Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<ul><li>Gaana has a new CEO, COO and CTO now. </li><li>Gaana has now set its sight firm on tapping the country’s unprecedented potential in the OTT sector.</li></ul>Gaana has strengthened its management by appointing Sandeep Lodha as its new CEO and roped in former <keyword id="51757" type="COMPANY" weightage="20" keywordseo="TIMES-INTERNET">Times Internet</keyword> executives <keyword id="1645388" type="PERSON" weightage="20" keywordseo="Vivek-Pandey">Vivek Pandey</keyword> as COO, and Ram Awasthi as CTO. By strengthening the leadership, Gaana has now set its sight firm on tapping the country’s unprecedented potential in the OTT sector. All three leaders bring with them almost 60 years of rich experience that is poised to provide Gaana with the growth impetus. Speaking on the announcement, Gautam Sinha CEO Times Internet said, “The Indian OTT ecosystem is about as exciting, dynamic, and competitive as it has ever been. We have seen an amazing batch of OTT brands develop and flourish over the last few years, and we have seen unprecedented interest from global companies keen to tap into the Indian consumer opportunity. At Gaana, we are equally excited about our next stage of tech-led relationships with users, content producers and advertisers with Gaana. Our new CEO Sandeep’s experience leading hyper-growth brands like Disney &amp; OYO, Vivek's 360-degree product, growth and monetisation experience, and Ram’s strong &amp; visionary leadership in technology make us believe we can achieve the audacious goals we have set for the brand in the coming years.” A proven leader within the media &amp; entertainment industry, Sandeep has 22 years of rich experience in scaling brands in hyper-growth sectors with Disney, Bain &amp; Company, Weddingz.in &amp; Intel Capital. Sandeep founded Weddingz.in and created India’s largest wedding co which he then sold to OYO. The brand scaled 14X within 15 months post acquisition, while Disney’s consumer products business grew by a healthy 50% YOY under his leadership. Sandeep holds an MBA from The Wharton Business School of the University of Pennsylvania, and BTech from IIT Delhi. Vivek has been the Vice President of Revenue Strategy and Analytics at Times Internet, also managing TIL's AdTech stack. He has contributed towards the goal of increasing the group’s reach to a billion Indians and monetising this reach effectively through revenue initiatives. He has also been instrumental in major digital transformations at companies like Tata Cliq, MakeMyTrip and Indiatimes Shopping. Ram is a technology leader with hands-on experience in envisioning, architecting and delivering a broad range of distributed, internet scale &amp; real time applications. In his earlier role, he was responsible for leading new business initiatives &amp; setting up high performance technology teams &amp; evaluation of tech stacks for different business units under Times Internet, technology evaluation for new business acquisitions, integration of central services to different business units, responsible for cyber security of all Times Internet businesses and acquired businesses. With over four decades of combined experience between them, Vivek Pandey &amp; Ram have been the key pillars of the Times Internet’s central leadership team, having set up and led high performance analytical product, marketing &amp; technology teams for the group over the years.

Gaana shuffles leadership; hires Sandeep Lodha as new CEO

‘<keyword id="-77" type="UNKNOWN" weightage="20" keywordseo="gaana">Gaana</keyword>’, India’s largest music streaming app, has released an <keyword id="2374214" type="UNKNOWN" weightage="20" keywordseo="Android-Auto">Android Auto</keyword> version that will allow users to stream their favorite music via <keyword id="6355645" type="COMPANY" weightage="100" keywordseo="android">Android</keyword> Auto compatible phones, vehicles, and aftermarket radios. 
 
Android Auto allows anyone with an Android phone (running 5.0 or later) to use a driver friendly interface to access the key stuff needed on the road ― directions, communications, music, etc. ― without the distraction of things that aren't essential while driving. 
 
<a href="http://www.businessinsider.in/booking-com-is-providing-startups-in-tourism-sector-a-chance-to-go-to-amsterdam/articleshow/57253587.cms">ALSO READ: Booking.com is Providing Startups in Tourism Sector a chance to go to Amsterdam</a> 
 
Gaana is the first Indian music streaming that allows users to experience a non-stop, distraction-free and safe music experience using Android Auto. 
 
Prashan Agarwal, COO, Gaana says, ‘Music is the biggest stress buster when driving, but access to just the right song or station, while simultaneously dodging traffic is not just frustrating, but downright dangerous. Gaana has brought the solution with its Android Auto integration. Allowing you access to your favorite music in a safe and delightful driver-friendly interface – So you can keep your eyes on the road and your hands upon the wheel,” laughs Prashan Agarwal, COO, Gaana. 
 
Users can now access their favorite Gaana songs and playlists from their Android Auto app, with a simplified interface, large buttons, and powerful voice actions. 
 
<a href="http://www.businessinsider.in/snapdeals-shopo-shuts-down-roposo-kraftly-see-surge-in-sellers/articleshow/57208653.cms">ALSO READ: Snapdeal's Shopo Shuts Down; Roposo, Kraftly See Surge In Sellers</a> 
 
With full access to their personal music library on Gaana, users can play a song, personal playlist and even search for a song using voice commands. With voice-enabled search, users can access over 15 million songs, 16 radio stations &amp; 1000 other non-stop radio stations based on their mood, driving time, duration, etc. 
 
In the last one year, Gaana has released several new enhancements such as localization, recommendation engines, dual color themes, and added more payment option such as Citrus, Freecharge to continuously improve the music experience of its 50 million plus users. 
 
<a href="http://www.businessinsider.in/uber-partners-with-reliance-jio/articleshow/57254320.cms">ALSO READ: Uber partners with Reliance JIO to allow payments with JIO Money</a> 
 
Music streaming is the 3rd most used service on the Internet and the Indian car market will become 4th largest automobile market in the world by 2020. Therefore, adding Android auto functionality is key to drive engagement amongst car users who largely listen to FM radio today. Gaana’s Android autointegration will provide a safe alternative to such listeners and will further strengthen Gaana’s dominance in the music streaming space.

Gaana - Now available on Android Auto

<ul><li>Every year, World <keyword id="12905" type="General" weightage="100" keywordseo="radio" source="Orion">Radio</keyword> Day is celebrated on 13 February. </li><li>The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet and social media networks, radio continues to be seen by people as one of the most trustworthy news sources.</li><li>We speak to industry leaders to understand where Radio as an industry stands today in India, how it has evolved and what more needs to be done to make sure it continues to stand the test of time.</li></ul>Back in the late 70’s, English new wave band The Buggles shot to fame with their incredibly catchy debut single, Video Killed The Radio Star which rued the technological changes that they thought would eventually kill the audio medium. This was the time when television was slowly becoming more popular and people were slowly moving from radio to the visually attractive video medium. Fast forward 43 years and Radio has turned out to be one of the most resilient mediums. Radio has not just survived the coming in of television but also more technologically advanced audio devices be it our Walkmans and CDs, to now even audio streaming app. It has been the ultimate survivor that has evolved with the dynamic changes in consumer behavior and has adapted well to the changing times. While the pandemic led to an obvious drop in ad volumes on the medium, things are slowly on the path to recovery. If recent data from TAM is to be believed, after a 27% drop in radio ad volumes in 2020, there was a 29% year-on-year growth in 2021. Every year, World Radio Day is celebrated on 13 February. The Day was decided by UNESCO back in 2011 during its 36th conference. The theme of the 2022 edition of World Radio Day is devoted to ‘Radio and Trust’ because despite a global decline in trust in the internet and social media networks, radio continues to be seen by people as one of the most trustworthy news sources. We thought this would be a good time to look at Radio’s evolution and understand what has led to the medium’s resilience and continued relevance. The evolution of Radio: Adapting to changing consumer needs Despite being one of the oldest mediums, Radio has stood the test of time. Apart from the fact that it has massive reach in the country, it still remains one of the most trusted mediums. Over the past few years, most of the major FM players have gone <keyword id="50691" type="General" weightage="50" keywordseo="digital" source="Orion">digital</keyword> because at the end of the day, it is all about evolving with consumer needs and giving them exactly what they want. On a few things <keyword id="29490" type="General" weightage="20" keywordseo="mirchi" source="Orion">Mirchi</keyword> has done in the past few years to stay relevant, <keyword id="6630520" type="General" weightage="20" keywordseo="prashant-panday" source="Orion">Prashant Panday</keyword>, MD &amp; CEO, Mirchi, ENIL said, “We’ve understood that our listeners want their radio station at their convenience. We have therefore curated some of our stations which are available on Gaana.com. In international markets (US, UAE, Qatar, Bahrain to begin with), we have launched our own digital platform on which our consumers across those countries can consume Mirchi radio stations from their own country and from back home in India! Secondly, we have understood that our listeners love audio stories. With this platform, we offer exciting audio stories and entertainment across multiple languages! Moreover, we also make podcasts and audio stories for external platforms like Gaana and Spotify.” During the last two years of the pandemic when the internet was full of misinformation and fake news, radio came to play a critical role, that of a trusted source of information. “In addition to bringing people closer during the lockdown, it also built a community that thrived on shared togetherness and positive influence,” explained <keyword id="2891361" type="General" weightage="20" keywordseo="abe-thomas" source="Orion">Abe Thomas</keyword>, CEO, Reliance Broadcast Network Limited. “At BIG FM, we partnered with multiple audio platforms for our marquee properties and key offerings. Collaborating with these platforms opened many industry doors for us, sparking the idea of perfect amalgamation of radio and digital which gave rise to a host of opportunities to distribute content to a global audience. Entering the Web Radio space through digitalization, we forayed into the digital radio space via a touchpoint like BRO – BIG Radio Online. We also entered the podcast space as a prime example of a radio network taking the next big step towards becoming an audio entertainment company,” he added. In fact, Big FM also launched its social commerce platform BIG Living last year, to build a stronger connect with its consumers. The past few years have brought about a sea change in consumer needs and preferences and for the medium, the task has not just been to understand this evolution but also to change with it. “As listeners have evolved in respect to their content consumption choices, we have consistently strived to produce a full-fledged package that includes viable content, good music, and wholesome entertainment on radio as well as on our digital platforms. We were the first ones to adapt to the digital medium and launched our first internet radio station 11 years back. We have grown to provide 18 online radio stations, each with its own distinct and relatable regional programming content. We are seeing favorable <keyword id="35666" type="General" weightage="20" keywordseo="advertising" source="Orion">advertising</keyword> sentiments for radio as we continue to emerge as a pioneering force in the Indian radio space and expand our digital capabilities,” shared <keyword id="3148434" type="General" weightage="20" keywordseo="ashit-kukian" source="Orion">Ashit Kukian</keyword>, Chief Executive Officer, Radio City. However, what has continued to keep the medium relevant is keeping consumers at the core of everything they do, said <keyword id="2688166" type="General" weightage="20" keywordseo="nisha-narayanan" source="Orion">Nisha Narayanan</keyword>, Director &amp; COO, RED FM and Magic FM. “The audience has a wide spectrum of entertainment options available today. Customization is the key word today where each one wants to be in his own space and enjoy the entertainment. For giving the most to our consumers, we are constantly in sync with their aspirations and needs. We strive to provide our listeners with a wholesome experience built over Radio, Digital, on-ground events and IPs and a wide array of content in the formats of podcasts, indie music and user-generated content creation and dissemination,” she shared. Putting the best foot forward for advertisers With evolving consumer needs, the expectations of advertisers have also evolved. While ensuring the medium puts its best foot forward for its listeners over the years, a lot of work has also gone behind coming up with robust advertising solutions for advertisers. Talking about why radio continues to be a strong advertising medium, Anupama Singh, Consultant – Content Management, Carat India, “Radio as a medium, at one end of the spectrum, works as the last mile reminder medium and at the other end, helps the marketers to reach the audiences in the media dark areas, where electricity/literacy can be a challenge. The privatisation of Radio in 2001 opened a lot of opportunities to the marketers- large and small. For large marketers, radio helps to build frequency and hyper-local targeting. For retailers, it is a cost-effective medium that helps them reach their audience with the least spillover.” So how has the medium been working on giving robust solutions to advertisers? Talking about the kind of solutions they have been working on providing, Narayanan said, “We never believed in offering vanilla solutions as radio offers opportunities to innovate and micro target at the city levels. With our RJs being influencers in their own way, we firmly believe that a good solution, coupled with its delivery are equally important.” She further ads that their approach has always been to offer integrated solutions comprising of multimedia platforms. “We are also collaborating with many of them in designing their creatives through audio and video, besides taking care of other communication needs. Integrated multimedia campaigns and on ground, digital podcast productions for the clients are something that we take up as customized projects,” explained Narayanan. Today, it is all about coming up with bigger and better solutions for advertisers, said Panday. “We used to house our digital products within Solutions in the past. We are now carving digital products out of Solutions. With our platform launch in international markets, we will start aggregating audiences on our own platform. This will give us unprecedented insights on our consumers, something that has been missing on FM radio and even external platforms. We will also finally have our own digital inventory to offer to advertisers. Therefore, a whole lot of action can be expected from Solutions and Digital. Together, we expect this to grow from one-third to half of our revenues in the near future. FM radio may grow at 6-8% in the years ahead, but Solutions and Digital can grow at 15-18% CAGR for many years to come,” he said. What the future looks like As a medium, Radio has a huge potential. It is an interactive medium that holds its listeners’ attention by offering socially-viable content and enhanced on-air properties. The medium’s digital platforms have become another consumer touchpoint. Moreover, most radio stations have powerful influencers in their RJs who have been able to build a deep connect with their listeners on various social media platforms making them strong voices in the industry. However, with consumers wanting to access content according to their own convenience, one of the biggest challenges for traditional radio was the fact that it could bit be accessed on-demand. “However, to address this, the radio industry is now transforming themselves into an audio entertainment company by venturing into podcasts, videos through web radio, and social content for the modern generations who want content at their fingertips at all times. The change in consumption patterns has given rise to a new trend in the radio industry with digitalization being the new trend,” said Thomas. On what is feels need to be done to ensure the medium stays relevant even in the future, Kukian said, “There needs to be a true amalgamation of traditional and new-age medium with radio being the core. Within the world of digital, Radio as a platform provides a direct emotional connect with the audience. In today’s time, radio is not confined to just on-air audio content, but has also moved to online platforms and this phenomenon is only bound to grow as we move forward. Therefore, integrating radio with digital viz ‘Radigitalization’ a term coined by me, is going to play a central role for the radio industry in the future.” Sharing a similar thought, Singh added, “Using innovative content formats on digital platforms such as podcasts and partnering with various music platforms like Spotify and Gaana to market their content going forward, is what the future for radio looks like.” Private FM stations worldwide have been fast moving from analog to digital globally and the future could look very different. HD Radio from Xperi Corporations that offers Digital Radio Technology for Radio Stations, Car Radio System, Mobile and any device which has radio built in services has successfully conducted a trial to provide digital radio technology for FM frequencies with All India Radio (AIR) recently. Speaking about how things are at an inflection point, Ashruf El-Dinary, Senior Vice President, HD Radio, Xperi Corp said, "While countries across the world have been transitioning their mass media from analogue to digital over the past 20 years, in India, Radio broadcasting has largely remained analogue. Moving from analogue to digital broadcasting is an effective way to future-proof the radio industry while closing the digital divide. Our HD Radio team has developed FM broadcast solutions that deliver information, entertainment, and critical alerts to automotive, home and mobile devices. We created the future and see great opportunities for digital radio broadcasting in India."

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth

The media has been buzzing with news of leaked copies of '<a href="http://www.businessinsider.in/searchresult.cms?query=Udta+Punjab&amp;sortorder=effectivedate">Udta Punjab</a>' and 'Great Grand Masti'. Both FCAT copies, <a href="http://www.businessinsider.in/searchresult.cms?query=Rajinikanth&amp;sortorder=effectivedate">Rajinikanth</a>'s blockbuster <a href="http://www.businessinsider.in/searchresult.cms?query=Kabali&amp;sortorder=effectivedate">Kabali</a> met the same fate. Several websites had full links that could be used to view and download a pirate’s copy. India’s <a href="http://www.businessinsider.in/searchresult.cms?query=Bollywood&amp;sortorder=effectivedate">Bollywood</a> film industry, the largest producer of films, is severely threatened by physical and <keyword id="577158" type="UNKNOWN" weightage="80" keywordseo="online-piracy">online piracy</keyword>. 
 
Believe it or not, 2015’s big release <a href="http://www.businessinsider.in/searchresult.cms?query=Baahubali&amp;sortorder=effectivedate">Baahubali</a> took the maximum hit. With 1,485 active piracy links of the SS Rajamouli film available, the film has been downloaded illegally 24.76 lakh times. The total revenue loss in these 17 months to the Telugu film industry stands at a whopping Rs. 1,064 Crores. To expect these guys to face such losses and still tell us why Katappa killed <a href="http://www.businessinsider.in/searchresult.cms?query=Baahubali&amp;sortorder=effectivedate">Baahubali</a> is crazy. 
 
The numbers are mind-boggling to say the least. "Some unofficial estimates show that the overall revenue loss to the Indian Media and Entertainment industry is close to $ 2.5 billion”, Rajkmar Akela, Chairman, Anti Video Piracy Cell, Telugu Film Chamber of Commerce said. 
 
In 2014, India was listed in the International Piracy Watch List by the US. This is a list of four countries where piracy is rampant. However, few seem to care. The number of piracy cases registered in India reduced by just 10% this year as compared to 16% in the Asia-Pacific region. 
 "India's film industry - the economic contribution of the creative economy and creative sectors in India is limited. Issues like copyright infringement, <keyword id="54502" type="UNKNOWN" weightage="40" keywordseo="Film-piracy">film piracy</keyword>, cam cording and content leakage weaken the industry by hampering the deserved revenue production. Economies with supportive copyright protection are at least 30% more likely to have larger and more dynamic content and media sectors than are countries with less favorable IP regime", Mr. Patrick Kilbride, Executive Director, International IP, Global Intellectual Property Center, U S Chamber of Commerce said. 
 With increased penetration of technology and internet in India, piracy through online distribution is expected to continue to be a major source of revenue leakage if immediate steps are not taken to stem this flow of cash. Part of the issue is that legitimate means of digital viewing are still emerging in India. <keyword id="128682" type="COMPANY" weightage="80" keywordseo="Netflix">Netflix</keyword> came in late, and with not many Tier II and Tier III enjoying quality 4G coverage, downloading it using torrents or buying from a local DVD seller just seems easier. 
 “How to grow movie-goer base in the face of growing satellite penetration and piracy remains the bigger and more fundamental challenge”, Ajit Andhare, COO, <keyword id="1194637" type="COMPANY" weightage="60" keywordseo="Viacom18-Motion-Pictures">Viacom18 Motion Pictures</keyword> observes. 
 
This parallel black economy is also hampering innovation. Flipkart’s online music store, Flyte had to shut down a little more than a year of its launch due to music piracy. Another website Dhingana had to shut down after a long struggle. Music Store, a chain of over 100 stores in India was also shut this year due to the effects of piracy. 
 
Truth is, even with the improvements in technology, not many business models and payment mechanisms have evolved to compete effectively with the ‘free’ illegal option. The Indian film industry is waking up to the prospect of optimizing the release window only now, and making it available across platforms. Not to mention the laggard implementation of existing anti-piracy rules. 
 
“We acknowledge the National IPR Policy as a step in the right direction to protect copyright as it envisages a creative and innovative India. However, thousands of rogue websites threaten the lifeline of a film, as soon as it is released in theatres. <a href="http://www.businessinsider.in/searchresult.cms?query=Film+piracy&amp;sortorder=effectivedate">Film piracy</a> creates financial loss to our business and to the exchequer”, Mr. Uday Singh, Managing Director at Motion Picture Association said. 
 
While the economic impacts of piracy are difficult to quantify, a recent market study by FICCI looked at seven industry sectors most impacted by counterfeiting, piracy and smuggling, and found almost Rs. 73,000 Crores in lost sales in 2012 across just these seven sectors. 
 
As a saving grace, select Premium HD Channels are offering TV content to the Indian audience 24 hours of its US telecast, but are getting few takers. Hungama offers Indian film content to 47 countries through partnerships with other companies. Free online music streaming sites like Gaana and Saavn are trying their best with branding exercises. 
 
However, till expediting blocking rogue sites, tracing locations, owners, release groups involved in copyright theft and cracking down on criminal syndicates involving notorious camcorders are not considered ‘first-aid’ to any case of copyright violation, it’s difficult. 
Till then, it’s plain madness out there. 
 
<a href="http://www.digitaltrends.com/wp-content/uploads/2012/02/all-the-piracy1.jpg">Image Source</a>

India loses $2.5 Bn to Online Movie Piracy every year

A balmy Saturday afternoon in Delhi’s Connaught Place. Cut to an up-market café in the Inner Circle. It’s too early for the evening’s party crowd. Young couples fill most seats, cooing sweet nothings. The smell of hookah lingers. My guest is a <keyword id="32574" type="PERSON" weightage="100" keywordseo="hacker">hacker</keyword>. He recently took down an entire travel startup. Ever heard of <a href="http://www.businessinsider.in/searchresult.cms?query=StayUncle&amp;sortorder=effectivedate">StayUncle</a>? Yeah, them. 
 
For the uninitiated, this New Delhi-based startup has tied up with hotels. Unmarried couples can rent rooms here for a duration as short as 8-10 hours. The idea here is to help them find affordable accommodation, minus the judgmental stares. 
 
My chap arrives. Nope, nothing like Hollywood. No hoodies, no hesitation, no mystery music in the background. He’s a 16 year old school kid. I offer him a seat, positively shocked. What followed would make for a killer film-script. 
 
“I got a call. He asked me to take down <a href="http://www.businessinsider.in/searchresult.cms?query=StayUncle&amp;sortorder=effectivedate">StayUncle</a> and offered Rs. 5000 ($75) in return. I did it at 11 pm that night. 30 minutes in, I started reading about them (<keyword id="3320068" type="UNKNOWN" weightage="60" keywordseo="StayUncle">StayUncle</keyword>). It was a noble idea. I stopped the attack mid-way, and contacted Sanchit. The employer called me several times the next morning. I didn’t pick up his call ever again.” 
 This lad had taken down more sites than he can recall. I ask him how it feels to work as an online mercenary, accepting money from anonymous clients. “It’s common in the field of <keyword id="6357115" type="UNKNOWN" weightage="80" keywordseo="hacking">hacking</keyword>. My targets are usually individual sites. They run on free hosting. This was the first business site I took down.” 
 
While this may startle most of us, he says getting these 'assignments' isn't really tough, mentioning a forum where such work is readily available, <a href="http://hackforums.net/">HackForums</a>. It’s an online forum to connect with a '<a href="http://www.urbandictionary.com/define.php?term=h4x0r">h4x0r</a>' (hacker). Drop in a message. Someone accepts your assignment. Once the job is done, you pay the money. This is one among hundreds of such forums, and it’s not even Darknet. 
 
“Everybody is anonymous. People are known only by their usernames. I typically never disclose my number. I just do my initial research, and quote the price. This guy asked if I was Indian, and then for my contact number.” 
 StayUncle founder-CEO <keyword id="3320069" type="UNKNOWN" weightage="60" keywordseo="Sanchit-Sethi">Sanchit Sethi</keyword> confirms the incident. “It was 18th of April this year. I got a call from a hacker. He admitted to taking our site down, and that he was hired by one of our competitors. He said they might do it again.” 
 
Well, they did. <a href="http://www.businessinsider.in/searchresult.cms?query=StayUncle&amp;sortorder=effectivedate">StayUncle</a>’s website was pulled down by another brute-force attack a month and a half back. 
 
“We were going crazy. Finally, I asked help from one of my cousins, a senior tech guy. He found all our ports were shut down, our securities disabled. Thankfully, our database was safe. Somebody clearly hacked into our systems again”, Sethi says. 
 
This isn't the first time. App-based taxi hailing service <a href="http://www.businessinsider.in/searchresult.cms?query=Ola&amp;sortorder=effectivedate">Ola</a> was allegedly hacked by a group by the name ‘TeamUnknown’. <keyword id="6354720" type="PERSON" weightage="60" keywordseo="Ola">Ola</keyword> denied its database was ever breached and that any hacker group ever contacted them. It did admit though that the test server, which is used internally, had been hacked. In recent months, hackers have exploited security flaws in several other Indian startups including online restaurant search provider <a href="http://www.businessinsider.in/searchresult.cms?query=Zomato&amp;sortorder=effectivedate">Zomato</a> and music streaming app Gaana. Most Indian startups still remain apprehensive of ethical hackers. 
 
My guest says brute-force attacks don’t help now. “A <a href="http://www.businessinsider.in/searchresult.cms?query=Paytm&amp;sortorder=effectivedate">Paytm</a>, Flipkart or <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a> has multiple servers. If one goes down, the other takes off. That’s server rotation. If you don’t have a lot of servers, you can’t take down theirs”, he observes. 
 
The hour seemed to pass in the blink of an eye. My guest stood up to leave. We shook hands and parted. 
 
A simple Google search will reveal a breeding ground for script kiddies. Most have little knowledge of the tools they use or how they work. These are ready-made and easily-found tools on the internet that can do some serious harm. The more hardcore ones can dedicate hours a day scanning the internet for computers that are vulnerable to a security hole. They can then exploit that and use what is known as a 'rootkit' to give them 'root' (or total control) over a computer. 
 
With the likes of Ola and Paytm waking up to the value of bug bounty programmes, denial seems to be in the air. As evening fell, I couldn’t help but feel worried. 
 
In an age where you can set up shop at the touch of a button, that’s all it takes to bring down one as well. A guy, a laptop, and 5000 bucks. 
 
<a href="https://sophosnews.files.wordpress.com/2016/02/anonymous.jpg?w=780&amp;h=408&amp;crop=1">Image Source</a>

You Searched For "gaana coo" and got 5 results

Gaana shuffles leadership; hires Sandeep Lodha as new CEO

BI India Partner

Gaana - Now available on Android Auto

BI India Bureau

World Radio Day 2022: How the Radio industry is paving the way for its next phase of growth

Samarpita Banerjee

India loses $2.5 Bn to Online Movie Piracy every year

Saikat Pyne

I met the 16 year old Hacker who took down StayUncle for Rs. 5000

Saikat Pyne

Popular Keywords

Buying Guides