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1 min read

The 17 coolest features of the new 2021 Ford Bronco Sport, the smaller SUV sibling in the rugged all-4x4 Bronco lineup — see them all

Think of the Bronco Sport like the little sibling of the two more serious, off-roading Broncos. The…

Kristen Lee   


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3 mins read

After botching its last SUV debut, Ford really needs its new Bronco lineup to be a success

Ford has been struggling financially for a few years now, and the disastrous Explorer launch didn't…

Kristen Lee   


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4 mins read

Ford's 2021 Bronco unveiling is already causing a rift and sparking outrage among Jeep Wrangler fans online

A mix of memes and angst over Ford's new Bronco is filling forums dedicated to fans of the Jeep Wra…

Kristen Lee   


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10 mins read

Review: The new Ford Bronco SUV is the perfect hardcore off-roader for every skill level and every budget

The 2021 Ford Bronco is a return of an iconic off-road SUV after 25 years away. Both on the road an…

Alanis King   


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2 mins read

Ford says it saw a 'stampede of reservations' for the new Bronco SUV that crashed its website

Customers reported website issues when trying to place reservations after Ford announced the 2021 B…

Kristen Lee   


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2 mins read

How to reserve the new 2021 Ford Bronco 4x4 lineup of SUVs

Deposits for the 2021 Ford Bronco lineup are just $100 and refundable.

Kristen Lee   


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1 min read

The 13 coolest features of the 2 and 4-door 2021 Ford Bronco, the all-4x4 lineup's tough-as-nails go-anywhere off-roader

In addition to the Bronco Sport, there will be a Bronco two-door — and joining it, for the first ti…

Kristen Lee   


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1 min read

Ford just increased production on the Bronco First Edition package. Take a closer look at this exclusive SUV.

The new family of four-by-four SUVs is being offered in a trio of trims, with a wide range of avail…

Matthew DeBord   


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1 min read

Ford created a wildfire-ready Bronco firetruck concept based on vintage US Forest Service vehicles

Ford outfitted the vehicle with a boatload of tools that wildland fire personnel would need out in …

Tim Levin   


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1 min read

Ford just revealed the all-new Bronco SUV to take on Jeep and Land Rover — have a closer look at the first Bronco since 1996

The new Bronco isn't just one SUV — it's a family of three vehicles, plus a new, standalone off-roa…

Matthew DeBord   


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3 mins read

How Ford and outdoor retailer Filson teamed up to design a firefighting version of the ultra-popular Bronco

Ford and Filson plan to sell Bronco-branded Filson gear to raise funds for reforestation efforts af…

Matthew DeBord   


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7 mins read

Ford CEO Jim Hackett has finally come into his own as the carmaker launches its much-anticipated Bronco SUV

Hackett is a staunch proponent of "design thinking," and the first Ford vehicles shaped by that pro…

Matthew DeBord   


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2 mins read

Meet the woman who helped design the new Ford Bronco and see why she considers the legendary SUV a multigenerational passion

Molly Gillies is a clay modeler for Ford; she worked on the all-new Bronco SUV, which debuted last …

Matthew DeBord   


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1 min read

Ford just revealed the first Bronco since 1996 to enormous fanfare. Take a look back at what made the SUV so iconic.

Before it was axed in 1996, the Bronco enjoyed a lengthy, three-plus-decade stint on the market tha…

Tim Levin   


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1 min read

Ford is livestreaming its highly anticipated 2021 Bronco reveal tonight. Here's how to watch.

The 2021 Ford Bronco lineup is being officially unveiled Monday evening and everyone can tune in.

Kristen Lee   


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2 mins read

Ford isn't just bringing back the legendary Bronco — it's making it into a dedicated off-roading brand

The new Bronco will arrive as a two-door, four-door, and Sport model. Ford is also launching a seri…

Matthew DeBord   


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2 mins read

Ford and Disney team up to debut the wildly-anticipated new Bronco SUV on prime time TV

The Bronco was slated to be unveiled at the 2020 Detroit auto show, which was canceled due to COVID…

Matthew DeBord   


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2 mins read

Shifting Gears: Tesla's stock price makes no sense, an interview with Rocket Lab's CEO, and the new Ford Bronco

Also: Airlines' rebound hit a plateau, Elon Musk is officially richer than Warren Buffett, and a hi…

Graham Rapier   


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1 min read

Ford beats on Q2 earnings — and logs 150,000 reservations for its new Bronco SUV

Ford lost $0.35 per share on an adjusted basis, with revenue of $19.4 billion.

Matthew DeBord   


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2 mins read

Car prices are still bonkers. These 15 models now cost more to buy used than new.

A shortage of new cars means used cars are ridiculously expensive. Some like the Toyota Tacoma or K…

Tim Levin