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<ul><li>Having a game center allows apps and websites to keep users on their product longer. In a survey conducted by <keyword id="3212361" type="General" weightage="20" keywordseo="gamezop" source="Orion">Gamezop</keyword> for its partners, adding games increased time spent by 15-40% for all apps and websites.</li><li>In this column, Gaurav Agarwal, Co-founder, Gamezop writes how the online gaming industry is growing by the day and why are the most popular apps adding gaming for their users. </li></ul>Online gaming is already larger than the global movie industry. It bagged <a href="https://newzoo.com/insights/articles/global-games-market-to-generate-175-8-billion-in-2021-despite-a-slight-decline-the-market-is-on-track-to-surpass-200-billion-in-2023/">USD 177.8 billion globally</a> and <a href="https://assets.kpmg/content/dam/kpmg/in/pdf/2021/06/digital-mobile-casual-gaming-in-india.pdf">USD 1.8 billion in India</a> in 2020. In-game advertisement holds a major share in these dollars. Simplicity of starting with ad monetization and the high demand of gaming inventory among advertisers contribute to this. Aren’t in-gaming ads intrusive? On the contrary, gamers don’t mind seeing ads between games. In fact, as per <a href="https://www.emarketer.com/content/us-consumers-appreciate-in-game-ads">an eMarketer report</a>: <ul><li>76% of US gamers prefer opt-in rewarded ads</li><li>And 24% like seeing mandatory ads</li></ul>Some gamers even look forward to in-game ads because of the clear value exchange. For example, viewing an ad can get extra lives. According to <a href="https://www.tapjoy.com/lp/mobile-gamer-demographics-2019/">a Tapjoy report</a>, 72% of gamers even understand the role of ads and even actively engage with them. Likewise, game developers put extra focus on making the in-game ad experience less intrusive: for example, placing ads only at the transition from one level to the next within a game. Non-gaming apps and websites can leverage games to grow revenue and engagement A lot of non-gaming apps and websites are also interested in earning a cut of this billion-dollar pie. As a result, they have started integrating game centers comprising HTML5 games within their products. You might have seen that apps like Amazon, The Times of India, Goibibo, and hundreds of others have a section of games. When users tap on games of their choice, they launch within these products directly – the games don’t need to be installed as standalone apps. <div type="image" title="in app games" msid="87515386" hostid="261"></div> These companies have extremely varied core businesses, and yet games are prominently featured in each. So what makes them have a gaming section? Here are some more reasons: Better user engagement: Having a game center allows apps and websites to keep users on their product longer. In a survey conducted by Gamezop for its partners, adding games increased time spent by 15-40% for all apps and websites. Additional source of revenue: Having a game section opens up a new revenue stream. In-game ads are highly engaging and advertisers love them. High demand for this inventory and better viewability result in high eCPMs and attractive revenue. Helps with retention: Games are often used as hooks to bring users back to the app or site. Users are extremely impatient and wouldn’t mind deleting an app within a few minutes of downloading it if the value proposition isn’t clear. Presence of games helps buy more time with those with affinity for gaming, and apps use them to create user journeys to bring them back. Better ranking on search and app stores: Metrics like average time spent are key in determining the search rank of apps and websites. Improved engagement metrics, thanks to the games, boost the chances of those adding games to appear in the top search results. Push to core business: Just like retention, the publisher can use the gaming hook to push their core business. For example, an e-commerce app can give pre-defined targets to their users to achieve within games, which can unlock exclusive discounts. Unlike regular discounts extended to users, reaching a not-so-easy target within a game makes users feel like they have “earned” the discount, and results in 3-4X redemption rates! Final word With the ubiquity of games growing on a daily basis, forward-looking companies have already taken the first steps to bring games within their products. With time, one can expect to see games being exploited by non-gaming apps and websites in various other ways to drive engagement, retention, and revenue.

Here’s why most popular apps and websites are integrating gaming centers within their platforms

<ul><li>In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from the Indian <keyword id="6357332" type="General" weightage="20" keywordseo="gaming" source="Orion">gaming</keyword> industry.</li><li>They share their thoughts of a few big trends that will dominate the industry in 2022.</li></ul>As we enter 2022, we can only look back and wonder at the meteoric rise online gaming has seen in India in the past two years. While gaming had been witnessing growth, albeit a relatively slow one, before the lockdown, it was during the locked-at-home phase that many across the country not only discovered the joys of gaming, but also realised they could make a healthy living out of it. If most reports coming out in the last one year are to be believed, India will see an even faster growth for the industry in the next few years, and now Bharat is joining in this growth. A recent report by <keyword id="7087972" type="General" weightage="20" keywordseo="mobile-premier-league" source="Orion">Mobile Premier League</keyword> (MPL), an <keyword id="2440542" type="General" weightage="20" keywordseo="esports" source="Orion">esports</keyword> and skill gaming platform revealed that India’s tier-III cities and towns have witnessed a significant rise in the number of online gamers in 2021. The top 30 of them reported up to 170% more gamers compared to 2020. Some of the small towns have more than 100% to up to 200% growth in online gamers. Another report by Sequoia India and BCG said that while the gaming industry in India is currently smaller than that of the US and China and is 1% of the global gaming market, it is generating $1.5B revenue and is expected to triple to over $5 billion by 2025 on the back of the ‘mobile first’ phenomenon. This massive growth has also led to a new breed of influencers who are being followed by hundreds of thousands of engaged audiences. YouTube’s recently released list of top Indian creators on its platform featured 5 gamers. And things are just about starting to get heated. To understand where this highly dynamic industry is headed in this next year, we reached out to a few prominent voices from the industry and this is what they had to say: Lokesh Suji, Director, Esports Federation of India &amp; Vice President of the Asian Esports Federation (AESF) India was a sleeping giant till Covid-19 happened, and now we have established ourselves as a market that cannot be ignored; Stakeholders like the brands, investors, authorities and so on, were just sitting on the fence and observing. But with a market of at least 450 million online gamers, the potential of video games and esports cannot be ignored. The year 2021, has been the inflection point for video games in India. While esports evolves itself into various business models, Non-fungible token (NFT) will be one big trend to watch out for in 2022. Video Games is the best use case for NFTs, customization of the skins, virtual avatars, in-game items/rewards etc. all this already exists in video games (so-called metaverse) and is now starting to be converted into NFTs. One of the key drivers for the meteoric growth of Video Games has been live streaming and esports, and such content creators and/IP holders will eventually look at converting the best of gameplays/streaks/moments into NFTs, which not only help increase monetization for content creators, video game developers etc. but also be a catalyst in terms of retention of fans and users respectively. Anirudh Pandita, Founder, <keyword id="820765" type="General" weightage="20" keywordseo="Loco" source="Orion">Loco</keyword> Gaming has now arrived as a truly mainstream entertainment experience and has become the primary source of entertainment for India’s young generation. 2021 saw the rise of esports and game streaming, and 2022 will see this multiply. In 2021, we saw the arrival of BGMI which all Indian fans were waiting for and in 2022, we will see multiple big publishers release games for India. In 2021, we saw esports go to new heights and we will see continued growth in the sector in the next year as prize money as well as number of games will increase. Game streaming saw the entry of hundreds of thousands of new streamers and millions of viewers, and this trend should accelerate in 2022, with individual streams rivaling those of major traditional sports. Lastly, with blockchain providing interesting use cases, we expect to see interesting new use cases come out to help creators and consumers. We, at Loco, have always aimed at paving the way for gaming to go from a niche hobby to a mainstream national interest- which the year 2021 has helped realize. We are confident that with this, India will cement its place on the global gaming map in 2022. Abhishek Aggarwal, Co-Founder &amp; CEO, <keyword id="12415204" type="General" weightage="20" keywordseo="trinity-gaming" source="Orion">Trinity Gaming</keyword> The gaming industry is progressing, taking complete advantage of the latest developments in technology, software, better internet services, gadgets, cloud technology and more. In the Indian scenario, there is an explosive growth of gamers in this booming industry with creative and engaging content being an important aspect of the system. With more games introduced and with more people joining the pool, more brands are shifting their focus on marketing their brands through these young creators who have an enormous fan following across the age group of 15-30 which is the most targeted audience in advertising terms for both endemic and non-endemic brands. Gaming content has begun to penetrate the Tier II, Tier III locations, and beyond, giving vernacular content creators a chance to grow. With Hindi &amp; Tamil being the two most popular languages in streaming in India, it will surely gain more prominence in the coming time. More people will watch game streaming. Audiences tend to admire their creators and feel more connected to them due to their high level of engagement. The future of gaming beholds a lot and a stronger and classified gaming ecosystem is on the rise. Tarun Gupta, Founder, <keyword id="10820861" type="General" weightage="20" keywordseo="ultimate-battle" source="Orion">Ultimate Battle</keyword> Games and gaming content are highly engaging and we're seeing a huge spike in average and concurrent viewership for gaming content. The consumers are very dynamic and their attention span size has decreased noticeably in GenZ. We see short gaming video content to witness a never seen before hype in the gaming community. The mobile gaming market is expanding in tier 2 and tier 3 cities and we'll witness a rise in engagement in games, viewership, and content creation. Young gamers will play engaging games, consume fast-paced engaging content, and want to socialize with gamers often simultaneously. This will lead to more virtual world socialization among the young generation and higher consumption of gaming content. As such, 2022 will usher higher inclination by brands into the gaming industry to target the young age group of 18 to 25. With many startups and organizations focusing on gaming and esports, we'll see a spike in Esports events and team IPs being created. This will boost the gaming ecosystem in India and open multiple opportunities in careers for gamers and IT professionals. Roland Landers, CEO, <keyword id="3634002" type="General" weightage="20" keywordseo="All-India-Gaming-Federation" source="Orion">All India Gaming Federation</keyword> The Indian gaming industry along with the M&amp;E segment has now become one of the fastest growing sectors in India with around 7.3 Bn downloads in recent years. It has emerged as an important avenue due to a multitude of favorable factors such as young and tech-savvy population, affordable availability of feature-packed smartphones, better internet connectivity, and an overall technological development. The move has also accelerated the growth of multi gaming format in the online gaming space. The Indian gaming industry is expected to reach 3 billion by 2025 and is now projected to grow faster than the global online gaming segment. The industry currently employs 40,000 people in direct jobs and by 2024 the online skill gaming industry is expected to employ around 2 lakh people. This growth will further lead to revenue generation for the country, driven by ease of payment, better security and instant withdrawal of winnings etc. As the regulatory landscape is also evolving and positive judgments are expected from many states, we as an industry leader look forward to an exciting year for this sunrise sector. With its exponential growth, the gaming industry will also attract international investors to invest in the Indian market. Sameer Barde, CEO - E Gaming Federation <div type="image" title="IMG-20220110-WA0005" msid="88826278" hostid="261"></div> Online gaming will become increasingly mainstream and find acceptance as a source of entertainment in 2022. This year, we anticipate a growth rate of over 35 % for the sector as a whole. However, for this to happen, we hope to see government stakeholders accepting the need for regulation to protect the player and industry interests. Increasing monetization and adoption of new-age technology including blockchain and NFTs in the gaming ecosystem will be seen. We expect a larger number of players moving from free-to-play to paying-to-play, in-game purchases, and skill gaming. Industry players will develop new and exciting games for users based on traditional games and Indian themes, keeping the PM’s vision in mind. Additionally, e-Sports being a medal sport in the forthcoming Asian Games in September will result in a significant increase both in terms of acceptance and interest. All in all, we at EGF are excited and believe that this will be a bellwether year for the entire industry. Bhavin Pandya, CEO and Co-Founder, <keyword id="8913431" type="General" weightage="20" keywordseo="Games24x7" source="Orion">Games24x7</keyword> The Indian online skill gaming industry is poised for tremendous growth. With the right support particularly in the form of progressive policy structures, gaming can spur a second software revolution in India. As of today, this industry offers direct employment to almost 50,000 people. It is also a major source of taxation for the exchequer. In addition, the sector has multiplier benefits for several other domains including fintech, banking, semiconductors, animation, and other aspects of Information Technology. The sector has witnessed significant investments from marquee international investors and accounts of several Unicorns. With the right encouragement and support, India can emerge as a global pioneer in gaming technology. Ankur Singh, CEO and Founder, Witzeal We believe that the gaming sector will continue to expand with the high end adoption of AI and data science to understand and provide users experiences they wish for. Future of gaming will likely be based upon newer technologies like Blockchain and its active usage would prove fruitful in the years to come. Another key trend to look forward to is the penetration of gaming in rural areas because the penetration of internet and smartphones is on a gradual rise. Yashash Agarwal, Co-Founder and CEO, <keyword id="3212361" type="General" weightage="20" keywordseo="Gamezop" source="Orion">Gamezop</keyword> <div type="image" title="RIC_8498" msid="88758667" hostid="261"></div> Blockchain gaming is shaping up to be a very interesting space. We are already seeing very interesting games emerge with blockchain and NFTs at the heart of all the action. Games like Axie Infinity have popularized the Play to Earn mechanic and they have been able to scale engagement as well as monetization to huge numbers. Take it one step further and we see that decentralization is fundamentally changing how companies operate: all the way from raising money, to day-to-day governance. This is most notable in DAOs (Decentralized Autonomous Organisations), which follow a bottom-up, community-driven management style. We are excited to see the blockchain gaming projects that emerge from India! Vaibhav Odhekar, COO &amp; Co-Founder, <keyword id="2734866" type="General" weightage="20" keywordseo="POKKT" source="Orion">POKKT</keyword> The gaming industry is constantly evolving, and its popularity will continue to rise. In the last three years, the sector has welcomed 500 million new gamers globally. New technological breakthroughs such as virtual reality have provided another dimension towards entertainment in this domain. For many young folks, the industry has also become a viable career option. Talking about the trends- The audience will continue to diversify in the coming years. So, instead of a male/female audience bias, we'll have a nearly 50-50 gender split, with a lot more older people joining the online gaming space. India is expected to create more global content. Although the percentage is extremely low right now, as more high-quality content is created in India, the trend will improve. Also, e-Sports as a category will grow in popularity. In 2022, there will be a significant increase in the number of movies released worldwide. So, the biggest trend we anticipate to see is a lot more games based on movie franchises. Gaming has its own history of adapting films and gamers are enthralled by such games. Video games are a vast medium that covers a wide variety of genres and experiences that can only be experienced in games, along with contributions from a population from all over the world. Even while many modern games are inspired by movies, they are nevertheless unique in their own way and we expect them to expand in the coming years.

Gaming: What to expect from the Indian gaming and e-sports industry in 2022

<ul><li>Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps.</li><li>Between last year and now, Gamezop has had an impressive growth, it has tripled its revenues and user numbers.</li><li>We speak to <keyword id="3248633" type="PERSON" weightage="20" keywordseo="Yashash-Agarwal">Yashash Agarwal</keyword>, CEO and Founder, Gamezop who tells us that in 2020, nearly 400 million Indians played mobile games and nearly 272 million of those played on Gamezop. He tells us about the platform's journey so far.</li></ul>The Indian gaming market is headed towards explosive growth in the next four years, according to a recently released report by KPMG. According to its reports, ‘Beyond the tipping point – A primer on Casual gaming in India’, overall online casual gaming sub-segment in India stood at a size of Rs 60 billion in FY21 and is projected to grow at a CAGR of29% over FY21-25, to reach a size of Rs 169billion. The opportunities in the segment are massive and in the last few years, we have seen an impressive amount of e-gaming platforms come to the fore and engage with people. However, it is not just the likes of Dream11 and MyCircle11 that are helping the segment grow. Over the years, many of us have come across gaming sections added to different websites and publications and most of us have ended up spending much more time on these websites than we otherwise would have, thanks to the gaming sections that are simple to play. Homegrown multi-games platform Gamezop is one such platform that is behind a lot of the gaming sections you see on many non-game websites and apps. Over the years, the platform has built a robust business model where it does not have to spend anything on creating the games it hosts, and is yet able to engage with close to 40 million players ever month. This has also given advertisers an opportunity to target an engaged set of audiences on Gamzop’s platform. Gamezop had also raised Rs 32 crore in a funding round led by <keyword id="9833412" type="UNKNOWN" weightage="20" keywordseo="bitkraft-ventures">Bitkraft Ventures</keyword> in August last year. We recently caught up with Yashash Agarwal, CEO and Founder, Gamezop, who told us how the platform has been building its business, steadily increasing the number of platform it hosts on while also becoming profitable. Excerpts: Q) Walk me through the journey of Gamezop. How did it come into being, what was the gap in the market you were trying to fill? Gamezop was started when we realized that the experience of getting into casual games was too cumbersome owing to the necessity for installing each game as an app first. Before YouTube was launched in 2005, each video was downloaded as a file and played on a media player. That is exactly where smartphone gaming is today:games need to be installed individually, which is extremely frictional. Gamezop makes games instant, like YouTube does with videos. On our game center, users play games just like they play videos: with a single tap and without the need to install apps. Q) What kind of growth have you witnessed in the past few months? You are already profitable? Gaming companies around the world have seen their heyday in the past few months with people spending so much time indoors. Between last year and now, we have tripled our revenues and user numbers. The interesting thing about our business is that we are growing while being profitable. We have kept our unit economics quite disciplined and our Series A last year hasn’t changed that. Q) How does Gamezop work? Where do users find you? Gamezop is a multigame platform that works very unconventionally to acquire users – rather than pushing app installs of games, we embed our game centre within non-gaming apps and websites, allowing their users to play games instantly. This way, we do not have to spend money to acquire users inorganically but can piggyback on the distribution of other products. The idea is to not push another product to users but meet them within popular apps and websites which they are already using. Q) How do apps and websites using your platform benefit? Apps and websites that integrate our game centre see their engagement levels going up immediately. This is because our entire offering can be consumed by users within these products. Let’s say an OTT platform adds a gaming section within their product through our game centre. Naturally, users who have affinity for gaming will now start spending additional time on the platform because they will engage in two forms of content and not just one. You will find our games within numerous news, media, and entertainment products, including all key <keyword id="6356641" type="UNKNOWN" weightage="20" keywordseo="Times-of-India">Times of India</keyword> properties, <keyword id="3163762" type="PERSON" weightage="20" keywordseo="SonyLIV">SonyLiv</keyword>, Amazon, MSN, Goibibo, and <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>. Q) How many apps and websites have integrated your platform? What kind of user base do you have currently through your network? Over 2,800 products have Gamezop powering games for their users. This allows us to entertain over 40 million users each month. In 2020, nearly 400 million Indians played mobile games; 272 million of those played on Gamezop. Q) Are your games non-intrusive or can ads be put into the games too? We can run brand promotions within our games in a non-intrusive manner. No ads appear during the gameplay. However, in breakthrough moments such as when the game is loading or the user has crossed a level, we see that the users have very high attention. This is where we place brands and allow them to tell their story. Q) Is your platform available internationally too? More than 50% of our revenues come from outside India. Our games have actually done very well internationally. Q) What are a few factors that have helped take you where you are? Are there more such platforms available or do you have the first-movers' advantage? Users don’t need to download newspapers as PDFs or music as mp3 files. They are able to consume these forms of content online. However, users had to download gaming apps to play games. As Gamezop removed this friction of installing gaming apps, it genuinely solved a problem for the users which has played a big hand in its growth. There are various gaming platforms out there. Not everyone is looking to deliver high-quality gaming experiences within third-party products. Q) E-gaming is witnessing impressive growth in India. Do you have plans of diversifying your offering, work closely with game developers and launch your own games in the future? We have truly amazing developers making games for the Gamezop game centre so the need to do it ourselves hasn’t arisen. Q) How have you been helping the developer community? How does this community benefit from being a part of Gamezop? Gamezop is truly excited to be able to play role in nurturing the gaming ecosystem. There are over 300 games on Gamezop that we have acquired from over 75 developers. With these developers, our relationship is anything but transactional. We work very closely with them right of ideating the game to finally launching it on our platform. We are happy to say that we have opened a new stream of monetisation for these game developers and are determined to deepen our relationships with them. The success of Gamezop is closely tied to the success of the game developers. We have a robust community of engaged game developers where ideas and exchanged. A well-knit network of professionals always raises the bar for everyone. Q) How are you different from other gaming platforms? How big is your team? Are you also looking for funding? Smartphone gaming is tied to pushing installs of apps, and most gaming platforms seem comfortable with that. With our approach of having a game centre for instant games, we are challenging the status quo. We have a 75-member team. We raised our Series A round last year led by Bitkraft Ventures. We have been growing profitably since and do not see a need to raise capital at the moment. Q) What is your vision for Gamezop? Just like using Gmail or Facebook is the default log-in method for most apps, Gamezop wishes to be the default entertainment section within apps around the world.

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels

<ul><li><keyword id="126251" type="ORGANIZATION" weightage="20" keywordseo="RCB">RCB</keyword>’s partnership with Gamezop, a multi-gaming platform, is to offer over 250 casual games in various categories like sports, arcade, puzzle and strategy among others which caters to the cricket fans wanting for more on to the app through this upgrade. </li><li>Along with exclusive content, gaming will be one of the key focus areas to engage with fans going forward.</li></ul>Royal Challengers Bangalore has launched E-gaming on their Mobile Application as part of a long-term business strategy for the platform. India is expected to have 500 million gamers by 2022, and mobile is the most preferred way to play games. The ever-improving gaming technology and the rise of esports have led to the population indulge in e-gaming as a part of leisure activities. RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App and offer a plethora of features to fans throughout the year and not just during the IPL. RCB’s brand ethos is congruent of Sports and Lifestyle, and through this Mobile Application, the team has brought yet another astounding way to engage with the fans. RCB has built a digital community where fans can consume content, interact with each other and with the RCB players, not just during the IPL, but through the year. Along with exclusive content, gaming will be one of the key focus areas to engage with fans going forward. The partnership with Gamezop, a multi-gaming platform, is to offer over 250 casual games in various categories like sports, arcade, puzzle and strategy among others which caters to the cricket fans wanting for more on to the app through this upgrade. Furthermore, making this platform an avenue of business asset for the team. Rajesh Menon, Head - Royal Challengers Bangalore, said, “Royal Challengers Bangalore works incessantly to design assets that built the ethos of the brand in congruence with Sports and Lifestyle, mounting into a business strategy to take the brand forward. It is the fans who form the true force behind the franchise and every season we have ensured that the experiences we offer are designed for bringing fans closer to the RCB team and help them celebrate the passion for cricket and playing bold. To keep the fans engaged and entertained on and off-field is something which we work on ardently and it will always be our top priority. We are glad to partner with Gamezop for this initiative and will work closely in this endeavour of bringing to fans an engaging gaming experience throughout the year. "The Indian Premier League evokes the love for the sport across generations, and RCB is amongst the most livewire sports teams anywhere in the world. We are excited to work closely with the RCB team as they make gaming an integral offering for their fandom," added Ayush Pandey, Business Development Manager, Gamezop.

Royal Challengers Bangalore to launch 250 casual games on its mobile app

If you have a brilliant business idea and don’t know where to pitch it, <keyword id="6442381" type="ORGANIZATION" weightage="20" keywordseo="BITS-Pilani">BITS Pilani</keyword>’s international student-startup challenge is for you. The college is back with its 13th edition of <keyword id="4377674" type="UNKNOWN" weightage="20" keywordseo="Conquest-2017">Conquest 2017</keyword>, which serves as a launchpad for your startup and entrepreneurial dreams. 
 
Conquest offers one-on-one mentoring sessions with industry leaders, investing and fundraising opportunities, networking sessions with corporate moguls, equity-less funding and resources worth $1 million. 
 
Last year, Conquest 2016 saw over 1200 applications from startups all across Asia during which people got a learning opportunity. 
 
Nilesh Kothari, co-founder at Trifecta Capital, who was a jury member in Conquest 2016 said, “Every year, I’m quite impressed by the quality of the teams and startups present here. It gives youngsters an opportunity to engage and learn new things. I think it’s... really great.” 
 
Conquest 2017 seeks to assist startups from tier 2 and tier 3 cities and provides them an opportunity to be at par with ventures across the globe. This year, Conquest also eyes startups overseas, gearing up to help them with its vast inventory of resources and opportunities. 
 
Over the years, Conquest has produced some of the best startups in India, including Gamezop, iTraveller, PosterGully, GharPay (Acquired by Delhivery), Social Cops, Voonik, etc. 
 
Gamezop, the runners up for Conquest 2015, raised a funding of $350,000, and the founders were featured in Forbes 30 under 30 in 2016. Social Cops, a Conquest 2013 participant, was among the 35 start-ups from India selected for the first India-U.S. Startup Konnect at Silicon Valley. 
 
Here’s how you can apply for Conquest 2017 
1. Participants have to fill a form on the Conquest website. Registrations close on April 20. For registering, visit www.conquest.org.in. 
 
2. The Conquest Jury, a panel of entrepreneurs and investors, will screen the applications based on various parameters gauging the start-up performance. 
 
3. The semi-finalists would get personalized mentoring across five major cities in India, wherein the teams will be offered to choose their own mentors. Finally, a networking lunch with industrialists and a pitching opportunity to Indian VC firms will commemorate the Grand Finale.

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Here’s why most popular apps and websites are integrating gaming centers within their platforms

BI India Partner

Gaming: What to expect from the Indian gaming and e-sports industry in 2022

Samarpita Banerjee

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels

Samarpita Banerjee

Royal Challengers Bangalore to launch 250 casual games on its mobile app

BI India Partner

BITS Pilani’s international startup challenge ‘Conquest 2017’ is back. Get ready to be mentored by experts, funding of $1 million on offer

BI India Bureau

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