapidly," said Mayank Bhangadia, co-founder of Roposo. Indians have rushed to download social app Chingari, a desi alternative to Chinese TikTok, which is witnessing nearly 1 lakh downloads and over 2 million views per hour since the government banned 59 Chinese apps over national security concerns. Already downloaded over 3 million times, the app which was founded by Bengaluru-based programmers Biswatma Nayak and Siddharth Gautam last year, was trending at the top spot on Google Play Store. "As Chingari is setting new benchmarks, a lot of investors are showing interest in our app. We are holding crucial discussions to get a good investor(s) on board so as to scale up our free-of-cost social platform," informed Nayak. Launched in October 2017, Khabri is another fastest-growing digital audio platform providing content in the regional language. "We urge Indian corporate leaders to come forward and reclaim the country's business ecosystem and consumers through supporting/investing in Indian startups," said Sandeep Singh, co-founder and president, Khabri. "Since the word spread that Indians now have a homegrown and more entertaining alternative to TikTok, we have been recording traffic beyond expectations on our app," said Nayak. Lifestyle community commerce platform Trell has witnessed more than 1 million downloads after India banned Chinese apps. With over 30 million downloads and 9 million monthly active users on its app, Trell has witnessed a 25 times growth within one year. "We welcome all the Tiktok and Chinese apps content creators with open arms to come and engage on Trell. As the largest Indian lifestyle social app, we will continue to ensure that the privacy and data of users will be protected," said Pulkit Agarwal, Co-Founder, Trell. --IANS na/in

Homegrown social media apps turn restless for big leap

The 20 most richest people in the world in 2024

<ul><li>Finance Minister <keyword id="129243" type="PERSON" weightage="20" keywordseo="Nirmala-Sitharaman">Nirmala Sitharaman</keyword> on Saturday announced that the government will set aside ₹6,000 crore for <keyword id="2791195" type="PERSON" weightage="20" keywordseo="BharatNet">BharatNet</keyword>, a step towards ensuring that the internet reaches every home.</li><li>The government also intends to build data centre parks throughout the country to focus on new age technologies like Artificial Intelligence (AI) and Internet of Things (IoT).</li><li>Industry experts voiced their enthusiasm about the government’s steps towards giving digital ecosystem a boost.</li></ul>Digital is the way forward and that is clear from the government's attempt to boost the country's digital infrastructure. Finance Minister Nirmala Sitharaman on Saturday announced that the government will set aside ₹6,000 crore for BharatNet, a step towards ensuring that the internet reaches every home. While the digital ecosystem has already been seeing an impressive growth in the country these past few years, this step will further bolster the growth, giving digital-backed businesses a huge boost. Moreover, the government also intends to build data centre parks throughout the country to focus on new age technologies like Artificial Intelligence (AI) and Internet of Things (IoT). Digital stakeholders from the industry were quick to acknowledge the boost that the move will give the entire ecosystem and came out together to laud the government's move. Here are some voices from the industry sharing their enthusiasm. Gautam Sinha, CEO,Times Internet: <keyword id="7836802" type="UNKNOWN" weightage="20" keywordseo="Budget-2020">Budget 2020</keyword> is a promising step towards establishing India’s future as an enduring digital economy. The increased focus on improving data connectivity under Bharat Net, steps to boost the smartphone manufacturing industry and the Rs 8,000Cr allocation for the National Mission on Quantum Computing &amp; Technology will help build better digital infrastructure to support this sector's rapid growth. Finally, deferring tax on ESOP's for startups is also a major move that will help promising startups attract and retain talent that would fuel our burgeoning digital ecosystem. MVS Murthy, Head – Marketing and Digital, Tata Asset Management: This Budget gives a strong tailwind to all things digital. Support to smartphone manufacturing while harnessing the engineering and design skills is another progressive step in the Make in India story. Over 6 lakh anganwadi workers being equipped with smartphones to upload the nutrition status of 10 crore households, is a great step to leverage technology and address health care of children. Use of AI towards an endeavor to eradicate TB is yet another step towards human life enhancement. Embracing technology through Analytics, IoT and AI augurs well for us as a 21st century powerhouse economy. Including 100,000 Gram Panchayats in this mission through BharatNet will integrate us as a nation digitally. Smart meters, use of solar panels alongside railway tracks benefit the households and also makes us seen as a conscious consumer of green-tech. There are enough opportunities for global companies, partners and startup’s in India to actively participate in India’s continued efforts in harnessing tech for public good and welfare. Shrenik Gandhi, Chief Executive Officer and Co-Founder, White Rivers Media: There will be views that support right and views that support left, but I strongly believe, data and digital occupied the centrepiece of the budget! The fact that we moved beyond jargon war and marching towards embracing digital technology is a very strong positive move. New age technologies, keeping data and digital at the heart of it shall lead to big reforms. Focus on IoT, Data Parks, AI shall make India a strong contender amongst the top digital economies, globally. The ambitious fibre to home proposal shall get the next 100M in the Digital universe soon. All in all, it’s a very positive budget for digital by the government which has always vouched for the power of digital. The same coupled with reduced tax slabs and abolition of DDT shall lead to higher disposable income; thus enabling more consumption. Redickaa Subrammanian, Co-founder and CEO, Resulticks: Digital disruption has transformed India’s business landscape and the announcement for building more data center parks will further aid in laying a strong foundation for a digitally connected country. Rs 8000 crore allotment for developing quantum technology is impressive, and this in tandem with the grassroots level skilling initiatives, make for a strong technology ecosystem. Engineering students will also gain real-world experience through the new internship programs, creating a digitally skilled talent pool equipped to work in a digital economy. As a fast growing AI and ML based technology start-up, we welcome setting up of the investment clearance cell. The proposed revisions in the income tax structure should lead to increased consumer demand and provide an overall impetus for economic growth in India. The announcement made in Budget 2020 showcases the government’s support for India's technological advancement and we are excited about the entrepreneurial spirit it promotes. Ambika Sharma, Managing Director &amp; Founder at Pulp Strategy: The latest budget announcement for the year 2020 -21 bears vast potential in shaping India’s road towards achieving its target of emerging as a 5 trillion dollar economy. With India currently posed as the fifth largest economy in the world, I am particularly enthralled by the government’s decision to optimize new-age disruptive technologies such as Machine Learning, robotics and Artificial Intelligence (AI) towards attaining a seamless and integrated service sector. Further advancing the digital revolution in the country is the government’s resolution of developing state-of-the-art data centers across the nation. Moreover, the FM’s proposal to allocate Rs 6,000 crore for connecting 100,000 Gram Panchayats by FY21 will also prove instrumental in accelerating India’s journey towards becoming a tech –enabled nation. Chetan Asher, Co-founder &amp; CEO, Tonic Worldwide: This budget makes me optimistic about the growth of digital ecosystem. Firstly the Rs 6,000 crore allocation towards BharatNet will give last mile connectivity the impetus that it needs and pave way for digital transformation at all levels. Allowing private players to build data centers and encouraging production of mobile and network devices will all compliment each other in growing the ecosystem. Jasmeet Thind, Co-founder, Coutloot: With technologies like AI, IoT and Data Analytics transforming the world, and cutting across streams, the <keyword id="8192304" type="UNKNOWN" weightage="20" keywordseo="union-budget-2020">Union Budget 2020</keyword> has introduced some ample changes that will certainly benefit the start-up community. The finance minister announcing that entrepreneurs from rural areas will be offered additional opportunities to learn and develop their skill sets is definitely a moment to rejoice. Stressing on digital connectivity throughout the country the Rs 6000 crore allocated for the same under the BharatNet program, we are happy that aspiring entrepreneurs and small businesses from suburban and rural areas will be able to scale their business outside of their towns. We will continue to offer our support to enable them to achieve their goal and own successful businesses.

As the government sets aside ₹6,000 crore for BharatNet in the Union Budget, the industry rejoices

<ul><li>As we enter a brand new year, we want to crystal gaze into what the year holds for us.</li><li>The global pandemic has spawned strong growth in influencer marketing and creators have cemented their position boosting consumer trust in 2022.</li><li>In our first year-ender, we take a closer look at the year gone by, speak to influencer marketing experts to understand what does the future hold and how is the ecosystem shaping up.</li><li>They also shared with us a few key trends and opportunities that the industry will bring forth as we move forward in 2022.</li></ul>After brands and advertisers slashed their marketing budgets for traditional mediums in 2020, digital marketing took the center stage. Within the hemisphere of digital marketing, social media became a leading channel that drove brand discovery and purchase decisions last year. Influencer marketing also got its due recognition as brands looked for affordable and niche options to reach out to GenZ and Millennials. Marketers also realised that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration to keep going on, searching DIY videos as they turned home chefs, learning new recipes or focusing on self-care. Creators played an integral role in building a sense of community -- something people searched for when living in isolation. Bolstered by prolonged stay-at-home periods, consumers also steered away from pictures and text and started consuming more videos than ever before. According to Bain and Company, the online video user base in India has increased to more than 350 million people, growing 24% in the last three years. Today, Indian smartphone users spend about 4.8 hours on their devices daily, of which a staggering one hour on average is spent consuming videos, said the report. So, as video consumption scales and attention span reduces every day, influencer marketing offers quick turnaround time and personalisation. Another key factor that attracted brands to this medium is the bond of trust and authenticity that creators share with their fans, giving brands an opportunity to reach out to a niche audience. As a result, the influencer marketing industry has gone through a severe transformation in a short time, becoming a mainstream marketing vehicle. Brands have started looking for agencies that can provide them with interesting campaign ideas rather than just a list of influencers and expected reach. They are more involved in their marketing campaigns and have started exploring creative ideas collectively with the influencers to create engaging content. So, in 2021, we saw brands moving away from ‘one-time associations’ for single posts to actually collaborating with influencers for long-time deals. GroupM and INCA’s study conducted earlier this year also proves how significant influencer marketing is to a marketer today. It said that influencer marketing has become a top priority for marketers this year, as every other leader indicated a budget growth of more than 25% in 2021. INCA’s report further went on to predict that the Influencer Marketing industry is poised to grow at a CAGR of 25% for the next decade, reaching a size of Rs 2200 crore in 2025. As per the report, celebrities corner only 27% of the marketing dollars while a bulk of 73% are taken by digital influencers. Keeping in mind how 2020 and its aftermath in 2021 revolutionised the digital industry, we reached out to a few influencer marketing agencies to understand what does the future hold and how is the ecosystem shaping up. Here is what they said: Neel Gogia, Co-founder of IPLIX Media: The upcoming year is bringing a plethora of opportunities for existing as well as aspiring influencers and creators. The first and foremost are long-term partnerships. With each passing day, more and more brands are realizing that ROI delivered by influencer marketing is unparalleled. Therefore, they are increasingly investing in influencer marketing, and especially in long-term partnerships. Long-term partnerships help them build advocates and ultimately, increase trust amongst the audience. Apart from that, the regionalization of content will increasingly be gaining momentum in the upcoming years. In fact, global brands and platforms are already experimenting with it. Recently, LinkedIn launched its regional version after almost every major global networking app available in the country across Facebook, Twitter and Clubhouse have already introduced it to support the multiple Indian languages. In this wave of regionalization, the local languages that are gaining popularity are Telugu, Marathi, Bengali, Punjabi, Malayalam, etc. Dharika Merchant, COO, WORD and Alchemy Group: The influencer marketing industry in 2022 will see a huge rise in the demand for micro influencers. Micro influencers' share in the total industry increased drastically last year due to brands favouring them owing to their higher engagement rates &amp; affordability. The industry is expected to shift to a more data-driven approach which will become the primary reason for the rise in demand for micro-influencers. Brands are now willing to work on branded content with micro influencers due to favourable data and better insights. It also leads to an effortless long-term relationship between the brand and the influencer thereby ensuring an always-on marketing approach. This always-on influencer marketing approach portrays brand loyalty from an influencer point of view and adds onto credibility of the brand and better brand recall. Without a doubt, focus on micro influencers will be one of the leading trends for the industry in the coming year and we’re excited to see how this changes the face of branded content. Pranav Panpalia, founder, OpraahFx: ‘Live streaming’ is all set to emerge as one of the widely accepted and used influencer marketing tools in the coming year. Live-eCommerce as a concept was started in China last year during the pandemic and got popularized amongst other nations. Live-eCommerce is a great way to connect with the right set of target audiences and turn them into ‘customers’ of the brand the influencers are vouching for. This is one of the best ways for brands who are focusing on ‘ROI’ driven campaigns and not on awareness or brand-building. In India, with many start-ups and MSME brands now focusing on performance-driven influencer marketing campaigns, the concept of live-eCommerce will be practiced and this shall disrupt the influencer marketing industry. Brands promoting highly accessible and affordable products and services are more likely to make use of this new concept. Alongside, live streaming is known for enabling better connections between creators, brands, and consumers as it is a more authentic and real-time content piece. It also provides an opportunity for consumers to interact with their favorite creators, thereby there is a larger scope for personalisation, feedback, and results-driven conversations. Currently, the live-streaming concept is highly dominated by gamers, and this trend will soon see a shift. The live-stream feature provides an equal opportunity and benefits to influencers and content creators of all kinds if used strategically and creatively. For eg: Content creator, Viya from China live-streams about beauty, cosmetics, real estate, cars, and rockets; and is gaining immense out of such brand deals. Likewise, we too are soon to witness such a trend in India. Apaksh Gupta, CEO and Founder, One Impression: While there are going to be plenty of emerging trends that we are expecting to take over the influencer marketing economy in 2022, one particular trend that is going to stand out is the mainstreaming of the metaverse. The way the world of content and social media is evolving, we can easily assume now that the metaverse is here. While the pandemic forced brands to jump on the digital marketing train, newer technological innovation and integration of various platforms to build a virtual ecosystem is bringing the dream of Metaverse closer every day. 2022 is going to witness a lot of investments from brands into mainstreaming the metaverse. We have already seen in 2021 that bigger brands like Nike and Verizon are already initiating their strategies to get a head start in this league from their competitors. Gucci has also launched its limited collection for Roblox letting players customise their avatars in Gucci products. In 2022, we will be witnessing an increase in these numbers of brands who will be deploying technologies like AR/VR with influencers and content creators at the centre of them to promote their products and services. Rohan Tyagi, VP Strategy and Operations, India - Triller: The advent of technologies like NFTs, Crypto has opened up new engagement and revenue channels for brands. In fact, there is great affinity toward it among GenZ and millennial buyers. Through NFTs, brands can disrupt their markets with new strategies to raise awareness, develop new consumer journeys and increase customer value and loyalty. However, In the decentralized world of Web3, the power has shifted back to creators, and brands looking to leverage technologies like NFTs know that they cant simply buy into the space. Community interest today is driven by creators as a result there will be an uptick in brands partnering with influencers to leverage the opportunities afforded by NFTs. While influencer marketing is a fairly young industry with Metaverse becoming mainstream there is a huge likelihood of it taking off quickly and becoming a multibillion-dollar economy in the virtual world. In fact, this may happen much quicker than we think. Aayush Tiwari, VP - Talent Management &amp; Music Business, Monk Entertainment: One pretty evident trend is the dominance of short video content. We’ve noticed a wave of crisp crunchable 15-30 seconder bites taking the internet by storm in 2021 already, bound to multiply in the coming years. Factors that act as a catalyst are low entry barrier, easy to make, large-scale consumption. What drives the short video ecosystem is the ability of it getting recreated under the banner of ‘trends.’ Every week, there are hypothetically ten new trends which garner lakhs of videos lifting the consumption and UGC levels to higher levels. Dominant social media platforms like Instagram, YouTube launched their verticals, and new players like MOJ, TakaTak, Chingari entered the game encouraging regional tiers to showcase their talent. Even Netflix launched a short vertical that features the best scenes from their series, which people are binge-ing on the go. Vaibhav Odhekar, Managing director India &amp; Middle East, AnyMind Group: Influencer marketing has seen few major changes from the consumer approach towards the whole marketing and influencer segment and monetization of platforms. With the rising social media consumption and engagement, D2C brands across segments have moved towards influencers marketing. As per 'State of Influencer in Asia 2021' report by Antag, the most popular are Art &amp; Entertainment, Food &amp; Beverage and Fashion &amp; Beauty while Finance, health &amp; wellness are also attractive eyeballs and set to become trendsetting in 2022. One of the trends that stood out this year was Influencers creating and launching their own brands, driven by their expertise in a certain field, passion or life experience. Along with Direct-to-consumer and e-commerce, Consumer behavior shifts driven by the pandemic have accelerated trends. We've also noticed a trend of rising social commerce which will stay. Platforms like Facebook, Instagram, YouTube and Twitter have already made such features available in some parts of the world. The report also found out that Youtube is the most used social media platform in India. As we move towards 2022, more trends will see a spike and the ongoing trends will keep growing with the brands' demand. Sagar Pushp, Co-founder and CEO, ClanConnect: Two major trends are emerging in the influencer marketing sector and will likely dominate in 2022. Firstly, the creator economy will move towards a subscription-led model wherein true fans will be able to pay a sum of money to access exclusive influencer content. Such premium content will not be available on public platforms like Instagram and YouTube. Secondly, the use of NFTs is going to skyrocket over the next year. With NFTs, users can assume ownership of content such as images, videos, or sound clips, unlocking more revenue opportunities for creators. Pulkit Agrawal, Co-Founder &amp; CEO, Trell: Two words: Social Commerce. While the pandemic has given a massive push to India’s creator economy, the industry will thrive in 2022, with newer shopping and engagement models being adopted across the ecosystem. India’s GenZ and millennial shoppers are now harder to reach through traditional media channels and prefer social media networks to make purchase decisions. Hence, brands now want to integrate social and commerce to drive higher awareness, consideration, and sales. Further, Vertical videos are bound to take the centre stage in the coming year, which means long-form or episodic content will create opportunities for influencers to integrate brands into their content with the help of data-driven insights- brands and influencers will churn more personalized content for their followers’ The rise of social commerce in India will also give a fillip to digital-first brands while opening up newer avenues for influencers to monetize from brand collaborations, making it a full-time profession. With this, the industry is all set to create transforming shopping experiences and become more interactive, immersive, and entertaining. Live commerce is one of such innovations where an influencer demonstrates product usability in a live video setting, driving higher visibility, excitement, and loyalty for consumers. Gautam Madhavan, CEO, Mad Influence: Short Video and Live Stream will dominate in the influencer marketing industry. Consumers are becoming restless in watching long format videos - hence they want to consume on-the-go type of content. Original Content will be one of the key factors driving this. Content Quality and content authenticity is something consumers will be wanting.

Influencer Marketing: Trends to watch out for in 2022

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"></div></div></div> Kris Fredrickson is leaving his job as an investor at venture capital firm Benchmark to join&#xa0;hedge fund Coatue Management, <a href="https://www.recode.net/2017/9/19/16335544/benchmark-investor-kris-fredrickson-uber-lawsuit">reports Recode's&#xa0;Theodore Schleifer.</a>Fredrickson's move comes a few months after a bitter and public feud erupted&#xa0;between&#xa0;Benchmark and Travis Kalanick, the embattled cofounder of Uber, which is one of Benchmark's largest investments.&#xa0;Benchmark has sued Kalanick.&#xa0;Fredrickson's name&#xa0;was dragged into the mess by another Uber investor who accused him of placing Benchmark's interests ahead of Uber's. A Kalanick ally and investor in Uber, Shervin Pishevar,&#xa0;<a href="http://www.businessinsider.com/shervin-pishevar-accuses-benchmark-of-trying-to-usurp-uber-board-2017-8">accused&#xa0;Fredrickson</a>&#xa0;of poaching Uber's head of finance&#xa0;Gautam Gupta to join another&#xa0;company where Fredrickson had a financial interest.&#xa0;Benchmark confirmed&#xa0;Fredrickson's move <a href="https://twitter.com/benchmark/status/910273755645067265">in a tweet</a>, wished him well, and said Benchmark will continue to work with him as he joins the hedge fund.According ton one person close to the situation, Frederickson's move was not related to the Benchmark-Uber drama. Fredrickson was in negotiations for the new job, which is a promotion, long before Benchmark filed the suit, a person close to the situation told Business Insider. And his role at Benchmark was "principal" which is&#xa0;often a 1-2 year stepping stone to other things, this person said.One former Uber executive told Business Insider that this lawsuit will have big long-term consequences for Benchmark making other entrepreneurs distrust the VC firm and not want to do business with its investors, particularly startup founders that came from Uber.However, given that Benchmark is considered a prestigious VC in the Valley, other entrepreneurs we talked to said that this lawsuit won't be much of a consideration and won't stop startups from working with the firm.<div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/apple-face-id-unlocking-fail-during-big-demo-stage-iphone-x-2017-9">Watch Apple's Face ID unlocking fail during its big demo</a></h3> <div> </div> </div>

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