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4 mins read
Immune to OTT: The future of Indian cinema
While OTT has seen some big-ticket releases in the past one year, the future of cinema is safe, wri…
4 mins read
How connected devices are shaping the future of entertainment
Manish Kalra on the scope of connected devices in the future
2 mins read
A million streams every 3 minutes, but only 5% of OTT audio users pay for it
India's audio OTT industry has 8 million active subscribers with only 5% being paid subscribers. Ve…
4 mins read
OTT: Technology, censorship and the future
The next decade in streaming will be very exciting and also very challenging
4 mins read
Is Digital Marketing the most effective method to reach out to your consumers?
Digital is fast becoming the new normal.
4 mins read
Indian OTTs might lose $3 bn to piracy this year as leaked content sites see 62 mn footfalls
Media platform Disney+Hotstar filed a first information report (FIR) at Bengaluru cyber cell agains…
4 mins read
OTT platforms can survive in the Indian market if they go the Hotstar-way
It's Hotstar not Netflix that has the best revenue model for OTTs in India
7 mins read
How India is ‘Cutting the Cord’ to drive an OTT revolution
Baskar Subramanian, Co-founder and CEO, Amagi writes about India's OTT revolution
8 mins read
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Ruchika Malhan Varma, CMO, Future Generali India Insurance talks about the brand's larger marketing…
9 mins read
Where the Indian OTT industry is headed in 2022
Industry leaders share their expectations from the year ahead
4 mins read
Deloitte India's Jehil Thakkar on the future of Indian cinema industry
How has the second wave of COVID-19 impacted cinema industry and what does it future look like
3 mins read
The future is connected: 80% of traditional TV viewers want to switch in a year says Finecast Kantar
India is set to become the third largest TV advertising market within the next two years due to a r…
9 mins read
Over the years, we've mastered the art of making content at one-third the price that our peers are spending: Divya Dixit, ALTBalaji
Divya Dixit, SVP - Marketing & Revenue, ALTBalaji talks to us about ALTBalaji’s journey so far
4 mins read
Media and Entertainment industry bounced back strongly post COVID blip, on-track to reach $55-70 billion by 2030: Report
The industry is set to grow to $55-70B by 2030 at a CAGR of 9-11%
3 mins read
For TV to stay relevant, there needs to be a balance between what we think consumers want to watch and the rating reality: Neeraj Vyas, Sony SAB
Sony SAB entered the mythology segment with its new show, Dharm Yoddha Garud
3 mins read
Over 66% people in India subscribe to more than 1 OTT app: Report
Out of the select audience surveyed, 78% own a Smart TV and 93% of these smart TV users access inte…
4 mins read
Paving possibilities the programmatic way
The future of programmatic advertising
5 mins read
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player takes its regional content mainstream with Samantar 2
4 mins read
How the pandemic has changed the streaming landscape for good
The factors for the growth of the OTT industry and what more we can expect from the segment
3 mins read
Why videos are no longer just an option but a necessity in digital marketing
Benefits of using videos in marketing