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<ul><li>ZEE5's report offers an analysis on the factors that are influencing the gaming landscape, behaviour patterns of players and key trends that are likely to shape the future of India’s <keyword id="6422069" type="General" weightage="20" keywordseo="online-gaming" source="Orion">online gaming</keyword> segment in the coming years.</li><li>As per the findings of the ZEE5 survey, with respect to non-metro cities, 39% of the respondents played for more than an hour.</li></ul>In the last few years, online gaming has emerged as a sunrise sector in India, a point evidenced by the fact that its growth has outstripped all other sub-genres of media. India is home to the world's second-largest gaming market (by volume), which presents a huge opportunity for gaming platforms. ZEE5 conducted a survey to get a deeper understanding of the changes in the landscape. Here are some key findings:<ul><li class="m_-2502423580872104917xmsolistparagraph">59% of the respondents play online games</li></ul>As per the ZEE5 survey, 57% of the female and 60% male audiences indicated that they play online games. A key factor at play here is the democratisation of affordable smartphones and internet data along with the emergence of digital payments. It was also found that about 58% of the users have more than 3 games on their phones. <ul><li class="m_-2502423580872104917xmsolistparagraph">50% of the respondents registered an increase in their online gaming consumption post-pandemic</li></ul>Owing to the pandemic induced lockdown, 53% of consumers played online games at least 5 times a week, with 3 out of 4 respondents spending at least one and a half hour every day. <ul><li class="m_-2502423580872104917xmsolistparagraph">72% of male users prefer fantasy sports and multiplayer/first person shooter games, 46% female prefer casual gaming</li></ul>As per the ZEE5 survey, audiences’ preference is evenly split between casual, fantasy and multiplayer games. However, from a gender perspective, male audiences prefer fantasy sports and multiplayer games (Dream11, Call of Duty, PUBG), while female users prefer casual games (Candy Crush, Temple Run, Ludo). <ul><li class="m_-2502423580872104917xmsolistparagraph">TV and OTT platforms influence the consumption of online gaming</li></ul>It was found out that 1 out of 2 gamers are likely to try a new game after watching an advertisement. <ul><li class="m_-2502423580872104917xmsolistparagraph">2/5 respondents are likely to make in-app purchases</li></ul>The gradual shift towards freemium and hybrid monetisation models are being woven into the gaming narrative today. According to the survey, 2 out 5 gamers are likely to make an in-app purchase to either progress in a game or for an ad-free gaming experience. <ul><li class="m_-2502423580872104917xmsolistparagraph">Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week</li></ul>As per the findings of the ZEE5 survey, with respect to non-metro cities, 39% of the respondents played for more than an hour, and 40% of the users are likely to make in-app purchases. In terms of genre, 39% of the users showed a preference towards fantasy sports games.

Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report

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Non-metros emerging as a hotbed for online gaming with 63% of non-metro users playing games at least 5 times a week: ZEE5 report

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