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<ul class="summary-list"><li>Mother and baby company, Frida, has opted to use a porn actress in its product explainer videos.</li><li>It wants customers to have an uncensored view of how to use its pregnancy and postpartum care products.</li></ul>A mother and baby company, <a target="_blank" href="https://www.businessinsider.com/founder-of-frida-built-company-around-her-experiences-with-motherhood-2023-1">Frida</a>, has given up on working around censorship on social media and is turning to a porn actress to showcase its products instead.After it released its perineum massager, a device designed to stretch the area between the vagina and the rectum during pregnancy, the company was flooded with messages and Amazon reviews asking how to use it, Chelsea Hirschhorn, CEO of Frida, told <a target="_blank" href="https://www.nytimes.com/2024/04/16/well/live/frida-asa-akira-baby-brand.html?unlocked_article_code=1.lE0.8xW1.qwaiK_xkjZ56&amp;smid=nytcore-ios-share&amp;referringSource=articleShare&amp;ugrp=u">The New York Times.</a>But the company struggled to find ways to share how to use Frida products without TV networks and social media censoring them."Our brand is no stranger to censorship when it comes to women's health. Almost all the mainstream media we've tried to advertise on: censored, censored, censored," Hirschhorn said in an <a target="_blank" href="https://www.instagram.com/p/C5lYWquAys4/">Instagram post.</a>Instead of working around nudity rules on social media, it doubled down and hired porn actress, Asa Akira, to demonstrate the products on its new website, Frida Uncovered.The age-gated website shares uncensored 'how-to" videos like: how to do an <a target="_blank" href="https://www.businessinsider.com/artificial-insemination-got-pregnant-cheap-after-years-trying-2024-1">at-home insemination</a>, how to do a prenatal perineal massage, and how to soothe engorged breasts.Akira, a mother of two, was chosen to take part in the videos as her career in porn meant that she was comfortable showing her body and face on camera, the Times reported.''We deserve to know about our bodies," Akira told the outlet.<a target="_blank" href="https://www.businessinsider.com/instagram">Instagram</a> users have expressed gratitude for the new website. One user commented on a post by Frida: "I wish I had this sooner! Could've saved me from many dead-end Google searches."Another commented: "We need these kind of educational videos because it shows us how it's really done."The website offers a way for users to learn about the products in explicit detail instead of the company using euphemistic props to bypass nudity guidelines.In 2020, Frida was set to air an ad during the <a target="_blank" href="https://www.businessinsider.com/frida-mom-oscars-ad-postpartum-baned-because-too-graphic-2020-2">Oscars</a> featuring a visibly pained mother using the bathroom after having a baby. But the network ABC rejected the ad from airing as it said it was "too graphic with partial nudity."Likewise, Frida had posts taken down from Instagram for showing female breasts, despite the post pertaining to women's health.<a target="_blank" href="https://www.businessinsider.com/nipple-censorship-policy-instagram-meta-oversight-board-2023-1">An oversight board told Meta</a>, which owns Facebook and Instagram, last year that: "The restrictions and exceptions to the rules on female nipples are extensive and confusing, particularly as they apply to transgender and non-binary people." The board is an advisory group of journalists, academics, and lawyers funded by Meta but which operates independently.The board said that moderating internet nudity is "convoluted" and effectively "unworkable." Meta employs a mixture of human moderators and <a target="_blank" href="https://www.businessinsider.com/nipple-censorship-policy-instagram-meta-oversight-board-2023-1">AI moderation</a> to monitor posts, which can often get things wrong.

A brand aimed at moms is using a porn star to create uncensored videos showing how to use its products

<ul class="summary-list"><li>Chelsea Hirschhorn is the CEO of Frida, which creates and sells baby and postpartum products.</li><li>She's also a mom of four kids, ranging from 6 months to 9 years old.</li></ul>This as-told-to essay is based on a conversation with Chelsea Hirschhorn. It has been edited for length and clarity.When my oldest son was 9 months old, he had an <a href="https://www.insider.com/guides/health/conditions-symptoms/ear-infection-symptoms">ear infection.</a> Giving him <a href="https://www.insider.com/guides/health/treatments/how-long-does-it-take-for-antibiotics-to-work">antibiotics</a> required three people: one to hold him, one to hold his mouth open, and one to push the medicine into his cheek. Even so, half the medicine ended up covering me and my son.It was absurd, and I knew that other parents must be struggling with similar issues. So my company, Frida, developed the<a href="https://frida.com/products/medifrida"> MediFrida</a>, a pacifier-style medicine dispenser that puts medicine past a baby's taste buds. It was the product I wish I had then, and that I'm glad to have with my youngest, who is now 6 months old. Frida is now a household name, but the company has grown alongside my development as a mom. I started it shortly after my oldest was born. I realized that there were so many pain points in the postpartum and infant space, but major companies had decided that this was too small a space to disrupt. I was committed to improving this area because of how palpable the need was. I know that this is about more than just products: When you have the right tools at hand, you feel confident. And a confident parent is a better parent. <h2>It's time to improve the postpartum experience</h2>Baby products are important but short-lived. For a while, it's essential that you have our flagship item, the NoseFrida. But eventually, your kid learns how to blow their nose. As my kids grew, I realized there was a bigger need. When my second child was born, friends were still telling me to snatch as many pairs of mesh underwear as I could from the hospital. I was still up late, ordering maxi pads overnight to deal with postpartum bleeding, and fumbling with a peri bottle between my legs.That inspired the Frida Mom brand, which provides postpartum supplies. Now we're launching a care line for pregnancy loss — both miscarriages and abortions. After losing two pregnancies during the pandemic, I realized that I needed many of the same products as I did postpartum, but without the sentimental marketing that's usually attached to these items. Pregnancy loss is an emotionally delicate time, and until now there have been no products designed for it. This is all part of Frida's mission to show the raw realities of motherhood and reproductive health. We want to arm parents and soon-to-be-parents to navigate this tumultuous, fragile time. <h2>I think of balance in chapters</h2>Talking about being a mom of four and a CEO is my favorite and least-favorite topic. I prefer to think about my personal life in chapters, rather than by days or minutes. When my children and company were both young, that chapter was focused on growing the brand. That was a conscious choice. Now that my oldest sons are entering their preteen years, their needs are more dimensional. The Frida team is bigger, which means I can transition to the family chapter. Being here for them now makes me more confident in the decision I made to focus on work when they were younger. These are real decisions that can't be glossed over by women who say we can have it all. We can — just not at the same time.

I'm the founder of Frida and a mom of 4. The company was built around the pain points I experienced during early motherhood, the postpartum period, and pregnancy loss.

<ul class="summary-list"><li><keyword id="10828749" type="UNKNOWN" weightage="60" keywordseo="frida-mom">Frida Mom</keyword> has launched <a href="https://www.youtube.com/watch?v=y_838QUw46Y&amp;feature=emb_logologo">a commercial</a> thought to be the first showing lactating breasts.</li><li>The ad shows the reality of <keyword id="6380137" type="PERSON" weightage="60" keywordseo="breastfeeding">breastfeeding</keyword> for new moms, including raw nipples and painful clogs.</li><li>It will air during the Golden Globes, a year after <a href="https://www.insider.com/frida-mom-oscars-ad-postpartum-baned-because-too-graphic-2020-2">a previous ad was banned from the Oscars</a>.</li></ul>A female hygiene brand has released a <keyword id="46453" type="ORGANIZATION" weightage="60" keywordseo="commercial">commercial</keyword> that is thought to be the first to show new moms' lactating breasts.Frida Mom's <a href="https://www.youtube.com/watch?v=y_838QUw46Y">"Stream of Lactation" advert</a> is part of its new #sprayitforward campaign, which aims to raise awareness around the reality of being a new mother."Whether starting or stopping, breastfeeding is an emotional and physical journey full of highs and lows that many new moms are unprepared for," Frida Mom wrote alongside the video.It continued: "We're lifting the veil on the challenges new moms (and their breasts) face as they DIY their way through lactation woes - from massaging out clogged ducts with an electric toothbrush to slowing the flow with cabbage leaves. Enough is enough. It's time to care for your breasts, not just your baby."The <keyword id="51447" type="PERSON" weightage="60" keywordseo="advert">advert</keyword> shows mothers dealing with raw nipples, struggling to get their baby to latch, and worrying about being a "bad mom" for stopping breastfeeding. It's been launched alongside a line of products designed to improve the postpartum breast care experience for women, regardless of whether nursing, pumping, weaning, or not breastfeeding at all.<div type="image" title="FM_Still_8" height="1080" width="1920" msid="81213998" hostid="261"></div>"The expectation that women prioritize milk-making above their own physical comfort is antithetical to the expectation that women continue for six months or more," Frida CEO Chelsea Hirschhorn said in a statement sent to Insider."The reality is that women are blindsided by the physicality of breastfeeding - raw nipples, uterine contractions, painful clogs - no one tells you that it can be as painful as your vaginal recovery. It's all part of the postpartum physical experience - but it never gets any air time because the end supposedly justifies the means. The two don't have to be mutually exclusive."A 30-second version of the advert is set to be shown during the Golden Globes on Sunday, Frida and NBC confirmed.It comes after ABC banned a previous Frida advert -showing a new mom going to the bathroom - from airing during the 2020 Oscars due to being "too graphic with partial nudity," as <a href="https://www.insider.com/frida-mom-oscars-ad-postpartum-baned-because-too-graphic-2020-2">Insider's Eleanor Goldberg reported</a>.Ann Scheiner, Senior Vice President of <keyword id="35666" type="COMPANY" weightage="60" keywordseo="advertising">Advertising</keyword> Sales at NBCUniversal said in a statement: "At NBCUniversal, we are passionate about bringing to life authentic portrayals of women and sharing their stories with people around the world. We are committed to using our platform to share 'HER' story - the story of so many women - and are proud to spotlight the joys and challenges of motherhood with this groundbreaking new creative from Frida Mom."A spokesperson for Frida confirmed that the brand and NBC both know the ad pushes boundaries, but agree it's important.

The first advert to show new moms' lactating breasts is set to air during the Golden Globes

<ul class="summary-list"><li><keyword id="31204" type="PERSON" weightage="60" keywordseo="Katy-Perry">Katy Perry</keyword> wore head-to-toe cow print for her return to "American Idol."</li><li>Her outfit, which included a hat, fingerless gloves, and a peplum top with a train, was custom-made for her by Christian Siriano.</li><li>On Instagram, Perry shared cow-themed puns about her outfit.</li><li>Her Instagram caption also referenced her experience <keyword id="6380137" type="PERSON" weightage="60" keywordseo="breastfeeding">breastfeeding</keyword> her daughter, Daisy Dove Bloom.</li></ul><a href="https://insider.com/category/katy-perry">Katy Perry</a> is back to work on "American Idol" — and her quirky outfits have returned with her.On Thursday, the "Daisies" musician commemorated her return to set with a series of photos showing her wearing head-to-toe cow print designed by Christian Siriano. She donned a wide-brimmed hat, fingerless gloves, pointed pumps, printed pants, and a peplum top with puffy sleeves and a short train attached at the waist."MUTHA MILKS is back to werk @americanidol and it's udderly ridiculously MOO-ving already! ," Perry <a href="https://www.instagram.com/p/CGGw1Uohbdp/?utm_source=ig_web_copy_link">wrote on Instagram</a>. "Not pictured: my pumping breaks (shout out to @csiriano for the incredible custom costume ✨)."Designer Christian Siriano also shared <a href="https://www.instagram.com/p/CGG5fVjnl91/?utm_source=ig_web_copy_link">photos of Perry's custom ensemble</a>."Mooooo over for this fun custom custom for our love @katyperry! #holycow #okbessie #milfmoney," he wrote.Though Siriano didn't share any details about the outfit, some people have speculated that he designed Perry's top with detachable fabric that made it easier for her to take pumping breaks. Others asked Siriano to create an entire collection of nursing outfits."It looks like you've incorporated breastfeeding/pumping access, which is fabulous to see in a structured gown," one person wrote on Instagram. "Very impressive! I know it's not the easiest design feature.""Please create a nursing collection ," an Instagram user said."Looks like the front of the outfit easily comes down for breastfeeding purpose," another person commented. "You look great mama ❤️."Representatives for Christian Siriano did not immediately respond to Insider's request for comment.This isn't the first time Perry has opened up about her experience pumping breast milk for her infant, <a href="https://www.insider.com/orlando-bloom-katy-perry-daisy-dove-daughter-looks-like-parents-2020-10">Daisy Dove Bloom</a>. In August, during the MTV Video Music Awards, Perry celebrated her nomination at home <a href="https://www.insider.com/katy-perry-video-music-awards-2020-8">while wearing a nursing bra and postpartum underwear.</a>Perry also used a VMAs GIF in her photo, and jokingly credited her hair and makeup look to "exhaustion." She tagged the post to let her followers know that her bra was from the breastfeeding product brand <a href="https://www.instagram.com/medela_us/">Medela</a>, and her underwear was from <a href="https://www.instagram.com/fridamom/">Frida Mom</a>, which sells postpartum recovery solutions.<div type="image" title="katy perry" height="1628" width="1060" msid="78578226" hostid="261"></div><a href="https://www.insider.com/katy-perry-maternity-style-pregnancy-looks-2020-5">She also wore numerous standout maternity looks</a> while pregnant with her child, from colorful dresses to elaborate costumes.<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/katy-perry-video-music-awards-2020-8">Katy Perry posed in a nursing bra and postpartum underwear for her at-home VMAs look days after giving birth</a></li><li><a href="https://www.insider.com/katy-perry-maternity-style-pregnancy-looks-2020-5">From colorful dresses to elaborate costumes, here are Katy Perry's best maternity looks so far</a></li><li><a href="https://www.insider.com/taylor-swift-katy-perry-baby-hand-embroidered-blanket-daisy-bloom-2020-9">Taylor Swift sent Katy Perry's newborn daughter a hand-embroidered blanket that says 'Baby Bloom'</a></li><li><a href="https://www.insider.com/katy-perry-motherhood-maternity-leave-misconception-tweets-2020-9">Katy Perry opened up about being a working mom and called out a 'popular misconception' about maternity leave</a></li></ul>

Katy Perry wore head-to-toe cow print as a nod to breastfeeding

<ul class="summary-list"><li>I'm a mom to three kids under the age of 6, and I know how expensive childcare can be. </li><li>My husband and I have never been away from our children together. </li></ul>Frida Baby, the brand known for products like Windi — which helps babies pass gas — and the snot-sucker every parent swears by, announced that <a href="https://frida.com/pages/pto-giveaway" target="_blank" rel="noopener">they are giving $2,160</a> to five lucky winners so they can get away from their children. The campaign website says this money is intended to help cover the costs of a nanny or flying in the grandparents so they can look after the kids. The brand will also add a pair of noise-canceling headphones for each parent so they don't need "to listen to other people's kids on the way there either."While I get the campaign is supposed to be fun, as a parent who has never been away from her children, it also kind of depresses me. It's a reminder of how tight our finances are, and also the constant juggle parents are dealing with, not only in terms of money but trying to find available childcare. <h2>We have no family nearby</h2>My oldest was born five years ago while we lived in <a href="https://www.insider.com/biggest-differences-between-living-in-new-york-city-maine-2021-9">New York City</a>. At the time, we had two grandparents in <a href="https://www.insider.com/surprising-things-moving-from-argentina-to-us-2022-1">Argentina</a>, one in Rhode Island, and more family in Pittsburgh. When my husband and I hired our nanny, we joked that she was our third grandma. Since we didn't have any family members nearby, she became part of our family. She always insisted we go out on date nights. We rarely did for two reasons: We were exhausted from the grind of working in New York, and it was incredibly expensive to pay overtime after an entire day of nannying. So we reserved date nights for special occasions. We then <a href="https://www.insider.com/mom-of-twins-what-she-wishes-she-knew-before-birth-2022-12">had twins</a> during the pandemic, and that meant basically no extra help. Our first date night post-twins happened after they were both walking and talking. We had moved to Maine by that point and didn't know anyone who could take care of infant twins, so we waited until my parents came to visit and we left after putting everyone down. We rushed to dinner and back, stressing that if anyone woke up, my older parents might not hear them. <h2>Finding childcare is a never-ending problem</h2>Now that my kids are older, we go on more date nights. Yet my husband and I have never been on a trip without kids. He's taken solo trips, and I've taken solo trips, but that's it. <div type="image" title="parents crying while holding baby" height="505" width="674" msid="101345238" hostid="261"></div>According to a report released in June by Ready Nation, <a href="https://www.mainepublic.org/business-and-economy/2023-06-05/lack-of-available-child-care-could-be-a-major-challenge-for-maines-future-report-finds" target="_blank" rel="noopener">22% of the population</a> of Maine lives in "childcare deserts." It costs an average of $11,960 to send a child to daycare in the state. That is almost $36,000 per year for three kids during the work day — ending at 3 pm — without taking into account extended later care, date nights, or other activities. But it's not just finances that get in the way. There's little to no availability for babysitters, and we end up having to make plans months in advance to find someone because every other parent we know is also desperately trying to find reliable care for their kids. Frida Baby products solve baby problems, but at a brand level, the brand wants to solve parent problems. They anecdotally found the lack of childcare for parents to travel to be an issue among its employees. Frida Baby then conducted a nationwide survey to see if it was a bigger issue.The survey only included 140 people, but the results showed that 60% of parents of kids under 3 — like me — had never taken a trip away from their children.While Frida Baby's campaign is touching on something parents in the US need, it can't solve the problem. What parents actually need is affordable and reliable childcare.

A baby brand is giving away more than $2,000 so parents can get time away from their kids. As a parent, this depresses me.

<ul class="summary-list"><li><keyword id="31204" type="PERSON" weightage="60" keywordseo="Katy-Perry">Katy Perry</keyword> welcomed her first child, Daisy Dove Bloom, with her fiancé Orlando Bloom on August 26.</li><li>The "Smile" singer recently took to Instagram to document the baby gifts sent to her by friends, including Beyoncé and Lionel Richie.</li><li>Beyoncé sent Perry a bouquet of white flowers with a card that read: "Congratulations on the new addition to your family — Beyoncé."</li><li>Perry also recently gave fans a look at an at-home, red-carpet look to celebrate her MTV VMAs nomination: a nursing bra and postpartum underwear.</li></ul><a href="https://www.insider.com/category/katy-perry">Katy Perry</a> gave birth to her first child, <a href="https://www.insider.com/orlando-bloom-katy-perry-engaged-relationship-timeline-2019-2">Daisy Dove Bloom</a>, with her fiancé Orlando Bloom on August 26.The singer, who <a href="https://www.insider.com/katy-perry-gave-tour-of-babys-pink-nursery-2020-8">previously shared with fans a tour of Daisy Dove's entirely pink nursery room</a>, recently took to her Instagram stories to share some of the gifts she's received from friends to congratulate her on motherhood.Perry first shared an oversized bouquet full of white roses, dahlias, and an arrangement of other flowers, which she wrote was a present from Beyoncé."Congratulations on the new addition to your family — Beyoncé," read the card attached to the floral arrangement, as pictured in Perry's snap on her Instagram.Beyoncé and Perry <a href="https://www.insider.com/best-celebrity-pregnancy-announcements-2020-5">both opted for rather unconventional pregnancy announcements</a>. Perry announced her pregnancy in the music video for her song "Never Worn White," in which she revealed her baby bump, and Beyoncé showed off her baby bump in a live performance in 2011.<div type="image" title="katy perry florals beyonce gift" height="1600" width="935" msid="77952606" hostid="261"></div>In addition to her gift from Beyoncé, Perry also posted on Instagram to thank musician Lionel Richie for a bottle of champagne that appeared to be wrapped in a child-sized white bathrobe with a metallic unicorn horn."Thank you uncle @lionelrichie and auntie @lisaparigi," Perry wrote on her Instagram post of the gift, referencing the artist and his girlfriend Lisa Parigi.<div type="image" title="katy perry baby gift" height="1600" width="1038" msid="77952608" hostid="261"></div><h2>Perry has already shown fans the reality of postpartum life with a selfie of her at-home VMAs outfit</h2>The pop singer, whose music video "Harleys in Hawaii" was nominated for best cinematography at the <a href="https://www.insider.com/category/vmas-2020">2020 MTV Video Music Awards</a>, apparently tuned in to the awards show from home on August 30.<a href="https://www.insider.com/katy-perry-video-music-awards-2020-8">She shared a picture on her Instagram story that night</a> with a "VMAs" GIF and a look at her outfit: postpartum underwear by <a href="https://www.instagram.com/fridamom/">Frida Mom</a> and a nursing bra from breastfeeding brand <a href="https://www.instagram.com/medela_us/">Medela</a>.The new mom jokingly credited her hair and makeup to "@exhaustion," nodding to how <keyword id="6412373" type="UNKNOWN" weightage="60" keywordseo="celebrities">celebrities</keyword> typically tag their makeup and hair stylists in pictures of their awards-show outfits.<div type="image" title="katy perry" height="1628" width="1060" msid="77952610" hostid="261"></div>Throughout her pregnancy, <a href="https://www.insider.com/katy-perry-maternity-style-pregnancy-looks-2020-5">Perry wore a number of eye-catching maternity outfits</a> — from neon dresses and costumes — during performances and at-home appearances as a judge on "American Idol."<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/celebrity-kids-expensive-gifts-presents-2020-5">Celebrities who have given their kids ridiculously expensive gifts</a></li><li><a href="https://www.insider.com/cardi-b-daughter-matching-outfits-birkin-bags-2020-9">Cardi B and her 2-year-old daughter Kulture twinned with matching bubblegum-pink Birkin bags</a></li><li><a href="https://www.insider.com/how-maternity-fashion-has-changed-2019-3">20 photos that show how maternity fashion has changed over the years</a></li><li><a href="https://www.insider.com/katy-perry-maternity-style-pregnancy-looks-2020-5">From colorful dresses to elaborate costumes, here are Katy Perry's best maternity looks so far</a></li></ul>

Beyoncé sent Katy Perry a bouquet of white flowers and a handwritten card to welcome the singer to motherhood

<ul class="summary-list"><li>The 2020 Video Music Awards aired on Sunday after reportedly being filmed in New York and Los Angeles earlier in the week.</li><li>Though <keyword id="31204" type="PERSON" weightage="60" keywordseo="Katy-Perry">Katy Perry</keyword> wasn't in the show, she celebrated her best cinematography nomination from home.</li><li>The singer posed in a <keyword id="67489" type="ORGANIZATION" weightage="60" keywordseo="Nursing">nursing</keyword> bra and postpartum underwear on Instagram for the occasion.</li><li>Perry recently welcomed her first child, Daisy Dove Bloom, with her fiancé Orlando Bloom on August 26.</li></ul>Instead of hitting the VMAs red carpet this weekend, <a href="https://www.insider.com/category/katy-perry">Katy Perry</a> celebrated her nomination at home.On Sunday, the "Smile" musician shared a photo of herself wearing a nursing bra and postpartum underwear during <a href="https://www.insider.com/category/vmas-2020">the 2020 MTV Video Music Awards</a> broadcast. She wasn't featured in this year's show, though her "Harleys in Hawaii" video was nominated for best cinematography. Perry used a VMAs GIF in her photo, and jokingly credited her hair and makeup look to "exhaustion." She also tagged the post to let her followers know that her bra was from the breastfeeding product brand <a href="https://www.instagram.com/medela_us/">Medela</a>, and her underwear was from <a href="https://www.instagram.com/fridamom/">Frida Mom</a>, which sells postpartum recovery solutions.<div type="image" title="katy perry" height="1628" width="1060" msid="77858145" hostid="261"></div>Perry posted the Instagram photo just a few days after giving birth to <a href="https://www.insider.com/orlando-bloom-katy-perry-engaged-relationship-timeline-2019-2">her first child, Daisy Dove Bloom</a>. She and her fiancé Orlando Bloom announced their daughter's arrival <a href="https://www.instagram.com/p/CEYL6Rwlpen/?utm_source=ig_web_copy_link">through the UNICEF Instagram page</a> on August 26."We are floating with love and wonder from the safe and healthy arrival of our daughter," the couple told the United Nations agency, which provides humanitarian aid to children in need around the world.Perry previously wore tons of <a href="https://www.insider.com/katy-perry-maternity-style-pregnancy-looks-2020-5">eye-catching maternity looks throughout her pregnancy</a>. In March, for example, she attended a benefit concert in Australia while wearing a <a href="https://www.insider.com/katy-perry-shows-off-maternity-style-2020-3">$2,980 neon minidress designed by Maison Valentino</a>.<div type="image" title="katy perry" height="2000" width="1333" msid="77858147" hostid="261"></div>She also donned flowing gowns, form-fitting dresses, and even <a href="https://www.insider.com/katy-perry-dresses-as-disney-elephant-for-mothers-day-2020-5">transformed herself into "Dumbo" character Mrs. Jumbo</a> during an episode of "American Idol."<ul class="read-more-links"><li>Read more:</li><li><a href="https://www.insider.com/mtv-video-music-awards-best-dressed-celebrities-2020-8">The best looks celebrities wore to the MTV Video Music Awards</a></li><li><a href="https://www.insider.com/joey-king-video-music-awards-2020-8">Joey King detailed the amount of work that went into her VMAs look: 'I don't really look like this'</a></li><li><a href="https://www.insider.com/ariana-grande-pigtails-vmas-hair-ombre-photos-reactions-2020-8">Ariana Grande ditched her iconic ponytail for ombré pigtails, and fans are already saying she 'owns' the hairstyle</a></li><li><a href="https://www.insider.com/bella-hadid-bodysuit-outfit-hair-makeup-vmas-rehersal-2020-8">Bella Hadid channeled the '90s with a sheer bodysuit and spiky ponytail for a VMAs rehearsal</a></li></ul>

You Searched For "frida mom" and got 7 results

A brand aimed at moms is using a porn star to create uncensored videos showing how to use its products

Alexandra Bacon

I'm the founder of Frida and a mom of 4. The company was built around the pain points I experienced during early motherhood, the postpartum period, and pregnancy loss.

Kelly Burch

The first advert to show new moms' lactating breasts is set to air during the Golden Globes

Rachel Hosie

Katy Perry wore head-to-toe cow print as a nod to breastfeeding

Amanda Krause

A baby brand is giving away more than $2,000 so parents can get time away from their kids. As a parent, this depresses me.

Conz Preti

Beyoncé sent Katy Perry a bouquet of white flowers and a handwritten card to welcome the singer to motherhood

Darcy Schild

Katy Perry posed in a nursing bra and postpartum underwear for her at-home VMAs look days after giving birth

Amanda Krause

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