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Playing To Win: Mobile Gamification Done Right
In a new report from BI Intelligence on the mobile gamification, we take a look at the overall mark…
Josh Luger
'Emotional blackmail': How Duolingo manipulates its 31 million users
Duolingo's owl mascot constantly rags on users. It's a risky marketing strategy, but Gen Z loves it.
Kelli María Korducki
Gen Z is fleeing Instagram. The platform has a dumb new plan to win them back.
Instagram has been letting creators earn "badges" for hitting certain milestones, but they add to t…
Emily Stewart
Beware: The Apple Vision Pro may rewire our brains in unexpected ways
Apple's new VR goggles are really cool — but they also have an alarming side effect.
Adam Rogers
Level up with gamification
Consumer engagement is central to a company’s brand recognition, consumer satisfaction and loyalty,…
Group chats can ruin your life
Group chats are ending careers, companies, and relationships. Here's how to keep yours from spirali…
Michael Venutolo-Mantovani
From Byju’s to Eruditus — India now has four edtech unicorns, thanks to a $4 billion fund flowing in since 2020
Education technology or edtech was one of the least funded sectors in India until 2019, but the ris…
Omni-channel personalization is the future of marketing: The onset of a new era
Capturing, engaging, and delivering a consistent experience across all channels is crucial for most…
It’s not just Zuckerberg — here’s how gaming, shopping and dating could look like in the metaverse
The metaverse is broadly known as this immersive digital or virtual world where people interac…
Meet the startup founders bringing edtech back into the classroom and into teachers' hands
On Tuesday, a pension fund in Canada announced a new investment group focused solely on startups cr…
Megan Hernbroth
Ahead of Nazara Technologies’ IPO, the CEO says its public listing will put Indian gaming on the world map
The 22-year old company founded by Nitish Mittersain is going for a ₹583 crore IPO issue which o…
Home Depot and Lowe's are gearing up to hire 133,000 of employees for the springtime rush
Home Depot said in a statement on Tuesday that it planned to take on 80,000 new employees for sprin…
Áine Cain
A marriage therapist asks couples to do a 2-week exercise before their first session, and it's much harder than it seems
For example, having to stop yourself every time you're about to berate your partner for being annoy…
Shana Lebowitz
We have seen a constant rise in our business as we posted an increase of 500% CAGR in FY 19-20: Saurabh Chopra, CEO, BalleBaazi.com
BalleBaazi.com has partnered with many brands on a cross-value proposition to maximize its audience…
Amazon wants your help teaching Alexa new languages - and it could help in its fight against Google
To get started, you'll have to let Alexa know - in English - which second language you speak. Alexa…
Avery Hartmans
GrubHub's new ad is actually an old school video game designed to make you order more food
"When you're doing regular campaigns, you don't really get a sense of what an impression actually i…
Tanya Dua
Inside Brex — stock rally shows cracks — distressed opportunities
Wall Street Insider is a behind-the-scenes look at the stories dominating banking, business, and bi…
Meredith Mazzilli
Inside Snap's exclusive program aimed at helping some of its biggest brand clients stay ahead of the curve on augmented reality
But Snap's AR Partnership Program is different in that it is tailored according to each client's in…
Tanya Dua
How 'The Paradox Of Mandatory Fun' Ruins Games At Work
Years later, another researcher came back to the same factory. Workers were enamored with a differe…
Drake Baer
7 skills you should have on your résumé if you want to land a work-from-home job
Remote jobs require a particular set of skills, though, regardless of what kind of job it is. One t…