If your child has ever refused to eat anything other than plain pasta or turned their nose up at vegetables for the millionth time, you’re not alone. Wild new research, which analysed data from twins in England and Wales, has suggested that fussy eating isn’t just a phase — and it might not be entirely in your control. <h2>Twinning, even in fussiness!</h2>The study researchers compared eating habits of identical and non-identical twins from the ages of 16 months to 13 years. They discovered that <keyword id="21745716" type="General" weightage="20" keywordseo="food-fussiness" source="keywords">food fussiness</keyword> remains fairly stable throughout childhood, with a slight peak around the age of seven before decreasing slightly. But perhaps the most surprising finding is the strong <keyword id="22062565" type="General" weightage="20" keywordseo="genetic-component" source="keywords">genetic component</keyword>: genes explained about 60% of food fussiness at 16 months, increasing to 74% by the time children reached three years old. This means that while <keyword id="23248982" type="General" weightage="20" keywordseo="picky-eating" source="keywords">picky eating</keyword> might seem like a behaviour that can be shaped by <keyword id="6381498" type="General" weightage="20" keywordseo="parenting" source="Orion">parenting</keyword>, much of it could be inherited. Identical twins, who share basically 100% of their genes, were far more similar in their eating habits than non-identical twins, who share only 50% of their genes. The difference in fussiness between identical and non-identical twins highlights just how big of a role genetics plays. <h2>What about nurture?</h2>While genes dominated, the study also found that the environment still plays a role, particularly in toddlerhood. For instance, shared family environments — like sitting down for meals together — were more influential towards their eating habits during the early years. However, as children grow older, the influence of the shared home environment fades, and individual experiences, such as friendships or school environments, start to shape <keyword id="21198531" type="General" weightage="20" keywordseo="food-preferences" source="keywords">food preferences</keyword>. <div type="Article" hostid="261" msid="113458658" title="New research reveals more than 3,600 food packaging chemicals in human bodies. Is it time we stopped eating food out of takeout containers?" mstype="2" mssubtype="0"></div>By ages seven to 13, environmental factors that are unique to each child (such as peer influences) become more important, accounting for about 25% of the differences in food fussiness. So, while you can’t completely control how picky your child will be, the environment you create in the early years can still make a difference. <h2>So, where does the parent fit in?</h2>Food fussiness can cause significant anxiety for parents, causing many to blame themselves for their child’s eating habits. Hopefully, this study should hopefully offer some relief that it may not chalk down to their parenting skills at all. But that doesn’t mean parents are powerless either! Senior author Professor Clare Llewellyn suggests that <keyword id="23248986" type="General" weightage="20" keywordseo="early-interventions" source="keywords">early interventions</keyword>, such as regularly exposing young children to a variety of foods, may help reduce fussiness. Repeated exposure to the same foods, particularly fruits and vegetables, can increase the likelihood of children accepting them, especially during the toddler years when shared family meals have a bigger impact. <div type="Article" hostid="261" msid="113459342" title="I have digital overload from parenting a first grader. School, friend hangouts, and extracurriculars are all managed on my phone." mstype="2" mssubtype="0"></div>And while food fussiness tends to stabilise throughout childhood, it’s not set in stone. Dr Alison Fildes emphasises that parents can continue encouraging their children to eat a wide variety of foods as they grow older, even though peers and external influences may become stronger drivers of eating behaviour in adolescence. The researchers note that the study had some limitations, such as the fact that most of the participants came from white British households of higher socio-economic backgrounds. As a result, future research will need to examine fussy eating across different cultural and socio-economic contexts, where food traditions and access to food may vary significantly. Overall, the findings suggest that while genetics play a major role in fussy eating, there are still opportunities to influence children’s eating habits, particularly in the early years. So, while you may not be able to completely eliminate picky eating, understanding its genetic roots can help you manage it with a little more patience and less guilt. The findings of this research have been published in the Journal of Child Psychology and Psychiatry and can be accessed <a href="https://dx.doi.org/10.1111/jcpp.14053">here</a>.

Is your child a fussy eater? It may be in your genes!

<ul class="summary-list"><li>Luke Collins is a fast-food reviewer. His TikTok, @lukefoods, has almost 750,000 followers.</li><li>Collins grew up as a fussy eater, but went viral this year trying Indian food for the first time.</li></ul>This as-told-to article is based on a conversation with Luke Collins, a 23-year-old fast-food reviewer from Kentucky who posts videos under the handle <a target="_blank" href="https://www.tiktok.com/@lukefoods">@lukefoods</a> on TikTok. It has been edited for length and clarity.Growing up, I was the pickiest eater. I hardly ate anything. I didn't even eat mashed potatoes.When I turned 16, I started trying new foods and my whole world got opened up. It took me quite a while to try sushi, but I love it – it's my favorite food now. I'm 23 and hadn't tried <a target="_blank" href="https://www.tiktok.com/@lukefoods/video/7289155190924660011">Indian food</a> until recently either. So there's so many things I haven't tried.My other favourite foods include butter chicken, Korean BBQ dishes, fajitas, and fettuccine Alfredo.<div type="image" title="Three photos showing Luke Collins, from the TikTok account @lukefoods, presenting and eating fast food" height="1500" width="3000" msid="106322473" hostid="261" sizebytes="120938"></div>The best meal I've ever had was at a hot chicken place called <a target="_blank" href="https://www.businessinsider.com/best-fast-food-la-howlin-rays-hot-chicken-sandwich-2020-1">Howlin' Ray's</a> in Los Angeles. I've tried the popular hot chicken places in Nashville and they were really good. But this one in Los Angeles just cleared everything.I got the chicken sandwich and the fries. They have the best chicken sandwich I've ever had in my life. It's massive and it's not that expensive and it's juicy, tender, very saucy. Everything's amazing.(Howlin' Ray's main chicken sandwich, the Sando, costs $13. An upgraded version, Sando 2.0, costs $16.)The fries were very crispy, very crunchy. There was so much seasoning on them.And then I actually got a lot more stuff there too. I spent over $100 at that place. It's my favorite restaurant.<blockquote class="tiktok-embed" cite="https://www.tiktok.com/@lukefoods/video/7298444992438144298" data-video-id="7298444992438144298" data-embed-from="oembed" style="max-width: 605px;min-width: 325px;"> <section> <a target="_blank" title="@lukefoods" href="https://www.tiktok.com/@lukefoods?refer=embed">@lukefoods</a> First Time Trying Howlin’ Ray’s In Los Angeles For A Food Review! Best Hot Chicken Ever! @HOWLIN’ RAY’S <a title="foodreview" target="_blank" href="https://www.tiktok.com/tag/foodreview?refer=embed">#foodreview</a> <a title="foodcritic" target="_blank" href="https://www.tiktok.com/tag/foodcritic?refer=embed">#foodcritic</a> <a title="howlinrays" target="_blank" href="https://www.tiktok.com/tag/howlinrays?refer=embed">#howlinrays</a> <a title="howlin" target="_blank" href="https://www.tiktok.com/tag/howlin?refer=embed">#howlin</a> <a title="hotchicken" target="_blank" href="https://www.tiktok.com/tag/hotchicken?refer=embed">#hotchicken</a> <a title="nashvillehotchicken" target="_blank" href="https://www.tiktok.com/tag/nashvillehotchicken?refer=embed">#nashvillehotchicken</a> <a title="mukbang" target="_blank" href="https://www.tiktok.com/tag/mukbang?refer=embed">#mukbang</a> <a title="mukbangeatingshow" target="_blank" href="https://www.tiktok.com/tag/mukbangeatingshow?refer=embed">#mukbangeatingshow</a> <a title="foodtok" target="_blank" href="https://www.tiktok.com/tag/foodtok?refer=embed">#foodtok</a> <a title="foodtiktok" target="_blank" href="https://www.tiktok.com/tag/foodtiktok?refer=embed">#foodtiktok</a> <a title="lafoodie" target="_blank" href="https://www.tiktok.com/tag/lafoodie?refer=embed">#lafoodie</a> <a title="laeats" target="_blank" href="https://www.tiktok.com/tag/laeats?refer=embed">#laeats</a> <a title="tastetest" target="_blank" href="https://www.tiktok.com/tag/tastetest?refer=embed">#tastetest</a> <a title="viral" target="_blank" href="https://www.tiktok.com/tag/viral?refer=embed">#viral</a> <a title="trending" target="_blank" href="https://www.tiktok.com/tag/trending?refer=embed">#trending</a> <a title="fyp" target="_blank" href="https://www.tiktok.com/tag/fyp?refer=embed">#fyp</a> <a title="fypシ" target="_blank" href="https://www.tiktok.com/tag/fyp%E3%82%B7?refer=embed">#fypシ</a> <a title="food" target="_blank" href="https://www.tiktok.com/tag/food?refer=embed">#food</a> <a title="bestrestaurants" target="_blank" href="https://www.tiktok.com/tag/bestrestaurants?refer=embed">#bestrestaurants</a> <a title="bestchicken" target="_blank" href="https://www.tiktok.com/tag/bestchicken?refer=embed">#bestchicken</a> <a title="friedchicken" target="_blank" href="https://www.tiktok.com/tag/friedchicken?refer=embed">#friedchicken</a> <a title="spicychickensandwich" target="_blank" href="https://www.tiktok.com/tag/spicychickensandwich?refer=embed">#spicychickensandwich</a> <a target="_blank" title="♬ original sound - lukefoods" href="https://www.tiktok.com/music/original-sound-7298445128631749419?refer=embed">♬ original sound - lukefoods</a> </section> </blockquote> My favorite fast-food chain is <a target="_blank" href="https://www.businessinsider.com/daves-hot-chicken-review-photos-2023-1">Dave's Hot Chicken</a>. I love the slider it sells. My favorite thing is the seasoning the chain uses on their chicken. The nice soft bun, the creamy sauce, and the spicy chicken is delicious.I haven't cooked much lately because I've been traveling a lot but my goal is to get back into it now that I'm back home, try to cook at least once a week.I also love Jollibee. There's not too many of them in the US yet, but I tried it recently when I traveled and that was the best fast-food fried chicken I've ever had. I live in Kentucky, there's KFCs everywhere. Jollibee is better than KFC every day.Other standout fast-food meals include the burgers from Easy Street Burgers in Los Angeles and the meatball and Italian subs from Firehouse Subs.I grew up eating McDonald's, Taco Bell, stuff like that. So even if they're terrible for your body, they still hold a special place in my heart.I try to get loyalty accounts for the fast-food chains I visit, though I don't think they give out as many freebies as they used to.Earlier this year I tried escargot at a buffet in Las Vegas for the first time. The other food was amazing, but the snails were not for me. They were super mushy, super slimy. And then there was a huge crunch in them that I did not like.I also don't like liver, Brussels sprouts, anchovies, and Spam.For the longest time in my life, I didn't know how to cook, but my mom and my grandma are now teaching me and I've learned about 10 meals or so so far, including chili, lasagna, and New York strip steak.

I'm a fast-food reviewer who went viral trying Indian food for the first time. Here are the best dishes I've tried.

<ul><li>BreathTech claims it can give an insight into what you should be eating, by smelling you. </li><li><keyword id="12902838" type="General" weightage="20" keywordseo="vr-glasses" source="Orion">VR glasses</keyword> can make you think you are eating <keyword id="6355626" type="General" weightage="20" keywordseo="chocolate" source="Orion">chocolate</keyword> when you’re eating <keyword id="29790" type="General" weightage="20" keywordseo="vegetables" source="Orion">vegetables</keyword>. </li><li>The food and beauty industry will integrate to provide edible beauty products. </li></ul>Come 2040, and technology may have changed your dinner table – if there would be a dinner table at all. Everything from how we eat to what we eat and more importantly what we should eat might look very different — all bad news for foodies, as per a report by Deliveroo. For one, tech will do what most moms do — smell your mouth to tell you what you ate. And, BreathTech will take it to the next level. “You can breathe on your device and get a deep level of insight into what foods you should be eating to have an optimal impact on your individual health and well-being,” the report named Snack of the Future says. Don’t make up your mind, trick it There is more good news for ladies of the house who can look forward to easily catching midnight snackers, and chiding them too. For the fussy eaters, there are better ways to make them eat healthier than stuffing them or worse hiding spinach inside a momo. “Thanks to Virtual Reality and Augmented Reality technology, your brains could be tricked into thinking you are eating something you are not, for example, if you are a fussy eater who doesn’t want to eat vegetables, you could put on smart glasses and think you are eating chocolate or sweets,” the report says. From eating in another realm to mindful eating — there will be many more trends that will come in. There will be restorative restaurants that will cut off all outside distractions and take away personal tech – and bring in ‘silent’ cafes and restaurants. Hangry much? There are hormone-balancing foods The grains themselves may change for the better, health-wise at least. Instead of wheat, maize and rice, the ‘common grains’ of the future would be — amaranth, fonio, sorghum, teff, khorasan, einkorn and emmer — which will be mainstream. The trend of eating fruits and salads to keep your skin supple or even doing a cleanse will ‘level up’ if the report is right. The food and beauty industry will integrate to provide edible beauty products. “Be ready to see edible beauty products like anti-ageing ice cream and the chance to dine from hormone-balancing and dopamine-driving menus,” the report says. And the best for the last. You won’t like it. Wines will evolve into new-age ‘wine cordials’ that mimic the taste and flavour profile of real wine, without the intoxication. There is nothing cordial about this trend, and for sure — it’s time to get a drink. SEE ALSO <a href="https://www.businessinsider.in/business/corporates/news/it-companies-like-tcs-infosys-wipro-hcl-tech-q1-2023-24-earnings-preview/articleshow/101482733.cms">IT sector Q1 earnings preview: All eyes on deal wins, revenue guidance cuts</a> <a href="https://www.businessinsider.in/business/auto/news/june-auto-sales-mm-reports-robust-show-but-bajaj-and-hero-motocorp-see-slowdown/articleshow/101451277.cms">Smooth ride for M&amp;M in June but Bajaj and Hero Motocorp stutter</a>

Want your veggies to taste like chocolate? A VR glass may help trick your mind

<ul class="summary-list"><li>Paleontologist Hans Larsson found a small mammal foot in the rib of a dinosaur fossil. </li><li>The reptile was carnivorous and bird-like, according to McGill University.</li></ul>The key to a small, four-winged dinosaur species' survival was not being fussy about what it ate, the examination of a rare fossil revealed. Paleontologist Hans Larsson, a professor at McGill University, was the first to notice a small mammal foot lodged in between the bones of a fossilized Microraptor, a carnivorous dino with birdish wings. The discovery shows the dino ate a long list of animals, including mammals, fish, birds, and lizards, <a href="https://www.mcgill.ca/newsroom/channels/news/other-paleo-diet-rare-discovery-dinosaur-remains-preserved-its-last-meal-344495" target="_blank" rel="noopener">the university announced in a December 21 press release</a>. "These finds are the only solid evidence we have about the food consumption of these long-extinct animals – and they are exceptionally rare," Larsson <a href="https://www.mcgill.ca/newsroom/channels/news/other-paleo-diet-rare-discovery-dinosaur-remains-preserved-its-last-meal-344495" target="_blank" rel="noopener">said in the release</a>. The revelation that the animal was an "opportunistic" eater "puts a new perspective on how ancient ecosystems may have worked," he added. Only 20 other fossils have been found with the fossilized bones of their meals inside, <a href="https://www.mcgill.ca/newsroom/channels/news/other-paleo-diet-rare-discovery-dinosaur-remains-preserved-its-last-meal-344495" target="_blank" rel="noopener">according to McGill</a>, and this is the first time a fossil has shown that any dinosaur ate mammals, <a href="https://economictimes.indiatimes.com/news/international/uk/in-120-million-year-old-fossil-scientists-find-oldest-record-of-dinosaur-preying-on-mammal/articleshow/96405689.cms" target="_blank" rel="noopener">the Economic Times reported</a>. Microraptor fossils were first discovered in the early 2000s in Liaoning, China, located in the northeast part of the country along the Yellow Sea. Scientists have <a href="https://www.businessinsider.com/why-two-winged-creatures-outlasted-four-winged-creatures-2012-11">speculated that the species likely died out</a> because it had four wings, and the two additional wings created drag when it moved. Its ability to make a snack out of all kinds of animals may not have been enough for make up for two too many wings.

A 120 million-year-old dinosaur fossil with the bones of its final snack still inside of it reveals it enjoyed eating our ancestors

<ul class="summary-list"><li>My family has made sticky chicken for over 25 years, and I turned it into an air-fryer recipe. </li><li>It only calls for a handful of ingredients, you can prep it the night before, and it cooks quickly.</li></ul>As a child, I was a very fussy eater. The only way my mom could get me to eat was by making a batch of her super-sticky chicken that's been in the family for about 25 years.Before it even hit the table, I could smell the tantalizing aroma wafting out of the oven. Then at dinner, I could play with my food and eat the <a href="https://www.insider.com/best-method-for-making-buffalo-wings-air-fryer-2022-8">chicken drumsticks</a> with my hands, making mealtimes all the more fun.Now as a first-time mom with a hectic schedule, I've taken my mother's six-ingredient recipe and transformed it into a no-fuss meal that can be cooked in the air fryer. <h2>The recipe calls for 6 ingredients I almost always have on hand</h2><div type="image" title="ingredients for super sticky chicken sauce and raw chicken drumsticks on a kitchen counter" height="2274" width="3024" msid="94074097" hostid="261" sizebytes="297938"></div>When marinated, the chicken has the perfect flavor combination of ginger, sesame oil, soy sauce, and (the magic ingredient) honey.For the sauce, I recommend using <a href="https://www.gourmetgarden.com/">minced ginger from a tube</a> because it makes prep work that much easier.It's also important to prep the marinade the night before and let the chicken sit overnight in the fridge — it really helps infuse the flavors.<div type="image" title="marinaded chicken drumsticks in an air fryer basket" height="3024" width="4032" msid="94074098" hostid="261" sizebytes="707116"></div>Doing this work in advance makes life easier — when it's time for dinner, all you have to do is pop the chicken into the <a href="https://www.insider.com/best-easy-meals-to-make-in-air-fryer">air fryer</a>.If you have a few spare minutes and want to take this dish to the next level, you can take the leftover marinade, reduce it in a saucepan, and use it as a dipping sauce. It's also great drizzled over rice.<div type="image" title="sticky chicken drumsticks on a kitchen plate" height="3024" width="4032" msid="94074099" hostid="261" sizebytes="558080"></div>Ingredients:1 1/2 pounds of chicken drumsticks (about 6 pieces)3 tablespoons hoisin sauce1 tablespoon soy sauce2 heaping tablespoons honey1 teaspoon sesame oil1 tablespoon finely grated gingerSalt and pepper Instructions:<ol><li>In a large bowl, coat the chicken in salt and pepper and set it aside.</li><li>In a large glass measuring cup, add all remaining ingredients and whisk them together to make the marinade.</li><li>Pour the marinade over the chicken until it's coated. Cover the bowl with plastic wrap and place in the fridge for at least 30 minutes, but preferably overnight.</li><li>When ready to cook, set the air fryer to 400 degrees Fahrenheit and place the marinated drumsticks in the basket. Cook for nine to 10 minutes before flipping.</li><li>Lower the heat to 350 degrees Fahrenheit and cook for another three to five minutes or until the outside is golden brown and the juices in the meat run clear. If you have a meat thermometer, check that the internal temperature is 175 degrees Fahrenheit. </li><li>(Optional) To make the dipping sauce, add any leftover marinade to a small saucepan over medium heat. Stir for three to five minutes until the sauce has bubbled around the sides of the pot and thickened slightly. </li></ol>

I turned a chicken dish that's been in my family for 25 years into a no-fuss air-fryer meal. Here's the recipe.

<ul class="summary-list"><li><keyword id="12215466" type="UNKNOWN" weightage="60" keywordseo="victoria-beckham" source="Orion">Victoria Beckham</keyword> said her favorite <keyword id="11917210" type="UNKNOWN" weightage="60" keywordseo="comfort-food" source="Orion">comfort food</keyword> is salt on toast.</li><li>The 47-year-old designer was on River Café's Table 4 podcast and discussed her dining habits. </li><li>"To most <keyword id="11916214" type="UNKNOWN" weightage="60" keywordseo="restaurants" source="Orion">restaurants</keyword>, I'm probably their worst nightmare," she said.</li></ul><a href="https://www.insider.com/category/victoria-beckham">Victoria Beckham</a> revealed her comfort <keyword id="11894142" type="UNKNOWN" weightage="100" keywordseo="food" source="Orion">food</keyword> of choice is simply salt sprinkled on toast and acknowledged that it seems "boring."Speaking to Ruth Rogers on the <a href="https://podnews.net/podcast/i9d9l">"River Cafe Table 4" podcast,</a> the 47-year-old designer said the unusual pairing was her favorite. "I like whole grain toast with salt on it. It's that carbohydrate that makes you feel comforted and I love salt," she explained, adding that she's a "savory person as opposed to a sweet person."When asked about <a href="https://www.insider.com/what-victoria-beckhams-diet-is-2017-7">her other current eating preferences,</a> Beckham said: "This is where I sound even more boring in the food department."She added: "I'm a very fussy eater. I like things to be cooked in a very simple way. I don't like oils or butters or sauces."In the podcast episode, Beckham said she does not eat dairy products and hasn't eaten red meat since childhood. She recalled becoming "horrified" by meat production practices in school home economics classes, which led to her not eating meat.Beckham also shared insight into what she likes to eat when <keyword id="12215465" type="UNKNOWN" weightage="60" keywordseo="dining-out" source="Orion">dining out</keyword>."To most restaurants, I'm probably their worst nightmare," she said. "I love some steamed vegetables, some balsamic vinegar and then to season myself." Her <a href="https://www.insider.com/michelin-star-chef-team-talk-about-service-fine-dining-benno-2019-11">introduction to fine dining</a> came as a result of her time in the <a href="https://www.insider.com/category/spice-girls">Spice Girls</a>, she said, when she became able to eat at "lovely restaurants" more often. Beckham has also previously spoken about "balance" being the key part of her healthy <keyword id="11893304" type="UNKNOWN" weightage="60" keywordseo="lifestyle" source="Orion">lifestyle</keyword>. <a href="https://www.youtube.com/watch?v=D8JEdGLRBA4">In October 2019, she spoke on British daytime show "This Morning"</a> about how she has "been known to drink a few tequilas or a few red wines."She said that fresh fish, fresh vegetables and fruit, water consumption and working out regularly were just as important as "having fun."

Victoria Beckham says her favorite comfort food is salt on toast

<ul><li>Licious has worked with TILT to craft two light-hearted advertisement films with uncle-nephew duo <keyword id="6354700" type="PERSON" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword> and <keyword id="114453" type="PERSON" weightage="20" keywordseo="Arjun-Kapoor">Arjun Kapoor</keyword> to portray the many nakhras that meat lovers have. </li><li>The film shows the duo bonding over cooking, sharing some fish-fry and tangdi kebab and overall having a great time.</li></ul>It is 2014. A good old Sunday morning at a time much more 'normal' than the current one. The most important task for the weekend for you &amp; your family often included a trip to the local market to pick up meat &amp; fish for lunch- tender mutton, freshly cut fish or some prawns, the day's catch. Sure, you had to trudge through the market to be able to get the meat or fish of your choice. It is not a pleasant experience! But that’s just who meat lovers are- their passion for great meat &amp; seafood fuels their determination to source the choicest cuts and cook those delicious dishes from which they derive all the pleasure. The way India experiences meat underwent a transformation in 2015, when <a href="http://www.licious.in">Licious</a>, meat and seafood brand, came into existence. Licious started their journey with a belief that India deserves better meat &amp; went on to learn all the nuances &amp; nitty-gritties of what great meat &amp; seafood stands for! And, over the last 5 years they have perfected this knowledge to understand all the nakhras of the meat lover. Nakhra is really an expression for the Love of Meat that is at the heart of everything Licious does. Be it the nakhra of 150+ quality checks, the nakhra of immaculate packaging or the nakhra of an unbroken cold chain - it is Licious’ love for the most delectable meat &amp; seafood that drives them to be obsessively fussy &amp; extremely passionate! <div type="Youtube" id="24fKw5yH7NE" title="Licious Fresh Fish and Anil Kapoor, a love story" thumbUrl="https://i.ytimg.com/vi/24fKw5yH7NE/mqdefault.jpg"></div> The newest brand campaign brings the idea of Meat Lover's Nakhras to life. In their biggest ever mass-media campaign Licious has worked with Bollywood actors Anil Kapoor and Arjun Kapoor to bring this core thought to life. <div type="Youtube" id="Was2Ui-BHRA" title="Licious Tender Chicken by chef Arjun Kapoor" thumbUrl="https://i.ytimg.com/vi/Was2Ui-BHRA/mqdefault.jpg"></div> Meghna Apparao, Chief Business Officer, Licious, said, “There are meat eaters &amp; then there are meat lovers. For meat lovers, great quality meat &amp; seafood is lot more than just food; it is a thing of joy, it is a great time shared with family &amp; friends over a meal, it is the immense satisfaction of creating a dish that is heart-warming. Meat lovers go to great lengths to ensure the meat they buy is perfect in every sense - fresh, hygienic, safe &amp; free of antibiotics. That’s where Licious comes in! Over the last 5 years we have been working towards a deeper understanding of meat-lovers' nakhras and combining them with our own, in a continuous process of product development. We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing and handling best practices, so that our consumers get nothing but the best - every single time. Licious is a brand created by the meat lovers for the meat lovers. It is a delight to see Anil Kapoor &amp; Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaj that understands another!” Adding on, Apparao also mentioned, “The role Licious plays is more pertinent now than ever. We have been working very hard since last year to serve our consumers the best of meat &amp; seafood while keeping them safe &amp; homebound. A good meal is great comfort- specially in times like these. The Licious promise in to ensure that we keep inspiring your inner cook &amp; be an innate part of your culinary journey.” Licious has worked with TILT to craft two light-hearted advertisement films with uncle-nephew duo Anil Kapoor &amp; Arjun Kapoor to portray the many nakhras that meat lovers have. The film shows the duo bonding over cooking, sharing some fish-fry and tangdi kebab and overall having a great time. The choice of the actors was driven by the fact their personal connect would leave an impression on the on-screen presence. After all, you cook &amp; share your meals with people you love &amp; truly connect with. The films reflect this natural &amp; effortless camaraderie. The adorable uncle-nephew chemistry coupled with their signature style and dialogues will not fail to make an impression on the audience. Commenting on his experience of working with the brand, Anil Kapoor, legendary Bollywood actor said, “I had such a great time working on the films! Good food and great culinary experiences – I could not really ask for a more enjoyable way of spending my time. And just like with food, this experience was made even better with Arjun's company, so it was a win-win situation for me! I am super impressed with all the good work that Licious is doing in disrupting the meat &amp; seafood ecosystem of the country. It is truly heartening to see the impact of their transformative work &amp; I'm happy to be a part of their story.” Adding on to the above Arjun Kapoor commented, “I am delighted to be associated with the brand Licious. The high-octane, positive energy is palpable on the set. I had a great time collaborating with Anil chachu and I hope people will enjoy the ad film as much as we did shooting for the same.” The campaign sees manifestation through TVCs &amp; digital films other than its ramification across all brand assets. Targeted at national audience, the campaign goes LIVE on 3rd June 2021. Disclaimer- The films were shot before the state-wide lockdowns were announced. Licious acquired the necessary permissions &amp; all COVID safety protocols were followed &amp; maintained before, during &amp; post shoot.

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