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<ul><li>Gaming's ever-increasing influence on culture, coupled with the promise of the metaverse, has created limitless opportunities for marketers and advertisers. </li><li>Gaming has moved from individual play to spectator involvement with the meteoric rise of esports and streaming platforms.</li><li>Dentsu has launched a new platform for brands that aims to bring together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within <keyword id="10032656" type="General" weightage="20" keywordseo="dentsu-international" source="Orion">dentsu international</keyword>.</li></ul>Today, dentsu group announces the launch of <keyword id="12209792" type="General" weightage="20" keywordseo="dentsu-Gaming" source="Orion">dentsu gaming</keyword> – an integrated solution which brings together the extensive gaming heritage and expertise of dentsu japan network with the global scale and specialist capabilities within dentsu international. The dentsu gaming solution will be accessible in Asia Pacific through dentsu production, creative, CXM and media agencies, as well as globally via Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle and the Content Business Design Centre (CBDC) within dentsu Inc. As a new global solution, dentsu gaming provides access to specialist strategy, activation and original intellectual property (IP) development for brands seeking to connect with and navigate the gaming ecosystem. Leading the global launch of dentsu gaming, Keiichi Yoshizaki, Executive Officer, dentsu Inc comments; “Our philosophy is that gaming is more than just advertising – it is about creating, amplifying and adding momentum to culture and the industry at large. With dentsu gaming we do this through our own in-house gaming studios, innovative business ventures, investing in gaming start-ups and through strategic partnerships at global scale and, this sets us apart from all others.” “Our unique gaming heritage in the Japanese market, coupled with the global scale of our international business ensures dentsu gaming is the ideal way in which we’re able to make authentic and meaningful progress for the betterment of the gaming community, our clients, our partners and of course our people and their passion for gaming.” Through its network of agencies and teams worldwide dentsu now provides bespoke game/IP development, in-game advertising, commerce, consumer promotions, native game integrations, Augmented Reality (AR), Virtual Reality (VR), talent activation, esports and experiential as its core capabilities through dentsu gaming. <keyword id="11986609" type="General" weightage="20" keywordseo="Peter-Huijboom" source="Orion">Peter Huijboom</keyword>, Global CEO, Media and Global Clients, dentsu international, and one of the primary executive sponsors of dentsu gaming, adds: “We have a truly integrated and borderless business model at dentsu which ensures a seamless sharing of insights, deep-knowledge and specialisms to benefit our clients, regardless of their geography – dentsu gaming is a perfect example of this.” “Bringing together the exceptional talent and deep gaming expertise from across the group, this new global solution makes it easier for clients and partners to leverage the potential of gaming for business growth through local market dentsu agency brands they already know and trust.” With a heritage of more than 35+ years in the gaming and entertainment space, dentsu has been working with pioneering brands and developers since the gaming industry’s infancy and continues to innovate and break new ground. For example, dentsu, a co-host of the “TOKYO GAME SHOW”, has been one of the key development partners in bringing a part of this year’s event into the virtual world, producing in partnership with ambr, the virtual reality (VR) application for TOKYO GAME SHOW VR 2021*. Powered by thousands of passionate people globally, dentsu gaming is led by its guiding principle of authentic and respectful engagement within the gaming community. Dentsu stands with the creators and players to make the future of gaming representative, inclusive and accessible for all.

Dentsu unveils dentsu Gaming in Asia Pacific: A new solution for brands to better engage with 3 billion gamers worldwide

Disclaimer: The article is authored by Mr. <keyword id="3468666" type="General" weightage="50" keywordseo="arnold-su" source="Orion">Arnold Su</keyword>, Business Head, Consumer and Gaming PC, System Business Group, <keyword id="669193" type="General" weightage="50" keywordseo="asus-india" source="Orion">ASUS India</keyword>. <keyword id="3658" type="General" weightage="100" keywordseo="india" source="Orion">India</keyword>’s gaming industry has grown exponentially in the last couple of years. The Indian Gaming sector was valued at over ₹90 billion in the financial year 2020 and is expected to reach ₹143 billion by the end of 2022, according to a report by <keyword id="1907251" type="General" weightage="50" keywordseo="statista" source="Orion">Statista</keyword>. Rapid digitization fueled by COVID has led to the gaming industry gaining prominence in India and is expected to see further growth in years to come. The gaming sector is male-dominated with respect to the workforce, although women are increasingly breaking the traditional male bastion and are considering gaming as a career. As per the ‘Think with Google APAC – Play like a Girl Report, 2020’, close to 18% of all gamers in India are women and the numbers are rising at a faster rate as compared to male gamers. Women account for approximately ⅕th of this community. Like any other sector, women are opting for different roles in the Gaming sector and making it distinctive and inclusive. Women have reached the highest level in the gaming industry and gaming can be perceived as a profession that can be followed by anyone. According to UK <keyword id="15037841" type="General" weightage="50" keywordseo="quantibus" source="Orion">Quantibus</keyword> survey, 51% of women are now gaming in some capacity compared to 53% of men, a 10% increase from the beginning of the pandemic. Moreover, 84% of women gamers are now playing at least once a week. As more and more people are acknowledging the fact that women gamers are opting for online gaming, the perspective toward women in gaming is gradually changing. This has become a source of inspiration for women gamers. Interestingly during COVID, we have seen substantial growth in women gamers mostly students who have excelled in the gaming industry. With women adding up to 43% of smartphone gamers in India, online gaming has become a favorite pass time for many, as per the report by Inmobi. Low investment and easy to access are the common factors for the increase in gaming adoption. In India, 77% of female mobile gamers are devoted players who play frequently, on average for 53 minutes each day. E-Sports games like shooting, action-adventure, battle arenas, virtual sports and simulation, and real-time strategy are popular amongst women gamers. With the involvement of more and more women in the gaming ecosystem, they are not only taking major decisions but also revamping the gaming ecosystem. Shattering the gender stereotypes, women now are not just confined to gaming but are innovating designs, and characters and making a mark in the industry. Over time, India's gaming ecosystem may take inspiration from other countries, where female developers continue to improve existing games and create new formats and graphics exclusively for female gamers and challenge the gender stereotypes that continue to dominate. Given the advancement, accessibility, and availability of the latest tech innovations, women's involvement in online gaming is expected to witness significant growth in the coming years. It's fair to presume that female gamer who don't fit the gaming stereotype of males will account for a substantial portion of future growth. As we advance toward more age and gender parity among online gamers, it is past time for the gaming industry to be designed properly to service this growing consumer sector. The transition to the new normal is an excellent opportunity for Indian game creators looking to release titles for the domestic market. Additionally, it is good to see that some well-known gaming firms are heeding the trend and switching out typically male-dominated games for those starring women in the main roles. The total industry is gradually changing to make progress toward a more complete, inclusive, and gender-sensitive society. For female game developers and gamers, it feels like the moment is right to start working in this rapidly growing industry.

How women are driving growth in India’s evolving gaming industry

<ul><li>The year 2020 pushed <keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> to the top position in <keyword id="3836614" type="PERSON" weightage="20" keywordseo="Mobile-game-downloads">mobile game downloads</keyword> with 7.3 billion installs.</li><li>From developing to designing games and programming, a job-seeker can craft his/her career by doing special courses available in this sector.</li><li>Here is a list of a few renowned colleges and institutions across India from where you can pursue <keyword id="8421297" type="UNKNOWN" weightage="20" keywordseo="gaming-courses">gaming courses</keyword>.</li><li>From animators to artists to producers — These are some of the career options for students who seek to build a career in the <keyword id="739806" type="PERSON" weightage="20" keywordseo="Gaming-industry">gaming industry</keyword>.</li></ul>According to the <keyword id="69007" type="ORGANIZATION" weightage="20" keywordseo="World-Economic-Forum">World Economic Forum</keyword> (WEF), India's soaring gaming industry was valued at $930 million, last year. As per the data revealed by WEF, the year 2020 pushed India to the top position in mobile game downloads with 7.3 billion installs. As India’s gaming sector gained momentum, youngsters have spotted it as a serious career choice too. From developing to designing games and programming, a job-seeker can craft his/her career by doing special courses available in this sector. These are some of the renowned colleges and institutions across India from where you can pursue gaming courses — <ul><li>Bharati Vidyapeeth Deemed University — Pune The college offers Bachelor of Science (BSc) in animation and gaming. This course covers both the production and animation aspects. One can directly enter the industry after completing this course of three years. The fees for the course is close to ₹1,00,000 per year.</li></ul><ul><li>Maya Academy of Advanced Cinematics (MAAC) — Mumbai The institute offers a variety of short term diploma and certification courses in visual effects (VFX), gaming, multimedia, design and many more. The courses will cover all key aspects of gaming. The fees can range from ₹62,000 to ₹1,08,000 depending on the course.</li></ul><ul><li>Arena Animation The institute, which is located at various locations across the country, offers various short term diploma courses in gaming which covers all aspects of game design and development. The fee structure for gaming courses can vary between ₹50,000 to ₹4,00,000 depending upon the course.</li></ul><ul><li>Zee Institute of Creative Arts — Bengaluru The academy provides various 6-12 months professional courses in game designing and development. The fee structure could vary between ₹45,000 to ₹1,10,000 depending on the course and duration.</li></ul><ul><li>ICAT Design and Media college The college, spread across cities, offers a wide range of courses — bachelor’s, master’s and professional programmes in designing, developing, programming, visual effects and many more. The fees structure can vary from ₹30,000 to ₹1,00,000 depending upon the course.</li></ul> These are some career options for students who seek to build a career in the gaming industry, according to Leverage Edu, an online career counselling and study abroad platform — 1. Game Animators Game animators are professional multimedia artists who specialise in <keyword id="25195" type="PERSON" weightage="20" keywordseo="video-games">video games</keyword>. The role of a game animator is to create interactive animated images using technology and art. According to Glassdoor, a game animator’s average salary is ₹18,000 per month. 2.Game Artists Game artists create 2D and 3D visual art of visual elements in a video game. They play a major role in making the storyboard a reality by giving expressions to the characters and backgrounds. A game artist can earn an average salary of ₹45,000 per month, according to Glassdoor. 3.Game Producers Game producers are basically owners of the project. The producers are responsible for coordinating with the designers, lead artists, lead programmers to work out characters and scenarios in the game. The average monthly salary of a game producer can be ₹51,000, according to Glassdoor. 4. Game Writers Game writing is an art of writing scripts and narratives for video games. The writer develops the plot and dialogues, and also works to design a storyline for the game. The average salary of game writers in India is ₹3,00,000 per annum, says Glassdoor. 5. Game Testers A tester sits for hours testing new games and locating bugs and flaws before the game is introduced in the market for customers. According to Linkedin, the average salary of a game tester is ₹16,000 per month. 6. Audio Engineers Audio engineers are responsible for adding realism to the video games with exotic sounds. Every game has its own unique sounds and music and the audio engineer needs to make it attractive for the customers. An audio engineer can earn nearly ₹6,00,000 per annum in India, according to Glassdoor. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/careers/news/banking-jobs-hdfc-axis-icici-and-other-banks-are-hiring-across-the-country/articleshow/84666214.cms">Banking jobs: HDFC Bank, Axis Bank, ICICI Bank and more are hiring across the country for various roles</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/education/news/these-are-some-of-the-universities-that-offer-free-education-for-international-students/slidelist/84463712.cms">Planning to study abroad? These are some of the universities that offer a free education for international student</a>

Gaming industry: Build your career in one of the fastest growing sectors in India

<ul><li>Finance Minister <keyword id="129243" type="General" weightage="20" keywordseo="nirmala-sitharaman" source="Orion">Nirmala Sitharaman</keyword> announced that the government will set up an Animation, Visual Effects, <keyword id="6357332" type="General" weightage="100" keywordseo="gaming" source="Orion">Gaming</keyword> and Comics (<keyword id="1920258" type="General" weightage="80" keywordseo="avgc" source="Orion">AVGC</keyword>) promotion task force for boosting talent in the animation and gaming sector.</li><li>We speak to experts from the industry to understand the larger implications of the move and how it will help the industry.</li></ul>During her Union Budget speech yesterday, Finance Minister Nirmala Sitharaman announced that the government will set up an Animation, Visual Effects, Gaming and Comics (AVGC) promotion task force for boosting talent in the animation and gaming sector. Sitharaman said the AVGC sector will provide a huge opportunity for young professionals and also create new job opportunities for the youth. “The AVGC sector offers immense potential to employ youth. An AVGC Promotion taskforce with all stakeholders will be set up to recommend ways to realize this and build domestic capacity for serving our markets and the global demand,” Sitharaman said during her speech. The move is expected to attract new talent and give them the required support to take the AVGC sector global. The AVGC sectors, and especially the gaming industry has been witnessing a healthy growth. Most industry reports have predicted that the next few years will contribute to immense growth for the industry. A recent report by Sequoia India and BCG had said that while the gaming industry in India is currently smaller than that of the US and China and is 1% of the global gaming market, it is generating $1.5 billion revenue and is expected to triple to over $5 billion by 2025 on the back of the ‘mobile first’ phenomenon. So the government’s move comes at an opportune time. To understand the larger implications of the move, we spoke to experts from the gaming industry and here’s how they thought the government's move will give a boost to the segment: <keyword id="2388996" type="General" weightage="20" keywordseo="sai-srinivas" source="Orion">Sai Srinivas</keyword>, Co-Founder and CEO, Mobile Premier League It is very encouraging to see that the Union Budget has taken into consideration some of the long-pending suggestions for the Animation, Visual Effects, Gaming, and Comics (AVGC) sector, while noting the strong potential this industry holds for employment-generation as well as taking ‘Made in India’ game titles global. We welcome the Hon’ble Finance Minister's announcement to set up an AVGC Promotion Task Force to provide a much-needed boost to the sector. This announcement highlights the need to build capacity to serve both domestic and global markets, and is a strong indicator of the impetus that the government is willing to provide for its growth. It is also heartening to see the government's commitment to work with the industry, allowing for a balanced approach that accommodates the needs of all stakeholders and strengthens the ecosystem holistically. A progressive tax regime, predictable regulatory framework and supportive funding policies will allow the industry to compete on the world stage and fulfil the Hon’ble Prime Minister’s vision for the Indian digital gaming sector to be a global powerhouse. Moreover, it will also help develop a workforce of young and employable AVGC professionals to usher in the next tech revolution from within India. With a renewed focus on the AVGC sector, blended financing for deep tech and IT, hardware and electronics manufacturing combined with deployment of 5G and affordable internet in underserved areas, it is clear that the government is committed to take the Indian startup ecosystem to the next level. We are hopeful that with the positive support of the government, the coming years will see online gaming, VFX and esports startups leading the charge in the global economy. By developing deep tech intellectual property and exporting services, they can help cement India’s position as a world leader in the sector. Rajan Navani, Vice Chairman and Managing Director, JetSynthesys I strongly welcome the formation of a AVGC task force for promotion, something that we as an industry have been pushing for a long time. It is high time that animation, visual effects and gaming are recognised as an industry because of the sheer potential that they carry. Skyrocketing further owing to the pandemic, these industries have the power to create large employment as well as give Indian gaming companies an opportunity to become globally competitive and play an increasingly larger role at a global level. Building a task force that will address the needs of this industry across various ministries would be a very proactive approach towards strengthening this industry, in my opinion. The aim to rollout 5G services in FY 2022-23 along with affordable broadband services and efficient connectivity to allow equal access to e-services in remote and urban areas has also been long due. The focus of Hon FM on new emerging technologies particularly like Blockchain and AI, a word which was repeated several times during the speech is again a very positive move to show that digitalisation is truly the future, and a strong focus area for government. Digitalisation was applied across agriculture, healthcare, skills, education and appeared in various shapes and forms throughout the budget speech. Additionally, the national tele-mental health programme is a great initiative by the government as the COVID-19 pandemic has impacted the mental health of people to an unfathomable extent. Various channels and platforms like ThinkRight.me by JetSynthesys and others in the space can together help tackle India's mental health issues. In all, we’re truly excited about the future of digital India and what this means to JetSynthesys which is here to play a key role in the daily digital lives of a billion Indians. As a country, we hope to move forward with jet speed and transform our country into an atmanirbhar, technologically and digitally forward nation. Vishwalok Nath, Director, World Esports Cup We welcome the steps by the Finance Minister of India as part of Budget 2022-2023 including the creation of the AVGC task force. We hope that this task force can help promote the creation of a robust infrastructure for game development with gradual benefits to the esports community. We are also looking forward to the 5G spectrum auction this year. 5G can further promote the latest innovations and mass adoption of technologies like cloud gaming in the country. There is a huge scope of employment for the youth in the gaming industry. Esports/Video Games is a versatile industry and there is a huge scope for professional gamers as well as other jobs like casters, commentators, and other support staff appointed by the esports tournaments like producers, editors, analysts, product managers, game testers, referees, production crew members, event managers, social media managers, etc. Lokesh Suji, Director, Esports Federation of India &amp; Vice President, Asian Esports Federation It is encouraging to finally see the seriousness from our Government towards this sector which has been long neglected. This will definitely help in setting up the policies which would encourage and build our capacities and capabilities to export to the rest of the world; leading to more domestic video game development studios and more investments in the AVGC sector. Spectrum auctions for 5G is a welcome move for the gaming industry as well, 5G can disrupt the industry by enhancing the live streaming of games and cloud gaming as well. The task force should consist largely of people who have been part of the ‘Video Game’ industry and are playing an active role in shaping up the Indian video game industry. <keyword id="263906" type="General" weightage="20" keywordseo="jehil-thakkar" source="Orion">Jehil Thakkar</keyword>, Partner and Media and Entertainment Sector Leader, Deloitte India The setting up of the AVGC promotion task force announced in the Union Budget will help India achieve its potential of achieving 20 lakh jobs according to Deloitte projections. These are critical skills for growth of the metaverse and India is poised to take advantage of this ecosystem. Sagar Nair, Co-Founder &amp; CEO, Qlan It is this continued acceptance that will lead to the progress of the Indian gaming and esports industry. First was esports’ entry in the Asian Games as an official event followed by a government dedicated task force to work with the AVGC sector. I have no doubt that these initiatives as part of the national budget policy highlight the true potential of the Indian gaming &amp; esports segment not only in India but also on the global circuit. The statement clearly indicates the backing of homegrown game developers, tournament organizers, and esports companies and recommendations from the appointed task force will help build domestic capacity for serving out markets and the global demand as well. Sunil Yadav, CEO, PlayerzPot The AVGC sector is one of the fastest growing sectors in India, and attracts a huge interest from a large cross section of the population. The announcement of the new AVGC task force is a welcome one, as we expect it will help to build domestic capacity and also serve the global demand. The task force has come at the right time, for those pursuing a career in gaming as the sector is booming right now and needs more talented youngsters to grow. With the government introducing digital rupee and a visible trend in crypto adoption, NFT’s will grow significantly. 5G services auction within FY 22-23 across the country will play an important role in the growth by further penetrating in the markets and also enhancing the gaming experience. As the honorable minister mentioned in her budget presentation, the gaming sector has the potential to become the torchbearer of 'Create in India' &amp; 'Brand India', on the same lines we were hoping for transparent and progressive regulation that will help differentiate games of skill from those of chance, because this is a key area of concern for the industry as a whole. Dilsher Singh Malhi, Founder &amp; CEO, Zupee The creation of the AVGC promotion task force is a welcome move. The initiative with industry participation will help in establishing uniform, progressive policies that will promote growth and investments in the sector, which in turn, will lead to job creation, revenue generation, and engagement opportunities. This will be a crucial step towards bridging the digital divide and unlocking a fully connected and empowered digital India. We believe that this initiative will pave the way for the Indian gaming industry to establish itself on a global stage. Rahul Tewari, Chief Financial Officer, Games24x7 The gaming industry welcomes the decision to set up a task force for Animation, Visual Effect, Gaming and Comics. AVGC taskforce can provide the long-term policy impetus and bring together the various stakeholders to turbocharge the vibrant ecosystem in gaming and animation. India has a deep and very high-quality talent pool of developers and creative artists who will transform India into a global player in the interactive entertainment space in the coming years. We hope this paves way for regularity clarity for gaming, a sector that has contributed immensely to India’s start-up success in the last few years. Manish Agarwal, CEO, Nazara Technologies Ltd. The government’s announcement of an AVGC task force to seek recommendation to create the way forward is a welcome move. As we know, India presently commands around 10% of the global AVGC market and has the potential to reach 20-25% by 2027. This taskforce will facilitate employment for the youth, build domestic capacity to serve the Indian markets and also meet global demand. <keyword id="3471731" type="General" weightage="20" keywordseo="roland-landers" source="Orion">Roland Landers</keyword>, CEO, The All-India Gaming Federation I am pleased that the government has announced a progressive budget; stating the gaming industry as a sector that generates various job opportunities for the youth while boosting the economy of the country. The ideas proposed for the sector are very encouraging. We are thrilled and look forward to the AVGC task force that will give a major boost to the game development sector by building scale and adding to the overall online skill gaming industry’s momentum. AIGF and the skill games council of domain experts will be happy to assist, if need be, in playing a consultative role for the same Likewise, the tax extension to four years will benefit the entire start-up ecosystem in online gaming which is in the excess of 300 companies. Furthermore, the Hon’ble FM’s announcement of the digital rupee launch will increase purchases of virtual goods in games through microtransactions. Finally, 5G auctions when implemented will enhance the gamer experience dramatically as well as facilitate the adoption of new technologies in gaming. Overall, the budget has opened more avenues for the gaming industry.

The gaming industry lauds the government’s decision to set up an Animation, Visual Effects, Gaming and Comics promotion task force

<ul><li>In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from the Indian <keyword id="6357332" type="General" weightage="20" keywordseo="gaming" source="Orion">gaming</keyword> industry.</li><li>They share their thoughts of a few big trends that will dominate the industry in 2022.</li></ul>As we enter 2022, we can only look back and wonder at the meteoric rise online gaming has seen in India in the past two years. While gaming had been witnessing growth, albeit a relatively slow one, before the lockdown, it was during the locked-at-home phase that many across the country not only discovered the joys of gaming, but also realised they could make a healthy living out of it. If most reports coming out in the last one year are to be believed, India will see an even faster growth for the industry in the next few years, and now Bharat is joining in this growth. A recent report by <keyword id="7087972" type="General" weightage="20" keywordseo="mobile-premier-league" source="Orion">Mobile Premier League</keyword> (MPL), an <keyword id="2440542" type="General" weightage="20" keywordseo="esports" source="Orion">esports</keyword> and skill gaming platform revealed that India’s tier-III cities and towns have witnessed a significant rise in the number of online gamers in 2021. The top 30 of them reported up to 170% more gamers compared to 2020. Some of the small towns have more than 100% to up to 200% growth in online gamers. Another report by Sequoia India and BCG said that while the gaming industry in India is currently smaller than that of the US and China and is 1% of the global gaming market, it is generating $1.5B revenue and is expected to triple to over $5 billion by 2025 on the back of the ‘mobile first’ phenomenon. This massive growth has also led to a new breed of influencers who are being followed by hundreds of thousands of engaged audiences. YouTube’s recently released list of top Indian creators on its platform featured 5 gamers. And things are just about starting to get heated. To understand where this highly dynamic industry is headed in this next year, we reached out to a few prominent voices from the industry and this is what they had to say: Lokesh Suji, Director, Esports Federation of India &amp; Vice President of the Asian Esports Federation (AESF) India was a sleeping giant till Covid-19 happened, and now we have established ourselves as a market that cannot be ignored; Stakeholders like the brands, investors, authorities and so on, were just sitting on the fence and observing. But with a market of at least 450 million online gamers, the potential of video games and esports cannot be ignored. The year 2021, has been the inflection point for video games in India. While esports evolves itself into various business models, Non-fungible token (NFT) will be one big trend to watch out for in 2022. Video Games is the best use case for NFTs, customization of the skins, virtual avatars, in-game items/rewards etc. all this already exists in video games (so-called metaverse) and is now starting to be converted into NFTs. One of the key drivers for the meteoric growth of Video Games has been live streaming and esports, and such content creators and/IP holders will eventually look at converting the best of gameplays/streaks/moments into NFTs, which not only help increase monetization for content creators, video game developers etc. but also be a catalyst in terms of retention of fans and users respectively. Anirudh Pandita, Founder, <keyword id="820765" type="General" weightage="20" keywordseo="Loco" source="Orion">Loco</keyword> Gaming has now arrived as a truly mainstream entertainment experience and has become the primary source of entertainment for India’s young generation. 2021 saw the rise of esports and game streaming, and 2022 will see this multiply. In 2021, we saw the arrival of BGMI which all Indian fans were waiting for and in 2022, we will see multiple big publishers release games for India. In 2021, we saw esports go to new heights and we will see continued growth in the sector in the next year as prize money as well as number of games will increase. Game streaming saw the entry of hundreds of thousands of new streamers and millions of viewers, and this trend should accelerate in 2022, with individual streams rivaling those of major traditional sports. Lastly, with blockchain providing interesting use cases, we expect to see interesting new use cases come out to help creators and consumers. We, at Loco, have always aimed at paving the way for gaming to go from a niche hobby to a mainstream national interest- which the year 2021 has helped realize. We are confident that with this, India will cement its place on the global gaming map in 2022. Abhishek Aggarwal, Co-Founder &amp; CEO, <keyword id="12415204" type="General" weightage="20" keywordseo="trinity-gaming" source="Orion">Trinity Gaming</keyword> The gaming industry is progressing, taking complete advantage of the latest developments in technology, software, better internet services, gadgets, cloud technology and more. In the Indian scenario, there is an explosive growth of gamers in this booming industry with creative and engaging content being an important aspect of the system. With more games introduced and with more people joining the pool, more brands are shifting their focus on marketing their brands through these young creators who have an enormous fan following across the age group of 15-30 which is the most targeted audience in advertising terms for both endemic and non-endemic brands. Gaming content has begun to penetrate the Tier II, Tier III locations, and beyond, giving vernacular content creators a chance to grow. With Hindi &amp; Tamil being the two most popular languages in streaming in India, it will surely gain more prominence in the coming time. More people will watch game streaming. Audiences tend to admire their creators and feel more connected to them due to their high level of engagement. The future of gaming beholds a lot and a stronger and classified gaming ecosystem is on the rise. Tarun Gupta, Founder, <keyword id="10820861" type="General" weightage="20" keywordseo="ultimate-battle" source="Orion">Ultimate Battle</keyword> Games and gaming content are highly engaging and we're seeing a huge spike in average and concurrent viewership for gaming content. The consumers are very dynamic and their attention span size has decreased noticeably in GenZ. We see short gaming video content to witness a never seen before hype in the gaming community. The mobile gaming market is expanding in tier 2 and tier 3 cities and we'll witness a rise in engagement in games, viewership, and content creation. Young gamers will play engaging games, consume fast-paced engaging content, and want to socialize with gamers often simultaneously. This will lead to more virtual world socialization among the young generation and higher consumption of gaming content. As such, 2022 will usher higher inclination by brands into the gaming industry to target the young age group of 18 to 25. With many startups and organizations focusing on gaming and esports, we'll see a spike in Esports events and team IPs being created. This will boost the gaming ecosystem in India and open multiple opportunities in careers for gamers and IT professionals. Roland Landers, CEO, <keyword id="3634002" type="General" weightage="20" keywordseo="All-India-Gaming-Federation" source="Orion">All India Gaming Federation</keyword> The Indian gaming industry along with the M&amp;E segment has now become one of the fastest growing sectors in India with around 7.3 Bn downloads in recent years. It has emerged as an important avenue due to a multitude of favorable factors such as young and tech-savvy population, affordable availability of feature-packed smartphones, better internet connectivity, and an overall technological development. The move has also accelerated the growth of multi gaming format in the online gaming space. The Indian gaming industry is expected to reach 3 billion by 2025 and is now projected to grow faster than the global online gaming segment. The industry currently employs 40,000 people in direct jobs and by 2024 the online skill gaming industry is expected to employ around 2 lakh people. This growth will further lead to revenue generation for the country, driven by ease of payment, better security and instant withdrawal of winnings etc. As the regulatory landscape is also evolving and positive judgments are expected from many states, we as an industry leader look forward to an exciting year for this sunrise sector. With its exponential growth, the gaming industry will also attract international investors to invest in the Indian market. Sameer Barde, CEO - E Gaming Federation <div type="image" title="IMG-20220110-WA0005" msid="88826278" hostid="261"></div> Online gaming will become increasingly mainstream and find acceptance as a source of entertainment in 2022. This year, we anticipate a growth rate of over 35 % for the sector as a whole. However, for this to happen, we hope to see government stakeholders accepting the need for regulation to protect the player and industry interests. Increasing monetization and adoption of new-age technology including blockchain and NFTs in the gaming ecosystem will be seen. We expect a larger number of players moving from free-to-play to paying-to-play, in-game purchases, and skill gaming. Industry players will develop new and exciting games for users based on traditional games and Indian themes, keeping the PM’s vision in mind. Additionally, e-Sports being a medal sport in the forthcoming Asian Games in September will result in a significant increase both in terms of acceptance and interest. All in all, we at EGF are excited and believe that this will be a bellwether year for the entire industry. Bhavin Pandya, CEO and Co-Founder, <keyword id="8913431" type="General" weightage="20" keywordseo="Games24x7" source="Orion">Games24x7</keyword> The Indian online skill gaming industry is poised for tremendous growth. With the right support particularly in the form of progressive policy structures, gaming can spur a second software revolution in India. As of today, this industry offers direct employment to almost 50,000 people. It is also a major source of taxation for the exchequer. In addition, the sector has multiplier benefits for several other domains including fintech, banking, semiconductors, animation, and other aspects of Information Technology. The sector has witnessed significant investments from marquee international investors and accounts of several Unicorns. With the right encouragement and support, India can emerge as a global pioneer in gaming technology. Ankur Singh, CEO and Founder, Witzeal We believe that the gaming sector will continue to expand with the high end adoption of AI and data science to understand and provide users experiences they wish for. Future of gaming will likely be based upon newer technologies like Blockchain and its active usage would prove fruitful in the years to come. Another key trend to look forward to is the penetration of gaming in rural areas because the penetration of internet and smartphones is on a gradual rise. Yashash Agarwal, Co-Founder and CEO, <keyword id="3212361" type="General" weightage="20" keywordseo="Gamezop" source="Orion">Gamezop</keyword> <div type="image" title="RIC_8498" msid="88758667" hostid="261"></div> Blockchain gaming is shaping up to be a very interesting space. We are already seeing very interesting games emerge with blockchain and NFTs at the heart of all the action. Games like Axie Infinity have popularized the Play to Earn mechanic and they have been able to scale engagement as well as monetization to huge numbers. Take it one step further and we see that decentralization is fundamentally changing how companies operate: all the way from raising money, to day-to-day governance. This is most notable in DAOs (Decentralized Autonomous Organisations), which follow a bottom-up, community-driven management style. We are excited to see the blockchain gaming projects that emerge from India! Vaibhav Odhekar, COO &amp; Co-Founder, <keyword id="2734866" type="General" weightage="20" keywordseo="POKKT" source="Orion">POKKT</keyword> The gaming industry is constantly evolving, and its popularity will continue to rise. In the last three years, the sector has welcomed 500 million new gamers globally. New technological breakthroughs such as virtual reality have provided another dimension towards entertainment in this domain. For many young folks, the industry has also become a viable career option. Talking about the trends- The audience will continue to diversify in the coming years. So, instead of a male/female audience bias, we'll have a nearly 50-50 gender split, with a lot more older people joining the online gaming space. India is expected to create more global content. Although the percentage is extremely low right now, as more high-quality content is created in India, the trend will improve. Also, e-Sports as a category will grow in popularity. In 2022, there will be a significant increase in the number of movies released worldwide. So, the biggest trend we anticipate to see is a lot more games based on movie franchises. Gaming has its own history of adapting films and gamers are enthralled by such games. Video games are a vast medium that covers a wide variety of genres and experiences that can only be experienced in games, along with contributions from a population from all over the world. Even while many modern games are inspired by movies, they are nevertheless unique in their own way and we expect them to expand in the coming years.

Gaming: What to expect from the Indian gaming and e-sports industry in 2022

<ul><li>The campaign stands to break the cultural misperceptions around <keyword id="6357332" type="General" weightage="100" keywordseo="gaming" source="Orion">gaming</keyword>.</li><li>The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are better humans.</li></ul>To empower and acknowledge the passion of Indian gamers, HP has launched ‘<keyword id="12341248" type="General" weightage="20" keywordseo="gamerkind" source="Orion">Gamerkind</keyword>, Humankind needs you’; its first campaign highlighting the OMEN portfolio. With this, HP intends to emphasize the life skills that gaming provides and celebrate gamers' passion for play while also challenging cultural stereotypes. <div type="Youtube" id="ZdkcPgUFBVo" title="Gamerkind, Humankind Needs You" thumbUrl="https://i.ytimg.com/vi/ZdkcPgUFBVo/mqdefault.jpg"></div> HP has also released its new short film titled ‘Better Human’ with <keyword id="31951" type="General" weightage="20" keywordseo="boman-irani" source="Orion">Boman Irani</keyword>. The film is focused at ‘center for better humaning’ – a futuristic center where gamers are shown developing skills through gaming. The protagonist of the film – Director of Center for better Humaning is played by popular Bollywood actor Boman Irani – a non-gamer, but a believer in gaming; who shows the skills that gamers develop through gaming - focus, multi-tasking, and reflexes etc. It also highlights that because of the skills, gamers make better humans and they are the ones who we need to help humanity reach the next level of progress. The gaming landscape in India has been growing in the last couple of years. However, gaming in India is seen more as a hobby, with Indian gamers downplaying their passion for gaming, largely due to societal factors. The HP India Gaming Landscape Report 2021 revealed the various roles gaming plays such as helping in skill development, multi-tasking, improving mental health and enhancing decision-making. According to the findings, over 90% of people agree to explore more gaming opportunities or work in the <keyword id="739806" type="General" weightage="20" keywordseo="gaming-industry" source="Orion">gaming industry</keyword>. In addition to this, over 92% respondents agreed that gaming helps relieve work / study pressure while reducing stress and inducing positive feelings. Prashant Jain, Chief Marketing Officer, HP India market said “Gaming enthusiasts have been stuck in the basement for far too long in India. This despite the research which time and again has proven that gaming helps develop skills like focus, multi-tasking, precision etc. OMEN is proud to champion gamers and acknowledge their passion towards this eSport. We want to trigger meaningful conversations around gaming and how it makes you better.”

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming

<ul><li>Indian gaming market to expect revenue of $1Billion by 2021.</li><li>Industry leaders seeking TDS clarifications &amp; GST incentives to foster market growth.</li><li>Lack of awareness around gaming as a career posing challenges to industry maturity.</li></ul>With <a href="https://in.pcmag.com/gaming/129946/esports-has-huge-potential-in-india-heres-what-the-experts-think">eSports</a> and <a href="https://in.pcmag.com/gaming/130231/the-success-of-esl-one-is-important-for-esports-in-the-country">gaming</a> expected to accrue revenues of $1 Billion in India by 2021, the Indian gaming industry is looking for considerations in the upcoming budget to help the sector grow rapidly. Prithvi Singh, the founder and chief technical officer at <keyword id="7337525" type="UNKNOWN" weightage="20" keywordseo="Gameskraft">Gameskraft</keyword> told Business Insider India, “When it comes to the online gaming sector, I believe the government should bring in some clarity around TDS deductions for real money games.” Speaking to <a href="https://www.moneycontrol.com/news/trends/sports-trends/budget-2019-a-look-at-what-the-gaming-industry-expects-4162021.html">Moneycontrol</a>, Kashyap Reddy, CEO and Co-founder of <keyword id="2563912" type="PERSON" weightage="20" keywordseo="Hitwicket">Hitwicket</keyword> believes that it’s time that the Indian Government takes a serious look at the Industry and provide support. Citing an example of Germany, which has established a national-level €50 million “Annual Gaming Fund”, Reddy says, “Lowering the goods and services tax (GST) on gaming revenue and cloud services to 5 per cent would also be a good initiative." Reddy believes there is immense scope for creating more jobs in this sector as gaming caters to a global market. Unlike traditional entertainment, mobile gaming is one of the cheapest forms of entertainment available to the public since most mobile games follow a “free to play” model. While the gaming industry has been recognised internationally, the lack of awareness around <a href="https://www.businessinsider.in/pubg-gamer-in-india-salary-sponsorships-and-opporutnities/articleshow/69952705.cms">gaming as a potential career</a> is a problem unique to developing markets like India. Traditional Indian households still look at gaming as a hobby, not a career that can translate to lucrative careers assured by medicine and engineering. The social-stigma surrounding gaming, with the activity often picked as a soft-target for violence, addition and poor academic performance is another concern around the development of the industry. Paavan Nanda, Co-founder of <keyword id="7830073" type="UNKNOWN" weightage="20" keywordseo="winzo">WinZO</keyword> games told Moneycontrol, “Favorable regulations” that help online gaming verticals can entice domestic and foreign institutional investors. He also believes that the Indian market is Nascent but strong and is “poised for strong growth surpassing China, owing to the growing youth population." Another area that can be improved on is digital payments and more initiatives from the government here would help push sales since most of these options are still locked away for a majority of Indians. See also: <a href="https://www.businessinsider.in/pubg-gamer-in-india-salary-sponsorships-and-opporutnities/articleshow/69952705.cms">Here’s what it’s like to be a gamer in India</a> <a href="https://www.businessinsider.in/google-games-india-new-feature-country-targeted-store-listings/articleshow/68473300.cms">Google arms mobile games with a new feature to target emerging markets like India</a> <a href="https://www.businessinsider.in/pubg-mobile-update-features-new-game-management-system-to-warn-users/articleshow/69351839.cms">Warning: You’ve been playing PUBG for far too long</a>

Budget 2019: Indian gaming industry wishlist

<ul><li><keyword id="6422069" type="UNKNOWN" weightage="20" keywordseo="online-gaming">Online gaming</keyword> is growing in India by leaps and bounds. The pandemic has given the industry a further boost.</li><li>During the past few months, many homegrown gaming platforms have seen unprecedented growth.</li><li>Founded in 2018, <keyword id="7087972" type="UNKNOWN" weightage="20" keywordseo="mobile-premier-league">Mobile Premier League</keyword> has also witnessed a good growth, with many of its users coming from Tier II and Tier III cities.</li><li><keyword id="6176095" type="UNKNOWN" weightage="20" keywordseo="Abhishek-Madhavan">Abhishek Madhavan</keyword>, VP, Growth and Marketing, MPL tells us about the platform's journey so far and how its plans to grow its presence further.</li></ul> The online gaming industry in India is booming. Even before the pandemic hit, and people took to online games, the Indian gaming industry was growing at a healthy speed. <keyword id="906162" type="PERSON" weightage="20" keywordseo="mobile-gaming">Mobile gaming</keyword> in India has been growing at a rapid rate due to development as well as smartphones becoming more affordable. According to Statista, the market value of mobile gaming in India was estimated to reach about $405 million by 2022. The number of mobile phone gamers was anticipated to be around 628 million by 2020 according to the forecast. Another report by investment bank Maple Capital Advisors titled Gaming – India Story stated that by 2024, the overall gaming industry in India is set to be valued at $3,750 million. The lockdown, while hitting most industries hard, has come as a boost for the Indian gaming industry. In the past few months, we have seen people not just take to offline games to spend time with family, a lot of them are enjoying their me-time playing different kinds of online games. Made-in-India games like Ludo King have witnessed an unprecedented growth, not just in India but even outside India. One such gaming platform that has witnessed an unprecedented growth during these last few months is Mobile Premier League (MPL). Not only is MPL sponsoring teams in leagues like IPL, it recently made news when it announced that it will be the presenting sponsor for <keyword id="8654765" type="UNKNOWN" weightage="20" keywordseo="bigg-boss-2020">Bigg Boss 2020</keyword>. The platform is also witnessing a huge demand from smaller cities. Currently, it has over 40 million registered users in India and around 3 million registered users in Indonesia. Having Sequoia, Go Ventures, Times Internet, RTP Global, BeeNext, Venture Highway as its investors, the startup has raised a total of $40.5 million till date. We recently caught up Abhishek Madhavan, VP, Growth and Marketing, MPL to understand the factors that have led to his growth and their plans for the future. Excerpts: Q) The lockdown has come as a blessing in disguise for the gaming industry. What kind of growth has MPL witnessed in the last few months? We witnessed 3-4x overall growth over this period. Number of games played per day for some of our popular titles like WCC increased by 400%. We also saw that new users coming onto our platform played 3-4 different games on average. Q) There has been an overall increase in people taking up gaming from smaller cities. What kind of growth have you witnessed coming in from smaller cities and what are the factors that have accelerated this growth? MPL has always had a substantial presence in Tier II and Tier III cities across the country. A lot of the growth of gaming in smaller cities can be attributed to 4G data and smartphones easily available to more people. We also foresee more growth in this regard as internet and smartphone penetration increases across the country. One of our first digital sports scholars, VS Rathanvel is from Coimbatore and he won the first Chess Mahayudhorganised by MPL in July 2019. The runner-up in the same competition was Ankit Rajpara, who is from Mehsana in Gujarat. Q) What is your revenue model right now? What kind of increase have you seen in in-app purchases in recent months? Are you witnessing people from smaller cities also spend money on gaming? MPL is a gaming platform and we charge a platform fee for paid contests/tournaments. All our games are also available for free. We have seen an increase in our users participating in paid contests and tournaments. Q) How have you been marketing your platform? We just partnered with Kolkata Knight Riders and its sister franchise in the Caribbean- Trinbago Knight Riders - as their principal sponsor. Recently, we even sponsored the Irish Men’s Cricket team for the ODI series against England. These are some of our current marquee brand marketing activities. We also command a good presence in television and digital advertisements and we ensure that the messaging is simple, honest and that it resonates with our audience. Q) Where do you think the next phase of growth for MPL will come from? We are a platform, with a variety of games and content cutting across categories. We will look to add more games from various game developers. Our live-streaming feature for audio and video has also picked up so we are excited about that as well. Q) Where does India rank when it comes to growth in online gaming? Esports has taken off in the country and we have even won a Bronze medal in the Asian Games 2018, where they had esports for the first time. We have a lot of talent in gaming and esports and with the industry becoming mainstream, we can hope to do better on the world stage. Q) What is your vision for MPL? We aim to become a one-stop shop platform for gamers and game developers. We already have 50+ games on our app and have over 15 gaming studios as our developer partners. We want to work with more and more indigenous game developers and give them a platform to showcase their games to our user base. The more the number of quality games, the more our users will have a great experience on the platform.

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Gaming: What to expect from the Indian gaming and e-sports industry in 2022

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HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming

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Budget 2019: Indian gaming industry wishlist

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Mobile Premier League wants to give a boost to indigenous game developers by showcasing their games to its wide set of audience

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