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It's <a href="https://www.youtube.com/watch?v=2XY3AvVgDns" target="_blank" rel="noopener">Countdown</a> time, friends. I'm Diamond Naga Siu, and it's the penultimate (woah — a word I don't get to use often) day of this newsletter.As a bittersweet reminder, this is the last week of 10 Things in Tech. I'm moving over to our flagship newsletter Insider Today. And it'll continue keeping you updated on the top tech news of the day. <a href="https://www.businessinsider.com/subscription/newsletter/insider-today">Sign up for it here</a>!Also, please let me know what you want to see in Insider Today. Feel free to reach out at <a href="mailto:dsiu@insider.com" target="_blank" rel="noopener">dsiu@insider.com</a> with feedback, tips, food recs, jokes, or anything else.Before I <a href="https://www.youtube.com/watch?v=DRS_PpOrUZ4" target="_blank" rel="noopener">get in my feels</a>, let's dive into today's tech.Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56" target="_blank" rel="noopener">here.</a><a href="https://www.businessinsider.com/fractal-vertical-software-startup-venture-studio-ownership-founder-equity-grant-2023-6"></a>1. Founders from startup studios say they're 'blacklisted' from investors. <a href="https://www.businessinsider.com/fractal-layoffs-venture-studio-stop-create-startups-2023-5#:~:text=An%20unusual%20funding%20structure,to%20produce%20an%20outsized%20outcome.">Startup studios like Fractal</a> think of startup ideas, then hire founders to execute the vision. But multiple Fractal founders say their businesses are on life support. Plus, they claim that investors seem to run when they hear the name Fractal.<ul><li>"There's a cancer on all of the businesses that are coming out of this studio," one founder told Insider. Many of them think it's because of how startup studios structure terms and conditions for investing — they take a massive chunk of ownership.</li><li>Investors also prefer when startup founders create the ideas themselves. So founders said that the selling point for startup studios is actually a double-edged sword.</li><li>My colleagues <a href="https://www.businessinsider.com/author/melia-russell">Melia Russell</a> and <a href="https://www.businessinsider.com/author/stephanie-palazzolo">Stephanie Palazzolo</a> spoke with 20 founders associated with Fractal and broke down the unique struggles they face.</li></ul><a href="https://www.businessinsider.com/fractal-vertical-software-startup-venture-studio-ownership-founder-equity-grant-2023-6">Dive into their hurdle-filled startup journeys here</a>.In other news:<a href="https://www.businessinsider.com/ai-voice-generator-phone-scam-imposter-crime-money-cash-2023-6"></a><div type="image" title="A robot hand reaching for a red landline phone" height="1000" width="1333" msid="101367222" hostid="261" sizebytes="69464"></div>2. AI voice generators are scamming parents. The call is from an unknown number. But the voice sounds like your kid asking for money. New technology is making imposter scams easier and more believable. <a href="https://www.businessinsider.com/ai-voice-generator-phone-scam-imposter-crime-money-cash-2023-6">Get all the details of this supercharged scam here.</a>3. Google's controversial Pride Month drag show. Hundreds of employees signed a petition opposing the company-sponsored drag show. They claimed it disrespected Christian workers and that it amounted to religious discrimination. <a href="https://www.businessinsider.com/google-drag-show-pride-offensive-to-christians-lgbtq-religious-discrimination-2023-6">More on the dispute here.</a>4. How to land deals with brands. Insider compiled dozens of media kits that influencers use to land brand deals. These examples helped influencers partner with Nike, Abercrombie, Amazon, Tinder, and other major companies. <a href="https://www.businessinsider.com/how-to-create-an-influencer-media-kit">Check them out here.</a>5. No bonuses, no salaries, no negotiations. OpenAI (the creator of ChatGPT) has a straightforward compensation system. All employees get a flat base salary of $300,000 and $500,000 in equity yearly. That's it. <a href="https://www.businessinsider.com/openai-unique-compensation-package-among-tech-companies-ppu-2023-6">More on the unusual salary structure here</a><a href="https://www.businessinsider.com/shopify-logistics-deliverr-sale-flexport-layoffs-crisis-2023-6">.</a>6. Shopify's midlife crisis. Layoffs. A failed logistics pivot. Culture shifts. The e-commerce company is struggling to redefine itself. Now, it's planning to pair AI with its original (and successful) software — it just might work. <a href="https://www.businessinsider.com/shopify-logistics-deliverr-sale-flexport-layoffs-crisis-2023-6">Look into the tumultuous company's future here</a>.7. Microsoft's former HR VP: Leave right away if you're put on a PIP. Chris Williams explained that "surviving [a performance improvement plan] is like a sign on your back." <a href="https://www.businessinsider.com/what-to-do-if-placed-on-pip-microsoft-vp-leave-asap-2023-7">Here's his step-by-step advice on what to do after getting "PIPed."</a>8. From selling generic Viagra to selling prescription weight-loss drugs. Injectable anti-obesity and diabetes drugs like Ozempic <a href="https://www.businessinsider.com/digital-health-startups-obesity-care-market-ozempic-semaglutide-2023-5">remain in high demand</a>. So digital-health startup Ro pivoted its business plan to bet on the hype. <a href="https://www.businessinsider.com/ro-weight-loss-program-insurance-delays-wegovy-shortage-2023-6">More on its strategy switch here</a>.Odds and ends:<a href="https://www.businessinsider.com/home-renovation-greater-syracuse-land-bank-photos-2023-6#-1"></a><div type="image" title="The exterior of an abandoned Victorian house." height="2160" width="2880" msid="101367225" hostid="261" sizebytes="975614"></div>9. This couple is transforming a $7,500 abandoned New York home. Dr. Lindsay Noah-Vermillion and Jim Vermillion are restoring a 120-year-old house back to its Victorian glory. They took Insider behind the scenes of the transformation. <a href="https://www.businessinsider.com/home-renovation-greater-syracuse-land-bank-photos-2023-6">Check it out here.</a>10. Leasing a car actually makes sense. Despite conventional wisdom, leasing makes a lot of sense for car buyers. It puts people in less debt. You can drive a nicer vehicle. And most repair costs fall on the dealership. <a href="https://www.businessinsider.com/leasing-a-car-vs-buying-why-lease-is-a-good-idea-2023-6">Hop in for the full picture here.</a>What we're watching today:<ul><li>After years of delay, <a href="https://markets.businessinsider.com/news/stocks/virgin-galactic-stock-price-commercial-flight-announced-richard-branson-spce-2023-6">Virgin Galactic is launching commercial space operations today</a>. Crewmembers will conduct microgravity research.</li><li>SpaceX's Cargo Dragon will leave the International Space Station and head back to Earth. <a href="https://www.nasa.gov/nasalive" target="_blank" rel="noopener">Watch NASA's livestream here.</a></li><li>The <a href="https://confidentialcomputingsummit.com/speakers/" target="_blank" rel="noopener">Confidential Computing Summit</a> is today in San Francisco. Speakers include leaders from Intel, Microsoft, MIT, and other major institutions.</li></ul>Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email <a href="mailto:dsiu@insider.com" target="_blank" rel="noopener">dsiu@insider.com</a> or tweet <a href="http://www.twitter.com/diamondnagasiu" target="_blank" rel="noopener">@diamondnagasiu</a>) Edited by Alistair Barr (tweet <a href="https://twitter.com/alistairmbarr" target="_blank" rel="noopener">@alistairmbarr</a>) in Silicon Valley and Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock" target="_blank" rel="noopener">@hallam_bullock</a>) in London.

10 Things in Tech: Shopify's midlife crisis, how to land deals with brands, and Microsoft's former human resources vice president shares advice

It's finally Friday, friends. I'm Diamond Naga Siu, and <a href="https://www.businessinsider.com/dealing-with-feeling-lonely-at-work-and-helping-your-team-2022-5">working remotely</a> makes the week feel longer to me.Like my <a href="https://www.businessinsider.com/office-personality-quiz-work-remote-employees-2023-3">fully-remote</a> colleague <a href="https://www.businessinsider.com/author/rebecca-knight">Rebecca Knight</a>, I miss <a href="https://www.businessinsider.com/pi-ai-remote-work-loneliness-coworker-productivity-2023-5">sharing random thoughts with my colleagues</a>. But she actually did something about it.For one week, Rebecca tested out a personal AI called Pi that encourages users to talk about whatever is on their minds. She messaged Pi as if it were her colleague to see whether it would make her less lonely working from home. <a href="https://www.businessinsider.com/pi-ai-remote-work-loneliness-coworker-productivity-2023-5">Check out how her experiment went here.</a>Before I go message a few people, let's dive into today's tech.If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56" target="_blank" rel="noopener">here.</a><a href="https://www.businessinsider.com/these-startups-are-selling-an-unusual-product-their-own-losses-2023-5"></a>1. Earn cash for being unprofitable. Most startups take years before they earn a profit. But a new financing strategy is emerging for fledgling companies. Major firms like Bank of America are buying up startup losses to pay less on their taxes.<ul><li>New Jersey created this program as part of a push to spur innovation in the state. And in 2022 alone, it distributed $75 million to unprofitable New Jersey tech companies.</li><li>It's a win-win situation. Established companies get a tax break. And one of the biggest challenges for startup founders, cash burn, becomes a valuable commodity.</li><li>My colleague <a href="https://www.businessinsider.com/author/https-www-linkedin-com-in-darius-rafieyan-24511751">Darius Rafieyan</a> breaks down the novel setup that's helping unprofitable startups raise money.</li></ul><a href="https://www.businessinsider.com/these-startups-are-selling-an-unusual-product-their-own-losses-2023-5">The full story.</a>In other news:<a href="https://www.businessinsider.com/alcohol-free-san-francisco-house-hf0-ai-2023-6"></a><div type="image" title="Stock photo of a no-alcohol sign" height="3264" width="4352" msid="100704655" hostid="261" sizebytes="228922"></div>2. Welcome home: A Hype House for generative AI developers. Get ready to work-hard, play-hard in this alcohol-free mansion located in the middle of San Francisco. It's the latest hotspot for aspiring generative-AI developers. <a href="https://www.businessinsider.com/alcohol-free-san-francisco-house-hf0-ai-2023-6">Enter here for details on the developer digs.</a>3. Generative AI has a Digital Blackface problem. Companies like Levi's are trying to use AI to fill their lack of diversity in advertising. But the practice has faced sharp criticism, and some advertisers have created internal guidelines to make sure AI-generated models don't undercut BIPOC talent. <a href="https://www.businessinsider.com/generative-ai-stokes-digital-blackface-accusations-advertisers-adjust-2023-6">Read the full story here.</a>4. The CEOs of Salesforce and OpenAI are neighbors. Marc Benioff said that he speaks regularly with Sam Altman and they have discussed AI over dinner. Altman also gave Benioff some demos of "advanced technologies." <a href="https://www.businessinsider.com/marc-benioff-sam-altman-neighbors-ai-salesforce-openai-slack-chatgpt-2023-6">More here.</a>5. Why Apple is about to jump into the metaverse. Plus, Mark Zuckerberg isn't giving up on it either. My colleague <a href="https://www.businessinsider.com/author/alistair-barr">Alistair Barr</a> (who edits this newsletter!) examines why <a href="https://www.businessinsider.com/metaverse-dead-obituary-facebook-mark-zuckerberg-tech-fad-ai-chatgpt-2023-5">the tech isn't dead yet</a> and breaks down its practical uses. <a href="https://www.businessinsider.com/mark-zuckerberg-metaverse-wont-give-up-apple-2023-5">Look into the metaverse's next chapter here.</a>6. GirlfriendGPT makes a virtual version of your girlfriend. A tech bro created an AI version of his girlfriend so that "she" can send him voice notes and selfies on demand. Every day, he communicates with both (and compares their responses). <a href="https://www.insider.com/tech-bro-creates-ai-version-of-his-girlfriend-sends-selfies-2023-6?_gl=1*1p4c2nn*_ga*MTc2OTI5NDc0Ni4xNjgyMjg5NjU2*_ga_E21CV80ZCZ*MTY4NTY0ODU0Mi4xNDguMS4xNjg1NjQ4NTg4LjE0LjAuMA..">Check it out here.</a>7. Wealthy people are installing $65,000 cold-plunge pools. Diving into these sub-59-degree Fahrenheit pools is a hot anti-aging trend, especially among affluent techies. Now, they want to do it at home. <a href="https://www.businessinsider.com/wealthy-installing-expensive-cold-plunge-pools-stall-aging-help-focus-2023-6">Get the details here.</a>8. An electric Toyota drove 1,200 miles without needing a charge. That's around five times more than an average EV can travel on a full charge. And it's all thanks to new electric roads that charge EVs as they drive. <a href="https://www.businessinsider.com/toyota-ev-drives-1200-miles-range-wireless-charging-roads-electreon-2023-6">Hop in for the full story here.</a>Odds and ends:<a href="https://www.businessinsider.com/ryanair-passenger-caught-smoking-in-toilet-hauled-off-flight-police-2023-6"></a><div type="image" title="Ryanair." height="1665" width="2220" msid="100704657" hostid="261" sizebytes="297892"></div>9. A video shows police removing a Ryanair passenger after he was caught smoking in the plane's toilet. After flight attendants smelled smoke, he was "named and shamed" to the whole plane. <a href="https://www.businessinsider.com/ryanair-passenger-caught-smoking-in-toilet-hauled-off-flight-police-2023-6">Find out more.</a>10. Putin is terrified of being assassinated. The Russian president has long been concerned about his safety (and uses elaborate layers of security). But after a recent drone attack near his home, Putin reportedly refuses to travel abroad anymore. <a href="https://www.businessinsider.com/putin-terrified-assassinated-refusing-to-travel-drone-strike-reports-russia-2023-6">More here.</a>The latest people moves in tech:<ul><li>Fractal Software, a New York venture studio, is laying off staff. Plus, it's going to stop creating startups and focus on its existing ones instead. <a href="https://www.businessinsider.com/fractal-layoffs-venture-studio-stop-create-startups-2023-5">Get the scoop here.</a></li><li>VMware employees are bracing for layoffs ahead of Broadcom's pending $61 billion acquisition of the company. Employees predict lost customers and spinouts of business units. <a href="https://www.businessinsider.com/broadcom-vmware-deal-employees-concerned-carbon-black-euc-2023-5">Here's what former and current employees told Insider.</a></li></ul>Curated by Diamond Naga Siu in San Diego. (Feedback or tips? Email <a href="mailto:dsiu@insider.com" target="_blank" rel="noopener">dsiu@insider.com</a> or tweet <a href="http://www.twitter.com/diamondnagasiu" target="_blank" rel="noopener">@diamondnagasiu</a>) Edited by Alistair Barr (tweet <a href="https://twitter.com/alistairmbarr" target="_blank" rel="noopener">@alistairmbarr</a>) in San Francisco and Nathan Rennolds (<a href="https://twitter.com/ncrennolds?lang=en" target="_blank" rel="noopener">@ncrennolds</a>) in London.

10 Things in Tech: Hype House for generative AI developers, why Apple is jumping into the metaverse, and a long-range, electric Toyota

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10 Things in Tech: Shopify's midlife crisis, how to land deals with brands, and Microsoft's former human resources vice president shares advice

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