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Had it been 2010 or 2012, TV shows like Yeh Moh Moh Ke Dhaage, Jaat Ki Jugni, Tu Sooraj Main Saanjh, Piyaji, Nach Baliye 8 would have never dared to open their seasons in mid April. No the high level of mercury or power cuts isn’t the reason for it. These shows had one common competition – the <keyword id="18413" type="ORGANIZATION" weightage="20" keywordseo="indian-premiere-league">Indian Premiere League</keyword> (<keyword id="6354312" type="CITY" weightage="100" keywordseo="IPL">IPL</keyword>). Move to 2017, things are quite under control. Even as the IPL series has just kicked off with loaded excitements, new shows are coming up almost every week. 
 
In fact the change started reflecting since 2013, much to the relief of the<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms"> TV producers</a>. While the average <a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">TVR rating </a>was 4.64 in 2012, it went down to 3.8 in 2013. In 2016, TVR of IPL series was around 3.5. 
 While IPL is one of the biggest events in small screens in India, new strategies <keyword id="1498175" type="ORGANIZATION" weightage="20" keywordseo="general-entertainment-channel">General Entertainment Channel</keyword> (<keyword id="264938" type="ORGANIZATION" weightage="20" keywordseo="GEC">GEC</keyword>) have ensured<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms"> TV soaps </a>are not affected. 
 
Here’s how it is done: 
 
Repeat telecasts The afternoon telecast of most popular TV series is a popular strategy to make sure viewers can watch it at the slots of their choice. Channels like <keyword id="14750" type="PERSON" weightage="20" keywordseo="SAB-TV">Sab TV</keyword> telecasts popular shows like <keyword id="1628580" type="UNKNOWN" weightage="20" keywordseo="Tarak-Mehta-Ka-Ulta-Chasma">Tarak Mehta Ka Ulta Chasma</keyword> almost every alternate hour. 
 
Afternoon telecasts 
The afternoons are a perfect time for homemakers who love keeping themselves entertained in the afternoons. So houses with single television set hogs onto IPL in the evening and daily soaps during afternoons. 
 
“We are launching new content in afternoon slot with varied storylines and different backgrounds that will strike a chord with viewers in that time-band around IPL so that new shows cater to <a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms">right audience</a> at right time band," <keyword id="28971" type="PERSON" weightage="20" keywordseo="gaurav-banerjee">Gaurav Banerjee</keyword>, president and head of content studio of a leading Hindi GEC told The Times of India. 
 
Apps help too 
It is a common argument in a middle class Indian household as in which show to watch. While homemaker mothers prefer TV soaps, father wants to watch news and children want sports or movies. At such a juncture, the smartphone penetration in India has saved the GECs. With apps like Hotstar streaming the IPL matches live, most<a href="http://www.businessinsider.in/vivo-ipl-2017-injury-is-the-main-concern-for-todays-delhidaredevils/articleshow/58078710.cms"> youngsters</a> prefer not to bother their mothers and instead stick to mobiles. 
 
(Image: India Times)

IPL series don’t bother the TV producers with viewership threats anymore . Here's why

Mumbai, Disney+ Hotstar on Friday unveiled its new series "<keyword id="19830179" type="General" weightage="20" keywordseo="karmma-calling" source="Orion">Karmma Calling</keyword>", starring actor <keyword id="6384030" type="General" weightage="20" keywordseo="raveena-tandon" source="Orion">Raveena Tandon</keyword> in the lead. The show, which will debut on the streamer's platform on January 26, 2024, is based on the popular American series "Revenge", which aired from 2011-2015 and was produced by ABC Signature, a part of Disney Television Studios. It is adapted and directed by <keyword id="210784" type="General" weightage="20" keywordseo="ruchi-narain" source="Orion">Ruchi Narain</keyword> of "Guilty" fame. Set in the world of glitz and glamour, filled with deceit and betrayal, "Karmma Calling" will feature Tandon as Indrani Kothari, the reigning queen of the Alibaug society. Tandon, who made her series debut with the 2021 show "Aranyak", said she has not played a character like Indrani Kothari in a long time. "Karmma Calling is definitely more than what meets the eye and explores different facets of the world of the rich. Collaborating with Disney+ Hotstar was a great experience and playing Indrani helped me explore more for myself as an actor. It is a never-seen-before and never done before role and I am looking forward to audience reactions," the 51-year-old actor said. Narain said "Karmma Calling" is set against the backdrop of the ultra rich and affluent Kothari family and all that conspires around them in their world. "The series has massive grandeur, scale and a glamorous outlook with a story that weaves in revenge, deceit, betrayals and also navigates experiences of the Kothari family. The series is definitely going to be your 'guilty pleasure' watch and leave you craving for more. Collaborating with Raveena Tandon and Disney+ Hotstar has been an incredible experience," she added. Gaurav Banerjee, Head - Content, Disney+ Hotstar &amp; HSM Entertainment Network, Disney Star, said they are happy with how 2023 has turned out for the streaming service with shows such as "The Night Manager", "Taaza Khabar", "Saas Bahu aur Flamingo", "Aarya" season three and "The Trial". "The upcoming Hotstar Specials' Karmma Calling narrates the story of Indrani Kothari's world, where her Karma will not let her rest. A world that shows the opulence and lives of the riches. The series marks Disney+ Hotstar's first association with the versatile Raveena Tandon," he added. "Karmma Calling" is produced by R.A.T Films.

Disney+ Hotstar announces Raveena Tandon-led series 'Karmma Calling'

Mumbai, Streamer Disney+ <keyword id="2739840" type="General" weightage="20" keywordseo="Hotstar" source="Orion">Hotstar</keyword> on Wednesday announced its new series, "<keyword id="3604811" type="General" weightage="20" keywordseo="Kaala" source="Orion">Kaala</keyword>", created and directed by Bejoy Nambiar. Described as an "edge-of-the-seat crime thriller", the show follows the story of an Intelligence Bureau (IB) officer and a game of power in the murky world of Kaala, a press release stated. It features an ensemble cast of Avinash Tiwary, Rohan Vinod Mehra, Nivetha Pethuraj, Taher Shabbir and Hiten Tejwani. With "Kaala", the team has taken a deep dive into the "heart of the underbelly of the crime while also exploring the darkness in human souls", said Nambiar, known for films such as "Shaitan", "David" and "Taish". "My fascination with the genre goes back years, and 'Kaala' is the culmination of that curiosity. Our journey began with extensive research, peeling back layers to reveal the intricate dance between power, intrigue, and the allure of wealth and their power play in the lives of people who have gone through difficult trauma," the filmmaker said in a statement. "Brace yourselves for a roller-coaster ride that exposes the raw nerve of a society where these forces call the shots. 'Kaala' doesn't hold back - it's a reflection of the world we live in, unfiltered and unapologetic," he added. "Kaala" is produced by Nambiar, along with T-Series' Bhushan Kumar and Krishan Kumar. "In the world of music and entertainment, we have always explored new things and stayed ahead of the curve. 'Kaala' is our first ever web series and we are glad to associate with Disney+ Hotstar for the same. It is a very intriguing story and we're very happy to present it," Bhushan Kumar said. Gaurav Banerjee, Head - Content, Disney+ Hotstar &amp; HSM Entertainment Network, Disney Star, said the series marks the streamer's first association with T-Series and Nambiar. "The show is a story of power, revenge, money and politics well presented through excellent performances by our stellar cast and hope the audience will enjoy it," he added. "Kaala" will start streaming soon on Disney+ Hotstar.

Disney+ Hotstar unveils new series 'Kaala' from filmmaker Bejoy Nambiar

Mumbai, The Kartik Aaryan-starrer '<keyword id="20138" type="General" weightage="100" keywordseo="freddy" source="Orion">Freddy</keyword>' is taking the direct-to-digital route. The film, which also stars <keyword id="8493788" type="General" weightage="50" keywordseo="alaya-f" source="Orion">Alaya F</keyword>, is an edge-of-the-seat thriller and will show Kartik in a never before seen avatar. The film will soon drop on the OTT platform Disney+ Hotstar. Kartik said: "I feel fortunate to be a part of Freddy, the story of the film is something that I haven't explored before. It has allowed me to experiment with my craft and explore new territory." The film has been produced by Balaji Telefilms and Northern Lights Films, and directed by Shashanka Ghosh. Gaurav Banerjee, Head, <keyword id="45859" type="General" weightage="50" keywordseo="content" source="Orion">Content</keyword>, Disney+ Hotstar &amp; HSM Entertainment Network, Disney Star, said: "It is now time to welcome the hottest new <keyword id="143" type="General" weightage="50" keywordseo="bollywood" source="Orion">Bollywood</keyword> superstar, <keyword id="2104801" type="General" weightage="80" keywordseo="kartik-aaryan" source="Orion">Kartik Aaryan</keyword> to Disney+ Hotstar!! Post Kartik's last blockbuster, Freddy, his next release is a thriller, which comes directly on Disney+ Hotstar." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/katrina-kaifs-yet-to-be-released-phone-bhoot-makes-it-to-chacha-chaudhary-comic-book/articleshow/95117757.cms">Katrina Kaif's yet-to-be-released Phone Bhoot makes it to Chacha Chaudhary comic book</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/entertainment/news/mughal-e-azam-the-musical-gets-extended-on-public-demand/articleshow/95119473.cms">'Mughal-e-Azam: The Musical' gets extended on public demand</a>

Kartik Aaryan's 'Freddy' to release directly on OTT

Bollywood star <keyword id="6354714" type="General" weightage="20" keywordseo="Ajay-Devgn" source="Orion">Ajay Devgn</keyword> has stepped into the <keyword id="11121339" type="General" weightage="100" keywordseo="metaverse" source="Orion">Metaverse</keyword> universe with his virtual avatar inspired by '<keyword id="9397" type="General" weightage="80" keywordseo="rudra" source="Orion">Rudra</keyword> - The Edge of Darkness'. Talking about this new development, lead actor <keyword id="800" type="General" weightage="80" keywordseo="ajay" source="Orion">Ajay</keyword> Devgn said, "The exciting and novel space of the metaverse is an all-new world. It goes beyond our wildest imagination. I have always wanted to be closer to my fans and today I can proudly say - I am there. With my avatar, inspired by my role in 'Rudra- The Edge of Darkness', I am marking yet another first by foraying into the metaverse with the Hotstar Specials' series that is so close to my heart now." "From a digital series debut to my very first venture into the metaverse, this has been an incredible journey for me." Exploring the emerging intersection of the digital and physical world, the platform, in an initiative, has associated with Hungama Digital's Web3 venture called Hefty Entertainment to create this Metaverse. Commenting on the launch, Gaurav Banerjee, Head, Content Disney+ Hotstar, and HSM Entertainment Network, Disney Star, said, "We are thrilled to present Ajay Devgn in a never-seen-before digital avatar inspired by his character in a highly-anticipated series Rudra – The Edge of Darkness. It will be a unique presentation and an engaging content experience for our users. "We have always strived to be at the forefront of innovation and are delighted to associate with Hungama and Hefty Verse to introduce this new form of digital experience for Ajay's fans." Siddhartha Roy, CEO Hungama Digital said, "Being one of the first movers bringing Entertainment into the Metaverse, through the 3D universe hosted on our platform, we provide a stable and secure space for entertainment lovers to strengthen their relationship with their favourite celebrities." Helmed by ace director Rajesh Mapuskar, the series is produced by Applause Entertainment in association with BBC Studios India, the series also features a stellar cast including Raashii Khanna, Esha Deol, Atul Kulkarni, Ashwini Kalsekar, Tarun Gahlot, Ashish Vidyarthi, and Satyadeep Misra in pivotal roles. Spanning six episodes, the series is an Indian rendition of the globally successful British series 'Luther'. 'Rudra-The Edge of Darkness' will be available exclusively on Disney+ Hotstar from March 4 in Hindi, Marathi, Tamil, Telugu, Kannada, Malayalam, and Bengali. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/mark-zuckerberg-says-its-reasonable-that-the-metaverse-isnt-a-place-but-a-point-in-time/articleshow/89908933.cms">Mark Zuckerberg says it's 'reasonable' that the metaverse isn't a place but a point in time</a>

Ajay Devgn enters the Metaverse with an avatar inspired by his role in Rudra

<ul><li><keyword id="4943836" type="COMPANY" weightage="20" keywordseo="Acko">ACKO</keyword>'s film to commemorate the first <keyword id="6583338" type="UNKNOWN" weightage="20" keywordseo="Pride-march">pride march</keyword> says that even though we have come a long way in recognizing the LGBTQ+ (Pride) community, it does not necessarily equate to true acceptance. </li><li>The film, that urges people to rethink what it means to truly welcome and become an ally to the <keyword id="1218847" type="PERSON" weightage="20" keywordseo="LGBTQ-community">LGBTQ community</keyword>, is 'a reflection of ACKO’s ongoing effort to create a workplace that reflects its core values of embracing and supporting true diversity'.</li><li>The campaign, featuring <keyword id="1366336" type="PERSON" weightage="20" keywordseo="Neeraj-Kabi">Neeraj Kabi</keyword>, has been conceptualized by Leo Burnett Orchard.</li></ul>Purely digital insurance platform <a href="http://acko.com/" target="_blank">ACKO</a>, today launched a powerful digital marketing campaign on Pride Day, celebrated to commemorate the first pride march. The film communicates a powerful message, that even though we have come a long way in recognizing the LGBTQ+ (Pride) community, this does not necessarily equate to true acceptance, we still need to work on it and ensure that we can welcome one of our own if they belong to the group. The film urges us to rethink what it means to truly welcome and become an ally to the LGBTQ community. <div type="Youtube" id="63JMPlbJl70" title="ACKO celebrates Pride Month" thumbUrl="https://i.ytimg.com/vi/63JMPlbJl70/mqdefault.jpg"></div> Starring popular film &amp; theatre actor, Neeraj Kabi, who has won acclaim for his roles in the web series Sacred Games and Paatal Lok, the film opens with four friends at a get together. As one of the friends, Rakesh Kapoor (RK), proudly shows that he has changed his profile cover picture on social media to the Pride colours in support of the community, the other friends pat him on the back, assuming that RK has now learned of his son’s sexual identity. The accidental reveal leaves RK speechless as he tries to reconcile with his own conflicting actions and emotions. The film is based on the Pride Research conducted by ACKO and YouGov in June 2021, which found that only 2 out of every 5 Indian parents said that they would be supportive if their child was part of the LGBTQ+ community. The campaign highlights this important point - “Post pride, Support pride, but more importantly, be ready to accept Pride.” This campaign is a reflection of ACKO’s ongoing effort to create a workplace that reflects its core values of embracing and supporting true diversity. The company is among the early and a handful of startups that extends a group medical insurance cover to include the partners of LGBTQ+ employees. ACKO prioritizes training and education programs to sensitize and raise awareness about the LGBTQ+ community and to ensure ongoing support of LGBTQ+ staff in the company. Talking about the campaign, <keyword id="486140" type="COMPANY" weightage="20" keywordseo="Ashish-Mishra">Ashish Mishra</keyword>, Executive Vice President- Marketing, ACKO General Insurance, said, “From denial to recognition, Indian society has come a long way in terms of their attitude towards the LGBTQ+ (PRIDE) community. However, there is still a huge amount of work to be done to make sure that people are willing to accept, if one of their own is part of this community. #TalkPride Campaign is our way to progress on this front”. This campaign has been conceptualized by Leo Burnett Orchard. “We are so used to sharing our support for the LGBTQ+ community on social media. But we never take a moment to stop and think how open we will be to having someone in the family who identifies as the same. I think it is time for the country as a whole to take a step towards accepting that love is love, no matter how you choose to express it.’ added Pravin Sutar, Head of Creative, Leo Burnett Orchard. Campaign credits: Agency: Leo Burnett Orchard, Bangalore CEO and Chief Strategy Officer - South Asia Leo Burnett: <keyword id="1988206" type="PERSON" weightage="20" keywordseo="Dheeraj-Sinha">Dheeraj Sinha</keyword> CEO and Chief Creative Officer - South Asia Leo Burnett: Rajdeepak Da Managing Director India and Chief Creative Officer Leo Burnett South Asia: <keyword id="2289556" type="PERSON" weightage="20" keywordseo="Rajdeepak-Das">Rajdeepak Das</keyword> National Head and EVP: Gaurav Dudeja National Creative Director: Vikram Pandey Head of Creative: Pravin Sutar Creative Team: Geo Joseph, Suketu Gohel, Mohammad Faisal Firoz, Dilin Mathew, Akash Mohan Account Management Team: Sriya Banerjee, Chirag Jain Production House: Content Factory Head and Senior VP, Prodigious: Varun Shah Director: Puneet Prakash Sr. Content Producer: Tanaya Barve Associate Producer: Surbhi Bafna Client: ACKO General Insurance Ashish Mishra, EVP, Marketing Shilpi Saini, Senior Manager, Content Nitin Khanna – Senior Director, Brand

ACKO’s Pride campaign urges people rethink what it means to truly welcome and become an ally to the LGBTQ community

The undisputed champion in small-car market, <keyword id="6365618" type="CITY" weightage="20" keywordseo="Maruti-Suzuki-India">Maruti Suzuki India</keyword>, is leaving no stone unturned to pierce mid-size and premium vehicles segment. For this, it is putting a new independent management structure and dealership in place to sell bigger cars, price between Rs 9 lakh and 10 lakh or above. 
 The mid-size segment is currently dominated by Japanese rivals <keyword id="20630" type="CITY" weightage="20" keywordseo="Honda">Honda</keyword> Motor and <keyword id="6374528" type="CITY" weightage="20" keywordseo="Toyota">Toyota</keyword> Motor and Maruti, which makes one in every two cars sold in India, is making more concerted efforts to enter the segment. 
 
Even though the company made many attempts in the past, it could not achieve much success. Maruti’s newest offering in the mid-size range, Ciaz, saw decent demand but it had to discontinue selling the Kizashi, a premium sedan it brought to India a few years ago, as it found very few buyers. 
 
As per reports by the Economic Times, merely 1-3% of Maruti's vehicle sales currently come from vehicles priced above Rs 10 lakh. 
Now, a fresh team, internally named NEXA, will aim at offering a different experience to customers. 
 
Partho Banerjee, Maruti's new Vice President for sales and dealer network, will head NEXA who will be supported by two zonal heads and eight regional heads. 
 
"Every year, our company reflects on the roadmap it intends to take. This new structure was decided last week by the company," a Maruti executive told ET. 
 
He added that just like Toyota has Lexus and Nissan has Infiniti as their luxury brands, Maruti Suzuki would have NEXA as its premium brand for vehicles priced above Rs 10 lakh. 
 
However, a Maruti spokesman declined to comment on "an internal company matter" but as per people once the new channel comes in, existing dealerships will not be able to sell cars which are priced above Rs 10 lakh. 
 
However, the present dealers have been given an option to open new NEXA outlets and Maruti is mulling to have at least 100 such outlets in the first 12-18 months, before expanding into the interiors of the country. Maruti presently has around 1,500 outlets. 
 
Meanwhile, the new outlets are likely to sell the upcoming crossover, globally called the S Cross, as well as 7-seater multipurpose and sport-utility vehicles Maruti plans to launch post-2018, people in the know told the financial daily. 
 
It is likely that Maruti may bring back Kizashi. 
 
"The company is likely to test the waters with the S Cross ... there are other models in the pipeline, which could be sold through these outlets, but they will depend on how the premium outlet model evolves," said one of people in the know. 
 
Gaurav Vangaal, senior analyst at IHS Automotive, said the move pointed at Maruti and Japanese parent Suzuki Motor’s aspiration to move towards the premium segment. 
 
"This is a bold move on part of Maruti Suzuki to transition to a higher level. The initial response to the Ciaz shows that there are takers for Maruti Suzuki in Rs 10 lakh range ...Having said that, it will be a challenging task for Maruti Suzuki to sustain this imagery over Rs 10 lakh,” he told ET. 
 
Another person who closely tracks the company said Maruti and its dealers may invest in personnel and training and the dealerships may have to hire executives from the hospitality or aviation industry for the NEXA outlets, to give different experience to customers. 
 
(Image: Reuters)

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IPL series don’t bother the TV producers with viewership threats anymore . Here's why

Suchayan Mandal

Disney+ Hotstar announces Raveena Tandon-led series 'Karmma Calling'

PTI

Disney+ Hotstar unveils new series 'Kaala' from filmmaker Bejoy Nambiar

PTI

Kartik Aaryan's 'Freddy' to release directly on OTT

IANS

Ajay Devgn enters the Metaverse with an avatar inspired by his role in Rudra

IANS

ACKO’s Pride campaign urges people rethink what it means to truly welcome and become an ally to the LGBTQ community

BI India Partner

Maruti has set up ‘crack teams’ to drive out rivals Honda and Toyota from the Indian mid-size car segment

BI India Bureau

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