New opportunities that 2022 will bring forth for the broadcast industry.

The television industry is in the midst of a digital revolution

In more than one ways, TRPs were small little numbers that ran the industry as 34% of the revenue…

If data is to be believed, India is expected to become the fifth largest consumer durables market o…

“The threat to cinema will not come from OTT platforms. It has actually nudged the Bollywood i…

Chopra joined the BARC India Board in 2016 and was subsequently appointed the Chairman of the compa…

Zee Cafe has recently completed 20 years

CSK’s brand value has reduced from INR 732 crore to INR 611 crore

Catching up with the trend of going digital, Balaji has come up with a digital platform called A…

Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023

The five-year partnership aims at building thought leadership in the human capital space

Lockdown address by PM Modi was the biggest news event ever.

YouTube Shorts is now averaging over 30 billion daily views - four times as much as a year ago, as …

As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest i…

Here is how the Media & Entertainment industry fared during the tumultuous 2020